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The executive officers of Rouse Corporation have a performance-based compensation plan. The
performance criteria of this plan is linked to growth in earnings per share. When annual EPS
growth is 12%, the Rouse executives earn 100% of the shares; if growth is 16%, they earn 125%.
If EPS growth is lower than 8%, the executives receive no additional compensation.
In 2014, Joan Devers, the controller of Rouse, reviews year-end estimates of bad debt expense
and warranty expense. She calculates the EPS growth at 15%. Kurt Adkins, a member of the
executive group, remarks over lunch one day that the estimate of bad debt expense might be
decreased, increasing EPS growth to 16.1%. Devers is not sure she should do this because she
believes that the current estimate of bad debts is sound. On the other hand, she recognizes that a
great deal of subjectivity is involved in the computation.
Questions
What is the ethical dilemma for Devers?
What are the alternative solutions? Evaluate whether the proposed solution is ethical.
Who are the stakeholders? How are they impacted?
Solution
What is the ethical dilemma for Devers.
Few executives ever see jail even though the results of unethical behavoir can greatly affect
stakeholders.
The prevalence of major corporate scandals over the years has helped increase public awareness
of two major ethics concepts -- stakeholders and ethical dilemmas. While these concepts are not
unique to the study of business, they tend to be more commonly applied to ethical corporate
decision making. For example, the corporate social responsibility movement is a direct
application of these ideas in real life business practice. But what exactly do they mean?
Stakeholders
Stakeholders are broadly defined as anyone who is impacted by a decision-maker
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  • 1. The executive officers of Rouse Corporation have a performance-based compensation plan. The performance criteria of this plan is linked to growth in earnings per share. When annual EPS growth is 12%, the Rouse executives earn 100% of the shares; if growth is 16%, they earn 125%. If EPS growth is lower than 8%, the executives receive no additional compensation. In 2014, Joan Devers, the controller of Rouse, reviews year-end estimates of bad debt expense and warranty expense. She calculates the EPS growth at 15%. Kurt Adkins, a member of the executive group, remarks over lunch one day that the estimate of bad debt expense might be decreased, increasing EPS growth to 16.1%. Devers is not sure she should do this because she believes that the current estimate of bad debts is sound. On the other hand, she recognizes that a great deal of subjectivity is involved in the computation. Questions What is the ethical dilemma for Devers? What are the alternative solutions? Evaluate whether the proposed solution is ethical. Who are the stakeholders? How are they impacted? Solution What is the ethical dilemma for Devers. Few executives ever see jail even though the results of unethical behavoir can greatly affect stakeholders. The prevalence of major corporate scandals over the years has helped increase public awareness of two major ethics concepts -- stakeholders and ethical dilemmas. While these concepts are not unique to the study of business, they tend to be more commonly applied to ethical corporate decision making. For example, the corporate social responsibility movement is a direct application of these ideas in real life business practice. But what exactly do they mean? Stakeholders Stakeholders are broadly defined as anyone who is impacted by a decision-maker