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The document describes The Flock, a service system that connects Product-Service System Design thinkers to promote their profession and enable collaboration opportunities. It provides background on Product-Service System Design (PSSD) including definitions from literature as well as data on PSSD students and surveys of graduates from Politecnico di Milano. The goal is to empower PSS Designers in their professional experiences and create new opportunities by building connections between practitioners.

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THE FLOCK A service system that connects Product-Service System Design Thinkers to promote the profession and build opportunities for collaboration AUTHOR YANINA GUERZOVICH TUTOR VALENTINA AURICCHIO COTUTOR CESARE GRIFFA
PROTOTYPE DESIGN
PROTOTYPE PEOPLE DESIGN CENTERED
PROTOTYPE PEOPLE PSSD DESIGN CENTERED AS A VALUE
PSSDESIGNERS at POLITECNICO DI MILANO
FROM PS SD S TUD GNERS DESI EN TS PSS TO TO PS RY EO S P TH SS RO FE P OM SS FR ION AL S 1 2 4 3 FR OM SP RE AD IN ETHNOGRAPHIC RESEARCH NG G YPI IN TO OT SPR OT EADI DESK & LITERATURE REVIEW TO PR NG OUT IONING FROM VIS CASES & TRENDS RESEARCH DESIGN
How might we empower PSS Designers along their pre & professional experience to build new opportunities?
PSSD what?
FROM PSSTHEORY TO PSSDESIGNERS
PSSD by the BOOK ‘PRODUCT(S) AND SERVICE(S) COMBINED IN A SYSTEM TO DELIVER REQUIRED USER FUNCTIONALITY IN A WAY THAT REDUCES THE IMPACT ON THE ENVIRONMENT’[Goedkoop 1999] GNERS DESI PSS TO RY EO TH SS P OM FR PSS THEORETICAL BACKGROUND 1
Systems’ Approach Intangibles PSSD by the BOOK Sustainability Innovation Engine Public Services GNERS DESI PSS TO RY EO TH SS P Methodology OM FR PSS THEORETICAL BACKGROUND 1
} } TOTAL PSSD STUDENTS TOTAL Nr. OF SURVEYS SENT TOTAL Nr. OF ANSWERS BY CLASS TOTAL Nr. OF INTERVIEWEES 267 142 } ‘05 46 10 ‘09 ‘06 ‘07 from Class 2005 to 2010 from a total of 202 students ‘08 from 1440 candidates from Class 2005 to 2009 GNERS DESI O PSS YT OR PSSDESIGNERS at THE SS P OM POLITECNICO DI MILANO FR PSS DESIGNERS DEFINITION 1
...DEFINE YOURSELF PROFESSIONALLY? “as a design thinker” A.C. ‘We work on the why?’ B.S. ‘more a project strategist position than a designer specialized in one field.’ E.R. GNERS DESI O PSS YT OR THE SS P OM FR PSS DESIGNERS DEFINITION 1
‘work in several fields adapting to the current needs.’ D.D. ‘360 design, experience design.’ D.P. “as a design thinker” A.C. ‘We work on the why?’ B.S. ‘more a project strategist position than a designer specialized in one field.’ E.R. ‘a systemic approach that takes in consideration several aspects: O PSS DESI GNERS YT product, communication, service, interiors.’ M.C. THE OR SS P OM FR PSS DESIGNERS DEFINITION 1
‘work in several fields adapting to the current needs.’ D.D. ‘as a creative yet rational professional’ A.M. ‘360 design, experience design.’ D.P. “as a design thinker” A.C. ‘I guess the definition it's too general.’ D.B. ‘We work on the why?’ B.S. ‘more a project strategist position than a designer specialized in one field.’ E.R. ‘a systemic approach that takes in consideration several aspects: O PSS DESI GNERS YT product, communication, service, interiors.’ M.C. THE OR SS P OM FR PSS DESIGNERS DEFINITION 1
INTER DISCIPLINARY APPROACH 89% MULTI DESIGN CULTURAL THINKING SENSIBILITY 69% 69% GNERS DESI O PSS YT OR THE ...IDENTIFY? SS P OM FR PSS DESIGNERS DEFINITION 1
MULTI DESIGN CULTURAL THINKING SENSIBILITY STORY TELLING 69% 69% SKILLS 50% GNERS DESI O PSS YT OR THE ...IDENTIFY? SS P OM FR PSS DESIGNERS DEFINITION 1
PASSION & ENVIRON- ENTREPRE- PERSONALITY MENTAL NEUR & FOR DESIGN SENSIBILITY LEADERSHIP ATTITUDE 38% 38% 36% GNERS DESI O PSS YT OR THE ...IDENTIFY? SS P OM FR PSS DESIGNERS DEFINITION 1
MANIFESTO GNERS DESI O PSS YT OR THE SS P OM FR 1 OUTPUT OUTPUT
WE ARE DESIGN THINKERS, PRODUCT-SERVICE SYSTEM DESIGN THINKERS GNERS DESI O PSS YT OR THE SS P OM FR 1 OUTPUT OUTPUT
FROM PSSDSTUDENTS TO PSSDPROFESSIONALS
POLIMI PSSD MAIN CONCERNS FEELINGS JOURNEY LIFE BALANCE OPPORTUNITIES ? ! :) :)? :I ?! :S :) JOB SEARCH COMPANIES? ACADEMI PORFOLIO? FINISH COURSES IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII APPLICANT ENROLLED ASSISTING INTERNSHIP SEARCH PSSD INTERN GRADUATING LOOKING FOR A JOB PROFESSIONAL SOCIAL PROFESSIONAL MOVING? DEFINING MY PROFILE :)? ENTHUSIASM BACKED SEEKING UNCERTAINTY IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII INTERNSHIP SEARCH FROM PS SD S TUD EN TS TO PS S P SOCIAL RO FE ACADEMIC SS ION PROFESSIONAL AL S PSSDS JOURNEY & PLACEMENT JOB SEARCH 2
POLIMI PSSD MAIN CONCERNS FEELINGS JOURNEY LIFE BALANCE OPPORTUNITIES * ? ! :) :)? :I ?! :S :) JOB SEARCH COMPANIES? ACADEMI PORFOLIO? FINISH COURSES IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII APPLICANT ENROLLED ASSISTING INTERNSHIP SEARCH PSSD INTERN GRADUATING LOOKING FOR A JOB PROFESSIONAL SOCIAL PROFESSIONAL MOVING? DEFINING MY PROFILE :)? ENTHUSIASM BACKED SEEKING UNCERTAINTY IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII INTERNSHIP SEARCH FROM PS SD S TUD EN TS TO PS S P SOCIAL RO FE ACADEMIC SS ION PROFESSIONAL AL S PSSDS JOURNEY & PLACEMENT JOB SEARCH 2
