The document discusses the future of public relations and how technology will transform the industry. It describes how public relations specialists have embraced social media and will continue to lead in the digital space. It outlines different career levels in public relations, from brand agents to celebrity status influencers. It also discusses how new technologies like retinal scans, voice recognition and holograms will change media presentations and how consumers will experience real-time engagement through social networks and influence word-of-mouth recommendations. Big data collection and analysis of people's behaviors and interests will help tailor public relations messaging.

1. 501, Silverside RD STE 105
Wilmington, DE-19809
Email: sales@esalesdata.com
Website: www.esalesdata.com
eSalesData is a fast growing market specialist
in delivering Sales leads,email/data appending
application development and online marketing
solutions.
eSalesData LLC © 2014
THE FUTURE OF PUBLIC RELATION
Public relations Specialists were
some of the first people to
embrace the power of
social media and as a result
they are often the ones leading
the way in the social space,
whether they are consulting
with the client from an agency
point of view or strategizing on
an in-house PR team.
LEVEL 1
BRAND AGENT
CAREER PROGRESSION GAMIFIED
COPYWRITER
Copywriter
3,000 press releases
Rock star agent
Administrator for 15 brand releases
YouTube sensation
10 million video views
Celebrity Status
Directly influences word population
LEVEL 2
BRAND MANAGER
BRANDER
37 out of 50 brands
are represented
C-Level
761 of 2,000 meetings
with CEO
You’re Sick
42 of 100
video posts go viral
Celebrity Status
C - directly influences
25% of the population
TECHNOLOGY
Retinal Scans Finger Prints Voice Recognition
Voice Recognition and Retinal Scans
measures moods and individually adjusts every one online experience
accordingly. Traditional PowerPoint is replaced by holographic
presentation.
THE INTERNET
It is accessible everywhere via an argument
reality ‘handle’ that any person with access can
pull up manipulate and use.
India has about
155 million
mobile internet
users.
It helps in global
network connection
of millions of
computers
There are more than
100 countries linked
into exchanges of data,
news and options.
SOCIAL MEDIA
VIA THE INTERESTS OF FRIENDS AND INFLUENCERS
All press conferences
are video casted,
live tweeted and
distributed
real time via
social networks.
Consumers will
choose into
different
online activities.
A person reaction to any news or events is delivered to
others within their network
SHOPPING
BUSINESS CONSUMER PR
BIG DATA
Is collected on everyone public decision,
including those made while walking down the street.
Measuring ‘body-tells’ of your mood, want, and needs,
the information is sent to PR agencies to predict and
highlight your interest in everyday life.
BIG DATA COMPANIES SELL AND PURCHASE
“BODY TELL” DATA to PR agencies to accurately connect to what they want to buy
Personal Likes and interests
are dispersed via
social networks to friends
as a form of virtual
word of mouth.
The internet can also
be viewed
as a heat map
Includes
Instant public
option polling data
Feedback from those
who opt in and allow
their brain responses to be
recorded and fed back live,
in exchange for incentives.
BUSINESS
TRANSPARENCY | HONESTY | MORAL AND ETHICAL BUSINESS
BUSINESS
Are you prepared for the future of public relations
?
Stay ahead of the competition with Press Index’s media
monitoring and analysis products.
WE COMBINE THE BEST NEW TECHNOLOGY SOLUTIONS WITH HUMAN EXPERTISE,
IN ORDER TO HELP YOU STEP INTO FUTURE PR.