The document outlines the campaign objectives for communicating the European Green Deal to the public. The three main objectives are to: 1) raise awareness of EU action for a more sustainable Europe; 2) trigger public support for EU solutions to the climate and biodiversity crises; and 3) convince citizens to make more sustainable choices. It emphasizes the need to join forces with a wide range of stakeholders and align outreach efforts at the local level to contribute to the success of the European Green Deal project.