* * * ACADEMIC * * UNDERSTANDING JOB SEARCH JOB SEARCH JOB SEARCH JOB SEARCH SOCIAL * ACADEMIC * WHAT IS IT? PROFESSIONAL ACADEMIC ACADEMIC PROFESSIONAL ACADEMIC KEEP SEARCHING JOB SEARCH HOW DO I DO IT? START THESIS? START JOB SEARCH WHERE? ADAPTING TO START NOW? COMPANIES? LEARN & APPLY THESIS HOW CONTINUE? NEW RHYTHM ACADEMIC A NEW LIFE * HOW TO GET IN SOCIAL SOCIAL PORFOLIO? & ON WHAT? PROFESSIONAL EXPLAIN IT ACADEMIC JOB SEARCH FINISH IS THIS ME? PROFESSIONAL SELF-DEVELPMENT WHAT IS IT? BETTER OPPORTUNITIES? COURSES JOB SEARCH WHERE DO I GO? LEAVING TO WHAT IS IT? NEW ME IN A START NOW? REDEFINE ME LOCALLY? ACADEMIC PROFESSIONAL SEARCH BETTER? A NEW CITY? NEW CITY SOCIAL PROFESSIONAL SOCIAL TEACH LOCALLY? JOB SEARCH LIVING IN A NEW CITY FIND THERE? MOVING? DEFINING MY PROFILE FIND THERE? NEW SOCIAL RELATIONSHIPS SAYING GOODBYE? MOVING OR STAYING? REFINE SEARCH PROFESSIONAL WHAT IS PSSD ABOUT SOCIAL PROFESSIONAL SOCIAL SOCIAL ? ! :) :)? :I ?! :S :) ANXIETY ANXIETY EXCITEMENT ENTHUSIASM IN MY OWN/BACKED ANXIETY LEAVING AND STARTING NEW START ENTHUSIASM HELPED ENTHUSIASM BACKED OK, BUT IN MY OWN OVERWHELM BY TIMING ENTHUSIASM UNCERTAINTY EXCITEMENT UNCERTAINTY SEEKING NEW EXPERIENCE SEEKING SEEKING NEW/BACK TO ME NEED OF CHANGE UNCERTAINTY STUDENT LIFE CONFORT UNCERTAINTY STUDENT LIFE CONFORT UNCERTAINTY UNCERTAINTY READAPT APPLICANT ENROLLED ASSISTING INTERNSHIP SEARCH PSSD INTERN GRADUATING LOOKING FOR A JOB PROFESSIONAL PRE-POLIMI PSSD PSSD STUDENT PSSD PROFESSIONAL IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII ACADEMIC ACADEMIC SOCIAL SOCIAL SOCIAL JOB SEARCH SOCIAL PROFESSIONAL SOCIAL PROFESSIONAL ACADEMIC PROFESSIONAL ACADEMIC PROFESSIONAL SOCIAL ACADEMIC SOCIAL JOB SEARCH ACADEMIC PROFESSIONAL JOB SEARCH PROFESSIONAL SOCIAL ACADEMIC ACADEMIC PROFESSIONAL PROFESSIONAL JOB SEARCH JOB SEARCH JOB SEARCH JOB SEARCH JOB SEARCH FROM PS SD S TUD “I am still trying to understand” D.D. EN TS TO PS S P RO “it is true but, it is hard to explain it” S.T. FE SS ION AL S PSSDS JOURNEY & PLACEMENT 2
* * * ACADEMIC * * JOB SEARCH JOB SEARCH JOB SEARCH JOB SEARCH SOCIAL * ACADEMIC * WHAT IS IT? PROFESSIONAL ACADEMIC ACADEMIC PROFESSIONAL ACADEMIC KEEP SEARCHING JOB SEARCH START THESIS? START JOB SEARCH WHERE? ADAPTING TO FINDING A JOB AS HOW DO I DO IT? COMPANIES? THESIS HOW CONTINUE? START NOW? ACADEMIC LEARN & APPLY NEW RHYTHM A NEW LIFE * HOW TO GET IN SOCIAL SOCIAL PORFOLIO? & ON WHAT? PROFESSIONAL EXPLAIN IT ACADEMIC JOB SEARCH FINISH IS THIS ME? PROFESSIONAL SELF-DEVELPMENT WHAT IS IT? BETTER OPPORTUNITIES? COURSES JOB SEARCH WHERE DO I GO? LEAVING TO WHAT IS IT? NEW ME IN A START NOW? REDEFINE ME LOCALLY? ACADEMIC PROFESSIONAL SEARCH BETTER? A NEW CITY? NEW CITY SOCIAL PROFESSIONAL SOCIAL TEACH LOCALLY? JOB SEARCH LIVING IN A NEW CITY FIND THERE? MOVING? DEFINING MY PROFILE FIND THERE? NEW SOCIAL RELATIONSHIPS SAYING GOODBYE? MOVING OR STAYING? REFINE SEARCH PROFESSIONAL SOCIAL MILLENIAL INQUIRERS PROFESSIONAL SOCIAL SOCIAL ? ! :) :)? :I ?! :S :) ANXIETY ANXIETY EXCITEMENT ENTHUSIASM IN MY OWN/BACKED ANXIETY LEAVING AND STARTING NEW START ENTHUSIASM HELPED ENTHUSIASM BACKED OK, BUT IN MY OWN OVERWHELM BY TIMING ENTHUSIASM UNCERTAINTY EXCITEMENT UNCERTAINTY SEEKING NEW EXPERIENCE SEEKING SEEKING NEW/BACK TO ME NEED OF CHANGE UNCERTAINTY STUDENT LIFE CONFORT UNCERTAINTY STUDENT LIFE CONFORT UNCERTAINTY UNCERTAINTY READAPT APPLICANT ENROLLED ASSISTING INTERNSHIP SEARCH PSSD INTERN GRADUATING LOOKING FOR A JOB PROFESSIONAL PRE-POLIMI PSSD PSSD STUDENT PSSD PROFESSIONAL IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII ACADEMIC ACADEMIC SOCIAL SOCIAL SOCIAL JOB SEARCH SOCIAL PROFESSIONAL SOCIAL PROFESSIONAL ACADEMIC PROFESSIONAL ACADEMIC PROFESSIONAL SOCIAL ACADEMIC SOCIAL JOB SEARCH ACADEMIC PROFESSIONAL JOB SEARCH PROFESSIONAL SOCIAL ACADEMIC ACADEMIC PROFESSIONAL PROFESSIONAL JOB SEARCH JOB SEARCH JOB SEARCH JOB SEARCH JOB SEARCH FROM PS SD S 67% are working TUD EN TS 79% Not enough information about PSSD in the market Other Cities in MILAN TO PS S P 33% RO FE Home City 49% Not enough offers in my area SS Not working at ION the moment AL S PSSDS JOURNEY & PLACEMENT 2
PSSD where?
ACCRA ASHDOD BANGKOK BASEL BELGRADE BERGAMO BOSTON BUENOS AIRES MOVING CREMA New cities where people have moved DELHI Home cities that have received back GENOVA GLASGOW HAIFA ISTAMBUL OR STAYING? IZMIR PEOPLE THAT MOVED 61% LEGNANO Origin cities LONDON MEDELLIN other new MENDOZA cities 46% MILAN NICOSIA 39% Went BACK to their home city NOVARA ORIGINALLY FROM MILAN ONLY 2 PIACENZA ROMA SAN GIOVANNI IN FIORE FROM PS SD S SÃO PAULO TUD EN TS TO SHANGHAI PS S P SHENZHEN RO SOFIA FE SS STUTTGART ION AL TORINO S PSSDS JOURNEY & PLACEMENT UDAIPUR 2 WARSAW
JOB MARKET ENTRANCE GATES Companies PSS SO PO Government End-Users Providers Providers Providers direct through Design Studios FROM PS SD S TUD EN TS TO PS S P RO FE SS ION AL S 49% I don’t know the companies doing PSSD 2 PSSD JOB MARKET
Nooo FIRMS DIRECTORY 160 FROM PS SD S TUD EN TS TO PS S P RO FE SS ION AL S 2 PSSD JOB MARKET
MAPPING & DIRECTORY 42 FROM PS SD S TUD PSS DESIGNER DESIGNERS ORIGIN COUNTRIES EN TS TO PS FIRM S P RO FE SS ION AL S 2 OUTPUT
FROM PSSD SPREAD IN TO PSSD SPREAD OUT
3 HOW PSSDS LINK COMMUNICATE & NETWORK FR OM SP 9% NO RE AD 29% IN CHANNELS ? G TS IN 15% TO SPR EN EADI NG OUT WORK UD design.polimi.it ST PSS 85% COLLABORATION Baseccamp class blog R HE ACADEMIC OT Subjects’ posterous ITH NW 5% Polimi Exhibitions TIO OTHER Thesis blog LA RE NT RE SOCIAL UR RC OU CHANNELS IS Y AT Facebook groups WH Linked-in Flickr Baseccamp class
3 HOW PSSDS LINK COMMUNICATE & NETWORK FR OM SP 9% NO RE AD 29% IN ? G TS IN 15% TO SPR EN EADI NG OUT WORK UD 55% ST PSS 85% COLLABORATION R HE ACADEMIC 6% OT 3% OTHER NO ITH 12% NOW IS NW 5% OK TIO 80% SOCIAL OTHER LA RE NT RE SOCIAL UR RC OU 21% IS Y AT ACADEMIC WH WORK COLLABORATION WOULD YOU LIKE TO INCREASE THE RELATIONSHIP? FOR...
