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Product Information Management: PIM
• Who am I // What do I do?
• Internet has changed the world.
• Why is PIM needed?
• What is an API?
• Understanding how it works.
• Still need arguments?
Overview
Maarten Deboo
I studied marketing, multimedia design
and photography
founder of baldwin.be
co-founder of medipim.be
Who am I // What do I do?
Who am I // What do I do?
I run an e-commerce agency
Who am I // What do I do?
I’m co-founder the Medipim platform
Who am I // What do I do?
I’m very passionate about photography
Internet has changed the world
Internet has changed the world
Why is PIM needed?
Why is PIM needed?
Bad quality, untrue sources
Why is PIM needed?
You don’t control what is on the internet
Why is PIM needed?
Print is not efficient
Why is PIM needed?
Big companies -> scattered information
Why is PIM needed?
Medical professionals want to but…
Why is PIM needed?
Medical professionals want to but…
Why is PIM needed?
Why not save some time?
Why is PIM needed?
Why not save some time?
It’s all about explaining your product
the way you want it to be.
Why is PIM needed?
What’s an API ?
Application Programming Interface
It can make 2 completely different
systems talk to each other
What’s an API ?
Philips Hue API
What’s an API ?
Google Maps API
What’s an API ?
Pinterest API
Understanding how it works
PIM for single companies
PIM catalogs for single-companies
Understanding how it works
PIM catalogs for single-companies
Understanding how it works
Understanding how it works
IceCat is an open catalog which contains information
about various products in about 35 languages. It contains
two million product records of 8227 brands and products.
PIM catalogs for multi-companies
Understanding how it works
MEDIPIM is a professional medical platform with up-to-date
information relating to the most popular drugs,
parapharmaceutical and cosmetic products. It contains about
260,000 product records of 1400 labos.
PIM catalogs for multi-companies
Understanding how it works
1. Create a PIM solution for your company
2. Connect with other systems
Just take the opportunity
more control on the available information online, better coordination
on the information in your company, better service for your clients,
faster service for your clients, better product launches, faster product
launches, better product information, more easy findable for your
customers, standardised, automise standard tasks, stop printing so
much, stop sending cd roms, automate, more control on the available
information online, better coordination on the information in your
company, better service for your clients, faster service for your
clients, better product launches, faster product launches, better
product information, more easy findable for your customers,
standardised, automise standard tasks, stop printing so much, stop
sending cd roms, automate, automate, automate
Questions?

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The importance of a PIM - CIB 45

  • 2. • Who am I // What do I do? • Internet has changed the world. • Why is PIM needed? • What is an API? • Understanding how it works. • Still need arguments? Overview
  • 3. Maarten Deboo I studied marketing, multimedia design and photography founder of baldwin.be co-founder of medipim.be Who am I // What do I do?
  • 4. Who am I // What do I do? I run an e-commerce agency
  • 5. Who am I // What do I do? I’m co-founder the Medipim platform
  • 6. Who am I // What do I do? I’m very passionate about photography
  • 9. Why is PIM needed?
  • 10. Why is PIM needed? Bad quality, untrue sources
  • 11. Why is PIM needed? You don’t control what is on the internet
  • 12. Why is PIM needed? Print is not efficient
  • 13. Why is PIM needed? Big companies -> scattered information
  • 14. Why is PIM needed? Medical professionals want to but…
  • 15. Why is PIM needed? Medical professionals want to but…
  • 16. Why is PIM needed? Why not save some time?
  • 17. Why is PIM needed? Why not save some time?
  • 18. It’s all about explaining your product the way you want it to be. Why is PIM needed?
  • 19. What’s an API ? Application Programming Interface It can make 2 completely different systems talk to each other
  • 20. What’s an API ? Philips Hue API
  • 21. What’s an API ? Google Maps API
  • 22. What’s an API ? Pinterest API
  • 23. Understanding how it works PIM for single companies
  • 24. PIM catalogs for single-companies Understanding how it works
  • 25. PIM catalogs for single-companies Understanding how it works
  • 26. Understanding how it works IceCat is an open catalog which contains information about various products in about 35 languages. It contains two million product records of 8227 brands and products. PIM catalogs for multi-companies
  • 27. Understanding how it works MEDIPIM is a professional medical platform with up-to-date information relating to the most popular drugs, parapharmaceutical and cosmetic products. It contains about 260,000 product records of 1400 labos. PIM catalogs for multi-companies
  • 28. Understanding how it works 1. Create a PIM solution for your company 2. Connect with other systems
  • 29. Just take the opportunity more control on the available information online, better coordination on the information in your company, better service for your clients, faster service for your clients, better product launches, faster product launches, better product information, more easy findable for your customers, standardised, automise standard tasks, stop printing so much, stop sending cd roms, automate, more control on the available information online, better coordination on the information in your company, better service for your clients, faster service for your clients, better product launches, faster product launches, better product information, more easy findable for your customers, standardised, automise standard tasks, stop printing so much, stop sending cd roms, automate, automate, automate