This document discusses the importance of developing a go-to-market (GTM) strategy and outlines key elements to include. It defines a GTM strategy as connecting a company's offerings to the right target market. Developing a GTM strategy is important to reduce time to market, target the right customers, manage costs and increase profits. Key elements that should be included are the business case, target market definition, value proposition, marketing and sales plans, and metrics for defining success. The strategy should also cover customer retention, growth, and managing changes over time.
P&G is an American multinational consumer goods company headquartered in Cincinnati, Ohio. It has one of the most powerful portfolios of trusted brands. The case discusses P&G's marketing strategy under various CEOs as it enters new markets and shifts from product-based to consumer-centric marketing using design, digital marketing, social media, and celebrity endorsements. Key issues examined are growing P&G's core brands through innovation and design, building business among unserved consumers through direct and interactive promotion, and developing faster-growing businesses.
Little Company, Big World - Starting an additive concentrate business in the ...SKeeley
This document discusses strategies for small and medium-sized companies to enter the global market. It outlines that 95% of the world's population lives outside the US, and most exporters are small companies. It recommends that companies embrace uncertainty, cultivate relationships, and learn about other cultures when going global. Companies should consider global sourcing for materials and selling to international prospects. Resources are available to help companies establish global partnerships and duplicate business models abroad. New technologies can also help enhance global communication and presence.
H&M has experienced continued success through its business model of providing high fashion items at low prices. It achieves this through efficient management of its supply chain and policy of quickly bringing new fashion trends to stores at affordable prices. H&M designs its collections in-house but outsources all production, allowing it to find cheaper suppliers globally. It focuses on frequent store renovations and social media engagement to keep customers interested in visiting frequently for new items. While low-cost competitors pose a threat, H&M's brand strength and rapid response to trends have allowed it to maintain its leadership in fast fashion.
We were to create an IMC plan in order to execute our strategies for H&M. We created a new campaign with a "home sweet home" theme in order to expand their H&M Home line in other major cities. We also made recommendations for H&M in terms of PR, media, advertising, and etc. This is a PDF version of our IMC plan that also includes designs of our H&M Home Loyalty program cards, advertisement, and screenshot examples of social media. Template/designs by Savannah Kuang and loyalty program design by Mekynzi Sotello.
Paul June’s Marketing Resume: An innovative, multi-faceted marketing and product development professional with extensive experience in the domestic and international consumer products space. From product development to business development, I have a track record of creating successful product lines, spearheading effective marketplace launches and targeting new markets with decisive go-to-market strategies. I am thoroughly familiar with the utilization of latest internet-based marketing techniques based on web development, social media utilization and development of on-line brand presence. I have repeatedly demonstrated my skills in providing critical insight into future business and consumer trends as well as utilizing cutting edge technologies that capture the imagination of varied audiences. I have a reputation for holding an unwavering commitment to consistent performance at the highest level of professional excellence and I hold a BS degree in Business Administration and Marketing.
This document discusses the importance of developing a go-to-market (GTM) strategy and outlines key elements to include. It defines a GTM strategy as connecting a company's offerings to the right target market. Developing a GTM strategy is important to reduce time to market, target the right customers, manage costs and increase profits. Key elements that should be included are the business case, target market definition, value proposition, marketing and sales plans, and metrics for defining success. The strategy should also cover customer retention, growth, and managing changes over time.
P&G is an American multinational consumer goods company headquartered in Cincinnati, Ohio. It has one of the most powerful portfolios of trusted brands. The case discusses P&G's marketing strategy under various CEOs as it enters new markets and shifts from product-based to consumer-centric marketing using design, digital marketing, social media, and celebrity endorsements. Key issues examined are growing P&G's core brands through innovation and design, building business among unserved consumers through direct and interactive promotion, and developing faster-growing businesses.
Little Company, Big World - Starting an additive concentrate business in the ...SKeeley
This document discusses strategies for small and medium-sized companies to enter the global market. It outlines that 95% of the world's population lives outside the US, and most exporters are small companies. It recommends that companies embrace uncertainty, cultivate relationships, and learn about other cultures when going global. Companies should consider global sourcing for materials and selling to international prospects. Resources are available to help companies establish global partnerships and duplicate business models abroad. New technologies can also help enhance global communication and presence.
