This document discusses the impact of social media marketing on cosmetic products. It begins with an introduction on what social media marketing is and its importance. The study aims to identify the significance of social media marketing for cosmetic products today. Social media provides a broad platform for interaction and communication. The cosmetics industry in India has seen rapid growth through social media in recent decades. The document then reviews literature on factors influencing social media's impact on cosmetic purchases and the effect of platforms like Instagram on buying decisions. It presents hypotheses about social media's impact and tests them using an analysis of a survey distributed on social media. The findings reveal social media marketing has a positive impact on consumer buying behavior for cosmetics. It recommends businesses
Did you know? 59 percent of online moms said they had searched for recipes or food preparation tips on the web or via social media while preparing a meal in the last thirty days.
MSLGROUP's food and beverage specialty, in association with Hartman Group, brings you the latest research report on the impact of social media on the food industry. This time, we focus on connected mothers, a critical market segment for brands looking to adopt new strategies for social and digital media.
Moms are some of the most engaged users of social media. On average, moms – not just active users – spend an average of 18.4 hours per month social networking online, according to the study. Please connect with Steve Bryant for more information: steve.bryant@mslgroup.com
I worked with a group of 6 people to create and design an ad campaign for Vaseline Spray & Go. This deck was part of my pitch project at Hill Holliday.
Did you know? 59 percent of online moms said they had searched for recipes or food preparation tips on the web or via social media while preparing a meal in the last thirty days.
MSLGROUP's food and beverage specialty, in association with Hartman Group, brings you the latest research report on the impact of social media on the food industry. This time, we focus on connected mothers, a critical market segment for brands looking to adopt new strategies for social and digital media.
Moms are some of the most engaged users of social media. On average, moms – not just active users – spend an average of 18.4 hours per month social networking online, according to the study. Please connect with Steve Bryant for more information: steve.bryant@mslgroup.com
I worked with a group of 6 people to create and design an ad campaign for Vaseline Spray & Go. This deck was part of my pitch project at Hill Holliday.
A Chance for Change: The Tipping Point for Sustainable BusinessMSL
In 'A Chance for Change: The Tipping Point for Sustainable Business', we feature the voices of inspiring millennials, sustainability leaders and industry experts, and highlight the diverse initiatives already in play.
We hope this report reassures you that change is coming, and inspires you to be a part of the journey. If you are looking for a partner in developing your sustainability story, start a conversation with us today.
We hope you enjoy reading this report and invite you to share your feedback and tips with us @PeoplesLab or reach out to us on Twitter @msl_group.
Social Integrated Marketing Communications Strategic PlanNikki Ilchert
This slide show contains a Social IMC Strategic Plan for a client, Alpha Hydrox. The entire presentation was created from the ground up by 5 students in Northwestern University's Integrated Marketing Communications Graduate Program. The team consisted of students in the US and international students coming together to create a cohesive plan over an 8 week period. Once completed, the plan was presented via a live streaming session to the client in a presentation with Q & A to follow. The client was pleasently surprised since we dared to deviate from their current strategy, as we felt the risk would be well worth the reward.
What’s chocolate got to do with charity? | Psychology of communications confe...CharityComms
Shekhar Deshpande, global planning director and strategy consulting director, J Walter Thompson
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
0.8L helps brands to run experience-based promotional campaigns targeting thousands of users in 9 different countries.
Not sure that's what you need?
Check out the case studies from some of the brands we worked with.
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Research shows traditional marketing is proving less successful but when combined with social media we see the success increase. Learn the secrets of both traditional marketing and social media.
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Analyzing the Rise of Influencers and Their Impact on Consumer BehaviorUKInsightss
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In 'A Chance for Change: The Tipping Point for Sustainable Business', we feature the voices of inspiring millennials, sustainability leaders and industry experts, and highlight the diverse initiatives already in play.
We hope this report reassures you that change is coming, and inspires you to be a part of the journey. If you are looking for a partner in developing your sustainability story, start a conversation with us today.
We hope you enjoy reading this report and invite you to share your feedback and tips with us @PeoplesLab or reach out to us on Twitter @msl_group.
Social Integrated Marketing Communications Strategic PlanNikki Ilchert
This slide show contains a Social IMC Strategic Plan for a client, Alpha Hydrox. The entire presentation was created from the ground up by 5 students in Northwestern University's Integrated Marketing Communications Graduate Program. The team consisted of students in the US and international students coming together to create a cohesive plan over an 8 week period. Once completed, the plan was presented via a live streaming session to the client in a presentation with Q & A to follow. The client was pleasently surprised since we dared to deviate from their current strategy, as we felt the risk would be well worth the reward.
What’s chocolate got to do with charity? | Psychology of communications confe...CharityComms
Shekhar Deshpande, global planning director and strategy consulting director, J Walter Thompson
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
0.8L helps brands to run experience-based promotional campaigns targeting thousands of users in 9 different countries.
