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‘‘
‘
        In my view, many companies get distracted
        by the allure of new ideas, and they forget
        that the hard part is taking those ideas and
        putting them to work.
                                That is where the
                     real progress is to be made.
                   JULIAN BIRKINSHAW, PROFESSOR OF STRATEGY AND ENTREPRENEURSHIP




Learn more about Julian’s Making Innovation Happen programme at London Business School
                               http://bit.ly/LBSinnovate

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The difficult part of innovation

  • 1. ‘‘ ‘ In my view, many companies get distracted by the allure of new ideas, and they forget that the hard part is taking those ideas and putting them to work. That is where the real progress is to be made. JULIAN BIRKINSHAW, PROFESSOR OF STRATEGY AND ENTREPRENEURSHIP Learn more about Julian’s Making Innovation Happen programme at London Business School http://bit.ly/LBSinnovate