H&M has experienced continued success through its business model of providing high fashion items at low prices. It achieves this through efficient management of its supply chain and policy of quickly bringing new fashion trends to stores at affordable prices. H&M designs its collections in-house but outsources all production, allowing it to find cheaper suppliers globally. It focuses on frequent store renovations and social media engagement to keep customers interested in visiting frequently for new items. While low-cost competitors pose a threat, H&M's brand strength and rapid response to trends have allowed it to maintain its leadership in fast fashion.
We were to create an IMC plan in order to execute our strategies for H&M. We created a new campaign with a "home sweet home" theme in order to expand their H&M Home line in other major cities. We also made recommendations for H&M in terms of PR, media, advertising, and etc. This is a PDF version of our IMC plan that also includes designs of our H&M Home Loyalty program cards, advertisement, and screenshot examples of social media. Template/designs by Savannah Kuang and loyalty program design by Mekynzi Sotello.
Paul June’s Marketing Resume: An innovative, multi-faceted marketing and product development professional with extensive experience in the domestic and international consumer products space. From product development to business development, I have a track record of creating successful product lines, spearheading effective marketplace launches and targeting new markets with decisive go-to-market strategies. I am thoroughly familiar with the utilization of latest internet-based marketing techniques based on web development, social media utilization and development of on-line brand presence. I have repeatedly demonstrated my skills in providing critical insight into future business and consumer trends as well as utilizing cutting edge technologies that capture the imagination of varied audiences. I have a reputation for holding an unwavering commitment to consistent performance at the highest level of professional excellence and I hold a BS degree in Business Administration and Marketing.
Stock Pitch For Watch Manufacturing Companies PowerPoint Presentation Ppt Sli...SlideTeam
Our Stock Pitch For Watch Manufacturing Companies PowerPoint Presentation Ppt Slide Template is the perfect way to pitch your stock. We have researched thousands of stock pitches and designed the most impactful way to convince your investors to invest in your equity. http://bit.ly/2w64AGL
A group presentation outlining a sales recommendation from the perspective of a candy manufacturer to a retailer (Crazy Al's) in order to increase sales.
Intelligent Social media marketing, or ISM, is a form of internet marketing with intelligently that implements various social media networks in order to achieve marketing communication and branding goals. Intelligent Social media marketing primarily covers activities involving social sharing of content, videos, and images for marketing or brand promoting purposes, as well as premium social media advertising.
P&G operates in multiple consumer product segments including fabric and home care, beauty and grooming, healthcare, snacks and pet care. The fabric and home care segment, which includes brands like Ariel, Dawn, and Tide, is the most profitable division accounting for 30% of net sales. P&G aims to expand globally and enter new markets through small acquisitions and trials. Strategies to engage customers include customized advertising, sponsorships, digital marketing, and integrated marketing communications across multiple brands. The company also focuses on product development through connecting R&D with sales and marketing and adopting a customer-centric approach. P&G is analyzing underperforming segments like snacks and pet care and considering addressing challenges through sponsorship
23 PITCH COMPETITION QUESTIONS WHICH YOU MUST KNOWInfocrest
Pitch competitions are a reality of startup life, as common as coffee mugs that say “Hustle Harder” or thought leaders expounding on the need for “grit.”
Still, even the smartest entrepreneur isn’t always ready for what competition judges might ask. During Steve Case’s Rise of the Rest tour, a seven-city road trip across the U.S. highlighting entrepreneurs outside the major startup hubs, founders in Phoenix participated in their own mock pitch competition, allowing them to practice and polish their answers.
Neal Cavalier-Smith is the director of consulting at Healthy Marketing Team, a global brand positioning specialist for health brands. He gave a presentation on how consumer data and regulations are forcing producers to rethink their marketing of functional claims. The presentation addressed (1) how regulations from the European Food Safety Authority are making producers re-evaluate claims and positioning, using Danone as an example, (2) why this is happening as function claims may be going too far for consumers, and (3) how brands can still make claims or not need claims at all by knowing what drives shoppers' decisions. The full presentation is available by emailing the company.
