6 Steps to Building a B2C Social Media StratefgySocialFulcrum
- The document discusses the background and services of Andrew Davis, founder of Social Fulcrum, including his education, work experience developing social media strategies for various companies, and founding Social Fulcrum in 2010.
- It then provides examples of analyzing social media data and identifying brand assets, influencers, and partnerships to develop growth strategies.
- Finally, it discusses different growth tactics including shareable content, advertising, partnerships, and contests to engage audiences.
Social Media and Your Library: Strategies to Lead the WaySteven Lastres
Social media is ubiquitous in our society, and, as a result, a new culture of sharing and transparency exists. The concept of open leadership builds upon this new cultural engagement in social media and challenges us to use social media as a leadership tool. This program provides an overview of how to develop an open leadership strategy that can be applied to effectively and productively use social media for both personal and professional purposes.
Takeaway 1: Participants will be able to list the 10 elements of open leadership and explain why social media can play an important role in leadership and management.
Takeaway 2: Participants will be able to identify at least four examples of how social media can be applied strategically as a leadership tool in the work place.
Takeaway 3: Participants will be able to explain how to conduct an openness audit and use those results to develop a personal or professional social media strategic plan.
Who should attend: Managers and leaders in the field of law librarianship
Track(s): Library Management, Information Technology, Reference, Research and Client Services
Presenters:
Jennifer S. Murray (Coordinator & Moderator)
Kathleen Brown (Speaker)
Steven Antonio Lastres (Speaker)
Topics: Programs, Programs and Workshops
This document discusses social media and its importance. It provides information on what social media is, the advantages it provides, and popular social media platforms. It also discusses why colleges invest in social media, what a record of social media usage should contain, and the importance of training staff on proper recordkeeping when using social media tools.
The document provides guidance for libraries on using social media to market their services. It recommends establishing goals, knowing your target audience, and crafting clear messaging before choosing social media tools like blogs, wikis, or the "Big 4" of Facebook, Twitter, YouTube, and LinkedIn. Regular posting of engaging content on selected platforms can help libraries better connect with their communities according to their communication needs and goals.
Enhancing Library Services with Social MediaBritta Krabill
This document provides an overview of enhancing library services with social media. It discusses what social media is and different types of social media like social bookmarking, social networking, blogs and wikis. The document also addresses why libraries should use social media, how to determine what social media tools are right for a library, content to share, accessibility, tagging, and designing a social media policy. Resources on general social media use and developing a strategy are also included.
The document discusses social media and how libraries are using it. It defines key concepts like Web 2.0 and social media, which involve user interaction and user-generated content. The document also discusses how libraries are using social media platforms like Facebook, YouTube, blogs and Flickr to build communities, share resources, and promote their services.
This document provides guidance on developing a social media framework. It discusses what social media is, how governments and organizations are using it, and examples of cutting edge uses. It then outlines key elements to consider when developing a strategic social media plan, including goals, audience, content, media, promotion, policies, measurement, resources, and refinement. The document emphasizes starting with goals and audience, developing content matched to audience and media preferences, promoting content through various channels, establishing governance policies, measuring success metrics, and continually refining the approach.
6 Steps to Building a B2C Social Media StratefgySocialFulcrum
- The document discusses the background and services of Andrew Davis, founder of Social Fulcrum, including his education, work experience developing social media strategies for various companies, and founding Social Fulcrum in 2010.
- It then provides examples of analyzing social media data and identifying brand assets, influencers, and partnerships to develop growth strategies.
- Finally, it discusses different growth tactics including shareable content, advertising, partnerships, and contests to engage audiences.
Social Media and Your Library: Strategies to Lead the WaySteven Lastres
Social media is ubiquitous in our society, and, as a result, a new culture of sharing and transparency exists. The concept of open leadership builds upon this new cultural engagement in social media and challenges us to use social media as a leadership tool. This program provides an overview of how to develop an open leadership strategy that can be applied to effectively and productively use social media for both personal and professional purposes.
Takeaway 1: Participants will be able to list the 10 elements of open leadership and explain why social media can play an important role in leadership and management.
Takeaway 2: Participants will be able to identify at least four examples of how social media can be applied strategically as a leadership tool in the work place.
Takeaway 3: Participants will be able to explain how to conduct an openness audit and use those results to develop a personal or professional social media strategic plan.
