The document discusses the emergence of "The New Frugal" attitude towards spending and saving among Australians. It describes how high household debt levels, financial insecurity, and rising costs have led many to feel increased financial pressure. The coronavirus pandemic has further exacerbated these issues and accelerated the new frugal mindset. The New Frugal approach involves cutting out unnecessary spending, finding smarter ways to afford important purchases through bargain hunting and price comparisons, and increasing savings to feel more financially secure. This shift will mean people are more price sensitive and focus on essentials, leading organizations to emphasize value and lower costs.
In a year where the global economic crisis has made its presence felt, Mintel predicts the seven key consumer behaviour trends for the year ahead, looking at how adversity has created a new set of value systems.
While in 2009 fear played an important role in shaping consumer behaviour, 2010 will see a return of confidence and adaptation to overcome the restraints previously imposed on consumers.
Learn how the following trends are evolving:
Resilience
Reviewing and Re-evaluating
Prove it – Accountability
Escapism
Media Evolution
Ethical Responsibility
Stability
The human psyche will undoubtedly be affected by the first global pandemic the world has seen in over 100 years. Nobody can yet predict the extent of its damage but we do know that much has changed. This document is not scientific in nature, rather is based on human insights gathered over the most drastic one-month period of our generation.
The intent of this report is to inspire thought and creativity amongst marketers and business leaders. Our goal is to help identify new opportunities for businesses as human behaviour evolves.
Millennials have gotten more attention, but aging baby boomers represent a vast opportunity for marketers at consumer goods and other companies. Based largely on research by ReD Associates, our collaborative paper explores how you can effectively address boomers' changing roles, lifestyle shifts, major purchase patterns, and other behaviors and characteristics.
Desperate times call for accurate measures. It is no longer news that after the coronavirus pandemic is over, life will never return to normal again. So how can you properly fit in as a business owner and still survive? Find the answers you need in this compact consumer behaviour guide put together by Genesis Onomiwo. Follow @therealgenofficial on Instagram for more valuable content like this. Enjoy!
In a year where the global economic crisis has made its presence felt, Mintel predicts the seven key consumer behaviour trends for the year ahead, looking at how adversity has created a new set of value systems.
While in 2009 fear played an important role in shaping consumer behaviour, 2010 will see a return of confidence and adaptation to overcome the restraints previously imposed on consumers.
Learn how the following trends are evolving:
Resilience
Reviewing and Re-evaluating
Prove it – Accountability
Escapism
Media Evolution
Ethical Responsibility
Stability
The human psyche will undoubtedly be affected by the first global pandemic the world has seen in over 100 years. Nobody can yet predict the extent of its damage but we do know that much has changed. This document is not scientific in nature, rather is based on human insights gathered over the most drastic one-month period of our generation.
The intent of this report is to inspire thought and creativity amongst marketers and business leaders. Our goal is to help identify new opportunities for businesses as human behaviour evolves.
Millennials have gotten more attention, but aging baby boomers represent a vast opportunity for marketers at consumer goods and other companies. Based largely on research by ReD Associates, our collaborative paper explores how you can effectively address boomers' changing roles, lifestyle shifts, major purchase patterns, and other behaviors and characteristics.
Desperate times call for accurate measures. It is no longer news that after the coronavirus pandemic is over, life will never return to normal again. So how can you properly fit in as a business owner and still survive? Find the answers you need in this compact consumer behaviour guide put together by Genesis Onomiwo. Follow @therealgenofficial on Instagram for more valuable content like this. Enjoy!
Life in Lockdown: Engaging Consumers in Isolation & BeyondDuBoseCole
A framework for marketers / brands to consider how to approach consumers as they self-isolate and return to daily life during the coronavirus / Covid-19 pandemic.
Introducing our 2015 FMCG trend report. We have looked at all the recent global and local trends on the FMCG category across the Consumer and Food Services industry. Enjoy!
Don't Overlook Your Mature Consumers - BCG CCI Study.pdfSocial Samosa
The BCG Report titled 'Don’t Overlook Your Mature Consumers' looks at the 870 million consumers in the 50 to 70-year-old age bracket across 12 markets.
Post Covid-19: A BBH briefing to marketing leadersHarry Guild
Our first briefing on COVID was about how to keep trading as we headed into the crisis. In this briefing, we look at how to plan for the other side. In short, how to emerge well.
