Personalized videos have higher engagement and retention rates than non-personalized videos. Personalization adds a human touch and impacts purchase decisions for 86% of consumers. Some ways companies can use personalized videos include greeting customers by name in insurance statements, travel entertainment systems, hotel rooms, and real estate property tours. Streaming services could personalize show endings and ads could greet viewers by name with targeted offers. Personalization is the future of video marketing across many industries.

1. The
Future
of
Video
Personalization

2. THE POWER
OF PERSONALIZATION
In a cold digital world, where
human-to-human interaction is as
rare as it gets, personalization adds
a touch of intimacy to our
experiences.
86% of consumers report that
personalization impacts their
purchase decisions.

3. PERSONALIZATION IS THE FUTURE.
AND THE FUTURE IS NOW.
35%
2x
62%
higher retention rate of
Personalized marketing videos
compared to others.
more amount of people are
engaged by Personalized videos.
more time is spent on the campaign
landing page by those who receive
personalised videos.

4. Video Personalization in
Insurance & Financial Services
Empower your Advisors with
Personalized quotation videos, sales
videos, how-to videos, insurance basics
videos.
On Boarding & CRM
Be it on-boarding, monthly statement
explanation or a simple birthday wish,
personalize all your customer videos!

5. Video Personalization in E-commerce
Greeting videos
From birthdays to festivals to anniversaries, and
everything in between. Throw in offer videos, and
you’ve got the perfect recipe for success!
Video Newsletters
Ready-to-mail personalized video newsletters in
minutes. You can include shopping history-based
suggestions, personalized offers, related products,
and a lot more!

6. Video Personalization in
Travel
Just boarded an international flight
and the video entertainment system
greets you with your name, tells you
about the flight features and also
videos/music in your interest
categories.

7. Video Personalization in Hospitality
When you check-in in a hotel and turn on the
Smart TV in your room. It greets you with your
name and introduces you to the hotel amenities
and things of your interest.
Be it the specials at the Sushi bar or the classes
at the Gym that day. All on video personalized
for your preferences.

8. Video Personalization in
Real Estate
You are in the market to buy a home and
your agent compiles a list of properties, but
shares one video with you with
pictures/walkthroughs of all these
properties.

9. Video Personalization in
OTT
Content -
We have seen a flavor of this on Netflix,
where you can select which path the story
of your favorite show can take and have
different endings.
In the future, based on your preferences
Netflix and Amazon can have different
endings of the same show which are
screened for you based on past behavior.
Advertising
Watching Roku or another OTT Channel?
the ads which play might be personalized
with your name and preferences.
Example: Hi John, Are you in the market
for a SUV? Here are some cool offers in
your area for the Best SUVs.

10. thank you