Who should attend: Managers and leaders in the field of law librarianship
Track(s): Library Management, Information Technology, Reference, Research and Client Services
Presenters:
Jennifer S. Murray (Coordinator & Moderator)
Kathleen Brown (Speaker)
Steven Antonio Lastres (Speaker)
Topics: Programs, Programs and Workshops
This document discusses social media and its importance. It provides information on what social media is, the advantages it provides, and popular social media platforms. It also discusses why colleges invest in social media, what a record of social media usage should contain, and the importance of training staff on proper recordkeeping when using social media tools.
The document provides guidance for libraries on using social media to market their services. It recommends establishing goals, knowing your target audience, and crafting clear messaging before choosing social media tools like blogs, wikis, or the "Big 4" of Facebook, Twitter, YouTube, and LinkedIn. Regular posting of engaging content on selected platforms can help libraries better connect with their communities according to their communication needs and goals.
Enhancing Library Services with Social MediaBritta Krabill
This document provides an overview of enhancing library services with social media. It discusses what social media is and different types of social media like social bookmarking, social networking, blogs and wikis. The document also addresses why libraries should use social media, how to determine what social media tools are right for a library, content to share, accessibility, tagging, and designing a social media policy. Resources on general social media use and developing a strategy are also included.
The document discusses social media and how libraries are using it. It defines key concepts like Web 2.0 and social media, which involve user interaction and user-generated content. The document also discusses how libraries are using social media platforms like Facebook, YouTube, blogs and Flickr to build communities, share resources, and promote their services.
This document provides guidance on developing a social media framework. It discusses what social media is, how governments and organizations are using it, and examples of cutting edge uses. It then outlines key elements to consider when developing a strategic social media plan, including goals, audience, content, media, promotion, policies, measurement, resources, and refinement. The document emphasizes starting with goals and audience, developing content matched to audience and media preferences, promoting content through various channels, establishing governance policies, measuring success metrics, and continually refining the approach.
Helping vs. Telling - the press release's next chapterMalcolm Atherton
The obituary of the press release has been written time and time again, and with good reason. The days of lengthy, superlative-filled releases written by a company for the company should be over. Consumers of information - media and B2B/B2C consumers - want information that is useful and helpful to aid them in their journalistic endeavors or guide them towards a more informed purchasing decision.
Join PR Newswire and AZTC to learn about:
Changes in how content is found and consumed online
The major shift towards "content marketing" and the use of thought leadership as a marketing & advertising channel
How is the press release evolving, and how can it be used to support marketing, advertising, and public relations pros?
What are the benefits of syndication?
Five tips for crafting an evolved release or "content advisory"
Who Should Attend
Marketers, advertising, content, public relations, corporate communicators, or anyone responsible for promoting an organization.
This document discusses principles of social media and strategies for using it effectively. It notes that social media allows for engagement with large audiences and relationship building. To create an effective strategy, one should understand their target audience's demographics, interests, and preferred platforms. Goals should include consistently creating and sharing engaging content that rewards audience participation and encourages sharing across platforms. Following these principles can help users gain attention and results through social media.
Social networking in library and information services marketingJyothi Reddy
Social networking provides opportunities for libraries to market services and engage users. It allows communication, feedback, and understanding of user needs. Libraries can use social media like Facebook, Twitter, and blogs to advertise services, extend outreach, and demonstrate benefits to potential patrons. Social networking offers low-cost marketing strategies like increasing awareness, traffic, search optimization, and loyalty. It is an important tool for libraries going forward.
Facebook promotes individualism and self-promotion through its features that allow users to personalize their profiles, customize their news feeds and friend lists, and share information about themselves. The average American user spends 14 minutes per day on Facebook, where over 500 million users communicate through sharing posts, private messages, and video calls. While Facebook's stated purpose is to connect users, its personalization tools serve the unintended function of enabling self-promotion and a focus on the individual over community.
2011 Social Recruiting Trends & Strategieswandyb
This document discusses trends in social recruiting from 2011. It defines social recruiting as using social networks like LinkedIn, Facebook, and Twitter to build and maintain relationships with candidates. The benefits listed include transparent communication, understanding job requirements, lower costs than traditional methods, and increased networking. Survey results found that LinkedIn was most effective for finding candidates, with an 86% usage rate and 90% success. Facebook and Twitter had lower usage rates and success levels. Social recruiting allows two-way interaction and up-to-date information on candidates compared to traditional talent pools. It also emphasizes building the company brand.
Presentation given by Eddie Byrne at the Western Regional Section, Library Association of Ireland, Annual Seminar, 11 June 2012, Oranmore, Galway, Ireland.
IFLA, Libraries on the Agenda, and social mediablisspix
This document discusses how libraries can use social media for advocacy purposes. It provides guidance on developing an advocacy strategy using social media, including determining key messages and target audiences, choosing appropriate social media platforms, measuring the impact of social media advocacy campaigns, and communicating results. The document also provides examples of tools and resources for online advocacy.
