We drop out of fashion The world around us seems sometimes totally out of control, our lack of ability to catch it and being here and now is difficult. Naturally we come to a point where we feel loose of control and everything feels as a giant chaotic state. We stop and drop out. The capability to grip disappears. Most people drop out of fashion, music, film or digital trends at one point. We tune out and our kids tune in, soon they are also turning out. Their kids continue this merry goes round in a faster and faster way than before. Not unlike the wheel of life and death, this spins around and every time we believe that we see, hear or feel new things. But this, but this is far from the truth. And how many parents have not shaken their heads while the youngest turns up the volume to 11. Parents who scream out; turn of that noise off, you call it music? Its dam noise”, forgetting that they heard the same thing from their parents. Where is the borderline between young, old, hippies or punks? The difference between young and old, hippies or punk, local or global culture get mixed and melt different cultural elements together. We are more adaptable than ever, like chameleons we change, adopt and paste into every situation we face, anywhere at any time. A walking global media unit, receive, sending and sort out information faster and faster. This is a highly dangerous development, everybody needs to disconnect from time to time, but try to take away from whomever the mobile phone and laptop for a week, you will after a day or two see a pale, uncomfortable and highly restless person. If the mobile phone was the modern cigarette Smartphones are the new Heroin, you get highly addicted, but not the same abstinent physical illness. About a week ago day on the tram this young, drunk and homeless boy sit next to me and talk to everyone and he screams out that he did not understand much about it all. I replied as I sat next to him that it was good to hear because I do not understand anything as well. What do I know? I was thinking what do I really know? And I got this lost feeling that everything happening around me is unreal. One see and read all the news about education, terror, war, friends, social media, jobs not jobs, the terrorists in Afghanistan the war in Iraq, Steak or Sushi for dinner, red or blue, Athens or Rome, Facebook or Twitter, blog or web site? And then I just get dizzy. There are so many choices. When I start thinking like this I feel that I am totally losing the grip into the big chaos that surrounds me. Chaos Chaos, derived from the Ancient Greek, Chaos typically means a state lacking order or predictability. In ancient Greece, it first meant the initial state of the universe, and, by extension, space, darkness, or a; and informally to mean a state of confusion, and in this case popular culture. The largest consumer group is also the wealthiest and oldest They are likely older people, now today the largest con

1. boards by kenneth @ buddha jeans™
new body culture c h a p t e r o n e t h e f u t u r e i s now
mega trends towards 2020
By kenneth @ ftmResearch & buddha jeans™

2. research & sources*
Please the full presentation of the reality check is released on Slideshare
and www.buddhajeans.com
• research by kenneth lyngaas & krish
• magazines & statistics national
pawar research interviews & dialogs
sources (various sources), trend
with leading people across branches
forcasting companies & agencies
and industries.
• Innovators, politicians, science • special interviews Varner retail group,
architects brand managers, creative, L’Oreal, Lacombe, inspectorate
thinkers, economics linkedin special legislation office Norway
forums • Snøhetta architects, Lucy seven
• twitter, slideshare, facebook – tattoo studios, Elexia training & spa
google – yahoo answers, you tube, group, Oslo west, studies of religions
tree hugger, wilkapedia, blogs & Oslo universities
internet
• vg digital national newspaper, brand
• databases – books Karma Tashi ling
republic, Telenor mobile division, Levi
Buddhist community, Gandhi
Strauss Europe co,
foundation and WGSN

3. ftmRes ear ch
• Kenneth Lyngaas founder of
• Manual & label /packaging design by
ftmResearch, buddha jeans and
(Mark Farrow @ farrow design) and
ftmLyngaas
kenneth Lyngaas (Levi Strauss Europe
• Publishing Head of trend research Levi Middle East & Africa) project lead
Strauss Europe, Middle East & Africa
• Founder of Pro Rib Boats, disco brand
1997 – 2001
entertainment, lyngaas publishing &
• Responsible for mega trends research buddha Jeans Company
2000 Levi Strauss, Middle East &
• The future is now & research will be
Africa
published march 2012 , digital format
• project lead new packaging and
• kenneth lyngaas will be available for
label system Levi Strauss 2000 global .
mega trend creative workshops from
Recycled denim paper labels, denim
15th of February – April
paper, business cards

4. what i s happeni ng i n the wor l d?

6. mega trends what now?
The reality checks give us the foundation to predict
certain directions that makes an impact and make
an influence in our lives.
The main question:
how are the consumer affected by
these happenings and directions?
how does the new consumer look like?
the new business, opportunities and treats?

