The document outlines an 11-step critical path for startups to follow, including building an initial database, uploading it to users, sending welcome and follow up emails/calls, turning on revenue, and achieving profitability. It then shows 3 startup plans and their progress through these 11 steps, with steps like building/buying databases and uploading them to users already completed, and upcoming steps like sending welcome/follow up emails and calls and turning on revenue.

1. The Critical Path for Startups
By Michael Herlache MBA, DBA Candidate 2020
1. Large TAM
2. Network effects
3. Platform finished (php)
4. Initial submarket database built/bought
5. Initial submarket database uploaded to users (fiverr server admin)
6. Initial submarket database welcome emails (fiverr server admin)
7. Initial submarket database follow up emails (fiverr server admin)
8. Initial submarket database follow up phone calls (founder calls)
9. Initial submarket database turn revenue on (send paypal invoice)
10. Ramen profitability $3,000 per month (100 paying users)
11. Initial submarket database follow up emails (first three years on one submarket database)

2. Cases:
M&A Nexus Startup Plan:
5/29/16
1. Large TAM - Done
2. Network effects - Done
3. Platform finished (php) - Done
4. Initial submarket database built/bought – Done PE database
5. Initial submarket database uploaded to users (fiverr server admin) - NOW
6. Initial submarket database welcome emails (fiverr server admin)
7. Initial submarket database follow up emails (fiverr server admin)
8. Initial submarket database follow up phone calls (founder calls)
9. Initial submarket database turn revenue on (send paypal invoice)
10. Ramen profitability $3,000 per month (100 paying users) – 5/29/2017
11. Initial submarket database follow up emails (first three years on one submarket database)
FundLinked Startup Plan:
5/29/16
1. Large TAM - Done
2. Network effects - Done
3. Platform finished (php) - Done
4. Initial submarket database built/bought – Done PE database
5. Initial submarket database uploaded to users (fiverr server admin) - NOW
6. Initial submarket database welcome emails (fiverr server admin) -
7. Initial submarket database follow up emails (fiverr server admin)
8. Initial submarket database follow up phone calls (founder calls)
9. Initial submarket database turn revenue on (send paypal invoice)
10. Ramen profitability $3,000 per month (100 paying users) – 5/29/2017

3. 11. Initial submarket database follow up emails (first three years on one submarket database)
DegreeLinked Startup Plan:
5/29/16
1. Large TAM - Done
2. Network effects - Done
3. Platform finished (php) - Done
4. Initial submarket database built/bought – Done HD2014
5. Initial submarket database uploaded to users (fiverr server admin) - NOW
6. Initial submarket database welcome emails (fiverr server admin) -
7. Initial submarket database follow up emails (fiverr server admin)
8. Initial submarket database follow up phone calls (founder calls)
9. Initial submarket database turn revenue on (send paypal invoice)
10. Ramen profitability $3,000 per month (100 paying users) – 5/29/2017
11. Initial submarket database follow up emails (first three years on one submarket database)