SlideShare a Scribd company logo
We accelerate growth by designing deep
connections between companies and customers.
We breed innovation.
We enable innovation.
About Start Something Boldwe’re super cool
New Products
New Markets
New Customers
Internal Innovation Incubation - the Grow Wall
We define innovation.
About Start Something Boldwe’re super cool
R&D
MARKETINGSALES
customers
increm
ental
transfor
m
ative
r
eactive
pioneering
How do you
define
innovation?
The Scenarioaka you don’t just get to sit there
We’re all on the same team.
FAKESINCE
201 6
C O M P A N Y
CincyChew
where cavities are born
Who are we?
Our ‘sticky’ situation.
FAKESINCE
201 6
C O M P A N Y
Assessment
the what’s happening
• Customers
84% of our customers are parents
with children under the age of 18
• Products
Grape
Orange
Regular
• Markets
100% Consumer
•Geographies
National Brand
Strategy
we’re going that way...
FAKESINCE
201 6
HOWW
E’
LL
G R O W
16%
48%
New Markets
New Products
Current
Products
36%
Acquisitions
0%
Stretch Goal
chew up the competition
New Markets
Healthcare ($24M)
New Customers
College Students ($18M)
Grow from $50 million
to $100 million in 5 years
FAKESINCE
201 6
C O M P A N Y
Customer Story
Problems
IdeasFAKESINCE
201 6
C O M P A N Y
Problems:
Pitches
Ideas:
Work it!
push hard at the what-if
Learnings
what did you get out of this?
About Us:
We’re designers and researchers who focus on
translating customer needs into solutions that help
your company grow. We’ve helped organizations align
their marketing, sales, and product development
activities by embedding customer empathy into
everything they do. As outsiders with experience in
designing, building, and launching new products we
work collaboratively with your teams to push the
potential of your company through the eyes of your
customers.
Contact Us:
Start Something Bold
513.426.4695
rockstar@startsomethingbold.com
3914 Miami Road
Suite 214
Cincinnati, OH 45227
startsomethingbold.com
“Start Something Bold is unique
in their ability to bridge the
worlds of Research and Design
to bring clarity to Innovation.”
- Ron H. President, Industrial Manufacturing Company
We translate insights into
solutions to accelerate growth

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The Internal Innovation Incubator

  • 1. We accelerate growth by designing deep connections between companies and customers.
  • 2. We breed innovation. We enable innovation. About Start Something Boldwe’re super cool New Products New Markets New Customers Internal Innovation Incubation - the Grow Wall
  • 3. We define innovation. About Start Something Boldwe’re super cool R&D MARKETINGSALES customers increm ental transfor m ative r eactive pioneering How do you define innovation?
  • 4. The Scenarioaka you don’t just get to sit there We’re all on the same team.
  • 5. FAKESINCE 201 6 C O M P A N Y CincyChew where cavities are born Who are we? Our ‘sticky’ situation.
  • 6. FAKESINCE 201 6 C O M P A N Y Assessment the what’s happening • Customers 84% of our customers are parents with children under the age of 18 • Products Grape Orange Regular • Markets 100% Consumer •Geographies National Brand
  • 7. Strategy we’re going that way... FAKESINCE 201 6 HOWW E’ LL G R O W 16% 48% New Markets New Products Current Products 36% Acquisitions 0%
  • 8. Stretch Goal chew up the competition New Markets Healthcare ($24M) New Customers College Students ($18M) Grow from $50 million to $100 million in 5 years FAKESINCE 201 6 C O M P A N Y
  • 9. Customer Story Problems IdeasFAKESINCE 201 6 C O M P A N Y Problems: Pitches Ideas: Work it! push hard at the what-if
  • 10. Learnings what did you get out of this?
  • 11. About Us: We’re designers and researchers who focus on translating customer needs into solutions that help your company grow. We’ve helped organizations align their marketing, sales, and product development activities by embedding customer empathy into everything they do. As outsiders with experience in designing, building, and launching new products we work collaboratively with your teams to push the potential of your company through the eyes of your customers. Contact Us: Start Something Bold 513.426.4695 rockstar@startsomethingbold.com 3914 Miami Road Suite 214 Cincinnati, OH 45227 startsomethingbold.com “Start Something Bold is unique in their ability to bridge the worlds of Research and Design to bring clarity to Innovation.” - Ron H. President, Industrial Manufacturing Company We translate insights into solutions to accelerate growth