The document discusses guidelines for effective online campaigning and community mobilization using Web 2.0 technologies. It analyzes Barack Obama's successful "Yes We Can" online campaign. Key areas of focus for online campaigns identified include clear goals and objectives, targeting the right audiences, planning a stepped approach, organizing supporters, engaging in conversations on appropriate platforms, and measuring performance metrics. The conclusion advocates for using traditional marketing techniques combined with Web 2.0 principles of connecting, conversing, informing and engaging audiences.
Thomas J. Fox is a social media advisor who gave a presentation on harnessing modern media by optimizing social networking for organizations. He discussed how social networking on platforms like Facebook and Twitter can increase an organization's visibility, solidify its brand position, engage donors and clients, and increase traffic. He provided statistics on Facebook and Twitter usage and growth and strategies for how organizations can use these platforms to build connections, spread their message, recruit volunteers, and fundraise.
2013 social media-o neill-october-nisoJill O'Neill
This document summarizes Jill O'Neill's presentation on the publishing community's use of social media. It provides statistics on major social media platforms and their monthly active users. It discusses why businesses are interested in social media and benefits like increased awareness, favorable perception, and new business. It also outlines how the National Library of Medicine mines data from social media to gain insights. Finally, it shows different ways publishers use social media like blogs, online networks, Facebook pages, Twitter, YouTube, and Tumblr to engage audiences and promote content.
This document discusses the use of social media by governments in Canada. It provides statistics on social media usage in Canada, with over 50% of the population using social networks and 20 million using them monthly. Facebook is the dominant platform with 93% of users. Governments are among the top advertisers on social media. The document outlines opportunities for governments to use social media for communications, sharing information, public participation, and analytics. Challenges include effective communications and creating a modern participatory democracy. Tips are provided for government agencies to improve their social media presence.
Social media is a fundamental shift in communication that businesses should utilize for customers, marketing, and industry awareness. It can help with customer feedback, word-of-mouth marketing, and monitoring competitors. Key platforms include Facebook, blogs, Twitter, and photos/videos. Proper social media use requires consistency, engaging content, and monitoring interactions.
This document provides an introduction to using Twitter for business purposes. It discusses what Twitter is, why it is valuable for businesses, and how businesses can get started using it effectively. The key points are that Twitter allows businesses to engage more deeply with customers, drive brand awareness, and leverage relationships. However, businesses need to approach Twitter authentically by providing valuable, relevant content rather than just self-promoting. Measuring engagement and impact on business objectives is important.
Digital Marketing Course Week 7: Social Media MarketingAyca Turhan
Seventh week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan.
Topics covered within the presentation include:
Social Media Channels
Virality
Social Media Marketing Strategies
For more please visit: www.aycaturhan.com/man423
This document discusses using social media during emergencies. It provides statistics on social media usage and explains why businesses should use social media. During emergencies, social media can be used to provide information to customers and the public, monitor discussions, and spread important messages. The document outlines challenges of social media use and provides examples of how organizations have effectively utilized platforms like Twitter and Facebook during crises.
This document summarizes a presentation about content marketing for PR professionals. It discusses what content marketing is, why it matters for PR, and steps to get started. Content marketing involves creating and distributing valuable content to attract and engage audiences. It can help PR professionals establish expertise, build relationships, and measure impact. The presentation recommends professionals think about content and community, integrate content into their strategies, create multi-media content, and share it through online and offline channels.
This document discusses reputation management and how organizations can build trust and authentic relationships with key stakeholders through social media and web content. It notes that reputation is based on current perceptions which are influenced by experiences, news, events and actions. It emphasizes the importance of consistency, transparency and commitment in developing trusted relationships. It also outlines best practices for social media engagement and discusses how web content can fuel traditional public relations by allowing direct communication with various audiences.
The document discusses the power of social media in marketing and public relations, providing a brief history of social media and its growth, statistics on physicians' use of social media, an overview of social media management tools, and tips for understanding customers and communities as well as resources for using social media effectively. It also includes an agenda for an upcoming meeting focused on discussing social media strategy.
Social media workshop presentation for hotels and the hospitality industries. This presentation includes an introduction to social media platforms, case studies and examples, best practices, branding considerations, integration tactics and other recommendations. Presented by ChatterBlast Media to the Greater Philadelphia Hotel Association on 12/6/2011. NOTE: This presentation is designed to be explained verbally in-person therefore not all slides have notes or descriptions.