7. the gr een movement ar e gai ni ng i ncr edi bl e
gr owth and l ead to a new s us tai nabl e wor l d or der .
gr een thi nk i ng i s not onl y a par t of a mega tr end
i s a new way of l i vi ng
mega tr end the s us tai nabl e new wor l d or der

8. mega-trends from long term to fads
Product
level
product
group level
brand level
mega
trend
reality
check

10. to understand the model
a merge of technology, social values, politics,
problems, possibilities and threats create a dynamic
map the field where the lines cross over the next circle
indicates often new eras of business opportunities

11. new business concepts evolves
where the circles
connect concepts
evolve
global warming
g
Sustainable
product design
g
the gr een n
Bio – nano –
wave digi - mania

12. the s ol uti on
concept cars green & sustainable product design a mega trend

13. content new body culture
introduction Smart drugs
inner & outer flow anti-aging drugs
body art & tattoo Future of make up
the inner fashion research and make up
new fabrics in fashion future sports
the way we eat inner training
future medicine yoga meditation
smart drugs job & education
biological drugs summary
biological drugs

14. the new body culture

15. The new body culture
• still the body is a spiritual
• body culture is in fact very
place that needs to be taken
important, in every aspect.
care of.
• we use the body to get the
• it's our home, an expression
most out of life. as the human
of who we are; from the inner
lifespan increase we need to
we establish a certain style &
keep it shape.
fashion that reflect us.
• we have new medicine,
• from body art trough fashion
surgery, implants, electronic
as an extended depot. our
devices that help us in daily
skin is a blank canvas ready
life.
to be explored.

16. new body culture
• We look at the body differs from
the south to the north. North has a • the mind is no longer the electric
rugged and close to nature center for the world of mind, but
behavior, also organic center.
• while the south has a sensual • this is interesting, because it
body and gender. opens for a whole new world of
chemical, bio, brain food, nano,
• In the East it’s holistic
smart drugs.
• while in the west energetic and fit

17. natur e & nude l ook

18. the inner & outer flow
The Buddha observed that basic experience does not
divide into inner and outer; rather the inner flows into
the outer and the outer flows into the inner.
It is only by some Cartesian method of systematic
Doubt that an inner world of ideas and perceptions
is separated from an outer world of physical things *

19. body ex pos ur e i n our envi r onment i n changes
public
space
tribe space
Familien
inner
space

20. Camelon – sex –
body exposure in stylish - genderless
our environment situation depending
alone or with others
Adapt – formal- sex
Impress – uniform -
we adapt chameleon type of
leadership
fashion as we meet more new
people in less time than ever
• Juxtaposes of styles in tribes
makes us extremly style
adaptive Acceptance – follow
• The modern society get less – impress – provoke
family oriented as more experiment - style
people live in single
housholds for a longer time
• Our friends style influence
and get more important than Accptance – provoke
ever
Please – situation
• Gender changeability
• We dress more alike even we dependent
say that we are individual
Genderless – comfort
Experiment – try new

21. Inner – outer -body fashion
body – mind – spirit overweight – lifestyle – class
template to explore tattoo – symbols – abstract –
ageless – anti age retro meaning - complex –
altering drugs- skin care true art intelligence upgrade
increase of body form - software
modifications body upgrades smart drugs gene doping –
gender changeability replaceable genes
anorexia – bulimia – surgery precision – design –
control of body mass engineering
new renaissance man

23. the new renaissance human
template
explore
design ageless anti
engineering age
body
gene doping
upgrade
new
intelligence
renaissance genger
upgrade human changeability
control body
tattoo fashion
mass
tattoo lifestyle
symbols art management

24. new renaissance human

25. tattoo goes ar t

26. tattoo fashion symbols
• The inner meaning and the sociology approach
• Lack of modern society ceremonies
• Statement include a rite tattoo –
• Forever-ness– pain – belonging
• Belonging as a result of popularity
• Belonging a fashion viewpoint
• Not standing out of the crowd
• Accepted in the society
• Cultural deviance

27. tr ends l ar ger tattoos

28. fas hi on tattoo
• increase in popularity – a wave of today
bodily fashion
• increase popularity amongst girls
• first wave of modern tattoo 1900 -
• trends are larger tattoos – story of
a signal of belonging – symbol -
belonging- enemy or friend
protection - reminder of position -
(boat type) & travels (japan) • growing body fashion culture
• 2nd wave 60’s with the movie • iconic celebrities as David
easy rider, - biker culture Beckham makes tattoos more
acceptable in society
• motorcycle clubs - state a
belonging to a tribe • tv programs as miami inc.

