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The Digital Audio Revolution
Erik Barraud | Product Manager
Who listens to online music?
Music is part of our lives,
just not like before
The way we
consume music has
evolved
We can now consume music in many different ways
On Demand Live Radios Custom Radios
It’s now interactive,
connected and tailored
around users…
=
New opportunities
for publishers &
advertisers
So what’s different now?
What does it mean for the industry?
Less people are buying CDs
Publishers and Artists need new revenue models
Advertisers want to Digital Audio to be as easy as Display orVideo
+
+
=
Great opportunity for an AdTech company to power
the Digital Audio Revolution !
AdsWizz in that ?
We are not an airline
We power the Digital Audio revolution
Audience Analytics Ad-Servering Audio Streaming
SSP
DSP
Real-Time bidding
Real-Time reports
Supply intelligence
Content analysis
Mobile SDKs
Real-Time ad insertion
Some numbers
#5B +impressions per month
#3500+ broadcast stations
#10 000 custom stations
#1000 podcast shows
#100+ Amazon nodes
#1+ Million concurrent sessions
#90 Swizzers
#7 offices world wide
How do we use Big Data?
It’s not only looking smart
Understand user trends
UK Online Listening Media Day
Lunch breakDaily peak
Commute
Real-time user profiling
Real time bidding
RTB is like the stock exchange
Traditional “small” data solutions simply
don’t work
For every single transaction we collect 20+ data points
Applied to 5+ billion monthly impressions
A database which grows by 1TB per day
Good luck serving close to real-time queries with MySQL
+
=
+
We see big data very pragmatically
Fast & Fresh Data + not a lot + good for a few KPIs = Speed Layer
Fast but not Fresh Data + a lot (standard) + precise = Batch Layer
Slow but not fresh data + a lot (ad-hoc) + good / down sampling = ad-hoc layer
An evolving tech stack
Some of the cool brands we work with
Join the ride
We are looking for new Swizzers to join
BIG DATA ENGINEER FOR DATA SCIENCE TEAM
MAD DEVOPS NINJA
SUPER TEAM LEAD WEBAPPS
INTERGALACTIC SENIOR FRONT END DEVELOPER
SUPER VILLAIN (ÜBER JAVA DEVELOPER)
CLOUD SYSADMIN
…
jobs@adswizz.com
Erik Barraud
Product Manager
erik.barraud@adswizz.com
@followadswizz

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The Digital Audio revolution

  • 1. The Digital Audio Revolution Erik Barraud | Product Manager
  • 2. Who listens to online music?
  • 3. Music is part of our lives, just not like before
  • 4. The way we consume music has evolved
  • 5. We can now consume music in many different ways On Demand Live Radios Custom Radios
  • 6. It’s now interactive, connected and tailored around users… = New opportunities for publishers & advertisers So what’s different now?
  • 7. What does it mean for the industry? Less people are buying CDs Publishers and Artists need new revenue models Advertisers want to Digital Audio to be as easy as Display orVideo + + = Great opportunity for an AdTech company to power the Digital Audio Revolution !
  • 9. We are not an airline
  • 10. We power the Digital Audio revolution Audience Analytics Ad-Servering Audio Streaming SSP DSP Real-Time bidding Real-Time reports Supply intelligence Content analysis Mobile SDKs Real-Time ad insertion
  • 11. Some numbers #5B +impressions per month #3500+ broadcast stations #10 000 custom stations #1000 podcast shows #100+ Amazon nodes #1+ Million concurrent sessions #90 Swizzers #7 offices world wide
  • 12. How do we use Big Data? It’s not only looking smart
  • 13. Understand user trends UK Online Listening Media Day Lunch breakDaily peak Commute
  • 16.
  • 17. RTB is like the stock exchange
  • 18.
  • 19. Traditional “small” data solutions simply don’t work For every single transaction we collect 20+ data points Applied to 5+ billion monthly impressions A database which grows by 1TB per day Good luck serving close to real-time queries with MySQL + = +
  • 20. We see big data very pragmatically Fast & Fresh Data + not a lot + good for a few KPIs = Speed Layer Fast but not Fresh Data + a lot (standard) + precise = Batch Layer Slow but not fresh data + a lot (ad-hoc) + good / down sampling = ad-hoc layer
  • 22. Some of the cool brands we work with
  • 24. We are looking for new Swizzers to join BIG DATA ENGINEER FOR DATA SCIENCE TEAM MAD DEVOPS NINJA SUPER TEAM LEAD WEBAPPS INTERGALACTIC SENIOR FRONT END DEVELOPER SUPER VILLAIN (ÜBER JAVA DEVELOPER) CLOUD SYSADMIN … jobs@adswizz.com
  • 25.