Hospital Public Relations and Marketing via Social MediaBacon Social Media
This presentation looks at the importance of online reputation management for hospitals and organizations in the healthcare industry. The presenters cover how to monitor your digital footprint and find incorrect, misleading and unfavorable information. They also discuss how to respond to negative information and expose search engine results to positive and helpful information. Social Media sites are also covered. Facebook for hospitals, Pinterest for hospitals, and social media marketing are included topics.
Presenters: Ryan Sides, Lead Strategist, Bacon Social Media
Mary Ellen Slayter, Managing Director/Founder, Reputation Capital Media Services
Cutting through the Noise- Simplifying & Socializing Alison Engelsman
Alison Engelsman presented on using social media for recruiting. She discussed building a social recruiting framework including securing buy-in, developing policies, choosing tools and metrics, engagement strategies, and continuous evaluation. Engelsman emphasized the importance of an authentic social presence, adding value through quality content, and engaging in two-way conversations to build communities. She noted social recruiting requires trial and error, time, and should be an enjoyable process.
Your Data-Driven Social Media StrategyAlaina Wiens
UM-Flint aims to grow its online communities on social media and increase engagement. It will focus on Facebook, Twitter, YouTube, Flickr and Foursquare where its audience is already present. Content will feature campus updates, opportunities for feedback, and photos/videos of students. Success will be measured quarterly by growth in likes/followers/reach across platforms and engagement with the most shared content types. Metrics and strategies will be reviewed and adapted based on results and community changes over time.
Helping vs. Telling - the press release's next chapterMalcolm Atherton
The obituary of the press release has been written time and time again, and with good reason. The days of lengthy, superlative-filled releases written by a company for the company should be over. Consumers of information - media and B2B/B2C consumers - want information that is useful and helpful to aid them in their journalistic endeavors or guide them towards a more informed purchasing decision.
Join PR Newswire and AZTC to learn about:
Changes in how content is found and consumed online
The major shift towards "content marketing" and the use of thought leadership as a marketing & advertising channel
How is the press release evolving, and how can it be used to support marketing, advertising, and public relations pros?
What are the benefits of syndication?
Five tips for crafting an evolved release or "content advisory"
Who Should Attend
Marketers, advertising, content, public relations, corporate communicators, or anyone responsible for promoting an organization.
This document discusses principles of social media and strategies for using it effectively. It notes that social media allows for engagement with large audiences and relationship building. To create an effective strategy, one should understand their target audience's demographics, interests, and preferred platforms. Goals should include consistently creating and sharing engaging content that rewards audience participation and encourages sharing across platforms. Following these principles can help users gain attention and results through social media.
Social networking in library and information services marketingJyothi Reddy
Social networking provides opportunities for libraries to market services and engage users. It allows communication, feedback, and understanding of user needs. Libraries can use social media like Facebook, Twitter, and blogs to advertise services, extend outreach, and demonstrate benefits to potential patrons. Social networking offers low-cost marketing strategies like increasing awareness, traffic, search optimization, and loyalty. It is an important tool for libraries going forward.
Facebook promotes individualism and self-promotion through its features that allow users to personalize their profiles, customize their news feeds and friend lists, and share information about themselves. The average American user spends 14 minutes per day on Facebook, where over 500 million users communicate through sharing posts, private messages, and video calls. While Facebook's stated purpose is to connect users, its personalization tools serve the unintended function of enabling self-promotion and a focus on the individual over community.
2011 Social Recruiting Trends & Strategieswandyb
This document discusses trends in social recruiting from 2011. It defines social recruiting as using social networks like LinkedIn, Facebook, and Twitter to build and maintain relationships with candidates. The benefits listed include transparent communication, understanding job requirements, lower costs than traditional methods, and increased networking. Survey results found that LinkedIn was most effective for finding candidates, with an 86% usage rate and 90% success. Facebook and Twitter had lower usage rates and success levels. Social recruiting allows two-way interaction and up-to-date information on candidates compared to traditional talent pools. It also emphasizes building the company brand.
Presentation given by Eddie Byrne at the Western Regional Section, Library Association of Ireland, Annual Seminar, 11 June 2012, Oranmore, Galway, Ireland.
IFLA, Libraries on the Agenda, and social mediablisspix
This document discusses how libraries can use social media for advocacy purposes. It provides guidance on developing an advocacy strategy using social media, including determining key messages and target audiences, choosing appropriate social media platforms, measuring the impact of social media advocacy campaigns, and communicating results. The document also provides examples of tools and resources for online advocacy.