The ice cream and frozen desserts category is seen by consumers as one of the more innovative supermarket categories.
New product development has played a part in driving an increase in value sales, with super-premium extensions to many well-known ranges driving category-leading value growth. So what exactly are consumers looking for to entice them to spend on frozen treats?
The Grocery Eye examined the shopping habits of 2,000 supermarket shoppers to identify perceptions towards purchasing food and drink, as well as non-food products. It assessed the ice cream and frozen desserts category to understand topics such as perceptions towards category innovation, product attributes and ingredients, as well as drivers and barriers to purchase.
Check out our infographic which provides a top level overview of some key research findings across the ice cream and frozen desserts category including:
- Purchase motivators – from value for money to flavour and price.
- Category innovation – the route to discovery and what tempts first time buyers.
- Drivers and barriers to purchase – what are the most important features.
- Future considerations – the features which will be important over the next 2 years.
For a detailed overview of consumer perceptions across the ice cream and frozen desserts sector and The Grocery Eye please call or email Catherine Elms, Research Director on +44(0)1865 336 400 or catherine.elms@spafuturethinking.com
This document provides a marketing plan for Absolut Vodka. It begins with an introduction to Absolut and its objectives to increase brand preference and distributor promotional spending. It then analyzes the market, competitors, and Absolut's strengths and weaknesses. The plan segments the target market of 21-35 year olds and focuses on "Status Seekers". Marketing mix strategies are proposed, including refining Absolut's product to focus on premium taste, launching specialty flavors, and promoting through cultural events and influencers to appeal to trends. Implementation and conclusions are also discussed.
E max is a leading electronics retailer founded in 2006 in UAE with 60 stores across Gulf countries. It sells over 800 brands and 100,000 products with an annual turnover of over $3 billion. The document discusses E max's USP of offers and service, product mix targeting males aged 18-40, marketing strategies including promotions during salary periods and trade exhibitions, international expansion into other Gulf countries, and use of various advertising channels including in-store, print, radio, TV and social media. It concludes that E max is a leading retailer with knowledgeable staff helping customers make informed choices and recommends expanding its online presence with a dedicated website and global expansion.
DID YOU KNOW? The promotional products industry consists of 40,546 companies and 489,065 industry jobs.89%of consumers have received a promotional product in the last six months.
P&G is a global consumer goods company that manages over 300 brands. In the late 1990s and early 2000s, P&G faced challenges including decreased sales, high costs, and struggling to enter new markets. To drive innovation and growth, P&G reorganized into 7 global business units, partnered with external innovators, and shifted to more customer-centric and design-focused product development and marketing strategies. These changes helped P&G improve financial performance and expand into new regions.
Marks & Spencer Onboarding Marketing Planjacoblebo
The fashion market in the Middle East is worth over $30 billion, but online sales make up less than 1% of the total market. Marks & Spencer plans to develop a digital strategy for the MENA region to capture $370,000 in new e-commerce revenues by 2017. The strategic plan involves allocating $345,000 in the first year towards community building, paid placements, offline/in-store activations, branded web properties, direct digital marketing and mobile initiatives to drive online sales and market share in the growing MENA e-commerce sector. Performance will be measured using metrics like new customer acquisition, retention, sales and database growth to evaluate the strategy's effectiveness.
Many companies are facing challenges adapting to new digital technologies and consumer behaviors. Innovation is key to remaining competitive as customer loyalty decreases and new products are quickly copied. This document outlines an approach for promoting innovation through analysis of evidence, creativity in challenging conventions, and exploring new digital solutions to improve sales and customer relationships. The company's mission is to inspire change by taking an innovative, passionate approach focused on delivering value over time.
Cascadia Capital Food & Beverage Industry Perspectives Fall 2017Cascadia Capital
Packaged food and beverage is among the most dynamic segments in the capital markets. The industry is undergoing a seismic shift driven by evolving consumer preferences and demographic changes. These forces are rewriting everything we know about the industry -- how products are made, where they are sold, how brands connect with customers, and how retailers merchandise and drive traffic. When an industry changes this dramatically, it reformulates the recipe for success. Companies that get ahead of the change curve stand to benefit, enabling them to enjoy exceptional growth rates and create outsized shareholder value.
