[Dedicated to my father, Art Zias, on this 2014 father's day]
This book overview gives you access to the 26 Innovation Animals, plus their associated watercolors, haikus, and short story overviews. Learn 26 key innovation mindsets from the animal kingdom!
Discover the secrets of the masters of storytelling and how to present your business or skill set in a more compelling and intuitive way and allow you to keep the ongoing attention of your audience.
In this crowded and distracting world, it is increasingly difficult to get heard. That is why it is important to get the attention of your target audience by telling a story that they want to listen to!
For Super Entrepreneurs,
In my eyes, everyone can learn from superheroes and maybe even become one.
Being a superhero is not about doing extraordinary things, but it is about doing ordinary things in an extraordinary way!
Using the power of storytelling to create an emotional connection to your audience when presenting ideas and businesses. Used in a storytelling masterclass held August 2015 for the finalist entrepreneurs at INDEX AWARD — Design to improve life.
Discover the secrets of the masters of storytelling and how to present your business or skill set in a more compelling and intuitive way and allow you to keep the ongoing attention of your audience.
In this crowded and distracting world, it is increasingly difficult to get heard. That is why it is important to get the attention of your target audience by telling a story that they want to listen to!
For Super Entrepreneurs,
In my eyes, everyone can learn from superheroes and maybe even become one.
Being a superhero is not about doing extraordinary things, but it is about doing ordinary things in an extraordinary way!
Using the power of storytelling to create an emotional connection to your audience when presenting ideas and businesses. Used in a storytelling masterclass held August 2015 for the finalist entrepreneurs at INDEX AWARD — Design to improve life.
This deck was presented at Cosmoprof North America in Las Vegas on July 29, 2018. By 2020, today's teens will be the largest group of shoppers worldwide, accounting for 40% of the U.S., Europe and BRIC shopper base. The needs, behaviors and expectations of this group will influence the future of mainstream retail. Global design consultancy FITCH will share proprietary insights about Gen Z - the most culturally diverse, digitally connected generation to date and retail's biggest challenge yet. Learn what shopping attitudes, motivations and behaviors of Gen Z make them so different from other generational cohorts. Discover how retailers and brands engage with this new kind of shopper who pays less attention but has a sharper and hyper-informed eye. Explore the distinct strategies and tactics retailers can employ to attract Gen Z with seamless and highly commercial experiences.
Brand archetypes aren't new, but many businesses are finding new ways to use these ancient character types to transform their brand in the new social economy.
Learn about the 12 brand archetypes, discover which ones suit your brand, and start developing your own brand archetype with this easy to follow guide.
Innovation Zoo: The Dangerous Animals of Product Development and R&D Teams Yo...Bradley Pallister
Who wants to rise to the top of your industry or enjoy a driven, creative, and loyal team?
Then, it’s time to head out to Innovation Zoo and meet the animals of today’s corporate world.
Whether you’re working with a high-powered HORSE, a relentless GORILLA, or a PARROT who will always speak their mind, these innovative and driven professionals can help you succeed.
Remember to approach each animal with care and work together as a team to overcome any challenges that may come your way.
So, here we go.
The first animal we’ll find at Innovation Zoo is the HiPPO.
Whether you are a small startup or a well-established company, staying vigilant against the HiPPO effect is crucial.
The HiPPO effect tends to give decision-making power to the highest-paid person in the room. These so-called “HiPPOs” can stifle innovation and disrupt progress by overriding good ideas with their opinions and preferences. But
by staying true to your vision and objectives, you can swim strongly against the tide of these would-be disruptors.
Remember that these individuals may feel threatened by any human
activity that could threaten their status or position, so consult with them on their terms and show them respect. And above all else, keep in mind that HiPPOs generally don’t like change. So if you want to succeed, you need to be prepared to disrupt the status quo with your innovative ideas. After all, if you aren’t willing to make waves, you might stay in bed and let the HiPPOs have their way!
But if you are a strong swimmer with big dreams and goals, know that there are plenty of opportunities out there - even if they come at night or in a different kind of microhabitat. Use facts and data to ward them off and keep
them at bay - they’ll eventually get tired and go away, leaving you free to pursue your goals.