We cannot see into the future. Instead, we would always argue for a data-led position gilded with imaginative possibilities. While we outline how new spending attitudes and altered routes to market will affect the near-term, more broadly than that, this is a moment in time to make brands better for people. We should grasp that.
We cannot see into the future, but we can help invent it.
TOP 10 GLOBAL CONSUMER TRENDS 2021GINA WESTBROOK ATakishaPeck109
TOP 10
GLOBAL
CONSUMER
TRENDS
2021
GINA WESTBROOK
ALISON ANGUS
Not to be distributed without permission.
The data included in this document is accurate according to
Passport, Euromonitor International’s market research database,
at time of publication: January 2021
IntroductIon 1
THE BIG PICTURE
Every year, Euromonitor International identifies emerging
and fast-moving trends that are expected to gain traction in
the year ahead. These trends provide insight into changing
consumer values, exploring how consumer behaviour is
shifting and causing disruption for businesses globally.
Each of the 10 trends in this report follows the same format:
• Overview and defining characteristics
• Consumer behaviour and motivation
• Business environment and impact
• Outlook and strategic recommendations
2
The world changed for good, and bad, in 2020. The Coronavirus
(COVID-19) pandemic affected us all, and we acclimatised.
Emerging habits accelerated, and how we now behave,
spend and consume will never be the same. In 2021, we are
adjusting our actions, which can differ amongst consumers and
sometimes conflict.
We want to make the world better — either for our own sake or
for humanity. We want new ways to make life both convenient
and safe, inside and outside. Where we have the ability, we are
balancing our time creatively. Amidst the anxiety and turmoil, we
seek holistic, resilient solutions, more thoughtful consumption
and, in some cases, ways to fight back.
Resilience and adaptability are the driving forces behind the
top global consumer trends in 2021. The pandemic created,
influenced or accelerated each of these 10 trends, forever
altering consumer behaviour. Despite the hardships faced in
2020, consumers have not given up. They continue to find their
voice and push forward to advocate for a better tomorrow.
WHAT
ARE WE
IN 2021?
BuIld Back Better 3
BUILD BACK
BETTER
a Second cHance to create a
Better Future
Consumers demand that companies care beyond revenue, and they
no longer perceive businesses as profit-driven entities. Protecting the
health and interest of society and the planet is the new expectation,
following COVID-19, in order to Build Back Better.
Companies should help reshape the world in a more sustainable way,
leading a shift from a volume- to a value-driven economy and turning
the tide on social inequity and environmental damage.
BuIld Back Better 4
THE GREAT BEHAVIOURAL RESET
Using less plastic was the top priority for consumers
pre-COVID-19, followed by concerns over climate change.
During the pandemic, public attention shifted from
slower-moving environmental threats towards urgent social
priorities. Consumers expected brands to protect the health
and wellbeing of their workforce while also helping local
communities.
The health crisis profoundly impacted people’s needs and
shopping habits. Higher empathy for brands with a strong
sense of social re ...
Multiple and Interrelated BenefitsIt would be a mistake to leave .docxadelaidefarmer322
Multiple and Interrelated Benefits
It would be a mistake to leave the reader with the conclusion that most social policies and
social programs pursue their objectives through single benefit or service strategies. Although
there are instances of that, it is not the general case, especially in relation to programs
that intend to deal with the social problem of poverty. It is common for citizens to
think of programs like Social Security or even unemployment security as providing only
a single benefit, but in fact eligibility for one benefit form very often automatically qualifies
a person for multiple benefits. The fact of interrelated benefit packages certainly
makes the analysis of social policy with respect to benefit forms, in particular, a lively
and complex venture. It is not surprising that programs and policies should have more
than a single kind of benefit; after all, we have already seen that multiple goals or objectives
are commonplace. Where that is the case and where such goals are diverse it would
be expected that different benefit types and thus multiple benefits would occur. Lewis and
Morrison found that multiple benefits can occur in two major forms: (1) benefits from
one program can alter benefits in other programs and (2) program benefits can change
personal tax liability.6
The U.S. Unemployment Insurance (UI) program is an example of a benefit that
generates multiple benefits: eligible, involuntarily unemployed workers might receive
both a cash payment, services from the state vocational and rehabilitation service, and
referral to employers searching for workers. The purpose of rehabilitation services is
to retrain the employee and to provide trained and ready-to-work employees for employers.