New freedom powerpoint_investor_presentation v13 02.06.13Celadrin
New Freedom is a nutrition company that provides innovative products and a unique business opportunity through a multi-level marketing model called "Inline Marketing." The company combines direct sales, network marketing, and affiliate marketing to generate revenue and compensation for distributors. New Freedom's management team has experience in various industries and its products and business approach are positioning the company for significant growth in the large and growing global vitamin and supplement market.
P&G is a global leader in consumer goods with over $78 billion in annual sales and $8.68 billion marketing budget. It manages over two dozen $1 billion brands and was a pioneer in directly advertising to consumers. P&G has strong marketing capabilities due to seasoned consumer research, innovation network, evolving strategy, talent, and largest financial commitment to advertising. However, it must focus more on digital marketing and interactive brand communities to leverage social media word-of-mouth.
Sogud is a snack company seeking £100,000 in crowdfunding. They developed gluten-free, whole food snacks with experts to address the lack of healthy convenient options. Their products have received positive feedback and they have experienced strong sales growth through independent retailers and distributors. With investment, Sogud plans to increase production capacity, hire more staff, and expand marketing and sales to further grow through additional distributors, exports, and potential contracts. Their experienced team is supported by experts in branding, mentoring, and finance.
Nielsen Global New Product Innovation Report- June 2015Aidelisa Gutierrez
Innovation matters. It can drive profitability and growth, helping
companies succeed even during tough economic times. Nielsen’s
Breakthrough Innovation research found that the top innovations
launched in the U.S. generate more than $50 million revenue their first
year; in fact, the 2015 winners generated, on average, more than twice
this amount, $119 million. In Europe, the top innovations produce
upwards of £/€10 million in their launch year. Innovation also helps
companies stay relevant to shoppers, and it can build long-term loyalty
This document introduces a new company called PromoHypermarket that aims to be an online platform connecting customers with promotional goods, services, and campaigns from various retailers. It will allow users to find the best prices on promotional items, create shopping lists, locate nearby deals, and receive instant gifts. The company wants to serve both consumers looking for deals and corporate clients seeking marketing services. It plans to use an interactive online catalog, mobile apps, coupons, and other tools to promote brands and drive sales.
Stock Pitch For Watch Manufacturing Companies PowerPoint Presentation Ppt Sli...SlideTeam
Our Stock Pitch For Watch Manufacturing Companies PowerPoint Presentation Ppt Slide Template is the perfect way to pitch your stock. We have researched thousands of stock pitches and designed the most impactful way to convince your investors to invest in your equity. http://bit.ly/2w64AGL
A group presentation outlining a sales recommendation from the perspective of a candy manufacturer to a retailer (Crazy Al's) in order to increase sales.
Intelligent Social media marketing, or ISM, is a form of internet marketing with intelligently that implements various social media networks in order to achieve marketing communication and branding goals. Intelligent Social media marketing primarily covers activities involving social sharing of content, videos, and images for marketing or brand promoting purposes, as well as premium social media advertising.
P&G operates in multiple consumer product segments including fabric and home care, beauty and grooming, healthcare, snacks and pet care. The fabric and home care segment, which includes brands like Ariel, Dawn, and Tide, is the most profitable division accounting for 30% of net sales. P&G aims to expand globally and enter new markets through small acquisitions and trials. Strategies to engage customers include customized advertising, sponsorships, digital marketing, and integrated marketing communications across multiple brands. The company also focuses on product development through connecting R&D with sales and marketing and adopting a customer-centric approach. P&G is analyzing underperforming segments like snacks and pet care and considering addressing challenges through sponsorship
23 PITCH COMPETITION QUESTIONS WHICH YOU MUST KNOWInfocrest
Pitch competitions are a reality of startup life, as common as coffee mugs that say “Hustle Harder” or thought leaders expounding on the need for “grit.”
Still, even the smartest entrepreneur isn’t always ready for what competition judges might ask. During Steve Case’s Rise of the Rest tour, a seven-city road trip across the U.S. highlighting entrepreneurs outside the major startup hubs, founders in Phoenix participated in their own mock pitch competition, allowing them to practice and polish their answers.