Overall, staying vigilant against the HiPPO effect is essential to driving
innovation and progress in any company - large or small.
While the WOLF may be known for its short attention span, it is also known for its incredible intelligence.
This combination can make the WOLF a disruptor of innovation, as it is always looking for the next new thing. However, this disruptiveness can also be a strength. The WOLF constantly searches for new and better ways to solve problems.
If you can harness the WOLF’s energy and focus it on a single issue, you will have a powerful ally on your team. Just keep an eye on the WOLF, as it may jump to the next problem before the current one is solved.
The old saying goes, “If you can’t beat ‘em, join ‘em.” And that’s precisely what you’ll be doing if you allow the WOLF to disrupt your team’s focus and innovation. While they may be born deaf, they can run very fast. As a result, their instinct is to jump from one problem to the next; this disrupts your team’s ability to solve problems, effectively leaving easy prey for your competitors.
To avoid this, create a process for collecting feedback about issues or bugs and only consider ...
For some time it's been clear that TYPO3 is a difficult thing to communicate about.
Community strength, outbound marketing, developer motivation and internal communication all need to be bound together.
The brand book project aims to produce a briefing document for everyone communicating about TYPO3 - to describe how we'd like to look and think - and how it should be felt like to interact with TYPO3 on any level.
In essense the brand book is about talking with one voice - and hopefully also making it a lot easier to write texts, choose images and explain what we're all about.
The presentation will present the process of making the Brand book and look into the results.
Storytelling for UX. Why Stories MatterPiotr Bucki
Storytelling is all about telling stories – the most natural way to communicate and understand the world around us. It’s about using narrative to explain the world.
Why tell stories?
Because stories matter and contrary to bare facts they can create engagement and are influencing the relation building process. They can also help you manipulate realty. But that’s what I strongly do not advocate.
Your brain on stories - Deb Gabor of Sol MarketingDeb Gabor
Humans have always told stories to understand, share and recall knowledge. Deb Gabor of Sol Marketing, brand dominatrix and investor pitch whisperer, shows us how your brain reacts to information. Learn how to connect emotionally to stimulate the irrational unconscious brain and harness the power of storytelling.
From a workshop I facilitated at Vizthink 2009 on why stories are more effective than fact based methods at communicating complex ideas and inspiring people to want to change.
Today the traditional way of doing business from my perspective, has at least one foot in the grave.
Today’s organizations often demonstrate an inability to connect.
However I believe that the ability to associate and connect is the basis for success in today’s
hyper-connected world. Thanks to the Internet, people can meet and share stories globally and
instantaneously like never before. The cloud is there for everyone, whereas in the old days selling
your story to the world was reserved for the rich and the famous.
In comes peer-to-peer storytelling.
Creativity Toolkit: A Guide for Individuals and Managers (2007)Clint Bryce
In one of my creative team meetings I felt that we could all learn a thing or two from Mr John Kao. He was the inspiration to deliver this Toolkit for my team and their managers.
A global revolution is in full swing, and the Sustainable Brands Conference is where sustainability, brand and innovation leaders gather to learn, share and strategize to shape the future. SB'12 was the largest gathering to date, a kinetic convergence of innovators from more than 150 companies from around the world finding new ways to create monumental disruption in traditional models of commerce and consumption.
When listening about building new Ventures, Marketplaces ideas are something very frequent. On this session we will discuss reasons why you should stay away from it :P , by sharing real stories and misconceptions around them. If you still insist to go for it however, you will at least get an idea of the important and critical strategies to optimize for success like Product, Business Development & Marketing, Operations :)
Reflect Festival Limassol May 2024.