3 CASE STUDIES & TRENDS RESEARCH FR OM SP RE AD IN IN G TO SPR EADI NG OUT HOW DO OTHER DESIGNERS’ COMMUNITIES LINK, COM- MUNICATE & NETWORK?
3 CASE STUDIES & TRENDS RESEARCH FR OM SP RE AD ON COMMUNITIES IN IN G TO SPR EADI & NETWORKS NG OUT CURRENT WRITINGS D.COMMUNITIES TRENDS CASE STUDIES CASE STUDIES 29 24
3 CASE STUDIES & TRENDS RESEARCH FR OM SP RE AD IN IN G TO SPR EADI NG OUT D.COMMUNITIES CASE STUDIES 29 CATEGORIES Joining & participation Services offered Type of initiative Common driver Design domain
3 CASE STUDIES & TRENDS RESEARCH FR OM SP RE AD IN IN G TO SPR EADI NG OUT D.NEWS D 2004 US
3 wide rage of services CASE STUDIES & TRENDS RESEARCH FR OM SP RE AD IN IN G TO SPR EADI NG OUT design council uk open ideo service design network scad alumni design management institute pratt alumni international design studio design hub open architecture edge amsterdam open simsim desis veel general design specific design design thinking network global service jam d.news social innovation exchange promote design design matters open design research suspronet meet my project design and design the student design association service by design service design netwerk dg network MAPPING & servicedesigning POSITIONING service specific
3 CASE STUDIES & TRENDS RESEARCH FR OM SP RE AD IN IN G TO SPR EADI NG OUT 4 TRENDS 24 BACK-UP CASES TRENDS Petrepreneurs Weferral Capital Exclusive WE Tangible Openness
3 CASE STUDIES & TRENDS RESEARCH FR OM SP RE AD IN IN G TO SPR EADI NG OUT PETREPRENUERS 1 CASES Hackfwd Sprouter Local-motors Tweetjemee Scape the City Swap Your Shop
3 CASE STUDIES & TRENDS RESEARCH FR OM SP RE AD IN IN G TO SPR EADI NG OUT CASES Hackfwd Sprouter Local-motors Tweetjemee Scape the City Swap Your Shop
3 CASE STUDIES & TRENDS RESEARCH FR OM SP RE AD IN IN G TO SPR EADI NG OUT WEFERRAL CAPITAL 2 CASES YorZ JobPrize Zumeo Zubka Koda Get a Great Boss
3 CASE STUDIES & TRENDS RESEARCH FR OM SP RE AD IN IN G TO SPR EADI NG OUT CASES YorZ JobPrize Zumeo Zubka Koda Get a Great Boss
3 CASE STUDIES & TRENDS RESEARCH FR OM SP RE AD IN IN G TO SPR EADI NG OUT TANGIBLE OPENNESS 3 CASES Global Service Jam Give a minute Cooper Design Studio FaceChips Stackd Meet Everywhere
3 CASE STUDIES & TRENDS RESEARCH FR OM SP RE AD IN IN G TO SPR EADI NG OUT CASES Global Service Jam Give a minute Cooper Design Studio FaceChips Stackd Get a Great Boss
3 CASE STUDIES & TRENDS RESEARCH FR OM SP RE AD IN IN G TO SPR EADI NG OUT EXCLUSIVE WE 4 CASES Edge Path Pip.io Fridge College Only CUNY
3 CASE STUDIES & TRENDS RESEARCH FR OM SP RE AD IN IN G TO SPR EADI NG OUT CASES Edge Path Pip.io Fridge College Only CUNY
3 CASE STUDIES & TRENDS RESEARCH ON COMMUNITIES FR & NETWORKS OM SP RE AD IN IN G CURRENT TO SPR EADI NG OUT WRITINGS 4 D.COMMUNITIES TRENDS CASE STUDIES 24 BACK-UP VALUES 29 CASES VALUES self+profession promotion social enhances professional engage from student life physical world connection community-driven elite crowdsourcing collaboration always in beta peer to peer we-conomy identity specificity VALUES
FROM VISIONING TO PROTOTYPING
4 PARTICIPATORY CONCEPT GENERATION G IN YP OT OT PR G TO IONIN FROM VIS COLLABORATIVE DESIGN ONLINE & OFFLINE TEAM Daniel Metcalfe Dela Andy Kumahor Deniz Ozgur Jennifer Parker Marco Spadafora Valentina Auricchio
The Product-Service System Designers Connected
SHARE IT SHARE IT SHARE IT & LET IT & LET IT & LET IT GROW GROW GROW LOOKING FOR PEOPLE ARE YOU LOOKING FOR A NEW TO PSSD? THAT GET YOU? 360 DESIGNER? WARM UP! POLIMI PSSDMAP PSSDMAP ALL IN 1 TheFlock is the place to connect with Product-Service System designers around the world to TheFlock networks Product-Service System designers. If you are looking for 360 degrees One place to warm up, share & wikiguide the PSSD life at POLIMI, all and by class. PSSD co-work and be found by employers looking for PSSD. Join at theflock.eu! talent for your company or project, meet us at theflock.eu! Warm up for newbies, Your class & subject Blog & PSSD Wikis Groups at theflock.eu! The Product-Service System Designers Connected The Product-Service System Designers Connected The The Product-Service System Designers Connected Product-Service System Designers Connected SHARE IT SHARE IT SHARE IT SHARE IT & LET IT & LET IT & LET IT & LET IT GROW GROW GROW GROW WHAT IF WE COULD ARE YOU LOOKING FOR A WOULD YOU LIKE TO ARE YOU PROUD OF YOUR MENTOR EACH OTHER? CO-DESIGN TEAM? MARKET YOUR PRODUCT? LAST WORK? THE BEST THE BEST MENTOR INDS MENTOR INDS CO CO PRINT OUT PRINT OUT Team up with a graduate mentor to get direct follow up in your project or partner with a Team up with a graduate mentor to get direct follow up in your project or partner with a From a gallery of Product-Service System Design good ideas, featured works selected by From a gallery of Product-Service System Design good ideas, featured works selected by co-work group to design. Update your profile to participate at theflock.eu co-work group to design. Update your profile to participate at theflock.eu theflock will be published & sent out. Upload your work at theflock.eu! theflock will be published & sent out. Upload your work at theflock.eu! The Product-Service System Designers Connected The Product-Service System Designers Connected The Product-Service System Designers Connected The Product-Service System Designers Connected
WORK http://theflock.eu/connect EVENT The Product-Service System Designers Connected SHARE IT! Connect ONLINE Insights Co-work About us Contact us map PLATFORM 1 1 2 1 2 3 12 1 1 1 1 1 1 2 1 8 1 4 + THE FLOCK TOP 5 FABRIZIO PIERANDREI (736 Fpoints) 1 DANIEL METCALFE (490 Fpoints) MARCO SPADAFORA (465 Fpoints) MAIN TOUCHPOINTS All members Designers Firms&Organizations Chiara Torti DALIBOR PORCIC (455 Fpoints) Want to be Mentor on social innovation
CONNECT INSIGHT FIND&SHARE S COWOR K WORKS & IDEAS POST-IT PSSDMAP HOW MIGHT APERITIVO WE? MAIN SERVICES
CONNECT WHO PSSDESIGN PSSD THINKERS DESIGNERS & COMMUNITY INSTITUTIONS FIRMS WHY? WHY? WHY? COMMUNITY COMMUNITY BROWSE TALENTS COLLABORATION BACK-UP & & INSPIRATION & SELF PROMOTION EXPERIENCE CO-WORK Daniel, PSSD graduate working in Design education. Giorgio, Ms. in PSSD student at Politecnico di Milano. Carlo, Design consultancy art director in Malta/Milan.
beta HOW IS IT WORKING? / The Flock beta version, design prototype & people’s insights
POST-IT APERITIVO TOOLKIT GUIDING TOOL FLOCKIE “HOST” BOOKMARK TABLECLOTH FLAGS* PRESENTATION GUIDELINES STICKERS POST-IT NOTES* INVITATION All elements on the kit have Creative Commons licence; they can be remixed by the user. *Recommended, provided by partners or members themselves.