Neal Cavalier-Smith is the director of consulting at Healthy Marketing Team, a global brand positioning specialist for health brands. He gave a presentation on how consumer data and regulations are forcing producers to rethink their marketing of functional claims. The presentation addressed (1) how regulations from the European Food Safety Authority are making producers re-evaluate claims and positioning, using Danone as an example, (2) why this is happening as function claims may be going too far for consumers, and (3) how brands can still make claims or not need claims at all by knowing what drives shoppers' decisions. The full presentation is available by emailing the company.
The ice cream and frozen desserts category is seen by consumers as one of the more innovative supermarket categories.
New product development has played a part in driving an increase in value sales, with super-premium extensions to many well-known ranges driving category-leading value growth. So what exactly are consumers looking for to entice them to spend on frozen treats?
The Grocery Eye examined the shopping habits of 2,000 supermarket shoppers to identify perceptions towards purchasing food and drink, as well as non-food products. It assessed the ice cream and frozen desserts category to understand topics such as perceptions towards category innovation, product attributes and ingredients, as well as drivers and barriers to purchase.
Check out our infographic which provides a top level overview of some key research findings across the ice cream and frozen desserts category including:
- Purchase motivators – from value for money to flavour and price.
- Category innovation – the route to discovery and what tempts first time buyers.
- Drivers and barriers to purchase – what are the most important features.
- Future considerations – the features which will be important over the next 2 years.
For a detailed overview of consumer perceptions across the ice cream and frozen desserts sector and The Grocery Eye please call or email Catherine Elms, Research Director on +44(0)1865 336 400 or catherine.elms@spafuturethinking.com
This document provides a marketing plan for Absolut Vodka. It begins with an introduction to Absolut and its objectives to increase brand preference and distributor promotional spending. It then analyzes the market, competitors, and Absolut's strengths and weaknesses. The plan segments the target market of 21-35 year olds and focuses on "Status Seekers". Marketing mix strategies are proposed, including refining Absolut's product to focus on premium taste, launching specialty flavors, and promoting through cultural events and influencers to appeal to trends. Implementation and conclusions are also discussed.
E max is a leading electronics retailer founded in 2006 in UAE with 60 stores across Gulf countries. It sells over 800 brands and 100,000 products with an annual turnover of over $3 billion. The document discusses E max's USP of offers and service, product mix targeting males aged 18-40, marketing strategies including promotions during salary periods and trade exhibitions, international expansion into other Gulf countries, and use of various advertising channels including in-store, print, radio, TV and social media. It concludes that E max is a leading retailer with knowledgeable staff helping customers make informed choices and recommends expanding its online presence with a dedicated website and global expansion.
DID YOU KNOW? The promotional products industry consists of 40,546 companies and 489,065 industry jobs.89%of consumers have received a promotional product in the last six months.
P&G is a global consumer goods company that manages over 300 brands. In the late 1990s and early 2000s, P&G faced challenges including decreased sales, high costs, and struggling to enter new markets. To drive innovation and growth, P&G reorganized into 7 global business units, partnered with external innovators, and shifted to more customer-centric and design-focused product development and marketing strategies. These changes helped P&G improve financial performance and expand into new regions.
Marks & Spencer Onboarding Marketing Planjacoblebo
The fashion market in the Middle East is worth over $30 billion, but online sales make up less than 1% of the total market. Marks & Spencer plans to develop a digital strategy for the MENA region to capture $370,000 in new e-commerce revenues by 2017. The strategic plan involves allocating $345,000 in the first year towards community building, paid placements, offline/in-store activations, branded web properties, direct digital marketing and mobile initiatives to drive online sales and market share in the growing MENA e-commerce sector. Performance will be measured using metrics like new customer acquisition, retention, sales and database growth to evaluate the strategy's effectiveness.
Many companies are facing challenges adapting to new digital technologies and consumer behaviors. Innovation is key to remaining competitive as customer loyalty decreases and new products are quickly copied. This document outlines an approach for promoting innovation through analysis of evidence, creativity in challenging conventions, and exploring new digital solutions to improve sales and customer relationships. The company's mission is to inspire change by taking an innovative, passionate approach focused on delivering value over time.