Michael Economou is an Entrepreneur, with Business & Technology foundations and a passion for Innovation. He is working with his team to launch a new venture – Exyde, an AI powered booking platform for Activities & Experiences, aspiring to revolutionize the way we travel and experience the world. Michael has extensive entrepreneurial experience as the co-founder of Ideas2life, AtYourService as well as Foody, an online delivery platform and one of the most prominent ventures in Cyprus’ digital landscape, acquired by Delivery Hero group in 2019. This journey & experience marks a vast expertise in building and scaling marketplaces, enhancing everyday life through technology and making meaningful impact on local communities, which is what Michael and his team are pursuing doing once more with Exyde www.goExyde.com
How to Build a Diversified Investment Portfolio.pdfTrims Creators
Building a diversified investment portfolio is a fundamental strategy to manage risk and optimize returns. For both novice and experienced investors, diversification offers a pathway to a more stable and resilient financial future. Here’s an in-depth guide on how to create and maintain a well-diversified investment portfolio.
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This deck was presented at Cosmoprof North America in Las Vegas on July 29, 2018. By 2020, today's teens will be the largest group of shoppers worldwide, accounting for 40% of the U.S., Europe and BRIC shopper base. The needs, behaviors and expectations of this group will influence the future of mainstream retail. Global design consultancy FITCH will share proprietary insights about Gen Z - the most culturally diverse, digitally connected generation to date and retail's biggest challenge yet. Learn what shopping attitudes, motivations and behaviors of Gen Z make them so different from other generational cohorts. Discover how retailers and brands engage with this new kind of shopper who pays less attention but has a sharper and hyper-informed eye. Explore the distinct strategies and tactics retailers can employ to attract Gen Z with seamless and highly commercial experiences.
Brand archetypes aren't new, but many businesses are finding new ways to use these ancient character types to transform their brand in the new social economy.
Learn about the 12 brand archetypes, discover which ones suit your brand, and start developing your own brand archetype with this easy to follow guide.
Innovation Zoo: The Dangerous Animals of Product Development and R&D Teams Yo...Bradley Pallister
Who wants to rise to the top of your industry or enjoy a driven, creative, and loyal team?
Then, it’s time to head out to Innovation Zoo and meet the animals of today’s corporate world.
Whether you’re working with a high-powered HORSE, a relentless GORILLA, or a PARROT who will always speak their mind, these innovative and driven professionals can help you succeed.
Remember to approach each animal with care and work together as a team to overcome any challenges that may come your way.
So, here we go.
The first animal we’ll find at Innovation Zoo is the HiPPO.
Whether you are a small startup or a well-established company, staying vigilant against the HiPPO effect is crucial.
The HiPPO effect tends to give decision-making power to the highest-paid person in the room. These so-called “HiPPOs” can stifle innovation and disrupt progress by overriding good ideas with their opinions and preferences. But
by staying true to your vision and objectives, you can swim strongly against the tide of these would-be disruptors.
Remember that these individuals may feel threatened by any human
activity that could threaten their status or position, so consult with them on their terms and show them respect. And above all else, keep in mind that HiPPOs generally don’t like change. So if you want to succeed, you need to be prepared to disrupt the status quo with your innovative ideas. After all, if you aren’t willing to make waves, you might stay in bed and let the HiPPOs have their way!
But if you are a strong swimmer with big dreams and goals, know that there are plenty of opportunities out there - even if they come at night or in a different kind of microhabitat. Use facts and data to ward them off and keep
them at bay - they’ll eventually get tired and go away, leaving you free to pursue your goals.
Overall, staying vigilant against the HiPPO effect is essential to driving
innovation and progress in any company - large or small.
While the WOLF may be known for its short attention span, it is also known for its incredible intelligence.
This combination can make the WOLF a disruptor of innovation, as it is always looking for the next new thing. However, this disruptiveness can also be a strength. The WOLF constantly searches for new and better ways to solve problems.
If you can harness the WOLF’s energy and focus it on a single issue, you will have a powerful ally on your team. Just keep an eye on the WOLF, as it may jump to the next problem before the current one is solved.
The old saying goes, “If you can’t beat ‘em, join ‘em.” And that’s precisely what you’ll be doing if you allow the WOLF to disrupt your team’s focus and innovation. While they may be born deaf, they can run very fast. As a result, their instinct is to jump from one problem to the next; this disrupts your team’s ability to solve problems, effectively leaving easy prey for your competitors.