Maintaining the stability of a large workforce for the economic enterprise of
the country as well as for relief of unemployment is a goal of the UI program. The
TANF program (Temporary Assistance to Needy Families) is another example of a
highly complex package of benefits and services. It is difficult to elaborate because of
interstate variation, but the list that follows characterizes the most general case: a cash
benefit, a medical card, child support enforcement, special food allowance for infants
and pregnant mothers, vocational training, family planning services, and so forth. Notice
that elements in this benefit package are mostly compulsory: child support enforcement,
job searches, and/or vocational training are compulsory. In the past,
“benefits” were sometimes used punitively against clients: sterilization, family planning,
and abortion. Furthermore, some program policies automatically disqualify a recipient
from benefits from another program. We will discuss those complex examples
in Chapter 9, which deals with program and policy interrelationships.
Criteria for Evaluating the Merit of Benefit
and Service Types
Stigmatization, Cost-Effectiveness, Substitutability,
Target Efficiency, and Tra.
Multiple and Interrelated BenefitsIt would be a mistake to leave t.docxadelaidefarmer322
Multiple and Interrelated Benefits
It would be a mistake to leave the reader with the conclusion that most social policies and
social programs pursue their objectives through single benefit or service strategies. Although
there are instances of that, it is not the general case, especially in relation to programs
that intend to deal with the social problem of poverty. It is common for citizens to
think of programs like Social Security or even unemployment security as providing only
a single benefit, but in fact eligibility for one benefit form very often automatically qualifies
a person for multiple benefits. The fact of interrelated benefit packages certainly
makes the analysis of social policy with respect to benefit forms, in particular, a lively
and complex venture. It is not surprising that programs and policies should have more
than a single kind of benefit; after all, we have already seen that multiple goals or objectives
are commonplace. Where that is the case and where such goals are diverse it would
be expected that different benefit types and thus multiple benefits would occur. Lewis and
Morrison found that multiple benefits can occur in two major forms: (1) benefits from
one program can alter benefits in other programs and (2) program benefits can change
personal tax liability.6
The U.S. Unemployment Insurance (UI) program is an example of a benefit that
generates multiple benefits: eligible, involuntarily unemployed workers might receive
both a cash payment, services from the state vocational and rehabilitation service, and
referral to employers searching for workers. The purpose of rehabilitation services is
to retrain the employee and to provide trained and ready-to-work employees for employers.
Maintaining the stability of a large workforce for the economic enterprise of
the country as well as for relief of unemployment is a goal of the UI program. The
TANF program (Temporary Assistance to Needy Families) is another example of a
highly complex package of benefits and services. It is difficult to elaborate because of
interstate variation, but the list that follows characterizes the most general case: a cash
benefit, a medical card, child support enforcement, special food allowance for infants
and pregnant mothers, vocational training, family planning services, and so forth. Notice
that elements in this benefit package are mostly compulsory: child support enforcement,
job searches, and/or vocational training are compulsory. In the past,
“benefits” were sometimes used punitively against clients: sterilization, family planning,
and abortion. Furthermore, some program policies automatically disqualify a recipient
from benefits from another program. We will discuss those complex examples
in Chapter 9, which deals with program and policy interrelationships.
Criteria for Evaluating the Merit of Benefit
and Service Types
Stigmatization, Cost-Effectiveness, Substitutability,
Target Efficiency, and Trade-Offs
Whenever there is a benefit t.
Successful marketing strategies for green business works when these 5 straight forward principles are followed. Discover these principles and use them for your marketing campaign.
Financial Services: Insight and TrendsNadya Powell
What do customers think of Financial Services brands? What cultural trends should Financial Services brands take note of. This deck hopefully gives you everything you need to know. Thanks to Zoe Decool for research help.
Our guide will provide you with a roadmap of the current situation, what this means for brands, and what you can do in the coming months to protect your brand’s vitality.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Life in Lockdown: Engaging Consumers in Isolation & BeyondDuBoseCole
A framework for marketers / brands to consider how to approach consumers as they self-isolate and return to daily life during the coronavirus / Covid-19 pandemic.
Introducing our 2015 FMCG trend report. We have looked at all the recent global and local trends on the FMCG category across the Consumer and Food Services industry. Enjoy!
