Our company ESPL commenced operations in July 2020 and is a Govt of India recognised Start-Up, based in Mumbai. We are a group of Technology and Behavioural Science enthusiasts – IIT, XLRI & TISS alumni, with over 100 years of collective professional experience, focussed on bringing the Internet of Behaviours technology and Behavioural Neuroscience together. We offer a modular, Behaviour-based platform to help our customers drive specific behaviour-based growth priorities. Our product trulead is an outcome of more than 4 years of our research, active experimentation in live enterprise environments, professional experience and advice from top practitioners in the industry. Tru360 can operate stand-alone or as a behaviour based force multiplier bolted onto your existing digital tools.

1. www.espl.io
Jithesh earned his Organisation
Development spurs at XLRI, TISS and ISABS. He
has 25 years of work experience, serving a range
of enterprises in various sectors, behind him. A
keen student of human behaviours and
technology applications to maximise enterprise
success, he is also a certified Neuro-Leadership
Coach and Applied Behaviours practitioner. His
energy is focussed on creating the best-in-class
products and technology applications to help our
customers revive, survive, and thrive.
Founder, chief executive officer
JITHESH ANAND
Author -
At the University of Pennsylvania, Martin Seligman and his colleagues were
studying the process by which an animal or human associates one thing with
another.
WHAT THE PAST TEACHES US AND
HOW IT CONTROLS OUR PRESENT
THE LEARNED HELPLESSNESS EXPERIMENT
UNDERSTANDING BEHAVIOURS BETTER (6)
Their experiment involved the ringing of
a bell and then the administration of a
light shock to a dog. During the course
of this study something unexpected
happened
Each dog was placed in a large crate that
was divided down the middle with a low
fence and the dog could see and jump
over the fence easily. The floor on one
side of the fence was electrified, but not
on the other side of the fence.
Seligman placed each dog on the
electrified side and administered a light
shock. He expected the dog to jump to
the non-shocking side of the fence. In an
unexpected turn, the dogs simply laid
down.
The hypothesis was that as the dogs
learned from the first part of the experi-
ment that there was nothing, they could
do to avoid the shocks, they gave up in
the second part of the experiment.
To prove this hypothesis the experi-
menters brought in a new set of animals
and found that dogs with no history in
the experiment would jump over the
fence.
Have you experienced anyone blame something for their helpless behaviours?
Have you experienced anyone blame something for their helplessness?
This condition iscalled LEARNED HELPLESSNESS. Where a human or animal does
not attempt to get out of a negative situation because the past has taught them
that they are helpless.
Further research has shown that the way people view the negative events that
happen to them can have an impact on whether they feel helpless or not.
Sometimes, people identify factors to blame for situations of LEARNED
HELPLESSNESS.
Such factors are called Attributions. Attributions can be made for positive and
negative events. Psychologists classify attributions as a) Internal b) Stable c) Global
Let's look at an example : Imagine that you just failed an important test. There are
several things that you could say were the reason for that: 'I'm stupid.' 'I didn't study
hard enough.' 'The test was too hard.'
Each of those reasons can be seen as a different type of attribution. An attribution
is the factor that a person blames for the outcome of a situation. Attributions can be
made for both positive and negative events.
There are specific types of attributions that cause learned helplessnesscalled
a) internal b) stable c) global.