The document discusses opportunities in the health and fitness industry, focusing on Bill McBride's experience in the field and his company Active Sports Clubs. It outlines Active Sports Clubs' operations and locations. It then covers trends in the industry, strategies for clubs, and Under Armour's acquisition of fitness apps to build the largest fitness community in the world and sell more athletic apparel.

1. The
Future
–
Progressive
Opportuni3es
in
the
Health
&
Fitness
Industry
Bill
McBride,
President
&
CEO
Ac3ve
Sports
Clubs
/
BMC3

2. Bill McBride
Bill
McBride
is
a
health
club
industry
veteran
who
has
over
25
years
of
experience.
He
is
currently
President
&
CEO
of
Ac3ve
Sports
Clubs
and
BMC3,
his
consul3ng
company.
McBride
is
interna3onally
recognized
for
his
exper3se
on
the
industry,
leadership,
management,
sales,
sales
management,
reten3on,
marke3ng,
excellence
in
opera3ons
and
designing
the
customer
experience.
He
recently
completed
5
years
of
service
on
the
IHRSA
Board
of
Directors
as
Chairman
&
Ex-­‐Officio.

4. Active Sports Clubs – Based in the San
Francisco Bay Area
10 Commercial Health Clubs
1 New Functional Training Test Studio – “The Zone”
Launching first true “The Zone” site in September ‘15
2 Hospitals
2 Community Centers
1 University
45 Corporate, Residential and Commercial Sites
Throughout the US:

6. Warm
Up
v Team
“Black”
v Team
“Gun
Metal”

8. Your
Core
v Your
core
should
be
clear
v Strategies
change
v What’s
in
the
“white
space”
that
needs
to
be
filled?
v What/Who
is
the
“community”?
v Are
you
chasing
an
old
model?
v Are
you
racing
to
the
boom?
v Spending
more
$
is
not
a
strategy
v Helping
People
=
Selling
More
(Fill
in
the
blank)

9. Subs3tu3on
v Public
Fitness
Access
v Residen3al
Community
Expansion
of
Services
v Medically
Based
Wellness
v Corporate
Fitness/Wellness
Centers
v University
Based
Fitness
Centers
v Community
Centers
/
Non-­‐Profits
v Self
Directed
/
Connec3vity
/
Virtual
v Parks
&
Rec

10. What
will
be
the
same?
v Mind
Body
v Dance
v Cycling/Cardio
v Func3onal
/
Strength
v Convenience
v Desire
for
Energy
&
Connec3on
v Arac3on
of
Groups
/
People
v Variety
/
Progression
v Science
v Behavioral
Readiness
For
Change
v Increased
Technology
v Increased
Medical
/
Wellness
emphasis

13. The
Need
For
“Exper3se”
v Providing
something
people
need
and
can’t
get
easily
elsewhere
v Unique
Programming
v Mee3ng
“unmet”
Needs

14. UNIVERSAL ACTIVE PROGRAM–
Across All Sites

15. Click to edit Master title style
GROUP FITNESS

16. Active Retention Model

17. COMMUNICATION & MARKETING
STRATEGY

18. Kevin
Plank,
CEO
of
Under
Armour
v Why
Under
Armour
Is
Buying
Up
Fitness
Apps
v hp://www.bloomberg.com/news/videos/
2015-­‐02-­‐05/why-­‐under-­‐armour-­‐is-­‐buying-­‐up-­‐
fitness-­‐apps
Bloomberg
News
2/15/15

19. Under
Armour

20. UA
App
Stats
v Paid
$710M
(For
all
three)
v 120
Million
Users
/
72M
women
=
60%
v 4.2M
new
in
January
alone
v Adding
136,000/day
v Technology
agnos3c
=
over
400
different
devices
v They
now
have
the
largest
fitness
community
in
the
world
v More
Workouts
=
More
Sales
v Mone3za3on
=
Adver3sing,
Subscrip3on,
Content,
Connec3vity
(S3ll
not
fully
defined
in
the
app
space)
v First
“handshake”
with
company

21. Under
Armour
Growth
v Men’s
Apparel
v Women’s
Apparel
v Footwear
v Interna3onal
=
9%
of
sales
/
goal
50%
They
have
57
stores
in
China
v Direct
to
consumer

22. Under
Armour
v Sell
more
shirts
and
shoes
v Technology/Innova3on
Company
v Fitness
Connec3vity
v Full
priced
brand
v Customer
not
trained
for
discounts
v Not
abandoning
athletes
Ø Sell
more
shirts
&
shoes!

23. Q&A...

24. Bill McBride Contact Information
Bill.McBride@ActiveSportsClubs.com
+1 415-299-9482
www.linkedin.com/in/billmcbride
www.BMC3.com
BillMcBride@BMC3.com