Workplace
 Exchange              July
Accessible workspace   2012
          +
Integrated community
The Exchange connects:

                     Startups
What is the
Exchange?
                        +

               Flexible office space
              within host companies

                       For

               External Coworking
What Does    Releases underutilized office space onto the market

       the   Drives down the cost of startup office space
 Exchange
      Do?
             Integrates startups with the broader business
             community through co-location

             Creates collaborative opportunities for companies
             across industries and stages of development
Who      Space Seekers (Startups):
              •Unstable and hard to project – need flexibility
   benefits   •Working on a budget – need affordability
              •Unattractive to brokers – need self-serve
      from    •Thrive in communities of other entrepreneurs

        the   Space Providers (Growth mode startups):
              •Sign leases with growth in mind – carry extra space
Exchange?     •Have a lot to worry about – need support in sublease
              •Like to pay it forward and appreciate startup energy

              Innovation Center Cities:
              •Often have low vacancy rates and high real estate prices
              •Resource rich environments benefit from more integration
              •Derive value from high “bump rates”
Cross-industry collaboration

   Where     • Workbar – Established coworking center

   does it   • Boston World Partnerships – Non-profit economic

come from?
             development organization

             • Boston World Partnerships Connectors – Boston
             business community volunteers

             • MassChallenge – World’s largest startup accelerator

             • City of Boston/Innovation District: City government
Business Community




Stakeholders
In Innovation   Cities

                                             The Startup World




                            Creative
                         Space Providers
1
                  Easy to participate
                                                            COOL
  External
Coworking         2
                  More than space... space + community

                                                         INNOVATIVE

                  3
                  Streamline and productize matching
    Aspirations
                                                             ORKING CROSS-

                  4
                      Business incentives for hosts
                                                      NEWCOW
                                                            COM ANY
                                                               P
                                                         COLLABORATION!
s   +
                                    s aving
                              + cost t
                       m unity suppor
                    Com admin




                                                       Space Providers
How it
Works
                                                    Vitality         Workspace
         Exchange                                      +                  +
                            Work                 Collaboration      collaboration
                                 space                 +
                               m em    + Wo
                                     bersh rkbar     Rent
                                          ip

                                                         Startups
                           New
                         mem communi
                            bers
                                 + rev ty
                                      enue
• High office occupancy cities open up more office
Long Term   opportunities for everyone

   Impact   • Startups have access to more affordable and flexible
            space in innovation clusters

            • Stronger connections among startups and established
            companies create collaboration and business
            opportunities

The Exchange SXSW Panel

  • 1.
    Workplace Exchange July Accessible workspace 2012 + Integrated community
  • 2.
    The Exchange connects: Startups What is the Exchange? + Flexible office space within host companies For External Coworking
  • 3.
    What Does Releases underutilized office space onto the market the Drives down the cost of startup office space Exchange Do? Integrates startups with the broader business community through co-location Creates collaborative opportunities for companies across industries and stages of development
  • 4.
    Who Space Seekers (Startups): •Unstable and hard to project – need flexibility benefits •Working on a budget – need affordability •Unattractive to brokers – need self-serve from •Thrive in communities of other entrepreneurs the Space Providers (Growth mode startups): •Sign leases with growth in mind – carry extra space Exchange? •Have a lot to worry about – need support in sublease •Like to pay it forward and appreciate startup energy Innovation Center Cities: •Often have low vacancy rates and high real estate prices •Resource rich environments benefit from more integration •Derive value from high “bump rates”
  • 5.
    Cross-industry collaboration Where • Workbar – Established coworking center does it • Boston World Partnerships – Non-profit economic come from? development organization • Boston World Partnerships Connectors – Boston business community volunteers • MassChallenge – World’s largest startup accelerator • City of Boston/Innovation District: City government
  • 6.
    Business Community Stakeholders In Innovation Cities The Startup World Creative Space Providers
  • 7.
    1 Easy to participate COOL External Coworking 2 More than space... space + community INNOVATIVE 3 Streamline and productize matching Aspirations ORKING CROSS- 4 Business incentives for hosts NEWCOW COM ANY P COLLABORATION!
  • 8.
    s + s aving + cost t m unity suppor Com admin Space Providers How it Works Vitality Workspace Exchange + + Work Collaboration collaboration space + m em + Wo bersh rkbar Rent ip Startups New mem communi bers + rev ty enue
  • 9.
    • High officeoccupancy cities open up more office Long Term opportunities for everyone Impact • Startups have access to more affordable and flexible space in innovation clusters • Stronger connections among startups and established companies create collaboration and business opportunities