POST IT PICNIC PROTOTYPE / Post it Picnic by Daniel Metcalfe, 19/03/11
POST IT PICNIC PROTOTYPE setting up, mingling with food & presentation
POST IT PICNIC PROTOTYPE brainstorming with the toolkit & environment
POST IT PICNIC PROTOTYPE “a success! Intimate & helpful in ways I didn’t anticipate” Daniel share it with the community & review the info
SCENARIO 3 POST-IT APERITIVO INTERVENTION CITIZEN
SCENARIO 3 POST-IT APERITIVO INTERVENTION CITIZEN CITIZEN DESIGNER DESIGNER CITIZEN
GENERAL SYSTEM MAP The Product-Service System Designers Connecte d INFORMATION INTANGIBLES MONEY FREE SPHERE PREMIUM SPHERE
GENERAL SYSTEM MAP The POLIMI* COMMUNITY Product-Service System Designers Connected INVITED MEMBER PSS DESIGNERS SUBSCRIBERS FIRMS INFORMATION ORGANIZATIONS INTANGIBLES INDIVIDUALS MONEY FREE SPHERE PREMIUM SPHERE
GENERAL SYSTEM MAP CONNECT nt 465 Fpoints FIND&SHARE INSIGHT S w might we...I jewelery mobile services opportunities sustainability recycling biodiversity Food e social innovation editorial pp design packaging business design The education&research global service jam POLIMI* COMMUNITY Product-Service System Designers Connected remote working INVITED MEMBER PSS DESIGNERS SHARE SUBSCRIBERS FIRMS INFORMATION ORGANIZATIONS INTANGIBLES INDIVIDUALS MONEY FREE SPHERE PREMIUM SPHERE
GENERAL SYSTEM MAP The CONNECT nt 465 Fpoints FIND&SHARE INSIGHT S + w might we...I jewelery mobile services opportunities sustainability recycling biodiversity Food e social innovation editorial pp design packaging business design The The education&research global service jam POLIMI* COMMUNITY Product-Service System Designers Connected remote working INVITED MEMBER PSS DESIGNERS + SHARE SUBSCRIBERS FIRMS INFORMATION ORGANIZATIONS INTANGIBLES INDIVIDUALS MONEY FREE SPHERE PREMIUM SPHERE
GENERAL SYSTEM MAP The CONNECT FIND&SHARE INSIGHT S + how might we green Bangkok? The The The POLIMI* COMMUNITY Product-Service System Designers Connected INVITED MEMBER PSS DESIGNERS + COWOR K SUBSCRIBERS FIRMS INFORMATION ORGANIZATIONS INTANGIBLES INDIVIDUALS MONEY FREE SPHERE PREMIUM SPHERE
GENERAL SYSTEM MAP The CONNECT $ FIND&SHARE INSIGHT S + how might we green Bangkok? The The The POLIMI* COMMUNITY Product-Service System Designers Connected INVITED MEMBER PSS DESIGNERS $ + COWOR K $ SUBSCRIBERS FIRMS INFORMATION ORGANIZATIONS INTANGIBLES INDIVIDUALS MONEY FREE SPHERE PREMIUM SPHERE
GENERAL SYSTEM MAP The CONNECT $ FIND&SHARE INSIGHT S + how might we green Bangkok? The The The POLIMI* COMMUNITY Product-Service System Designers Connected INVITED MEMBER PSS DESIGNERS $ + COWOR K $ SUBSCRIBERS FIRMS $ INFORMATION ORGANIZATIONS INTANGIBLES $ POLIMI* INDIVIDUALS 150 hours PARTNERS MONEY Students EXPERTS’ PROVIDER EVENT PARTNERS (BARS, SUPPLIERS) FREE SPHERE NETWORKS PREMIUM SPHERE LOCAL PRINT SHOPS
GENERAL SYSTEM MAP $ ADVER- TIZERS $ The CONNECT $ FIND&SHARE INSIGHT S + how might we green Bangkok? The The The POLIMI* COMMUNITY Product-Service System Designers Connected INVITED MEMBER PSS DESIGNERS $ + COWOR K $ SUBSCRIBERS FIRMS $ INFORMATION ORGANIZATIONS INTANGIBLES $ POLIMI* INDIVIDUALS 150 hours PARTNERS MONEY Students EXPERTS’ PROVIDER EVENT PARTNERS (BARS, SUPPLIERS) FREE SPHERE NETWORKS PREMIUM SPHERE LOCAL PRINT SHOPS
GENERAL SYSTEM MAP $ SEE / POST JOBS VISITORS $ ADVER- TIZERS $ The CONNECT $ FIND&SHARE INSIGHT S + how might we green Bangkok? The The The POLIMI* COMMUNITY Product-Service System Designers Connected INVITED MEMBER PSS DESIGNERS $ + COWOR K MANAGEMENT WEB $ SERVICES $ HOSTING $ SUBSCRIBERS FIRMS $ INFORMATION ORGANIZATIONS INTANGIBLES $ POLIMI* INDIVIDUALS 150 hours PARTNERS MONEY Students EXPERTS’ PROVIDER EVENT PARTNERS (BARS, SUPPLIERS) FREE SPHERE NETWORKS LOCAL PRINT SHOPS PREMIUM SPHERE
PROTOTYPE EVOLUTION 78 MEMBERS 40 DAYS EMPOWER 3379 VISITS 48 COUNTRIES SUPPORT & OPEN DOORS 2543 / Desirability & Feasibility VISITS
WHAT IS NEXT? 2.0 2.0 http://theflock.eu http://theflock.eu/connect Log In POLIMI The Product-Service System Designers Connected SHARE IT! The Product-Service System Designers Connected SHARE IT! Connect Insights Co-work About us Contact us map How might we...I SHARE IT! + 1 1 2 1 2 Take a tour! 3 12 1 [PSSD] Designers 1 1 1 1 1 2 1 Firms & Organizations 8 1 4 + THE FLOCK TOP 5 CONNECT INSIGHT FIND&SHARE S COWOR K 1 FABRIZIO PIERANDREI (736 Fpoints) DANIEL METCALFE (490 Fpoints) MARCO SPADAFORA (465 Fpoints) All members Designers Firms&Organizations WORKS & IDEAS POST-IT PSSDMAP HOW MIGHT APERITIVO Chiara Torti DALIBOR PORCIC (455 Fpoints) Want to be Mentor on social innovation / Engage to built TheFlock 2.0
WHAT IS NEXT? THEFLOCK NEST / Expand with local goals STRATEGIC DESIGN THEFLOCK SHANGAI THEFLOCK PSSD + THEFLOCK ISTAMBUL THEFLOCK + D. SCHOOLS THEFLOCK MILAN
/ 1 comment, 1000 ideas
/ collaboration is the key
MIL GRACIAS for this WE project Yanina Guerzovich THE FLOCK

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The flock presentation

  • 1.
    THE FLOCK A servicesystem that connects Product-Service System Design Thinkers to promote the profession and build opportunities for collaboration AUTHOR YANINA GUERZOVICH TUTOR VALENTINA AURICCHIO COTUTOR CESARE GRIFFA
  • 2.