Not sure that's what you need?
Check out the case studies from some of the brands we worked with.
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A study on Gen y consumer attitude toward social media marketing in TrichyAnup Mohan
This study aims to specify Generation Y consumers’ attitude toward social media marketing. Given this context the questionnaire prepared for gathering data was distributed among 150 students of Jamal Mohamed College,Trichy belonging to age group 18-33 during August 2013.This research paper is based on my M.Phil dissertation.
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IMPACT OF SOCIAL MEDIA MARKETING IN THE BUYING INTENTION OF FASHION PRODUCTSindexPub
People in the twenty-first century do not have the time to visit and engage with one another. Through social media, users may join to social networking sites and stay in touch even when they are far away. In addition, social media platforms like Facebook foster a devoted relationship between the fashionable product and the consumer also helps in influencing customers for buying motive, opening up significant advertising prospects. Similar to this, other social media platforms, such as blogs, offer a place for people to comment on events that require publicising and can be used as a marketing tool for both customer adoption and promotions of fashion industry. People are now finding your social media page for buying by following and subscribing to fashionable pages and blogs. Since there is a lag between the time a social event occurs and when it is transmitted, these media have an advantage over other widely used public media, such as television. This study focuses on the tactics that can expand the current viral marketing model outside the realm of traditional social media. Consequently, it can aid in forging a strong enough community to support initiative buying and efficient marketing.
Opendatabay - Open Data Marketplace.pptxOpendatabay
Opendatabay.com unlocks the power of data for everyone. Open Data Marketplace fosters a collaborative hub for data enthusiasts to explore, share, and contribute to a vast collection of datasets.
First ever open hub for data enthusiasts to collaborate and innovate. A platform to explore, share, and contribute to a vast collection of datasets. Through robust quality control and innovative technologies like blockchain verification, opendatabay ensures the authenticity and reliability of datasets, empowering users to make data-driven decisions with confidence. Leverage cutting-edge AI technologies to enhance the data exploration, analysis, and discovery experience.
From intelligent search and recommendations to automated data productisation and quotation, Opendatabay AI-driven features streamline the data workflow. Finding the data you need shouldn't be a complex. Opendatabay simplifies the data acquisition process with an intuitive interface and robust search tools. Effortlessly explore, discover, and access the data you need, allowing you to focus on extracting valuable insights. Opendatabay breaks new ground with a dedicated, AI-generated, synthetic datasets.
Leverage these privacy-preserving datasets for training and testing AI models without compromising sensitive information. Opendatabay prioritizes transparency by providing detailed metadata, provenance information, and usage guidelines for each dataset, ensuring users have a comprehensive understanding of the data they're working with. By leveraging a powerful combination of distributed ledger technology and rigorous third-party audits Opendatabay ensures the authenticity and reliability of every dataset. Security is at the core of Opendatabay. Marketplace implements stringent security measures, including encryption, access controls, and regular vulnerability assessments, to safeguard your data and protect your privacy.
Data Centers - Striving Within A Narrow Range - Research Report - MCG - May 2...pchutichetpong
M Capital Group (“MCG”) expects to see demand and the changing evolution of supply, facilitated through institutional investment rotation out of offices and into work from home (“WFH”), while the ever-expanding need for data storage as global internet usage expands, with experts predicting 5.3 billion users by 2023. These market factors will be underpinned by technological changes, such as progressing cloud services and edge sites, allowing the industry to see strong expected annual growth of 13% over the next 4 years.
Whilst competitive headwinds remain, represented through the recent second bankruptcy filing of Sungard, which blames “COVID-19 and other macroeconomic trends including delayed customer spending decisions, insourcing and reductions in IT spending, energy inflation and reduction in demand for certain services”, the industry has seen key adjustments, where MCG believes that engineering cost management and technological innovation will be paramount to success.
MCG reports that the more favorable market conditions expected over the next few years, helped by the winding down of pandemic restrictions and a hybrid working environment will be driving market momentum forward. The continuous injection of capital by alternative investment firms, as well as the growing infrastructural investment from cloud service providers and social media companies, whose revenues are expected to grow over 3.6x larger by value in 2026, will likely help propel center provision and innovation. These factors paint a promising picture for the industry players that offset rising input costs and adapt to new technologies.
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Empowering the Data Analytics Ecosystem: A Laser Focus on Value
The data analytics ecosystem thrives when every component functions at its peak, unlocking the true potential of data. Here's a laser focus on key areas for an empowered ecosystem:
1. Democratize Access, Not Data:
Granular Access Controls: Provide users with self-service tools tailored to their specific needs, preventing data overload and misuse.
Data Catalogs: Implement robust data catalogs for easy discovery and understanding of available data sources.
2. Foster Collaboration with Clear Roles:
Data Mesh Architecture: Break down data silos by creating a distributed data ownership model with clear ownership and responsibilities.