To avoid this, create a process for collecting feedback about issues or bugs and only consider ...
For some time it's been clear that TYPO3 is a difficult thing to communicate about.
Community strength, outbound marketing, developer motivation and internal communication all need to be bound together.
The brand book project aims to produce a briefing document for everyone communicating about TYPO3 - to describe how we'd like to look and think - and how it should be felt like to interact with TYPO3 on any level.
In essense the brand book is about talking with one voice - and hopefully also making it a lot easier to write texts, choose images and explain what we're all about.
The presentation will present the process of making the Brand book and look into the results.
Storytelling for UX. Why Stories MatterPiotr Bucki
Storytelling is all about telling stories – the most natural way to communicate and understand the world around us. It’s about using narrative to explain the world.
Why tell stories?
Because stories matter and contrary to bare facts they can create engagement and are influencing the relation building process. They can also help you manipulate realty. But that’s what I strongly do not advocate.
Your brain on stories - Deb Gabor of Sol MarketingDeb Gabor
Humans have always told stories to understand, share and recall knowledge. Deb Gabor of Sol Marketing, brand dominatrix and investor pitch whisperer, shows us how your brain reacts to information. Learn how to connect emotionally to stimulate the irrational unconscious brain and harness the power of storytelling.
From a workshop I facilitated at Vizthink 2009 on why stories are more effective than fact based methods at communicating complex ideas and inspiring people to want to change.
Today the traditional way of doing business from my perspective, has at least one foot in the grave.
Today’s organizations often demonstrate an inability to connect.
However I believe that the ability to associate and connect is the basis for success in today’s
hyper-connected world. Thanks to the Internet, people can meet and share stories globally and
instantaneously like never before. The cloud is there for everyone, whereas in the old days selling
your story to the world was reserved for the rich and the famous.
In comes peer-to-peer storytelling.
Creativity Toolkit: A Guide for Individuals and Managers (2007)Clint Bryce
In one of my creative team meetings I felt that we could all learn a thing or two from Mr John Kao. He was the inspiration to deliver this Toolkit for my team and their managers.
A global revolution is in full swing, and the Sustainable Brands Conference is where sustainability, brand and innovation leaders gather to learn, share and strategize to shape the future. SB'12 was the largest gathering to date, a kinetic convergence of innovators from more than 150 companies from around the world finding new ways to create monumental disruption in traditional models of commerce and consumption.
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When listening about building new Ventures, Marketplaces ideas are something very frequent. On this session we will discuss reasons why you should stay away from it :P , by sharing real stories and misconceptions around them. If you still insist to go for it however, you will at least get an idea of the important and critical strategies to optimize for success like Product, Business Development & Marketing, Operations :)
Reflect Festival Limassol May 2024.
Michael Economou is an Entrepreneur, with Business & Technology foundations and a passion for Innovation. He is working with his team to launch a new venture – Exyde, an AI powered booking platform for Activities & Experiences, aspiring to revolutionize the way we travel and experience the world. Michael has extensive entrepreneurial experience as the co-founder of Ideas2life, AtYourService as well as Foody, an online delivery platform and one of the most prominent ventures in Cyprus’ digital landscape, acquired by Delivery Hero group in 2019. This journey & experience marks a vast expertise in building and scaling marketplaces, enhancing everyday life through technology and making meaningful impact on local communities, which is what Michael and his team are pursuing doing once more with Exyde www.goExyde.com
How to Build a Diversified Investment Portfolio.pdfTrims Creators
Building a diversified investment portfolio is a fundamental strategy to manage risk and optimize returns. For both novice and experienced investors, diversification offers a pathway to a more stable and resilient financial future. Here’s an in-depth guide on how to create and maintain a well-diversified investment portfolio.
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- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
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- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
Salma Karina Hayat is Conscious Digital Transformation Leader at Kudos | Empowering SMEs via CRM & Digital Automation | Award-Winning Entrepreneur & Philanthropist | Education & Homelessness Advocate
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With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
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2. The
Innovation
Animals
26 Short Stories to Nurture Your Inner-Innovator
This slide set contains excerpts, watercolors and
haikus from the book The Innovation Animals
More freebies available at http://jeffzias.com
Full book available at Amazon
3.
