The Impact of Weather on Consumer Demand

G2 Weather Intelligence helps companies plan for the influence of weather on consumer demand and business. Weather is a major driver of consumer demand that causes unexpected fluctuations in sales. Various retail sectors like clothing stores are impacted by temperature, precipitation, and other weather factors. Case studies on apparel retailer Old Navy and a basket of 53 retailers demonstrate weather's influence on March and April sales through temperature changes. G2 Weather Intelligence assists clients in measuring and predicting this impact.