46th Annual Drug Information Association Annual Conference held June 2010 in Washington, D.C. Session title was The Opportunities and Challenges of Biomedical Informatics in the New Global Pharmaceutical Model. All images licensed under Creative Commons Attribution -- see last slide for references.

1. The First Three Laws ofAnalytical Transformation Jason Burke Head of HLS Research & Development SAS Institute http://blogs.sas.com/hls

2. Law 1 Insight can neither be created nor destroyed.

3. Law 2 Data in motion tend to stay in motion.

4. Law 3 The value of any insightis directly proportionalto it’s associated energy.

5. Progress in bioinformatics will be based on where effort is placed. The challenges are not technical. Ecosystem consensus on predictive models, contextual representations, and cultural transformation will be the primary determinants of change. Photos licensed under Creative Commons – Attribution in order of appearance: “iii Buddhabrot Fragment”, http://www.flickr.com/photos/exquisitur “Light Escape”, http://www.flickr.com/photos/scotthudson “City Lights in Motion”, http://www.flickr.com/photos/saltman “A Distant Memory”, http://www.flickr.com/photos/wonderlane “Road Man”, http://www.flickr.com/photos/sharif