  • 3.
    PROTOTYPE PEOPLE DESIGN CENTERED
  • 4.
    PROTOTYPE PEOPLE PSSD DESIGN CENTERED AS A VALUE
  • 5.
  • 6.
    FROM PS SD S TUD GNERS DESI EN TS PSS TO TO PS RY EO S P TH SS RO FE P OM SS FR ION AL S 1 2 4 3 FR OM SP RE AD IN ETHNOGRAPHIC RESEARCH NG G YPI IN TO OT SPR OT EADI DESK & LITERATURE REVIEW TO PR NG OUT IONING FROM VIS CASES & TRENDS RESEARCH DESIGN
  • 7.
    How might weempower PSS Designers along their pre & professional experience to build new opportunities?
  • 8.
  • 9.
  • 10.
    PSSD by theBOOK ‘PRODUCT(S) AND SERVICE(S) COMBINED IN A SYSTEM TO DELIVER REQUIRED USER FUNCTIONALITY IN A WAY THAT REDUCES THE IMPACT ON THE ENVIRONMENT’[Goedkoop 1999] GNERS DESI PSS TO RY EO TH SS P OM FR PSS THEORETICAL BACKGROUND 1
  • 11.
    Systems’ Approach Intangibles PSSD by the BOOK Sustainability Innovation Engine Public Services GNERS DESI PSS TO RY EO TH SS P Methodology OM FR PSS THEORETICAL BACKGROUND 1
  • 12.
    } } TOTAL PSSD STUDENTS TOTAL Nr. OF SURVEYS SENT TOTAL Nr. OF ANSWERS BY CLASS TOTAL Nr. OF INTERVIEWEES 267 142 } ‘05 46 10 ‘09 ‘06 ‘07 from Class 2005 to 2010 from a total of 202 students ‘08 from 1440 candidates from Class 2005 to 2009 GNERS DESI O PSS YT OR PSSDESIGNERS at THE SS P OM POLITECNICO DI MILANO FR PSS DESIGNERS DEFINITION 1
  • 13.
    ...DEFINE YOURSELF PROFESSIONALLY? “as a design thinker” A.C. ‘We work on the why?’ B.S. ‘more a project strategist position than a designer specialized in one field.’ E.R. GNERS DESI O PSS YT OR THE SS P OM FR PSS DESIGNERS DEFINITION 1
  • 14.
    ‘work in severalfields adapting to the current needs.’ D.D. ‘360 design, experience design.’ D.P. “as a design thinker” A.C. ‘We work on the why?’ B.S. ‘more a project strategist position than a designer specialized in one field.’ E.R. ‘a systemic approach that takes in consideration several aspects: O PSS DESI GNERS YT product, communication, service, interiors.’ M.C. THE OR SS P OM FR PSS DESIGNERS DEFINITION 1
  • 15.
    ‘work in severalfields adapting to the current needs.’ D.D. ‘as a creative yet rational professional’ A.M. ‘360 design, experience design.’ D.P. “as a design thinker” A.C. ‘I guess the definition it's too general.’ D.B. ‘We work on the why?’ B.S. ‘more a project strategist position than a designer specialized in one field.’ E.R. ‘a systemic approach that takes in consideration several aspects: O PSS DESI GNERS YT product, communication, service, interiors.’ M.C. THE OR SS P OM FR PSS DESIGNERS DEFINITION 1
  • 16.
    INTER DISCIPLINARY APPROACH 89% MULTI DESIGN CULTURAL THINKING SENSIBILITY 69% 69% GNERS DESI O PSS YT OR THE ...IDENTIFY? SS P OM FR PSS DESIGNERS DEFINITION 1
  • 17.
    MULTI DESIGN CULTURAL THINKING SENSIBILITY STORY TELLING 69% 69% SKILLS 50% GNERS DESI O PSS YT OR THE ...IDENTIFY? SS P OM FR PSS DESIGNERS DEFINITION 1
  • 18.
    PASSION & ENVIRON- ENTREPRE- PERSONALITY MENTAL NEUR & FOR DESIGN SENSIBILITY LEADERSHIP ATTITUDE 38% 38% 36% GNERS DESI O PSS YT OR THE ...IDENTIFY? SS P OM FR PSS DESIGNERS DEFINITION 1
  • 19.
    MANIFESTO GNERS DESI O PSS YT OR THE SS P OM FR 1 OUTPUT OUTPUT
  • 20.
    WE ARE DESIGNTHINKERS, PRODUCT-SERVICE SYSTEM DESIGN THINKERS GNERS DESI O PSS YT OR THE SS P OM FR 1 OUTPUT OUTPUT
  • 21.
  • 22.
    POLIMI PSSD MAIN CONCERNS FEELINGS JOURNEY LIFE BALANCE OPPORTUNITIES ? ! :) :)? :I ?! :S :) JOB SEARCH COMPANIES? ACADEMI PORFOLIO? FINISH COURSES IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII APPLICANT ENROLLED ASSISTING INTERNSHIP SEARCH PSSD INTERN GRADUATING LOOKING FOR A JOB PROFESSIONAL SOCIAL PROFESSIONAL MOVING? DEFINING MY PROFILE :)? ENTHUSIASM BACKED SEEKING UNCERTAINTY IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII INTERNSHIP SEARCH FROM PS SD S TUD EN TS TO PS S P SOCIAL RO FE ACADEMIC SS ION PROFESSIONAL AL S PSSDS JOURNEY & PLACEMENT JOB SEARCH 2
  • 23.
    POLIMI PSSD MAIN CONCERNS FEELINGS JOURNEY LIFE BALANCE OPPORTUNITIES * ? ! :) :)? :I ?! :S :) JOB SEARCH COMPANIES? ACADEMI PORFOLIO? FINISH COURSES IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII APPLICANT ENROLLED ASSISTING INTERNSHIP SEARCH PSSD INTERN GRADUATING LOOKING FOR A JOB PROFESSIONAL SOCIAL PROFESSIONAL MOVING? DEFINING MY PROFILE :)? ENTHUSIASM BACKED SEEKING UNCERTAINTY IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII INTERNSHIP SEARCH FROM PS SD S TUD EN TS TO PS S P SOCIAL RO FE ACADEMIC SS ION PROFESSIONAL AL S PSSDS JOURNEY & PLACEMENT JOB SEARCH 2
  • 24.
