The document discusses how social media affects marketing environments. It outlines the PESTL framework for analyzing political, economic, social, technological, and legal factors. It also discusses consumer behavior, market research, global marketing using the 4Ps (product, price, place, promotion). The document outlines different types of marketing planning and tools for analyzing strengths, weaknesses, opportunities, and threats. It describes how social media allows instant access to information and community building. Examples of social media tools are provided as well as how marketing is evolving to be more interactive and integrated using social media. Demographic data from social media is also influencing culture and values.