The document discusses guidelines for effective online campaigning and community mobilization using Web 2.0 technologies. It analyzes Barack Obama's successful "Yes We Can" online campaign. Key areas of focus for online campaigns identified include clear goals and objectives, targeting the right audiences, planning a stepped approach, organizing supporters, engaging in conversations on appropriate platforms, and measuring performance metrics. The conclusion advocates for using traditional marketing techniques combined with Web 2.0 principles of connecting, conversing, informing and engaging audiences.
Thomas J. Fox is a social media advisor who gave a presentation on harnessing modern media by optimizing social networking for organizations. He discussed how social networking on platforms like Facebook and Twitter can increase an organization's visibility, solidify its brand position, engage donors and clients, and increase traffic. He provided statistics on Facebook and Twitter usage and growth and strategies for how organizations can use these platforms to build connections, spread their message, recruit volunteers, and fundraise.
2013 social media-o neill-october-nisoJill O'Neill
This document summarizes Jill O'Neill's presentation on the publishing community's use of social media. It provides statistics on major social media platforms and their monthly active users. It discusses why businesses are interested in social media and benefits like increased awareness, favorable perception, and new business. It also outlines how the National Library of Medicine mines data from social media to gain insights. Finally, it shows different ways publishers use social media like blogs, online networks, Facebook pages, Twitter, YouTube, and Tumblr to engage audiences and promote content.
This document discusses the use of social media by governments in Canada. It provides statistics on social media usage in Canada, with over 50% of the population using social networks and 20 million using them monthly. Facebook is the dominant platform with 93% of users. Governments are among the top advertisers on social media. The document outlines opportunities for governments to use social media for communications, sharing information, public participation, and analytics. Challenges include effective communications and creating a modern participatory democracy. Tips are provided for government agencies to improve their social media presence.
Social media is a fundamental shift in communication that businesses should utilize for customers, marketing, and industry awareness. It can help with customer feedback, word-of-mouth marketing, and monitoring competitors. Key platforms include Facebook, blogs, Twitter, and photos/videos. Proper social media use requires consistency, engaging content, and monitoring interactions.
This document provides an introduction to using Twitter for business purposes. It discusses what Twitter is, why it is valuable for businesses, and how businesses can get started using it effectively. The key points are that Twitter allows businesses to engage more deeply with customers, drive brand awareness, and leverage relationships. However, businesses need to approach Twitter authentically by providing valuable, relevant content rather than just self-promoting. Measuring engagement and impact on business objectives is important.
Digital Marketing Course Week 7: Social Media MarketingAyca Turhan
Seventh week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan.
Topics covered within the presentation include:
Social Media Channels
Virality
Social Media Marketing Strategies
For more please visit: www.aycaturhan.com/man423
This document discusses using social media during emergencies. It provides statistics on social media usage and explains why businesses should use social media. During emergencies, social media can be used to provide information to customers and the public, monitor discussions, and spread important messages. The document outlines challenges of social media use and provides examples of how organizations have effectively utilized platforms like Twitter and Facebook during crises.
This document summarizes a presentation about content marketing for PR professionals. It discusses what content marketing is, why it matters for PR, and steps to get started. Content marketing involves creating and distributing valuable content to attract and engage audiences. It can help PR professionals establish expertise, build relationships, and measure impact. The presentation recommends professionals think about content and community, integrate content into their strategies, create multi-media content, and share it through online and offline channels.
This document discusses reputation management and how organizations can build trust and authentic relationships with key stakeholders through social media and web content. It notes that reputation is based on current perceptions which are influenced by experiences, news, events and actions. It emphasizes the importance of consistency, transparency and commitment in developing trusted relationships. It also outlines best practices for social media engagement and discusses how web content can fuel traditional public relations by allowing direct communication with various audiences.
The document discusses the power of social media in marketing and public relations, providing a brief history of social media and its growth, statistics on physicians' use of social media, an overview of social media management tools, and tips for understanding customers and communities as well as resources for using social media effectively. It also includes an agenda for an upcoming meeting focused on discussing social media strategy.
Social media workshop presentation for hotels and the hospitality industries. This presentation includes an introduction to social media platforms, case studies and examples, best practices, branding considerations, integration tactics and other recommendations. Presented by ChatterBlast Media to the Greater Philadelphia Hotel Association on 12/6/2011. NOTE: This presentation is designed to be explained verbally in-person therefore not all slides have notes or descriptions.
Hospital Public Relations and Marketing via Social MediaBacon Social Media
This presentation looks at the importance of online reputation management for hospitals and organizations in the healthcare industry. The presenters cover how to monitor your digital footprint and find incorrect, misleading and unfavorable information. They also discuss how to respond to negative information and expose search engine results to positive and helpful information. Social Media sites are also covered. Facebook for hospitals, Pinterest for hospitals, and social media marketing are included topics.
