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The Experience Economy
- 9. in just the last two years, there has been a fundamental shift in how we experience the world
- 10. people want to be part of a community & brands need to participate in that conversation
- 12. we now live in an experience economy where people have shifted from passive consumption to active participation Joseph Pine and James Gilmore
- 14. We seek an emotional experience we seek an emotional experience
- 19. a brand is not a place, it’s a direction John Gerzema, Chief Insights Officer, Young & Rubicam
- 20. the new value paradigm is no longer commodities, nor products, nor services, but experiences
- 28. design has the power to enrich our lives through image form texture color sound smell