Don't Overlook Your Mature Consumers - BCG CCI Study.pdfSocial Samosa
The BCG Report titled 'Don’t Overlook Your Mature Consumers' looks at the 870 million consumers in the 50 to 70-year-old age bracket across 12 markets.
Post Covid-19: A BBH briefing to marketing leadersHarry Guild
Our first briefing on COVID was about how to keep trading as we headed into the crisis. In this briefing, we look at how to plan for the other side. In short, how to emerge well.
We cannot see into the future. Instead, we would always argue for a data-led position gilded with imaginative possibilities. While we outline how new spending attitudes and altered routes to market will affect the near-term, more broadly than that, this is a moment in time to make brands better for people. We should grasp that.
We cannot see into the future, but we can help invent it.
TOP 10 GLOBAL CONSUMER TRENDS 2021GINA WESTBROOK ATakishaPeck109
TOP 10
GLOBAL
CONSUMER
TRENDS
2021
GINA WESTBROOK
ALISON ANGUS
Not to be distributed without permission.
The data included in this document is accurate according to
Passport, Euromonitor International’s market research database,
at time of publication: January 2021
IntroductIon 1
THE BIG PICTURE
Every year, Euromonitor International identifies emerging
and fast-moving trends that are expected to gain traction in
the year ahead. These trends provide insight into changing
consumer values, exploring how consumer behaviour is
shifting and causing disruption for businesses globally.
Each of the 10 trends in this report follows the same format:
• Overview and defining characteristics
• Consumer behaviour and motivation
• Business environment and impact
• Outlook and strategic recommendations
2
The world changed for good, and bad, in 2020. The Coronavirus
(COVID-19) pandemic affected us all, and we acclimatised.
Emerging habits accelerated, and how we now behave,
spend and consume will never be the same. In 2021, we are
adjusting our actions, which can differ amongst consumers and
sometimes conflict.
We want to make the world better — either for our own sake or
for humanity. We want new ways to make life both convenient
and safe, inside and outside. Where we have the ability, we are
balancing our time creatively. Amidst the anxiety and turmoil, we
seek holistic, resilient solutions, more thoughtful consumption
and, in some cases, ways to fight back.
Resilience and adaptability are the driving forces behind the
top global consumer trends in 2021. The pandemic created,
influenced or accelerated each of these 10 trends, forever
altering consumer behaviour. Despite the hardships faced in
2020, consumers have not given up. They continue to find their
voice and push forward to advocate for a better tomorrow.
WHAT
ARE WE
IN 2021?
BuIld Back Better 3
BUILD BACK
BETTER
a Second cHance to create a
Better Future
Consumers demand that companies care beyond revenue, and they
no longer perceive businesses as profit-driven entities. Protecting the
health and interest of society and the planet is the new expectation,
following COVID-19, in order to Build Back Better.
Companies should help reshape the world in a more sustainable way,
leading a shift from a volume- to a value-driven economy and turning
the tide on social inequity and environmental damage.
BuIld Back Better 4
THE GREAT BEHAVIOURAL RESET
Using less plastic was the top priority for consumers
pre-COVID-19, followed by concerns over climate change.
During the pandemic, public attention shifted from
slower-moving environmental threats towards urgent social
priorities. Consumers expected brands to protect the health
and wellbeing of their workforce while also helping local
communities.
The health crisis profoundly impacted people’s needs and
shopping habits. Higher empathy for brands with a strong
sense of social re ...
Multiple and Interrelated BenefitsIt would be a mistake to leave .docxadelaidefarmer322
Multiple and Interrelated Benefits
It would be a mistake to leave the reader with the conclusion that most social policies and
social programs pursue their objectives through single benefit or service strategies. Although
there are instances of that, it is not the general case, especially in relation to programs
that intend to deal with the social problem of poverty. It is common for citizens to
think of programs like Social Security or even unemployment security as providing only
a single benefit, but in fact eligibility for one benefit form very often automatically qualifies
a person for multiple benefits. The fact of interrelated benefit packages certainly
makes the analysis of social policy with respect to benefit forms, in particular, a lively
and complex venture. It is not surprising that programs and policies should have more
than a single kind of benefit; after all, we have already seen that multiple goals or objectives
are commonplace. Where that is the case and where such goals are diverse it would
be expected that different benefit types and thus multiple benefits would occur. Lewis and
Morrison found that multiple benefits can occur in two major forms: (1) benefits from
one program can alter benefits in other programs and (2) program benefits can change
personal tax liability.6
The U.S. Unemployment Insurance (UI) program is an example of a benefit that
generates multiple benefits: eligible, involuntarily unemployed workers might receive
both a cash payment, services from the state vocational and rehabilitation service, and
referral to employers searching for workers. The purpose of rehabilitation services is
to retrain the employee and to provide trained and ready-to-work employees for employers.