    * * * ACADEMIC * * UNDERSTANDING JOB SEARCH JOB SEARCH JOB SEARCH JOB SEARCH SOCIAL * ACADEMIC * WHAT IS IT? PROFESSIONAL ACADEMIC ACADEMIC PROFESSIONAL ACADEMIC KEEP SEARCHING JOB SEARCH HOW DO I DO IT? START THESIS? START JOB SEARCH WHERE? ADAPTING TO START NOW? COMPANIES? LEARN & APPLY THESIS HOW CONTINUE? NEW RHYTHM ACADEMIC A NEW LIFE * HOW TO GET IN SOCIAL SOCIAL PORFOLIO? & ON WHAT? PROFESSIONAL EXPLAIN IT ACADEMIC JOB SEARCH FINISH IS THIS ME? PROFESSIONAL SELF-DEVELPMENT WHAT IS IT? BETTER OPPORTUNITIES? COURSES JOB SEARCH WHERE DO I GO? LEAVING TO WHAT IS IT? NEW ME IN A START NOW? REDEFINE ME LOCALLY? ACADEMIC PROFESSIONAL SEARCH BETTER? A NEW CITY? NEW CITY SOCIAL PROFESSIONAL SOCIAL TEACH LOCALLY? JOB SEARCH LIVING IN A NEW CITY FIND THERE? MOVING? DEFINING MY PROFILE FIND THERE? NEW SOCIAL RELATIONSHIPS SAYING GOODBYE? MOVING OR STAYING? REFINE SEARCH PROFESSIONAL WHAT IS PSSD ABOUT SOCIAL PROFESSIONAL SOCIAL SOCIAL ? ! :) :)? :I ?! :S :) ANXIETY ANXIETY EXCITEMENT ENTHUSIASM IN MY OWN/BACKED ANXIETY LEAVING AND STARTING NEW START ENTHUSIASM HELPED ENTHUSIASM BACKED OK, BUT IN MY OWN OVERWHELM BY TIMING ENTHUSIASM UNCERTAINTY EXCITEMENT UNCERTAINTY SEEKING NEW EXPERIENCE SEEKING SEEKING NEW/BACK TO ME NEED OF CHANGE UNCERTAINTY STUDENT LIFE CONFORT UNCERTAINTY STUDENT LIFE CONFORT UNCERTAINTY UNCERTAINTY READAPT APPLICANT ENROLLED ASSISTING INTERNSHIP SEARCH PSSD INTERN GRADUATING LOOKING FOR A JOB PROFESSIONAL PRE-POLIMI PSSD PSSD STUDENT PSSD PROFESSIONAL IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII ACADEMIC ACADEMIC SOCIAL SOCIAL SOCIAL JOB SEARCH SOCIAL PROFESSIONAL SOCIAL PROFESSIONAL ACADEMIC PROFESSIONAL ACADEMIC PROFESSIONAL SOCIAL ACADEMIC SOCIAL JOB SEARCH ACADEMIC PROFESSIONAL JOB SEARCH PROFESSIONAL SOCIAL ACADEMIC ACADEMIC PROFESSIONAL PROFESSIONAL JOB SEARCH JOB SEARCH JOB SEARCH JOB SEARCH JOB SEARCH FROM PS SD S TUD “I am still trying to understand” D.D. EN TS TO PS S P RO “it is true but, it is hard to explain it” S.T. FE SS ION AL S PSSDS JOURNEY & PLACEMENT 2
  • 25.
    * * * ACADEMIC * * JOB SEARCH JOB SEARCH JOB SEARCH JOB SEARCH SOCIAL * ACADEMIC * WHAT IS IT? PROFESSIONAL ACADEMIC ACADEMIC PROFESSIONAL ACADEMIC KEEP SEARCHING JOB SEARCH START THESIS? START JOB SEARCH WHERE? ADAPTING TO FINDING A JOB AS HOW DO I DO IT? COMPANIES? THESIS HOW CONTINUE? START NOW? ACADEMIC LEARN & APPLY NEW RHYTHM A NEW LIFE * HOW TO GET IN SOCIAL SOCIAL PORFOLIO? & ON WHAT? PROFESSIONAL EXPLAIN IT ACADEMIC JOB SEARCH FINISH IS THIS ME? PROFESSIONAL SELF-DEVELPMENT WHAT IS IT? BETTER OPPORTUNITIES? COURSES JOB SEARCH WHERE DO I GO? LEAVING TO WHAT IS IT? NEW ME IN A START NOW? REDEFINE ME LOCALLY? ACADEMIC PROFESSIONAL SEARCH BETTER? A NEW CITY? NEW CITY SOCIAL PROFESSIONAL SOCIAL TEACH LOCALLY? JOB SEARCH LIVING IN A NEW CITY FIND THERE? MOVING? DEFINING MY PROFILE FIND THERE? NEW SOCIAL RELATIONSHIPS SAYING GOODBYE? MOVING OR STAYING? REFINE SEARCH PROFESSIONAL SOCIAL MILLENIAL INQUIRERS PROFESSIONAL SOCIAL SOCIAL ? ! :) :)? :I ?! :S :) ANXIETY ANXIETY EXCITEMENT ENTHUSIASM IN MY OWN/BACKED ANXIETY LEAVING AND STARTING NEW START ENTHUSIASM HELPED ENTHUSIASM BACKED OK, BUT IN MY OWN OVERWHELM BY TIMING ENTHUSIASM UNCERTAINTY EXCITEMENT UNCERTAINTY SEEKING NEW EXPERIENCE SEEKING SEEKING NEW/BACK TO ME NEED OF CHANGE UNCERTAINTY STUDENT LIFE CONFORT UNCERTAINTY STUDENT LIFE CONFORT UNCERTAINTY UNCERTAINTY READAPT APPLICANT ENROLLED ASSISTING INTERNSHIP SEARCH PSSD INTERN GRADUATING LOOKING FOR A JOB PROFESSIONAL PRE-POLIMI PSSD PSSD STUDENT PSSD PROFESSIONAL IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII ACADEMIC ACADEMIC SOCIAL SOCIAL SOCIAL JOB SEARCH SOCIAL PROFESSIONAL SOCIAL PROFESSIONAL ACADEMIC PROFESSIONAL ACADEMIC PROFESSIONAL SOCIAL ACADEMIC SOCIAL JOB SEARCH ACADEMIC PROFESSIONAL JOB SEARCH PROFESSIONAL SOCIAL ACADEMIC ACADEMIC PROFESSIONAL PROFESSIONAL JOB SEARCH JOB SEARCH JOB SEARCH JOB SEARCH JOB SEARCH FROM PS SD S 67% are working TUD EN TS 79% Not enough information about PSSD in the market Other Cities in MILAN TO PS S P 33% RO FE Home City 49% Not enough offers in my area SS Not working at ION the moment AL S PSSDS JOURNEY & PLACEMENT 2
  • 26.
  • 27.
    ACCRA ASHDOD BANGKOK BASEL BELGRADE BERGAMO BOSTON BUENOS AIRES MOVING CREMA New cities where people have moved DELHI Home cities that have received back GENOVA GLASGOW HAIFA ISTAMBUL OR STAYING? IZMIR PEOPLE THAT MOVED 61% LEGNANO Origin cities LONDON MEDELLIN other new MENDOZA cities 46% MILAN NICOSIA 39% Went BACK to their home city NOVARA ORIGINALLY FROM MILAN ONLY 2 PIACENZA ROMA SAN GIOVANNI IN FIORE FROM PS SD S SÃO PAULO TUD EN TS TO SHANGHAI PS S P SHENZHEN RO SOFIA FE SS STUTTGART ION AL TORINO S PSSDS JOURNEY & PLACEMENT UDAIPUR 2 WARSAW
  • 28.
    JOB MARKET ENTRANCE GATES Companies PSS SO PO Government End-Users Providers Providers Providers direct through Design Studios FROM PS SD S TUD EN TS TO PS S P RO FE SS ION AL S 49% I don’t know the companies doing PSSD 2 PSSD JOB MARKET
  • 29.
    Nooo FIRMS DIRECTORY 160 FROM PS SD S TUD EN TS TO PS S P RO FE SS ION AL S 2 PSSD JOB MARKET
  • 30.
    MAPPING & DIRECTORY 42 FROM PS SD S TUD PSS DESIGNER DESIGNERS ORIGIN COUNTRIES EN TS TO PS FIRM S P RO FE SS ION AL S 2 OUTPUT
  • 31.
  • 32.
    3 HOW PSSDS LINK COMMUNICATE & NETWORK FR OM SP 9% NO RE AD 29% IN CHANNELS ? G TS IN 15% TO SPR EN EADI NG OUT WORK UD design.polimi.it ST PSS 85% COLLABORATION Baseccamp class blog R HE ACADEMIC OT Subjects’ posterous ITH NW 5% Polimi Exhibitions TIO OTHER Thesis blog LA RE NT RE SOCIAL UR RC OU CHANNELS IS Y AT Facebook groups WH Linked-in Flickr Baseccamp class
  • 33.
    3 HOW PSSDS LINK COMMUNICATE & NETWORK FR OM SP 9% NO RE AD 29% IN ? G TS IN 15% TO SPR EN EADI NG OUT WORK UD 55% ST PSS 85% COLLABORATION R HE ACADEMIC 6% OT 3% OTHER NO ITH 12% NOW IS NW 5% OK TIO 80% SOCIAL OTHER LA RE NT RE SOCIAL UR RC OU 21% IS Y AT ACADEMIC WH WORK COLLABORATION WOULD YOU LIKE TO INCREASE THE RELATIONSHIP? FOR...