Cascadia Capital Food & Beverage Industry Perspectives Fall 2017Cascadia Capital
Packaged food and beverage is among the most dynamic segments in the capital markets. The industry is undergoing a seismic shift driven by evolving consumer preferences and demographic changes. These forces are rewriting everything we know about the industry -- how products are made, where they are sold, how brands connect with customers, and how retailers merchandise and drive traffic. When an industry changes this dramatically, it reformulates the recipe for success. Companies that get ahead of the change curve stand to benefit, enabling them to enjoy exceptional growth rates and create outsized shareholder value.
New freedom powerpoint_investor_presentation v13 02.06.13Celadrin
New Freedom is a nutrition company that provides innovative products and a unique business opportunity through a multi-level marketing model called "Inline Marketing." The company combines direct sales, network marketing, and affiliate marketing to generate revenue and compensation for distributors. New Freedom's management team has experience in various industries and its products and business approach are positioning the company for significant growth in the large and growing global vitamin and supplement market.
P&G is a global leader in consumer goods with over $78 billion in annual sales and $8.68 billion marketing budget. It manages over two dozen $1 billion brands and was a pioneer in directly advertising to consumers. P&G has strong marketing capabilities due to seasoned consumer research, innovation network, evolving strategy, talent, and largest financial commitment to advertising. However, it must focus more on digital marketing and interactive brand communities to leverage social media word-of-mouth.
Sogud is a snack company seeking £100,000 in crowdfunding. They developed gluten-free, whole food snacks with experts to address the lack of healthy convenient options. Their products have received positive feedback and they have experienced strong sales growth through independent retailers and distributors. With investment, Sogud plans to increase production capacity, hire more staff, and expand marketing and sales to further grow through additional distributors, exports, and potential contracts. Their experienced team is supported by experts in branding, mentoring, and finance.
Nielsen Global New Product Innovation Report- June 2015Aidelisa Gutierrez
Innovation matters. It can drive profitability and growth, helping
companies succeed even during tough economic times. Nielsen’s
Breakthrough Innovation research found that the top innovations
launched in the U.S. generate more than $50 million revenue their first
year; in fact, the 2015 winners generated, on average, more than twice
this amount, $119 million. In Europe, the top innovations produce
upwards of £/€10 million in their launch year. Innovation also helps
companies stay relevant to shoppers, and it can build long-term loyalty
This document introduces a new company called PromoHypermarket that aims to be an online platform connecting customers with promotional goods, services, and campaigns from various retailers. It will allow users to find the best prices on promotional items, create shopping lists, locate nearby deals, and receive instant gifts. The company wants to serve both consumers looking for deals and corporate clients seeking marketing services. It plans to use an interactive online catalog, mobile apps, coupons, and other tools to promote brands and drive sales.
The document summarizes a company that produces healthy fruit-based snacks in squeezable pouches. It outlines the company's history of developing mango products and expanding distribution. Key points include establishing strategic partnerships, registering the Mangoozers brand, gaining market insights, defining a go-to-market strategy, and securing placements with retailers like HEB and Costco. Financial data and investment details are provided to support further expansion into new regions and categories.
Are you looking to expand? Have you considered moving into Canada? If so, let us help! The Canadian marketplace, as you might not know, is actually much different from the United States. Here's some tips to help you out in the process.
The document summarizes the business of Selectty Global Foods USA, which produces healthy fruit-based snacks under the Mangoozers brand. It outlines the company's history of developing mango pouches and expanding distribution. Selectty has strategic partnerships for sourcing organic mango puree and pouch manufacturing. Market research shows opportunities for new fruit flavors. The company's growth strategy is to expand distribution across US regions and gain 5% market share by 2024. Financial projections show the need for investment to fund inventory, sales team expansion, and new product development.
Get our ideal Brand Plan template in a downloadable PowerPoint file.
Link: https://beloved-brands.com/product/brand-plan-template/
Includes ideal slides for vision, purpose, analysis, key issues, strategies, brand positioning statement, and execution plans.
Our brand plan template provides formatted blank slides with key marketing definitions where you can insert your own brand plan.
Gain access to our one-page brand plan and our one-page Brand Strategy Roadmap.