Maintaining the stability of a large workforce for the economic enterprise of
the country as well as for relief of unemployment is a goal of the UI program. The
TANF program (Temporary Assistance to Needy Families) is another example of a
highly complex package of benefits and services. It is difficult to elaborate because of
interstate variation, but the list that follows characterizes the most general case: a cash
benefit, a medical card, child support enforcement, special food allowance for infants
and pregnant mothers, vocational training, family planning services, and so forth. Notice
that elements in this benefit package are mostly compulsory: child support enforcement,
job searches, and/or vocational training are compulsory. In the past,
“benefits” were sometimes used punitively against clients: sterilization, family planning,
and abortion. Furthermore, some program policies automatically disqualify a recipient
from benefits from another program. We will discuss those complex examples
in Chapter 9, which deals with program and policy interrelationships.
Criteria for Evaluating the Merit of Benefit
and Service Types
Stigmatization, Cost-Effectiveness, Substitutability,
Target Efficiency, and Tra.
Multiple and Interrelated BenefitsIt would be a mistake to leave t.docxadelaidefarmer322
Multiple and Interrelated Benefits
It would be a mistake to leave the reader with the conclusion that most social policies and
social programs pursue their objectives through single benefit or service strategies. Although
there are instances of that, it is not the general case, especially in relation to programs
that intend to deal with the social problem of poverty. It is common for citizens to
think of programs like Social Security or even unemployment security as providing only
a single benefit, but in fact eligibility for one benefit form very often automatically qualifies
a person for multiple benefits. The fact of interrelated benefit packages certainly
makes the analysis of social policy with respect to benefit forms, in particular, a lively
and complex venture. It is not surprising that programs and policies should have more
than a single kind of benefit; after all, we have already seen that multiple goals or objectives
are commonplace. Where that is the case and where such goals are diverse it would
be expected that different benefit types and thus multiple benefits would occur. Lewis and
Morrison found that multiple benefits can occur in two major forms: (1) benefits from
one program can alter benefits in other programs and (2) program benefits can change
personal tax liability.6
The U.S. Unemployment Insurance (UI) program is an example of a benefit that
generates multiple benefits: eligible, involuntarily unemployed workers might receive
both a cash payment, services from the state vocational and rehabilitation service, and
referral to employers searching for workers. The purpose of rehabilitation services is
to retrain the employee and to provide trained and ready-to-work employees for employers.
Maintaining the stability of a large workforce for the economic enterprise of
the country as well as for relief of unemployment is a goal of the UI program. The
TANF program (Temporary Assistance to Needy Families) is another example of a
highly complex package of benefits and services. It is difficult to elaborate because of
interstate variation, but the list that follows characterizes the most general case: a cash
benefit, a medical card, child support enforcement, special food allowance for infants
and pregnant mothers, vocational training, family planning services, and so forth. Notice
that elements in this benefit package are mostly compulsory: child support enforcement,
job searches, and/or vocational training are compulsory. In the past,
“benefits” were sometimes used punitively against clients: sterilization, family planning,
and abortion. Furthermore, some program policies automatically disqualify a recipient
from benefits from another program. We will discuss those complex examples
in Chapter 9, which deals with program and policy interrelationships.
Criteria for Evaluating the Merit of Benefit
and Service Types
Stigmatization, Cost-Effectiveness, Substitutability,
Target Efficiency, and Trade-Offs
Whenever there is a benefit t.
Successful marketing strategies for green business works when these 5 straight forward principles are followed. Discover these principles and use them for your marketing campaign.
Financial Services: Insight and TrendsNadya Powell
What do customers think of Financial Services brands? What cultural trends should Financial Services brands take note of. This deck hopefully gives you everything you need to know. Thanks to Zoe Decool for research help.