  • 34.
    3 CASE STUDIES & TRENDS RESEARCH FR OM SP RE AD IN IN G TO SPR EADI NG OUT HOW DO OTHER DESIGNERS’ COMMUNITIES LINK, COM- MUNICATE & NETWORK?
  • 35.
    3 CASE STUDIES & TRENDS RESEARCH FR OM SP RE AD ON COMMUNITIES IN IN G TO SPR EADI & NETWORKS NG OUT CURRENT WRITINGS D.COMMUNITIES TRENDS CASE STUDIES CASE STUDIES 29 24
  • 36.
    3 CASE STUDIES & TRENDS RESEARCH FR OM SP RE AD IN IN G TO SPR EADI NG OUT D.COMMUNITIES CASE STUDIES 29 CATEGORIES Joining & participation Services offered Type of initiative Common driver Design domain
  • 37.
    3 CASE STUDIES & TRENDS RESEARCH FR OM SP RE AD IN IN G TO SPR EADI NG OUT D.NEWS D 2004 US
  • 38.
    3 wide rage of services CASE STUDIES & TRENDS RESEARCH FR OM SP RE AD IN IN G TO SPR EADI NG OUT design council uk open ideo service design network scad alumni design management institute pratt alumni international design studio design hub open architecture edge amsterdam open simsim desis veel general design specific design design thinking network global service jam d.news social innovation exchange promote design design matters open design research suspronet meet my project design and design the student design association service by design service design netwerk dg network MAPPING & servicedesigning POSITIONING service specific
  • 39.
    3 CASE STUDIES & TRENDS RESEARCH FR OM SP RE AD IN IN G TO SPR EADI NG OUT 4 TRENDS 24 BACK-UP CASES TRENDS Petrepreneurs Weferral Capital Exclusive WE Tangible Openness
  • 40.
    3 CASE STUDIES & TRENDS RESEARCH FR OM SP RE AD IN IN G TO SPR EADI NG OUT PETREPRENUERS 1 CASES Hackfwd Sprouter Local-motors Tweetjemee Scape the City Swap Your Shop
  • 41.
    3 CASE STUDIES & TRENDS RESEARCH FR OM SP RE AD IN IN G TO SPR EADI NG OUT CASES Hackfwd Sprouter Local-motors Tweetjemee Scape the City Swap Your Shop
  • 42.
    3 CASE STUDIES & TRENDS RESEARCH FR OM SP RE AD IN IN G TO SPR EADI NG OUT WEFERRAL CAPITAL 2 CASES YorZ JobPrize Zumeo Zubka Koda Get a Great Boss
  • 43.
    3 CASE STUDIES & TRENDS RESEARCH FR OM SP RE AD IN IN G TO SPR EADI NG OUT CASES YorZ JobPrize Zumeo Zubka Koda Get a Great Boss
  • 44.
    3 CASE STUDIES & TRENDS RESEARCH FR OM SP RE AD IN IN G TO SPR EADI NG OUT TANGIBLE OPENNESS 3 CASES Global Service Jam Give a minute Cooper Design Studio FaceChips Stackd Meet Everywhere
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    3 CASE STUDIES & TRENDS RESEARCH FR OM SP RE AD IN IN G TO SPR EADI NG OUT CASES Global Service Jam Give a minute Cooper Design Studio FaceChips Stackd Get a Great Boss
  • 46.
    3 CASE STUDIES & TRENDS RESEARCH FR OM SP RE AD IN IN G TO SPR EADI NG OUT EXCLUSIVE WE 4 CASES Edge Path Pip.io Fridge College Only CUNY
  • 47.
    3 CASE STUDIES & TRENDS RESEARCH FR OM SP RE AD IN IN G TO SPR EADI NG OUT CASES Edge Path Pip.io Fridge College Only CUNY
  • 48.
    3 CASE STUDIES & TRENDS RESEARCH ON COMMUNITIES FR & NETWORKS OM SP RE AD IN IN G CURRENT TO SPR EADI NG OUT WRITINGS 4 D.COMMUNITIES TRENDS CASE STUDIES 24 BACK-UP VALUES 29 CASES VALUES self+profession promotion social enhances professional engage from student life physical world connection community-driven elite crowdsourcing collaboration always in beta peer to peer we-conomy identity specificity VALUES
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    4 PARTICIPATORY CONCEPT GENERATION G IN YP OT OT PR G TO IONIN FROM VIS COLLABORATIVE DESIGN ONLINE & OFFLINE TEAM Daniel Metcalfe Dela Andy Kumahor Deniz Ozgur Jennifer Parker Marco Spadafora Valentina Auricchio
  • 51.
    The Product-Service SystemDesigners Connected
  • 53.
    SHARE IT SHARE IT SHARE IT & LET IT & LET IT & LET IT GROW GROW GROW LOOKING FOR PEOPLE ARE YOU LOOKING FOR A NEW TO PSSD? THAT GET YOU? 360 DESIGNER? WARM UP! POLIMI PSSDMAP PSSDMAP ALL IN 1 TheFlock is the place to connect with Product-Service System designers around the world to TheFlock networks Product-Service System designers. If you are looking for 360 degrees One place to warm up, share & wikiguide the PSSD life at POLIMI, all and by class. PSSD co-work and be found by employers looking for PSSD. Join at theflock.eu! talent for your company or project, meet us at theflock.eu! Warm up for newbies, Your class & subject Blog & PSSD Wikis Groups at theflock.eu! The Product-Service System Designers Connected The Product-Service System Designers Connected The The Product-Service System Designers Connected Product-Service System Designers Connected SHARE IT SHARE IT SHARE IT SHARE IT & LET IT & LET IT & LET IT & LET IT GROW GROW GROW GROW WHAT IF WE COULD ARE YOU LOOKING FOR A WOULD YOU LIKE TO ARE YOU PROUD OF YOUR MENTOR EACH OTHER? CO-DESIGN TEAM? MARKET YOUR PRODUCT? LAST WORK? THE BEST THE BEST MENTOR INDS MENTOR INDS CO CO PRINT OUT PRINT OUT Team up with a graduate mentor to get direct follow up in your project or partner with a Team up with a graduate mentor to get direct follow up in your project or partner with a From a gallery of Product-Service System Design good ideas, featured works selected by From a gallery of Product-Service System Design good ideas, featured works selected by co-work group to design. Update your profile to participate at theflock.eu co-work group to design. Update your profile to participate at theflock.eu theflock will be published & sent out. Upload your work at theflock.eu! theflock will be published & sent out. Upload your work at theflock.eu! The Product-Service System Designers Connected The Product-Service System Designers Connected The Product-Service System Designers Connected The Product-Service System Designers Connected
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    WORK http://theflock.eu/connect EVENT The Product-Service System Designers Connected SHARE IT! Connect ONLINE Insights Co-work About us Contact us map PLATFORM 1 1 2 1 2 3 12 1 1 1 1 1 1 2 1 8 1 4 + THE FLOCK TOP 5 FABRIZIO PIERANDREI (736 Fpoints) 1 DANIEL METCALFE (490 Fpoints) MARCO SPADAFORA (465 Fpoints) MAIN TOUCHPOINTS All members Designers Firms&Organizations Chiara Torti DALIBOR PORCIC (455 Fpoints) Want to be Mentor on social innovation
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    CONNECT INSIGHT FIND&SHARE S COWOR K WORKS & IDEAS POST-IT PSSDMAP HOW MIGHT APERITIVO WE? MAIN SERVICES
  • 56.
