The Doorman Project provides an ADA help desk staffed by disabled veterans to help disabled Americans and veterans access websites and complete online tasks. The help desk operates 24/7 via chat, text, social media, and screen sharing to resolve issues and report barriers. The goal is to make the internet accessible to all. Businesses can sponsor the project for marketing benefits while improving accessibility affordably and reducing legal risk from ADA non-compliance. Sponsorship packages are customized to fit different budgets.

1. THE ADA HELP DESK
TURNING RISK INTO REWARDS

2. The DoorMan Project
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The Doorman Project is a Free service provided to Disabled Americans and Veterans who need help navigating
websites, Web Applications, filling out online forms, and completing tasks Online. We are in fact opening the door
to the Internet, breaking down barriers, and reporting related problems to site owners.
The service is provided through a Live ADA Help Desk that is staffed by Disabled Veterans and is operated 24
hours a day for all 365 days of the year.
Disabled Americans can reach this service via our Web Site, Links from our Partner Sites, or even text messaging.
From there customers will be engaged by our representatives via chat, TTY, and screen sharing to resolve and
report their issues and overcome the current barriers they face.
The Internet is now considered the primary means for communication, information, and commerce. We want to
make sure that every Disabled American or Disabled Veteran can leverage the internet like everyone else.

3. DESIGN PROBLEMS
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Current Problems
» navigation, alt text, frames and pop-ups, buttons, tables
» Captioning
» Limited mobility users: no mouse
» Color blind users: color used for direction, contrast issues
» Visual text size
» Timed responses
» Blinking text or images
» Table reading order
» Focus traps
» Headings Order
» Link Descriptions
Not just your website – PDF, video, office documents, forms

4. 2015 Pew research found that Americans with
disabilities and the population of adults over 55
combined comprise over 57% of activity on the
internet.
HANDICAPITALISM
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Wall Street Journal coins new term: “Handicapitalism
Current estimates for 2015
» 23% now living with disability
» 73 million disabled Americans
» Nation's largest minority population segment
» Over $220 Billion of discretionary spending
» Collectively, the annual gross income of disabled Americans is over $1 TRILLION
» Since 2007, disabled Americans have spent more than $40 Billion annually dining
out

5. ADA: THE LAW
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Addressing Current Problems
» Section 508 refresh
» WCAG 2.0 AA standards
» ADA update
» 2018: Proposed rule change
» Senate letter urging quicker implementation
March 2014
» Lawsuit National Federation of the Blind sued H&R Block, provider of online tax filing
and tax software provider, over accessibility issues with H&R Block website
» Justice Department: set of compliance standards for commercial website accessibility

6. ADA: THE LAW
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The Results
» 2014: 63% increase
» More than 5,000 lawsuits per year
» Explosion of numbers expected on enactment
» Drive-up vs. surf-by
What does this mean for your IT
risk?
Monday, 2/29/16
The National Law Review
Defending Against Website Accessibility Claims: Recent Decisions Suggest the Primary
Jurisdiction Doctrine Is Unlikely to Serve As Businesses’ Silver Bullet

7. Copyright © 2016
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Legal Risk
Is Your Site ADA-Compliant ...
or a
Lawsuit-in-Waiting?

8. Copyright © 2016
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Legal Risk
What type of business do you own?

9. Recipients of federal funding and State-based Marketplaces” must ensure that their health programs and
activities provided through websites comply with the requirements of Title II of the ADA
ACA: THE LAW
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New Healthcare Regulations Impose Accessible Technology Requirements
Effective July 18, 2016, a new “Meaningful Access” rule interpreting the Affordable Care Act’s (ACA) Section
1557 Anti-Discrimination requirements will require providers of health care programs and services that
receive federal financial assistance comply with new requirements for effective communication (EIT)
(including accessible electronic information technology), and physical accessibility. Because most health
care providers do receive federal funds through Medicare reimbursements, this rule has broad
coverage. Effective July 1, 2017, new Medicaid rules will require managed care programs to have (EIT) that
complies with “modern accessibility standards,” and impose other effective-communication requirements
such as large print and other alternative formats.