4. APE
Autonomy, Purpose, and Excellence
Freedom will direct
a course so bold and vibrant,
the world stares in awe.
The APE story features the research lab that used a “Friday
Night Experiments” paradigm to allow the researchers to cut
loose, with full autonomy, and try whatever they liked. The result
… was a Nobel Prize in Physics. Read more …
5.
6. BULL
Businesses Under-utilizing Lateral Leadership
Stomping and spinning;
horns whipping with abandon,
foolish waste abounds.
The BULL story covers the horrible ordeal United Airlines
inflicted upon one if its customers. If only the customer service
agents had any authority, freedom, or even accountability!
7.
8. CAT
Commonly-avoided Terrain
Skewing status quo,
pushing previous visions
beyond former fears
The CAT story is about a set of entrepreneurs unafraid to go
where others refused to venture. The avoided terrain is often
fertile ground for success.
9.
10. DOG
Designing Offers Growth
Experiments start;
Broad ideas, narrow focus,
Deep, deep empathy.
The DOG story is about a large corporation, Intuit, that put
customer empathy first to discover a new way to help more than
a million people.
11.
12. ELK
Excellent Leader’s Kryptonite
The leader succumbs
to bleak, destructive darkness,
and teams fail to thrive.
The ELK story explores 5 key characteristics of horrible leaders.
Be sure to do the opposite of what they do!
13.
14. FROGS
Frequent Re-examination of Objectives
Guarantees Success
Capture my eye you?
distraction! turn and leave now.
priorities win.
The FROGS story covers the “Eat that Frog” model for
prioritization and time management. To be an amazing innovator,
manage your time well using the “eat that frog” method.
15.
16. GIRAFFE
Greatness Involving Radical Autonomy
Featuring Friendly Empathy
The depth of delight
holds savannah’s torrid impact
as hearts warm and meld..
The GIRAFFE story is about the inventive, kind, and emotional
way the Four Seasons Resort treated a young customer. A perfect
example of customer delight!
17.
18. HiPPO
Highest-paid Person’s Opinion
Opinions, not fact
line the express lane, passion
morphing to regret.
The HIPPO concept is well-known in the industry. Our story reveals a
familiar case, the highest paid person insists on a decision and strategy, even in
the face of contrary evidence. This story helps you develop a few “hippo
taming” skills.
19.
20. IBIS
Invention by Insight and Surprise
Insights pull you up,
soaring higher than ever,
broad vision so clear.
The IBIS story is about Alexander Fleming’s discovery of
penicillin. See how you might adopt his best practices.
21.
22. JAGUAR
Jamming Almost Guarantees Ultimately
Awesome Results
Time, place and focus,
now so clear, as jamming is
work, play, truth and life.
The JAGUAR is about the use of Innovation Jams, and how they
emerged at Intuit. Want to drive rampant innovation? Then run a
bunch of jams!
23.
24. KITE
Kill-shot Introspection Transforms Execution
Time freezes moments
of vicious devastation,
insight emerging.
The KITE may be the most emotional story in the book. An
American special forces officer deployed in Iraq witnesses an
atrocity beyond imagination – and his perspective is changed
forever.
25.
26. LION
Life-giving Individualization Obstructs Naysayers
One person’s true key
unlocks magical doors to
joy, awe, and respect.
The LION story is about Richie Parker, a young man who, born
with no arms, uses his particular strengths to maintain an amazing
career for himself. Everyone can learn from Richie Parker.
27.
28. MOOSE
Market Orientation Obviates Special
Empathy
Deep in the kind heart
is love and boundless insight,
while dead hearts stay blind.
The MOOSE is a fable that describes the evils of a powerpoint
culture. Those who hate long meetings, dull slides, and bland
market data full of vanity metrics will love the Moose.
29.
30. NENE
Nimble Energetic Nonpareil Employees
Customer pain waits.
the passion to solve trumps all;
genius awakens.
The NENE gives a well-deserved nod to the 3M corporation.