    CONNECT WHO PSSDESIGN PSSD THINKERS DESIGNERS & COMMUNITY INSTITUTIONS FIRMS WHY? WHY? WHY? COMMUNITY COMMUNITY BROWSE TALENTS COLLABORATION BACK-UP & & INSPIRATION & SELF PROMOTION EXPERIENCE CO-WORK Daniel, PSSD graduate working in Design education. Giorgio, Ms. in PSSD student at Politecnico di Milano. Carlo, Design consultancy art director in Malta/Milan.
  • 57.
    beta HOW IS IT WORKING? / The Flock beta version, design prototype & people’s insights
  • 58.
    POST-IT APERITIVO TOOLKIT GUIDING TOOL FLOCKIE “HOST” BOOKMARK TABLECLOTH FLAGS* PRESENTATION GUIDELINES STICKERS POST-IT NOTES* INVITATION All elements on the kit have Creative Commons licence; they can be remixed by the user. *Recommended, provided by partners or members themselves.
  • 59.
    POST IT PICNICPROTOTYPE / Post it Picnic by Daniel Metcalfe, 19/03/11
  • 60.
    POST IT PICNICPROTOTYPE setting up, mingling with food & presentation
  • 61.
    POST IT PICNICPROTOTYPE brainstorming with the toolkit & environment
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    POST IT PICNICPROTOTYPE “a success! Intimate & helpful in ways I didn’t anticipate” Daniel share it with the community & review the info
  • 63.
    SCENARIO 3 POST-ITAPERITIVO INTERVENTION CITIZEN
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    SCENARIO 3 POST-ITAPERITIVO INTERVENTION CITIZEN CITIZEN DESIGNER DESIGNER CITIZEN
  • 65.
    GENERAL SYSTEM MAP The Product-Service System Designers Connecte d INFORMATION INTANGIBLES MONEY FREE SPHERE PREMIUM SPHERE
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    GENERAL SYSTEM MAP The POLIMI* COMMUNITY Product-Service System Designers Connected INVITED MEMBER PSS DESIGNERS SUBSCRIBERS FIRMS INFORMATION ORGANIZATIONS INTANGIBLES INDIVIDUALS MONEY FREE SPHERE PREMIUM SPHERE
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    GENERAL SYSTEM MAP CONNECT nt 465 Fpoints FIND&SHARE INSIGHT S w might we...I jewelery mobile services opportunities sustainability recycling biodiversity Food e social innovation editorial pp design packaging business design The education&research global service jam POLIMI* COMMUNITY Product-Service System Designers Connected remote working INVITED MEMBER PSS DESIGNERS SHARE SUBSCRIBERS FIRMS INFORMATION ORGANIZATIONS INTANGIBLES INDIVIDUALS MONEY FREE SPHERE PREMIUM SPHERE
  • 68.
    GENERAL SYSTEM MAP The CONNECT nt 465 Fpoints FIND&SHARE INSIGHT S + w might we...I jewelery mobile services opportunities sustainability recycling biodiversity Food e social innovation editorial pp design packaging business design The The education&research global service jam POLIMI* COMMUNITY Product-Service System Designers Connected remote working INVITED MEMBER PSS DESIGNERS + SHARE SUBSCRIBERS FIRMS INFORMATION ORGANIZATIONS INTANGIBLES INDIVIDUALS MONEY FREE SPHERE PREMIUM SPHERE
  • 69.
    GENERAL SYSTEM MAP The CONNECT FIND&SHARE INSIGHT S + how might we green Bangkok? The The The POLIMI* COMMUNITY Product-Service System Designers Connected INVITED MEMBER PSS DESIGNERS + COWOR K SUBSCRIBERS FIRMS INFORMATION ORGANIZATIONS INTANGIBLES INDIVIDUALS MONEY FREE SPHERE PREMIUM SPHERE
  • 70.
    GENERAL SYSTEM MAP The CONNECT $ FIND&SHARE INSIGHT S + how might we green Bangkok? The The The POLIMI* COMMUNITY Product-Service System Designers Connected INVITED MEMBER PSS DESIGNERS $ + COWOR K $ SUBSCRIBERS FIRMS INFORMATION ORGANIZATIONS INTANGIBLES INDIVIDUALS MONEY FREE SPHERE PREMIUM SPHERE
  • 71.
    GENERAL SYSTEM MAP The CONNECT $ FIND&SHARE INSIGHT S + how might we green Bangkok? The The The POLIMI* COMMUNITY Product-Service System Designers Connected INVITED MEMBER PSS DESIGNERS $ + COWOR K $ SUBSCRIBERS FIRMS $ INFORMATION ORGANIZATIONS INTANGIBLES $ POLIMI* INDIVIDUALS 150 hours PARTNERS MONEY Students EXPERTS’ PROVIDER EVENT PARTNERS (BARS, SUPPLIERS) FREE SPHERE NETWORKS PREMIUM SPHERE LOCAL PRINT SHOPS
  • 72.
    GENERAL SYSTEM MAP $ ADVER- TIZERS $ The CONNECT $ FIND&SHARE INSIGHT S + how might we green Bangkok? The The The POLIMI* COMMUNITY Product-Service System Designers Connected INVITED MEMBER PSS DESIGNERS $ + COWOR K $ SUBSCRIBERS FIRMS $ INFORMATION ORGANIZATIONS INTANGIBLES $ POLIMI* INDIVIDUALS 150 hours PARTNERS MONEY Students EXPERTS’ PROVIDER EVENT PARTNERS (BARS, SUPPLIERS) FREE SPHERE NETWORKS PREMIUM SPHERE LOCAL PRINT SHOPS
  • 73.
    GENERAL SYSTEM MAP $ SEE / POST JOBS VISITORS $ ADVER- TIZERS $ The CONNECT $ FIND&SHARE INSIGHT S + how might we green Bangkok? The The The POLIMI* COMMUNITY Product-Service System Designers Connected INVITED MEMBER PSS DESIGNERS $ + COWOR K MANAGEMENT WEB $ SERVICES $ HOSTING $ SUBSCRIBERS FIRMS $ INFORMATION ORGANIZATIONS INTANGIBLES $ POLIMI* INDIVIDUALS 150 hours PARTNERS MONEY Students EXPERTS’ PROVIDER EVENT PARTNERS (BARS, SUPPLIERS) FREE SPHERE NETWORKS LOCAL PRINT SHOPS PREMIUM SPHERE
  • 74.
    PROTOTYPE EVOLUTION 78 MEMBERS 40 DAYS EMPOWER 3379 VISITS 48 COUNTRIES SUPPORT & OPEN DOORS 2543 / Desirability & Feasibility VISITS
  • 75.
    WHAT IS NEXT? 2.0 2.0 http://theflock.eu http://theflock.eu/connect Log In POLIMI The Product-Service System Designers Connected SHARE IT! The Product-Service System Designers Connected SHARE IT! Connect Insights Co-work About us Contact us map How might we...I SHARE IT! + 1 1 2 1 2 Take a tour! 3 12 1 [PSSD] Designers 1 1 1 1 1 2 1 Firms & Organizations 8 1 4 + THE FLOCK TOP 5 CONNECT INSIGHT FIND&SHARE S COWOR K 1 FABRIZIO PIERANDREI (736 Fpoints) DANIEL METCALFE (490 Fpoints) MARCO SPADAFORA (465 Fpoints) All members Designers Firms&Organizations WORKS & IDEAS POST-IT PSSDMAP HOW MIGHT APERITIVO Chiara Torti DALIBOR PORCIC (455 Fpoints) Want to be Mentor on social innovation / Engage to built TheFlock 2.0
  • 76.
    WHAT IS NEXT? THEFLOCK NEST / Expand with local goals STRATEGIC DESIGN THEFLOCK SHANGAI THEFLOCK PSSD + THEFLOCK ISTAMBUL THEFLOCK + D. SCHOOLS THEFLOCK MILAN
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    / 1 comment,1000 ideas
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    MIL GRACIAS for thisWE project Yanina Guerzovich THE FLOCK