Inalink is a member relations firm that focuses on building and maintaining relationships through personalized phone calls with members rather than impersonal methods like direct mail or websites. They emphasize meaningful conversations over scripted interactions in order to strengthen connections and encourage greater participation and loyalty to organizations.

1. THE INALINK
DIFFERENCE
PART 1 OF 2

2. ABOUT INALINK
• A member relations specialist firm, Inalink focuses on the
idea that relationships drive success.
• The firm helps clients maintain and revitalize memberships
and, in order to accomplish this goal, Inalink uses a phone-
based service to reach out to members and make real
connections.
• They continue to hone these connections through regular but
natural correspondence that keeps members informed of
changes.
• Through these connections, members begin to offer more
participation and loyalty to their organization.
• Unlike telemarketers, Inalink emphasizes person-to-person
conversation that is meaningful. They do not rely on scripted
conversations or rush the conversations in order to get to
the next call.

3. Inalink also strives to leave members feeling touched that
their organization took the time to call them and have a one-
on-one conversation. Unlike direct mail or websites that can
be ignored or overlooked, a personal phone call will leave a
lasting impression.

4. Read the next part of this two-part series to learn about
specific scenarios in which Inalink has had an impact.