Our guide will provide you with a roadmap of the current situation, what this means for brands, and what you can do in the coming months to protect your brand’s vitality.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SEO as the Backbone of Digital MarketingFelipe Bazon
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1. The New Frugal:
The emergence of a new attitude toward spending and saving
Bread & Butter Research & Strategy
The New Frugal
The emergence of a new attitude toward spending and saving
Why organisations need to anticipate the changing attitudes towards essential
and discretionary spending, debt and saving.
By Margo Cashman and Rob Mason
April 2020
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2. The New Frugal:
The emergence of a new attitude toward spending and saving
Bread & Butter Research & Strategy
There has been much speculation as to the impact
that coronavirus will have on defining the ‘new
normal’.
Will coronavirus change people’s fundamental
values and behaviours? Or will we merely ‘snap
back’ to familiar patterns?
Perhaps a combination of both, depending on the
product or service? It’s a watching brief.
There is however a change that was emerging well
before coronavirus, that the current situation has
the potential to dramatically accelerate
- the emergence of the ‘New Frugal’.
The New Frugal is NOT a return to the style of
frugality of the depression era, where people
made an artform of doing without. Neither is it
about being ‘cheap’.
____________________________________
The New Frugal is a more restrained, discerning
approach to spending. It’s about cutting out the
waste, by making more conscious decisions about
what to spend money on, and what not to.
It’s about looking for smarter ways to take control
of your finances, in order to reduce the
uncomfortable feelings of being under constant
financial pressure.
_____________________________________
What is driving the emergence of the
New Frugal?
With a household debt rate of 125% of GDP,
Australians now have the second highest
household debt to income ratio in the world (only
slightly behind Switzerland).
We have roughly 3 times the personal debt that
we had at the start of 1990’s recession.
At an individual level, this translated to people
feeling under financial pressure. How would they
cope with any rise in these historically low interest
rates, or worse still a job loss?
Before coronavirus, many were already trying to
pay down debt with their tax cuts, and savings
gained from the regular interest rate cuts.
In addition to debt, employment insecurity
(especially casual, part time and self-
employment), combined with wage stagnation,
and the rising cost of the necessities in life
(electricity, health insurance, communication,
petrol, etc.) led to this growing sense of financial
unease.
Despite 27 years of economic prosperity, many
feel they were going backwards.
Coronavirus has exacerbated this unease.
A special survey commissioned by the *ABS
between the first week in March & April 2020
(the first 2-3 weeks of coronavirus) showed 3%
(390,000 people) lost their job, and 6% (780,000
people) were placed on leave, either paid or
unpaid.
Whilst 12% of the working population did have
increased hours - more than 60% suffered a
reduction in hours.
Before coronavirus, people were worried about
what they would do ‘if anything happens’.
That fear is now a reality for many.
45% of households don’t have sufficient savings
to sustain them beyond 2 months.
*ABS Household impacts of Covid-19 Survey
As quoted in SMH, 21st April 2020, P13
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Level of savings of Australians
(NAB Financial Resilience in Australia: 2018)
13% of Australians have no savings to draw on
17% have < 1 month’s income
15% have 1-2 month’s income
15% have 3-6 month’s income
35% have > 6 month’s income
5% don’t know
3. The New Frugal:
The emergence of a new attitude toward spending and saving
Bread & Butter Research & Strategy
It is not surprising that coronavirus has increased
Australians savings aspiration.
A Me Bank Covid-19 Financial Sentiment Snapshot
(13th
April 2020) found that 34% of income-
affected Aussies are saving more than before
Covid, despite having their income reduced. This
figure rose to 48% for those whose income had
not been affected.
This new found interest in saving will impact
spending.
Three characteristics of the New
Frugal attitude to spending
1. Cut out things that DON’T matter
While more impulsive, discretionary purchasing
delivers welcome pleasure in the short term, the
New Frugals are very aware this type of spending
contributes to their financial stress.
They increasingly question whether they need the
latest headphones, when their current ones are
just fine? They ask themselves ‘do I really need
Foxtel, when I can have Netflix?’
However, while spending is being reduced, it is
NOT to the point of sacrifice - the New Frugals are
not that disciplined.
The difference is that they increasingly ‘check
themselves’ – do I really want it?
Often the answer is ‘it’s just not worth it’.