10. Applying the ADA to the Internet
Under the ADA, covered entities are required to furnish appropriate auxiliary aids and services where necessary to ensure effective communication
with individuals with disabilities, unless doing so would result in a fundamental alteration to the program or service, or an undue burden. Auxiliary aids
include taped texts, Brailled materials, large-print materials, captioning, and other methods of making audio and visual media available to people with
disabilities.
the USDOJ issued a policy ruling applying the ADA to the Internet. Under the rationale of "effective communication," the USDOJ states that state and
local governments (ADA Title II), as well as public accommodations (nongovernmental) and commercial facilities (ADA Title III), must provide effective
communication whenever they communicate through the Internet.
The policy ruling stated that:
Covered entities under the ADA are required to provide effective communication, regardless of whether they generally communicate through print
media, audio media, or computerized media such as the Internet. Covered entities that use the Internet for communications regarding their programs,
goods, or services must be prepared to offer those communications through accessible means as well.
the definition of "effective communication" was refined to be a three-pronged definition including "timeliness of delivery."
In further clarifying what is meant by "effective communication," The Office for Civil Rights held that the three basic components of effective
communication are,
1. timeliness of delivery
2. accuracy of the translation
3. provision in a manner and medium appropriate to the significance of the message and the abilities of the individual with the disability"
The DoorMan Project meets and exceeds the definition of Effective Communication

11. The Solution
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Provide an alternative accessible means of obtaining the Web site’s
or Mobile Application’s information and services
1. Timeliness of delivery
 The ADA Help Desk is open 24 hours per day / 365 Days per Year
2. Accuracy of the translation
 Disabled Veterans are trained to complete all the tasks on our clients websites and mobile
apps
3. Provision in a manner and medium appropriate to the significance of the message and the
abilities of the individual with the disability"
 The DoorMan Project provisions many ways for communicating in order to meet the
Needs of Americans with Disabilities
The Doorman Project
Assisting Americans with Disabilities 24 hours per day – 365 days per year
Providing a Win – Win for businesses that must conform to ADA Title III

12. The Benefits
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Make Remediation Affordable
» Eliminate Risk
» Set budget Vs. Rush to Comply
» Provide ROI Opportunities
» Tax Breaks
» Great Press
Lower Remediation cost by 1/3
The Doorman Project
Putting our Nation’s Heroes Back to Work

13. Disabled Veterans assisting Americans with Disabilities
Live ADA Helpdesk
» Staffed with Disabled Veterans
» Screen Sharing to accomplish tasks
» Instant online chat
» TTY Toll Free Service
» Mobile Text Service
» Social Media and Mobile App connectors
» Issue Reporting
» 24X7 365 days a year so you don’t miss an opportunity
Virtual Doormen
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14. How do you reach the Doormen?
Several ways to Connect
» Public Portal
» Your Web Site
» Your Mobile App
» Via Text
» Via Twitter
Providing Just in Time Help Where and When you need it!
Connections
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15. Sponsorship brings Marketing Opportunities to the Largest and
Fastest growing Minority Group in the US
Doorman Project Opportunities
» LOGO on your website
» Your LOGO and links from Public Portal
» Rotational Banners and Side Bar Ads on Public Portal
» Mentions in Quarterly Newsletter
» Sponsorship Mention during live Help Communications
» Joint Press Releases
» Social Media Campaigns
Return on Investment
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16. Several Packages Available to meet your Budget
Depending on the needs of your organization we can customize a plan
that fits your budget
 Include Remediation of All file types
 Include Approving Official
 Continuous Monitoring
 Forms, Policies, and Statements
 First Priority Service
Find a plan that works for you and help open the door to the
Internet for millions of Americans
Sponsorship
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