This article summarizes a treasure hunt event called "The Holiday Hunger Game" organized by the local business Ithacash in Ithaca, NY from December 3rd to 31st. The event aims to support downtown businesses during the holiday season and raise awareness about food security. Participants can earn regional currency called Ithaca Dollars by finding "presents" hidden in 61 participating local businesses and making donations to charities. The event is inspired by The Hunger Games books and movies and continues Ithacash's theme of using local currency.

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2. 'The Holiday Hunger Game' a treasure hunt among local businesses
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ITHACA, N.Y. -- After the success of last year’s ‘Presents on the Commons’,
the treasure hunt organized by local business Ithacash is making a comeback
as ‘The Holiday Hunger Game."
The Ithacash team hopes that the event, which began Dec 3 and will last until
Dec. 31, will support downtown businesses and raise awareness on the issue
of food security.
“Last year we ran what we called ‘Presents on the Commons’. It was kind of a
play on words because the Commons were under construction and they were
really struggling with all the foot traffic that they lost. It was really for the
whole downtown district, including the Dewitt Mall,” Scott Morris, founder of
Ithacash, said.

4. (http://ithacavoice.com/wp-content/uploads/2015/12/Hunger.jpg)
The goal of ‘Presents on the Commons’ was to encourage Ithacans to go
downtown for their holiday shopping, earn new regional currency, Ithaca
Dollars, and make a donation to a charity of their choice.
“We hid these little presents inside the stores. The people would go from
store to store and find the presents. They would get stickers on their map and
then each sticker was worth i$5 for them and i$1 to donate to a nonprofit of
their choice,” Morris said.
According to Morris, this year’s participants will obtain i$4 for themseves
and i$2 for the nonprofit. They will also get bonus stickers for pre-purchasing
food items for people who are experiencing hunger through Ithacash’s “Pay It
Forward” menu at the Downtown Visitor Center.

5. The food can be selected from pre-purchased items at the Ithacash table,
located in the Downtown Visitor Center from 10 a.m. to 6 p.m. Monday to
Friday and 10 a.m. to 4 p.m. Saturday.
The event is inspired by the popular adventure novels and movie series 'The
Hunger Games."
Morris said the idea is that people can easily relate to these themed events,
like they did with Wizarding Weekend, when Press Bay Alley was
transformed into a version of Harry Potter’s Diagon Alley for Halloween.
Ithacash was one of the businesses featured at that event.
CONTENT CONTINUED BELOW
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ANNOUNCEMENT

6. (http://ithacavoice.com/wp-content/uploads/2015/12/Ithacash.jpg)
Scott Morris (center) and his colleagues at Ithacash fold maps of ‘The Holiday Hunger Game.' (Provided photo)’
“ we represented Gringotts Bank. It sounds like we will continue to be
Gringotts Bank for years to come. That worked so well for us because we
have accounts and use local currency, so we were opening ‘vaults’ and
teaching people about ‘magic money’,” Morris said.
For ‘The Holiday Hunger Game’, Ithacash partnered with businesses
Downtown, in Collegetown, as well as Serviente Glass and Historic Ithaca.
According to Morris, there are 61 total locations and 74 possible stickers to
collect. The complete list of participating locations can be found on the
Ithacash website: https://ithacash.com/hunger/
(https://ithacash.com/hunger/)
Morris said that the event is part of the broader goal that Ithacash wants to
attain for 2016.

7. “The focus on food security is kind of foreshadowing for 2016 when we are
going to focus a lot more on the issue by establishing a food network.
Everyone can get behind making sure people have enough to eat,” Morris
said.
The Ithacash team hopes that people will take advantage of the game to
discover shops that they do not know yet.
“It's free for people to participate so it’s really just a fun way – especially
because a lot of people are going to do their Christmas shopping anyway – to
get people in stores where maybe they haven’t gone before and they get
money out of it, so… everybody’s winning,” Ithacash employee Beline Falzon
said.
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