30. new fabrics in fashion
grow able
garments
transformable programmabl
clothes e garments
programmabl
eco cotton new fabrics e garments
programable
nano clothing
garments
spray on
clothing

31. Programmable garments
• digital devices – Bluetooth – cameras – plastic pads – i
pads charges batteries - plug ins keyboards - helmets
• rec digital inside garment – around – in fabrics
• recognize & identify wearer – military purposes
• Embedded video
• open doors contact networks
• thieves protection
• take pulse – measure blood-pressure recognize &
identify wearer military purposes

32. Programmable garments

33. s pr ay on cl othi ng
removeable – shape stays same – new useable
applies to the naked body, non- woven fabrics
hybrid thinkers from different research (MIT),
cosmetics companies across medical sector

34. Grow able
garments
• Removable – shape stays same – new useable Synthesis of
biological systems can make it possible to design fabrics and
materials.
• Copy & past elements in nature for example between a spider &
silkworm and grow the version (Tissue engineering)
• Silkworm = stronger than steel cable, twice as elastic
• Spider silk cloth gene of a breathable, ultra-thin, light, don’t tear
and elastic makes it perfect for sportswear, protective clothes
and surgical implants
• Living bacteria – cultivates and grow multiply
• Create waterproof, self-cleaning & odor remover material
• Grown in bio reactors not unlike farming, grow fast
• Environmental friendly – less water, not destroy nature, animals
and break down without chemicals

35. gr ow abl e gar ments

36. nano technologies
in fabrics
• The most innovative and future oriented product that will
be created
• This technology makes it possible repair themselves
after scratches
• The Nano technology will be able to transform the
molecular structure to make the clothes hard, soft,
stretchy or stiff
• No need to iron, reduce temperature of washing and
even unnecessary
• We do not really know how this wills affect fashion in the
future

37. nano technologies
in fabrics

38. sustainable and transformable clothes
• will increase significantly the next years
• Recycle – up cycle – rework - redo – remake reconstruct
• Swap and rent clothes
• Lack of natural resources and fabrics makes 2nd hand
big business in the future
• Muliti functional clothes and objects, transfer objects
• Intelligent conducting polymers used to change size, form
• Garments that combines technology, tracksuits that uses
batteries to keep athletes warm to avoid injuries etc.

39. second hand clothes will increase business
and be good business

40. new drugs & make up
anti -
aging
drugs &
cosmetics
what we smart
eat drugs
new body culture
llifestyle
drugs or
related
cosmetics
drugs
nude &
make up
natural
trends
look

41. anti aging
drugs
• research on non-organically that too • to activate the ability to keep the skin
expensive or impossible to make younger for a much longer. the
naturally development in this era happens fast
• A two directional trend one towards • womans in their late forties will still have
the natural and the other trend the same skin as in their twenties when
towards advanced bio technology the skin get activated and preserved
• modern make up are getting closer early
and closer to what the large drug • in the future we will take our daily
companies make and the products needed hybrid drugs and the effect will
come now under the medical law cure and make you look good at the
same time

42. the nude look
• a trend driven from natural plant extracts, truly organic, natural
and with less packaging
• use pigment in the skin to reflect the natural light and makes the
skin adapt natural tone whatever light setting
• the skin should therefore look as natural possible
• packaging that can be recycled, trade fair or look and feel
more «green» than the product is
• products that represents a clean or nude look
• key words as natural, clean, pure, organic, sustainable

43. Smart drugs the key to top jobs?
• It’s a coming trend as the overload of information makes
• Huge companies headhunt for future jobs candidates in
• Early university studies, this increase pressure on
• Student to perform better
• US studies approx. 25% of health student had taken neuron-
enhancing drugs (2010) Modafinil
• To combat fatigue – top university students pay until
• 20.000 £ a year
• Ritalin trigger dopamine – without ADHD makes the students
alert & awake
• Increase motivation of studying, no memory loss, and no sleep

44. Our lifestyle
is deathly
• 1 in 3 dies from a heart disease
• 1 in 7 dies from cancer
• 1 in 23 dies from stroke
• Almost 60% of the deaths in 1990’s
• were related to lifestyle diseases

45. lifestyle
related drugs

46. A heal thi er di et
• The trend is towards a healthier • Global resources as water and land
alternative uses 10 more space to grow meat
than vegetables (India moves from
• People are more aware of the risk vegetal to meat based diet, simply
involved with unhealthy diets and not enough land to produce)
alternatives.
• Almost all major fast-food chains have
• Governments from treatment to an alternative menu who gives a
preventions. better and more healthy option
• Better and right food is a part of the • Women’s in general eats healthier
green & sustainable lifestyle trend and influence household

47. Illegal drugs ( chapter escapism)
the chapter escapism subject to
be found in the chapter escapism

48. s por ts and wor k out*
• increase sport and activities
related to body & mind increase • holistic and eastern oriented
sports and activity increases tai
• we choose to work out the inner
chi, qigong, kung Fu
body than the outer body.
• less focus on outer body training
• as a reaction to negative stress (
reality check) • less popular individual driven
sport activities
• yoga & meditation in many
different styles and differentiations • woman in sports higher valued in
media and increase salaries and
• increase of activities in teams and
bonuses
together in classes
*sport and activites as yoga and meditation chapter the 20th century hippie the new consumer

49. increase body & mind sport

50. relevant work and education in this sector

51. Contact me
the future is now
kenneth lyngaas founder £ creative director
ftmresearch & buddha jeans™
mobile +47 47247803
mail: kenneth@buddhajeans.com
blog: buddhajeans.com