The document outlines a presentation given at the Premier Mussel Academy on June 3rd, 2014. It discusses opportunities in marketing, PR, and research for mussel organizations, including insights into consumer behavior, trends, competitors' products, and innovations. It also covers using social media by listening, engaging, and acting on platforms like Twitter and monitoring sites like Coosto. Various ways to encounter mussel customers through creativity and using available online resources are emphasized.

1. June, 3th 2014Premier Mussel Academy presentation 1
*Opportunities and threats for organizations

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• https://www.linkedin.com/in/jeroenvinkesteijn
• @jvinkesteijn
• Slideshare
http://www.slideshare.net/JeroenVinkesteijn/musselacademy

3. June, 3th 2014Premier Mussel Academy presentation 3
Opportunities in marketing, PR and research
*Insights in consumers behavior
*Trends (in food)
*Marketing research on competitors – competing products
*Product innovations – presentations
*Advertising
*Get creative, get ideas: how do people talk about….
Three basic steps on social media
*Listen
*Engage
*Act

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Zandtangerweg
Mgr. Bricola silicone
Suzanne Whelan

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* 1 Offline Google Ngrams
* 2 Online Google Trends-Insights-Zeitgeist
* 3 Platform Search Twitter (deep) search
* 4 Social media monitoring: professional search by using Coosto

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*Mossel, oester
*Mussel, oyster
*Moule, huître
*Muschel, Auster
*Mitilo, ostrica
*Мидия, устрица
http://en.wikipedia.org/wiki/Semantics

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* Let’s bring the money to the bank
http://en.wikipedia.org/wiki/Semantics

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* Description
* Finding
* Techniques
* Now everywhere
http://www.ehow.com/info_8670414_internet-tags.html?ref=Track2&utm_source=ask
http://deeperweb.com/

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https://books.google.com/ngrams/

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http://www.amazon.co.uk/The-Mussel-Cookbook-S-Hurlburt/dp/0674595424

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Moule
Muschel
Mussel
Mossel

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Zandtangerweg

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https://twitter.com/search-advanced

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* Social media monitoring
http://www.coosto.com/uk/

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* There is much for free out there, try out
* Use tags! Think of semantics
* Hire the right professionals for maximum effect!
* Way to encounter the mussel-customers: be creative!

38. June, 3th 2014Premier Mussel Academy presentation 38
• https://www.linkedin.com/in/jeroenvinkesteijn
• @jvinkesteijn
• Slideshare
http://www.slideshare.net/JeroenVinkesteijn/musselacademy

39. June, 3th 2014Premier Mussel Academy presentation 39
*The internet
*Social media