A more considered approach to spending, (even
creating their first household budget!)
is part of this waste minimisation strategy.
2. For the things that DO matter,
– ‘buy clever’
The new frugalism isn’t about cutting back on the
things that contribute to your lifestyle,
but looking for ways to make their lifestyle more
affordable.
They are questioning traditional value norms and
rejecting being ‘sucked in’ by marketing. They
want to make their own judgements, and feel
‘savvy’ about what they spend their money on.
For example,…
Buying work lunch items at the supermarket
rather spending $10+ at the local café
(still can’t be bothered making their lunch)
Buying the $10 bottle of wine, that is rated as
highly as the $20 bottle.
Changing where they shop
(Aldi versus Woolworths.)
Looking for products that look high priced, but
aren’t - Kmart homeware vs homeware shops.
Buying second hand, participating in clothes swaps
and shopping at op shops.
3. BARGAIN for the necessities
While Australians aren’t quite haggling for the
best deal, they are certainly actively checking
prices and deals in categories where prices were
once not questioned.
For example: utilities, insurance, mortgage rates,
credit cards rates, etc.
These changes in spending behaviour were also
reflected in the Me Bank Covid-19 Financial
Sentiment Snapshot (13th
April 2020)
Question: ‘You said your income has decreased,
what have you done to manage this change?’
Cut out unnecessary expenses 72%
Sought assistance from the government
e.g. benefits
29%
Drafted a personal budget 24%
Saved more to create an emergency savings
buffer
19%
Sought assistance from family or friends
e.g. loans or free accommodation
13%
Switched or shopped around service providers
e.g. power, gas, internet etc
11%
Sought assistance from my bank e.g. paused
home loan or credit card repayments
9%
Switched or shopped financial products e.g.
home loan, credit cards, savings accounts
8%
Other 4%
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4. The New Frugal:
The emergence of a new attitude toward spending and saving
Bread & Butter Research & Strategy
Alignment with a sustainability/
environmental agenda
While the desire to live a less financially pressured
life is the core motivation for these three spending
changes…
_____________________________________
A sense of doing the right thing
in terms of sustainability/the environment
is a complementary motivation.
_____________________________________
Using resources well, and reducing waste (both
personally and for the greater good)
is part of this new frugal mindset.
Sustainability, is a socially acceptable way to
frame an alternative perspective versus the more
common ‘overt consumerism’.
Taking into account sustainability/ environmental
considerations communicates a considered choice
- rather than simply not being able to afford it.
What does the ‘New Frugal’ mindset
mean for organisations?
_____________________________________
This desire for greater financial peace of mind will
lead to higher price sensitivity, a focus on
essential items, and a new attitude to saving.
_____________________________________
1. People will seek a greater sense of personal
financial certainty and comfort by spending
less and saving more. They will want a
financial buffer against an increasingly
uncertain world, minimising the
uncomfortable feelings of being under
constant financial pressure.
2. To achieve this peace of mind they will
become more cautious and discerning in their
spending – especially discretionary ‘luxuries’
3. That doesn’t mean they will sacrifice their
lifestyle to do so, rather they will look for
ways to maintain a lifestyle and save money.
Price points & price comparisons
(deal seeking) are likely to become more
important in peoples value perceptions.
A new consumer modus operandi:
Re-use, recycle, save up, shop around
As wages come under increasing pressure in
coming months, people will have less to spend on
themselves and on non-essentials. There will be
more re-using, re-cycling, and making do with
what they have.
Given debt and lack of savings is the root cause of
much of the financial pressure, there will be
greater reluctance to use credit cards and even
Afterpay services to purchase items as a ‘saving
up’ philosophy returns.
On and offline, retailers value credentials will
become even more important.
Customers will seek out lower cost retailers that
still provide an acceptable service experience, e.g.
Chemist Warehouse or Aldi.
Online price hunting will increase as customers
look for easier ways to find the lowest price on an
item. Credible price comparison websites for
services and utilities will become a popular tool.
Online will be elevated to a new level of
importance
Over this period, necessity has built greater
familiarity and confidence - from video
conferencing, to entertainment, to social media
apps to online shopping.
People have developed new skills that will drive
greater online engagement post coronavirus
A #McKinsey Consumer Sentiment Survey in China
(Feb 2020), found that ‘3-6% of online market
share will be ‘sticky’, driven by older generations
who have become more comfortable with digital
channels, and new segments who have overcome
barriers to trial (such as account set up)’.