Presenters: Ryan Sides, Lead Strategist, Bacon Social Media
Mary Ellen Slayter, Managing Director/Founder, Reputation Capital Media Services
Cutting through the Noise- Simplifying & Socializing Alison Engelsman
Alison Engelsman presented on using social media for recruiting. She discussed building a social recruiting framework including securing buy-in, developing policies, choosing tools and metrics, engagement strategies, and continuous evaluation. Engelsman emphasized the importance of an authentic social presence, adding value through quality content, and engaging in two-way conversations to build communities. She noted social recruiting requires trial and error, time, and should be an enjoyable process.
Your Data-Driven Social Media StrategyAlaina Wiens
UM-Flint aims to grow its online communities on social media and increase engagement. It will focus on Facebook, Twitter, YouTube, Flickr and Foursquare where its audience is already present. Content will feature campus updates, opportunities for feedback, and photos/videos of students. Success will be measured quarterly by growth in likes/followers/reach across platforms and engagement with the most shared content types. Metrics and strategies will be reviewed and adapted based on results and community changes over time.
Do Users Really Generate Content? Tips and Tools for Building Engaged Online ...Laura Norvig
This document summarizes a presentation on cultivating user-generated content through online communities. The presentation covered listening to online conversations, curating and highlighting user content, and a case study of a summer challenge campaign by KaBOOM! that successfully engaged users to map and review playgrounds. Tips included finding where user interests meet organizational goals, providing high-touch support, and giving solutions rather than restricting users.
The document provides guidance on creating an effective social media plan in 7 steps: 1) Pre-planning to understand audiences, 2) Listening to existing conversations, 3) Creating audience profiles, 4) Identifying where audiences engage online, 5) Setting goals for engagement and measurement, 6) Joining conversations, and 7) Measuring return on investment or key performance indicators. It emphasizes the importance of understanding audiences, engaging where they are online, and measuring the results of social media strategies.
Community Training Institute Presentation - Social Media Level 2Cooper Koch
Presentation about social media to made to staff members from various nonprofit groups in Dallas-Fort Worth who attended the annual Community Training Institute conference. This was the second of two presentation made at the conference on the topic of social media - the first being a very basic intro/overview, and this one, with some more advanced advice and examples.
Skillteam workshop social media final v1.0 05.10.2011Fishtank
The document discusses using social media in a professional context. It covers an overview of relevant social media platforms, how to use social media as an information and promotion channel, which tools to use, and some case studies. It also discusses trends in social media consumption among professionals and how companies are generally supportive of social media use for work purposes.
A session for career services practitioners at the National Career Development Association's 2014 Annual Conference. Move beyond LinkedIn, Facebook, and Twitter to explore the every changing options in social media. Develop your own strategy through identification of your goals, resources, and preferences for use.
By Any Measure: Using Data to Take Your Social Media Strategy to the Next LevelLyndal Cairns
Notes from a webinar run by Lyndal Cairns for the Nonprofit Technology Network (NTEN) in September 2014. Covers social media data collection strategies, tools and reporting best practice.
The document provides an overview of online and digital marketing topics including content marketing, email marketing, and social media. It discusses content marketing strategies like blogs, videos and rich media. It covers best practices for email marketing such as compiling a database and analyzing success. For social media, it examines platforms like Facebook, Twitter, LinkedIn and Google+, and why they are effective for different types of businesses. It also addresses myths and facts about social media engagement.
You Need A Strategy, Dammit, Not A Twitter AccountNTEN
This document provides a summary of a presentation on developing an effective social media strategy for nonprofits. The presentation emphasizes establishing goals, measuring results through key performance indicators, using storytelling and community involvement to create engaging content, and integrating social media efforts with other communications. It provides examples from organizations that have successfully utilized social media to further their missions and advises attendees to focus on building community over growing audiences. The presentation aims to move nonprofits from tactical social media use to developing aligned, results-driven strategies.
Social Media and Automation: Why do we care, How do we put it to to work?Juliann Grant
This presentation by Juliann Grant was given at ISA's Automation Week on 10/18/11. This is a general overview of social media's penetration in the automation industry and how ISA is using social media to reach its society members.
Similar to The house of social media v.public (20)
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots.
To fill this gap, we propose adapting mutation testing (MuT) for task-oriented chatbots. To this end, we introduce a set of mutation operators that emulate faults in chatbot designs, an architecture that enables MuT on chatbots built using heterogeneous technologies, and a practical realisation as an Eclipse plugin. Moreover, we evaluate the applicability, effectiveness and efficiency of our approach on open-source chatbots, with promising results.