For more on Beloved Brands, here are a few of our most popular articles
1. Beloved Brands Marketing Training programs.
https://beloved-brands.com/brand-management-training/
2. Our Beloved Brands Mini MBA is an online marketing course to help your marketing career.
https://beloved-brands.com/mini-mba/ for online marketing course
3. Simple process to build your Brand Positioning Statement
https://beloved-brands.com/brand-positioning/ for brand positioning
4. How to write a Marketing Plan
https://beloved-brands.com/marketing-plans/
5. Our one-page strategic plan
https://beloved-brands.com/brand-strategy-roadmap/
6. The best and worst of a Creative Brief
https://beloved-brands.com/creative-brief-line-by-line/
7. Marketing Plan Template
https://beloved-brands.com/product/marketing-plan-template/
8. Our one-page Brand Plan
https://beloved-brands.com/brand-plans
9. How to understand Brand Architecture
https://beloved-brands.com/brand-architecture
10. How to use Marketing Funnels to analyze your brand
https://beloved-brands.com/marketing-funnels/
2011 ANNUAL REPORTInnovating for Everyday Life$82..docxeugeniadean34240
2011 ANNUAL REPORT
Innovating for Everyday Life
$82.6
$78.9
$76.7
$79.3
$72.4
11
09
08
07
10
Net Sales ($ billions)
30%
4%
19%
9%
14%
24%
By business segment
Beauty
Grooming
Health Care
Snacks & Pet Care
Fabric Care & Home Care
Baby Care & Family Care
2011 Net Sales
9%
14%
16%
41%
20%
By geographic region
North America
Western Europe
Central & Eastern Europe,
Middle East & Africa
Latin America
Asia
35% 65%
By market maturity
Developed
Developing
$13.2
$16.1
$14.9
$15.0
$13.4
11
09
08
07
10
Operating Cash Flow ($ billions)
$3.93
$4.11
$4.26
$3.64
$3.04
11
09
08
07
10
Diluted Net Earnings (per common share)
Contents
Letter to Shareholders................................. 1
Leadership Brands.......................................9
Innovating for Everyday Life...................... 14
Gillette Guard ........................................ 16
Brazil...................................................... 18
Crest 3D White ......................................20
Gain Dishwashing Liquid ........................22
Head & Shoulders ..................................24
Old Spice ...............................................26
Disaster Relief ...........................................28
Financial Contents ....................................29
Global Leadership Council......................... 75
Board of Directors..................................... 75
Financial Summary.................................... 76
Company and Shareholder Information..... 78
Financial Highlights (unaudited)
Amounts in millions, except per share amounts 2011 2010 2009 2008 2007
Net Sales $82,559 $78,938 $76,694 $79,257 $72,441
Operating Income 15,818 16,021 15,374 15,979 14,485
Net Earnings 11,797 12,736 13,436 12,075 10,340
Net Earnings Margin from Continuing Operations 14.3% 13.9% 13.9% 14.2% 13.3%
Diluted Net Earnings per Common Share from Continuing Operations $3.93 $3.53 $3.39 $3.40 $2.84
Diluted Net Earnings Per Common Share 3.93 4.11 4.26 3.64 3.04
Dividends Per Common Share 1.97 1.80 1.64 1.45 1.28
Dear Shareholders,
Last year, I described P&G’s Purpose-inspired Growth Strategy, which is to
touch and improve more consumers’ lives in more parts of the world more
completely. I told you that we intend to deliver total shareholder return
that consistently ranks P&G among the top third of our peers — the best-
performing consumer products companies in the world. To do this, we
must deliver the Company’s long-term annual growth goals, which are to:
Grow organic sales 1% to 2% faster than
market growth in the categories and countries
where we compete
Deliver core earnings per share (core EPS) growth
of high single to low double digits
Generate free cash flow productivity of
90% or greater
Robert A. McDonald
Chairman of the Board, President and
Chief Executive Officer
We made meaningful progress toward these long-term goals
for fiscal 2011, despite significant external chal.
CPG Innovation From Ideation to Aisle: New Techniques for Staying Ahead of Co...Instantly
Eighty-five percent of new products fail. How do you beat those odds? Instantly VP of Product Innovation Justin Wheeler and Supermarket Guru Phil Lempert offer up different solutions to make sure your next new product avoids failure.