Collaborative Workspaces: Utilize interactive platforms where data scientists, analysts, and domain experts can work seamlessly together.
3. Leverage Advanced Analytics Strategically:
AI-powered Automation: Automate repetitive tasks like data cleaning and feature engineering, freeing up data talent for higher-level analysis.
Right-Tool Selection: Strategically choose the most effective advanced analytics techniques (e.g., AI, ML) based on specific business problems.
4. Prioritize Data Quality with Automation:
Automated Data Validation: Implement automated data quality checks to identify and rectify errors at the source, minimizing downstream issues.
Data Lineage Tracking: Track the flow of data throughout the ecosystem, ensuring transparency and facilitating root cause analysis for errors.
5. Cultivate a Data-Driven Mindset:
Metrics-Driven Performance Management: Align KPIs and performance metrics with data-driven insights to ensure actionable decision making.
Data Storytelling Workshops: Equip stakeholders with the skills to translate complex data findings into compelling narratives that drive action.
Benefits of a Precise Ecosystem:
Sharpened Focus: Precise access and clear roles ensure everyone works with the most relevant data, maximizing efficiency.
Actionable Insights: Strategic analytics and automated quality checks lead to more reliable and actionable data insights.
Continuous Improvement: Data-driven performance management fosters a culture of learning and continuous improvement.
Sustainable Growth: Empowered by data, organizations can make informed decisions to drive sustainable growth and innovation.
By focusing on these precise actions, organizations can create an empowered data analytics ecosystem that delivers real value by driving data-driven decisions and maximizing the return on their data investment.
1. IMPACT OF
SOCIAL MEDIA
MARKETING ON
COSMETIC
PRODUCTS
SCHOOL OF DATA SCIENCE AND
FORECASTING
DEVI AHILYA
VISHWAVIDYALAYA,
INDORE
MANOKAMNA
KOCHAR
2. #INTRODUCTION
WHAT IS SOCIAL MEDIA MARKETING
SOCIAL MEDIA MARKETING REFERS TO THE
PROCESS OF GAINING TRAFFIC OR
ATTENTION THROUGH SOCIAL MEDIA
SITES.
SOCIAL MEDIA IS HERE. IT’S NOT GOING
AWAY; NOT A PASSING FAD.
BE WHERE YOUR CUSTOMERS ARE: IN
SOCIAL MEDIA.
3. #ABSTRACT
This study aims to identify the
importance of social media
marketing in toadys scenario for
particulary cosmetic products.
CHAPTER 1
DEVI AHILYA
VISHWAVIDYALAYA,
INDORE
4. Millions of people meet virtually through social networking sites which makes it a
broader platfrom to interact and communicate.
Social media tools have turned into environments where
products are offered, opportunities are discussed, and brands are praised and
criticized.
The Indian cosmetic Industry has witnessed a rapid growth through social media
over the last couple of decades. With a wide range of cosmetic products in
Indian social media has tremendous growth
.
DAVV
UNIVERSITY INDORE
5. #REVIEW OF
LITERATURE
What are some of the reasons?
1) A Study on Factors Determining Social Media on
Cosmetic Product Suresh V, Dr. K. Maran, (The objective of this
paper is to discuss about the factors that determine social
media on cosmetic products in India.)
2)The Impact of Social Media on Consumer Buying Behaviour -
Elam Mukhaini (show that Instagram has made significant
change in consumers' buying decision towards choosing
particular products)
DAVV INDORE
6. H0:Social media marketing have an
negative impact on consumer’s
mind while purchasing cosmetics.
H1: Social media marketing have an
positive impact on consumer’s mind
while purchasing cosmetics.
H0: There is significant difference of
Variety, Sales Promotion, Exciting
Offers, Mode Of Payment, Delivery
on consumer’s mind while
purchasing cosmetics.
H1: There is no significant difference
of Variety, Sales Promotion, Exciting
Offers, Mode Of Payment, Delivery
on consumer’s mind while
purchasing cosmetics
HYPOTHESIS:
DAVV INDORE
7. CREATED
QUESTIONNAIRE
SHARED
to investigate the impact of SM on
changing the behavior of users who aim
to purchase online.
Emailed and shared link
with apporx 150 users of
sm.
Sample size is of 77
responses of different age
groups.
ANALYSIS
DAVV , INDORE
#METHODOLOGY
12. Hillary and Chris Johnson
are expecting their third child!
Our family is growing.
We are having
a baby girl!
Testing hypothesis by applying anova
Add a little bit of body text
Add subheading
14. CONCLUSION:
Study reveals that social media marketing has a positive impact on consumer
buying behaviour for cosmetic products.
Also People are more likely to buy from brands own page rather than any other
websites.
15. RECOMMENDATIONS:
It is evident that social media is the right place to
communicate with consumers and so businesses should
immediately use social media tools effectively for
marketing communication.