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/how-axelera-ai-uses-digital-compute-in-memory-to-deliver-fast-and-energy-efficient-computer-vision-a-presentation-from-axelera-ai/
Bram Verhoef, Head of Machine Learning at Axelera AI, presents the “How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-efficient Computer Vision” tutorial at the May 2024 Embedded Vision Summit.
As artificial intelligence inference transitions from cloud environments to edge locations, computer vision applications achieve heightened responsiveness, reliability and privacy. This migration, however, introduces the challenge of operating within the stringent confines of resource constraints typical at the edge, including small form factors, low energy budgets and diminished memory and computational capacities. Axelera AI addresses these challenges through an innovative approach of performing digital computations within memory itself. This technique facilitates the realization of high-performance, energy-efficient and cost-effective computer vision capabilities at the thin and thick edge, extending the frontier of what is achievable with current technologies.
In this presentation, Verhoef unveils his company’s pioneering chip technology and demonstrates its capacity to deliver exceptional frames-per-second performance across a range of standard computer vision networks typical of applications in security, surveillance and the industrial sector. This shows that advanced computer vision can be accessible and efficient, even at the very edge of our technological ecosystem.
"Choosing proper type of scaling", Olena SyrotaFwdays
Imagine an IoT processing system that is already quite mature and production-ready and for which client coverage is growing and scaling and performance aspects are life and death questions. The system has Redis, MongoDB, and stream processing based on ksqldb. In this talk, firstly, we will analyze scaling approaches and then select the proper ones for our system.
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
Discover top-tier mobile app development services, offering innovative solutions for iOS and Android. Enhance your business with custom, user-friendly mobile applications.
AppSec PNW: Android and iOS Application Security with MobSFAjin Abraham
Mobile Security Framework - MobSF is a free and open source automated mobile application security testing environment designed to help security engineers, researchers, developers, and penetration testers to identify security vulnerabilities, malicious behaviours and privacy concerns in mobile applications using static and dynamic analysis. It supports all the popular mobile application binaries and source code formats built for Android and iOS devices. In addition to automated security assessment, it also offers an interactive testing environment to build and execute scenario based test/fuzz cases against the application.
This talk covers:
Using MobSF for static analysis of mobile applications.
Interactive dynamic security assessment of Android and iOS applications.
Solving Mobile app CTF challenges.
Reverse engineering and runtime analysis of Mobile malware.
How to shift left and integrate MobSF/mobsfscan SAST and DAST in your build pipeline.
What is an RPA CoE? Session 1 – CoE VisionDianaGray10
In the first session, we will review the organization's vision and how this has an impact on the COE Structure.
Topics covered:
• The role of a steering committee
• How do the organization’s priorities determine CoE Structure?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
Digital Banking in the Cloud: How Citizens Bank Unlocked Their MainframePrecisely
Inconsistent user experience and siloed data, high costs, and changing customer expectations – Citizens Bank was experiencing these challenges while it was attempting to deliver a superior digital banking experience for its clients. Its core banking applications run on the mainframe and Citizens was using legacy utilities to get the critical mainframe data to feed customer-facing channels, like call centers, web, and mobile. Ultimately, this led to higher operating costs (MIPS), delayed response times, and longer time to market.
Ever-changing customer expectations demand more modern digital experiences, and the bank needed to find a solution that could provide real-time data to its customer channels with low latency and operating costs. Join this session to learn how Citizens is leveraging Precisely to replicate mainframe data to its customer channels and deliver on their “modern digital bank” experiences.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
The house of social media v.public
1.
2. • Loyola University B.A.
• Worked at MGH
• Built department in The Cyphers Agency to
harness social media for clients.
• Founded Social Fulcrum in 2010.
• Worked on campaigns for Microsoft, Bayer,
Texas Instruments, The National Aquarium,
Strayer University, Ocean City, etc.
• Babson MBA
14. Deliverable Example: Simple Report
Number of Mentions Found: 49
Average Number of Twitter Followers For These Users: 238
Range of Twitter Followers For These Users: 0-2,045
17. “Brand Assets”
• Content
– written, images, video, audio Blog posts, speaking
events, presentations, how-to videos, etc.
• People
– Expertise, Departments e.g. customer service
• Tools
– Online tools e.g. body fat calculator
• Data
– Database e.g. NCC recipe database
37. Addendum: A Note on Content
• Examples:
– Visual portrayals of information
– “Insider” knowledge
– Complementary partnerships
• Each piece of content can be distributed
multiple ways
• For more information, search “content
marketing strategy”
Editor's Notes
I founded Social Fulcrum to help companies leverage their brand through the evolving customer experience online.
