Farmers remain poor for several reasons. First, land resources are scarce, leading to low average incomes in rural areas. Second, there is excess industrial labor but low income and unemployment in agriculture. The government has focused funding on industry in cities, leaving farmers without resources to reinvest or repay debts. However, as urbanization and industrialization increase average incomes, consumption patterns are changing in ways that could provide opportunities for agricultural product development. Comprehensive long-term measures are needed to stabilize and improve farm incomes.