The story of their 20th century discoveries coming from
passionate innovators - who were given time and freedom to
experiment - is a lesson for all modern companies.
31.
32. OWL
Off-time’s Well-known Liberty
As breaks deliver
beyond all expectations,
magic emanates.
The OWL is a story of battery-recharging, creativity, and the
power of Unstructured Time. As an example, famous designer
Stefan Sagmeister believes in sabbaticals, and uses them to
generate energy and inspiration.
33.
34. PIG
Perseverance Inspires Growth
The uphill struggle,
always there to separate
success from failure.
The PIG tells the story of AirBnB. Follow Brian Chesky’s wild
ride and pick up new keys to achieving world-class perseverance.
35.
36. QUILLPIG
Quiet Understanding and Introspection Lead
to Leverageable Passion In a Group
Finding the purpose,
matching with applied passion,
transforming lives now!
The QUILLPIG is about finding connections to your life’s purpose
in unexpected places. Could you ever be excited about selling toilet
paper? See how one P&G executive discovered the key.
37.
38. RAT
Radically Autonomous Team
To each his own strengths,
pushing bars high from below,
with true conviction
The RAT is all about the radical, yet smart, corporate culture
that Valve Software has built. Consider following their model to
revitalize your business.
39.
40. SEAL
Seeking Empathy Amplifies Leadership
Looking beneath the
surface for new perspectives,
unlocking results.
The SEAL identifies the role of empathy in leadership. What
happens when leaders are fully attuned to their employees? Simply
put, great things happen.
41.
42. TIGER
Total Immersion Generates Exceptional Results
Deep, deep commitment,
dedication beyond norms,
garnering success.
The TIGER follows Jony Ive through the design of the iPhone.
Have you ever wondered what type of mindset it takes to achieve
so much?
43.
44. URIAL
Under-Represented Individual as Lead User
Solving for the one
true target; a life we will
together transform.
The URIAL covers the “lead user” concept. Are your products
having trouble growing and reaching a broader and broader
customer base? Perhaps you‘ve skipped connecting with lead users
…quite a mistake!
45.
46. VIPER
Very Important Prioritized Experiments
Rule
One thousand attempts
to solve, each wrong, failing quickly;
now we see the way.
The VIPER story uses innovators like Thomas Edison, Steve
Jobs, Eric Reis and Steve Blank as exemplars for prioritized
experimentation. As these innovators did, definitely go the way of
the Viper.
47.
48. WHALE
Wise Hypotheses Actualize Liberating
Experimentation
Below then above,
the whale’s bold strength, matches with
clear intelligence.
The WHALE captures a life lesson of Paypal co-founder Max
Levchin’s. How will you use a light, speedy and scientific model to
efficiently find product-market fit and create amazing new
businesses?
49.
50. XEME
Xerox’s Management Education
Genius so dormant;
too timid and stilted to
create the future.
The XEME effectively ‘squawks’ the story of Xerox. How can
one company with brilliant employees both invent and give away
the future? Xerox found a way. Use the Xerox anti-pattern to
make sure you never give away billion dollar product lines.
51.
52. YAK
Year-over-year Appreciation, Kindness
Standing on shoulders,
great, strong, committed, loving,
as we now succeed.
In the YAK story, fighter pilot Charlie Plumb recalls one of his
brushes with death, and connects his fortune to one unsung hero.
Charlie Plumb models appreciation and kindness – let’s all follow
his lead.
53.
54. ZEBRA
Zigzag Exploration Brings Resulting
Awesomeness
Behold paths unknown.
such lines defy straightness to
enable greatness.
By the time your read the ZEBRA, you’ve noticed my point of
view on the value of experimentation! Rapid experimentation
examples from Apple, Eric Ries, Pfizer, Twitter and Google cap
off the Zebra’s tale.
55. The
Innovation Animals
If you enjoyed this slide set please check out
the book and visit our friend’s sites:
• The Innovation Animals (Kindle version)
• Intuit Labs
• EricRies at The Lean Startup
• SteveBlank.com
• DanPink.com
Visit JeffZias.com