Let’s go on a journey together. Imagine things are going well at work. This is you.
But then one day something happens. Either management decides that social is suddenly important, or there is some sort of crisis, or there is a big initiative and someones brother’s girlfriend’s uncle said that you should create a viral video.
And management says to you: “I need you to handle social media. Give me a plan next week.”
Now this is you. Even though the concepts of social media seem really simple – keep people engaged, share content, etc., you don’t know the first place to start! Do you just jump into Facebook and Twitter? Should you hire an intern?
If that ever happens, I want you to remember this class. Where I gave you a simple process to organize how to attack this problem. The building blocks of an effective social media presence (in general, in the B2C setting), to me are similar to building a house.
I can’t go deep into all the areas because we would be here all night. If you want more info, raise your hand. If you want me to get really in-depth, I’m happy to hang out during break and after class to discuss. And of course you can always check out the Social Fulcrum Blog for continuous information.
Step 1: Why are you building a house? What do you want to get out of it? What are the important numbers you want to hit? Build the blueprints to quantify your goals for what this house should look like.
Often when looking at goals from a high level, companies will use the funnel. And I agree it’s a great tool to help conceptualize the consumer decision-making process. However some research that came out a few years ago from McKinsey changed the way brands now look at the funnel. Ultimately this should change the way you look at metrics, and that’s why I bring it up. In the traditional funnel, it’s all about converting people from one section to the other. You can use specific tactics at each stage of the funnel to do this. But there is a huge problem with this, in the context of how consumers currently interact with brands. What about the post-purchase experience? What about people who only buy apple products and don’t even compare them to competing brands? This new version of the customer journey, from McKinsey, articulates the process as more of a circle, where some people can get into a loyalty loop. That’s why I bring this up in the planning stage. What are your goals? What do you want to measure? I think this diagram shows you how to view your consumer, so that you are paying attention to the right details. In the old view of the funnel, where would you track “shares?” Where would you track brand engagement? So on this step (goals for your specific brand) I’m going to stay relatively high-level, because the granular level is very different on a case-by-case basis.
Step 2: Assess the landscapeMeasure sentiment regarding your brandWhat is your competition doing? What are people saying about your competition? What have they done well? Were there any disasters?How can you target your audiences? Tools: Google Keyword tool, Facebook ad platform, Twitter search, google search
Step 2: Assess the landscape
Just a small sample of some of the tools you can use to do research
We performed an online conversation analysis for a pharmaceutical company, and this is maybe only 40% of the data in the report! And this was only a 3-month report!
Step 3: What materials do you have? What do you need? Content– written, video, audio Blog posts, speaking events, presentations, how-to videos, etc. etc. People – Expertise, departments e.g. prometric customer careTools – Online tools e.g. DiabetesWellBeing online tools or FitangoData – Database? E.g. NCC recipe databaseHow can your company give people value without selling them something?
What might a t-shirt company use as their “brand assets” on social media?
Good example is Life is Good Facebook page. Use their content of optimism. You could also argue they are simply leveraging their product. This example also highlights their use of trackable URLs, and social media driving sales.
Step 4: What tools do you need? Do you need to monitor mentions of a specific product? E.g. TV shows monitor their online sentiment. Many tools there. We’ve done research there. Do you need to manage many different social media channels? Hootsuite, many other toolsDo you need to visualize all your data in one place? Do you need to monitor/measure an ambassador program?
Step 4: What tools do you need? Management: Hootsuite
Step 5: Start buildingBuild Audience through: Ads, Shareable content, Influencer Relationship building (use NCC example), Other existing social properties, call-outs ON product, social BUILT-IN to product
Use Facebook advertising to build an audience
Make your product shareable. Make social logos prominent. Use incentives.
Step 6: Monitor and measure progress. Adjust as necessary.
Once you’ve done all that…then what are your options? Besides specific social campaigns for specific initiatives, which would just be a small version of what we just talked about, on the brand level you can get really creative and do some fun stuff. Examples: NCC video contest. Patrice and Associates Microsite. But you need an audience to speak to first. And they need to be engaged. That’s the stuff that we get really excited about at Social Fulcrum. And that was the whole idea behind our name. We are using social to give your existing assets (materials) more leverage. Your companies are already creating value, there is simply more you can get out of it, and better ways to connect that value with your audiences.
These are the things we do for our clients at Social Fulcrum.
Reebok is motivation, crossfit (workouts, events, videos, etc.)