Click here for the full recording of Wheeler and Lempert during our August 6, 2015 webinar: http://bit.ly/1P7zL2c
The document discusses how four companies - Washington Mutual, Whole Foods Market, Harley-Davidson, and Southwest Airlines - have been successful during economic downturns through strong brand strategies. Washington Mutual turned employees into brand ambassadors and focused on superior customer service. Whole Foods differentiated itself by catering to an upscale niche market with an exceptional shopping experience. Harley-Davidson cultivated strong relationships with its target customers so that the brand became part of their identity.
This document summarizes the business plan of Selectty Global Foods USA, a company that produces healthy fruit-based snacks. It outlines the company's history of developing mango pouches and expanding distribution. Key points include partnerships with suppliers, market research showing opportunities, and a strategy to expand from the Southwest US to a 5% national market share by 2024. Financial projections show losses currently but margins improving as distribution grows. The company is seeking a $500,000 investment for working capital and growth initiatives.
Workshop to help brand leaders write brand plans that everyone in the organization can follow. Case Study, using fictional “Gray’s Cookies” brand to complete a Brand Plan, which is the final stage of our overall Beloved Brands planning process.
The business plan is for a company called Sweetbits that produces and sells various flavored sweets and snacks. The company aims to target customers with low budgets, especially students, by providing tasty yet affordable products. Sweetbits plans to ensure high product quality through careful manufacturing processes. Financially, the company forecasts earning a profit within its first week of operations. The marketing strategy involves promoting the products on campus and establishing brand loyalty through reward programs. Regulatory compliance and capital structure are also addressed in the business plan.
Value based approach to heritae conservation -.docxJIT KUMAR GUPTA
Text defines the role, importance and relevance of value based approach in identification, preservation and conservation of heritage to make it more productive and community centric.
My Fashion PPT is my presentation on fashion and TrendssMedhaRana1
This Presentation is in one way a guide to master the classic trends and become a timeless beauty. This will help the beginners who are out with the motto to excel and become a Pro Fashionista, this Presentation will provide them with easy but really useful ten ways to master the art of styles. Hope This Helps.
1. We accelerate growth by designing deep
connections between companies and customers.
2. We breed innovation.
We enable innovation.
About Start Something Boldwe’re super cool
New Products
New Markets
New Customers
Internal Innovation Incubation - the Grow Wall
3. We define innovation.
About Start Something Boldwe’re super cool
R&D
MARKETINGSALES
customers
increm
ental
transfor
m
ative
r
eactive
pioneering
How do you
define
innovation?
5. FAKESINCE
201 6
C O M P A N Y
CincyChew
where cavities are born
Who are we?
Our ‘sticky’ situation.
6. FAKESINCE
201 6
C O M P A N Y
Assessment
the what’s happening
• Customers
84% of our customers are parents
with children under the age of 18
• Products
Grape
Orange
Regular
• Markets
100% Consumer
•Geographies
National Brand
7. Strategy
we’re going that way...
FAKESINCE
201 6
HOWW
E’
LL
G R O W
16%
48%
New Markets
New Products
Current
Products
36%
Acquisitions
0%
8. Stretch Goal
chew up the competition
New Markets
Healthcare ($24M)
New Customers
College Students ($18M)
Grow from $50 million
to $100 million in 5 years
FAKESINCE
201 6
C O M P A N Y
11. About Us:
We’re designers and researchers who focus on
translating customer needs into solutions that help
your company grow. We’ve helped organizations align
their marketing, sales, and product development
activities by embedding customer empathy into
everything they do. As outsiders with experience in
designing, building, and launching new products we
work collaboratively with your teams to push the
potential of your company through the eyes of your
customers.
Contact Us:
Start Something Bold
513.426.4695
rockstar@startsomethingbold.com
3914 Miami Road
Suite 214
Cincinnati, OH 45227
startsomethingbold.com
“Start Something Bold is unique
in their ability to bridge the
worlds of Research and Design
to bring clarity to Innovation.”
- Ron H. President, Industrial Manufacturing Company
We translate insights into
solutions to accelerate growth