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History of the company
"These are not football boots, they are golden slippers”: so spoke the famous soccer player John Charles, referring to a pair of football shoes as comfortable as slippers. The shoes at issue were produced by an Italian company which still today is synonym of high quality, passion, attention for the details and above all made in Italy: Calzaturificio Lazzarini, today worldwide known as Pantofola d’Oro, the Italian translation for golden slippers.
The history of this pillar of the Italian shoe industry dates back to the year 1886, when the family Lazzarini established the new-born factory in the little town of Ascoli Piceno in the middle of Italy. Anyway it was not until the half of the last century, that the company became the colossal that is nowadays. In fact it was in the 50s that the soul of Pantofola d’Oro, Emidio Lazzarini, inherited his father business, who in turn had took over Emidio’s grandfather, the business founder.
Emidio managed to give new life to the company production from a personal necessity. He was a wrestler and he wanted to design and realize a pair of shoes which could enable him to feel more comfortable and to have better performances. As a result he created a more enveloping, softer and suitable shoe, which soon became the reference product in the branch of sport footwear, especially for soccer player. Since that moment on many football stars have worn Pantofola d’Oro such as Rivera, Falcão, Van Basten and Lev Yashin.
However this golden period came to an end in the 90’s, when things started to get worse for Pantofola d’Oro, due to the cutthroat competition dictated by the multinational competitors in the sector. So in 2001, to revamp the production processes of the company and to reestablished the key role of Pantofola d’Oro in the market, CEO Kim Williams together with chairman Massimo Ubaldi decided to invest also in leisurewear and in shoes suitable for other sports such as rugby or cycling, obtaining an extraordinary success which allowed the company to reinvest in the soccer segment too. Moreover with this new product line Pantofola d’Oro set foot into the fashion industry, always focusing on high quality standard and handcrafted processes, signing also the shoes worn by Spiderman in his last movie.
With a turnover of about 12,7 million dollars in 2011, a stabilized presence in 40 lands and a growth rate of 30-40% every year, Pantofola d’Oro can be properly considered a solid Italian company, which has been able to export its high qualified products and the peculiarities of Made in Italy beyond the national limits.
International operations
With the new millennium, Pantofola d’Oro has begun to extend its operating range overseas. After having served the European markets for more than a century, the Italian company has decided to conquer the customers in North America as well as in the Far East. The main overseas partners are the Usa, Korea and China, where important coll ...
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Key trends for the Fall Winter 2018 season see skinny jeans being replaced by crop and flared versions that are accentuated with ornamental patchwork and utilitarian details. Recent seasons have seen details such as frayed hemlines, lighter washes, worn-out textures, embellished surfaces, and dramatic silhouettes replace the long sitting skinny jeans market.
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This season saw a rerouting of the directional decisions present an angular spin on the same through a revival of the late 1990s and the early 2000s nostalgia. A re-emergence of sporty coordinates, roomy silhouettes, monograms and logos signal a direct shift in the ideology of designers and brands to include streetwear-inspired clothing under their threshold. Here we present to you the key trends in shaping the menswear market for 2018.
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The history of this pillar of the Italian shoe industry dates back to the year 1886, when the family Lazzarini established the new-born factory in the little town of Ascoli Piceno in the middle of Italy. Anyway it was not until the half of the last century, that the company became the colossal that is nowadays. In fact it was in the 50s that the soul of Pantofola d’Oro, Emidio Lazzarini, inherited his father business, who in turn had took over Emidio’s grandfather, the business founder.
Emidio managed to give new life to the company production from a personal necessity. He was a wrestler and he wanted to design and realize a pair of shoes which could enable him to feel more comfortable and to have better performances. As a result he created a more enveloping, softer and suitable shoe, which soon became the reference product in the branch of sport footwear, especially for soccer player. Since that moment on many football stars have worn Pantofola d’Oro such as Rivera, Falcão, Van Basten and Lev Yashin.
However this golden period came to an end in the 90’s, when things started to get worse for Pantofola d’Oro, due to the cutthroat competition dictated by the multinational competitors in the sector. So in 2001, to revamp the production processes of the company and to reestablished the key role of Pantofola d’Oro in the market, CEO Kim Williams together with chairman Massimo Ubaldi decided to invest also in leisurewear and in shoes suitable for other sports such as rugby or cycling, obtaining an extraordinary success which allowed the company to reinvest in the soccer segment too. Moreover with this new product line Pantofola d’Oro set foot into the fashion industry, always focusing on high quality standard and handcrafted processes, signing also the shoes worn by Spiderman in his last movie.
With a turnover of about 12,7 million dollars in 2011, a stabilized presence in 40 lands and a growth rate of 30-40% every year, Pantofola d’Oro can be properly considered a solid Italian company, which has been able to export its high qualified products and the peculiarities of Made in Italy beyond the national limits.
International operations
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The Latest Urban Wear Drops of This Season from Fashionoso
1.
2. ABOUT
US
Are you up for some trending
choice picks from the best indie
streetwear brands out there?
Then you’re in luck because
Fashionoso’s just gotten some
new clothing drops for you to
try out! Every single year, the
world of streetwear is pivoting
towards different themes that
entice new people to try the
style out for themselves. Why
not take the plunge and make
your own outfit that’s
completely unique to you?
3. KEEPING UP WITH
THE SCENE: MAY
2022
Street styles and casual streetwear
is making a big comeback from the
slumps experienced in the past 2
years. Several themes have been
popping up that are poised to
change up the scene and bring it in
a new direction. Latest trending
pants that have been going around
lately include cargo pants, shorts,
and trousers. This is a bit
reminiscent of 2000s fashion where
baggy clothes were king and you’d
see both men and women try out
their own styles.
4. Streetwear sneakers don’t really move as fast as other
streetwear clothing, but they tend to be the big shakers in
the industry. Despite all that’s happened in the last few years,
there are still a lot of new trends to look out for when getting
sneakers. Skate shoes and sportier designs are starting to
pick up steam for this year. Along with that, we’re seeing a lot
more focus on retro designs for trendy sneakers 2022.
5. THE LATEST DROPS
FROM FASHIONOSO
First, we’ve got the Quemby
Cargo Pants which come in both
Army Green and Black color
schemes. This full-length pair of
cargo pants are made with cotton
and polyester for that breathable
feeling and comfort. The design is
made up of letter embroidery,
ribbed cuffs, functional oversized
pockets, and strap belt fastening.
These pants are a great starting
addition if you’re just looking to
get some new streetwear options.
6. Next, we want a pair of bold sneakers that fit with the cargo
pants. That’s why we chose the Wraith ‘Unleashed Drive’
Sneakers which come in Gray and Black colorways. It’s made
with breathable mesh material for the upper and EVA for the
insole material. This gives the shoe a degree of cushioning and
comfort that’s much appreciated for longer walks. It also has a
rubber outsole which improves the grip and traction of the shoe.
With it being a true-to-size fit, you’ll easily find the perfect pair
for you.
7. Looking for more urban
wear options for you to
choose? Then you should
come on over to the official
website of Fashionoso. From
there, you can choose from
styles created by the
talented minds of the indie
streetwear scene. Not only
that, but we also constantly
feature some of the latest
trends and news around the
world of streetwear. Join us
and see how a small change
in your wardrobe can
change up your style game!