Customer journeys will encompass more digital
touchpoints as a result of this ramping up of the
online experience.
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#McKnsey & Company: How consumer-goods
companies can prepare for the next normal. April
5. The New Frugal:
The emergence of a new attitude toward spending and saving
Bread & Butter Research & Strategy
____________________________________
There will be new opportunities for companies
that previously haven’t had a strong online
presence.
_____________________________________
For FMCG companies this new level of online
engagement has the potential to open up new
online retail channels. As recent shortages have
encouraged customers to consider new ways to
ensure their supply of essential items (e.g. toilet
paper, cleaning products, tinned food and hand
sanitizer) this opens the way for companies to
work together to provide direct solutions for
common needs (e.g. stocking the bathroom,
kitchen cleaning, the pantry basics, etc)
New opportunities also open up for traditionally
face to face service industries such as gyms or
health care practitioners, which now have
additional online options that offer customers
choice as to how they engage with their service.
This higher level of online engagement also
supports the more cautious spending approach of
the New Frugals. Online research makes it easier
find a better deal, make more considered
purchases, and look for ideas and ways to
repurpose to avoid buying altogether.
What does the ‘New Frugal’ mindset
mean for brands?
This new frugal mindset will have an impact on
what people expect from their brands.
As New Frugals look to be smarter in what they
buy, the quality ~ price equation will come under
greater scrutiny.
It will be a dangerous time for premium brands
that have invested in ‘who’ they are, and ignored
‘what’ they offer.
_____________________________________
New Frugals are going to look for brands that
spend more on producing a quality product than
on ‘marketing’ a sub-par product.
_____________________________________
For categories and products that are important to
them, the New Frugals will be open to paying
more - but what is considered worth paying more
for, will change.
Brands that are worth paying more for are less
likely to be focused on status, and are more likely
to be linked to higher discernible quality.
For example, a greater focus on craftmanship
(long lasting, individually rather than mass
produced, superior materials, etc).
There is also likely to be a greater interest in
‘buying local/Australian’, driven by greater
confidence and certainty in products that are
made as close to home as possible.
For products that matter, part of ‘buying clever’ is
the positive feeling of buying brands that
customers feel align with their values.
_____________________________________
A company’s purpose and values, reflected in their
brands, will continue to grow in importance during
this time of reflection and re-evaluation.
_____________________________________
When New Frugals are looking to purchase the
necessities of life, utilities, insurance, financial
products, petrol, etc they are looking for the best
deal for their essential requirements.
When shopping for these necessities they are
likely to be turned off by unnecessary, complex
bells and whistles.
In ‘necessity’ categories New Frugals are likely to
judge brands by their transparency, the ease of
doing business and above all the ability to deliver
what they need at the best price.
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6. The New Frugal:
The emergence of a new attitude toward spending and saving
Bread & Butter Research & Strategy
Final word
Business has weathered the 1990’s recession, the
GFC, and various economic ups and downs, and in
the end, things have somehow returned to
‘normal’.
So why would the impact of Covid-19 be any
different?
Before coronavirus there was a small but growing
ground swell of people questioning the financial
pressure, they were living under. These people
came from across the socioeconomic spectrum.
What they had in common was their incomes had
not kept pace with their lifestyle expectations,
resulting in a constant feeling of uneasiness.
Living with this uneasiness was causing many to
question their lifestyle and spending. This resulted
in them taking more frugal approach to their
spending and saving in order to lessen the
financial pressure.
We expect peoples experience in this ‘time of
coronavirus’ will hit the accelerator on this
emerging behaviour, as the financial fault lines in
many people’s lives widen and their financial
vulnerabilities are exposed.
Early data would suggest this to be the case.
Organisations need to think about what this
means in terms of their value equations, retail
channel opportunities and how brands are
positioned and communicate.
Factoring this New Frugal mindset into your future
plans can help your organisation emerge stronger
from this coronavirus event by building a closer
relationship with your customer.
Margo Cashman & Rob Mason are the Founding Partners of Bread &
Butter Research & Strategy
Please contact: Margoc@bbutter.com.au or Robm@bbutter.com.au
for further enquires
Visit: www.bbutter.com.au
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