The document discusses challenges with managing a large number of partners for a web application infrastructure and the benefits of using Mashery's on-demand API infrastructure as an alternative to building an in-house solution. Mashery provides security, access control, business rules enforcement, distribution, scalability, and metrics reporting for APIs without requiring upfront costs or large internal staff compared to building a proprietary system.

1. OREN MICHELS CEO

2. HOW DO YOU ACQUIRE AND MANAGE THE NEXT 1000 PARTNERS? WEB APPLICATION INFRASTRUCTURE PARTNER 1 PARTNER 2 PARTNER 3 PARTNER 4 PARTNER 5 PARTNER 6

3. WEB APPLICATION INFRASTRUCTURE PARTNER 1 PARTNER 2 PARTNER 3 PARTNER 4 PARTNER 5 PARTNER 6 MASHERY ON-DEMAND API INFRASTRUCTURE

4. SECURITY AND ACCESS CONTROL BUSINESS RULES ENFORCEMENT DISTRIBUTION AND SCALABILITY METRICS AND REPORTING MASHERY ON-DEMAND API INFRASTRUCTURE

9. BUILD IN-HOUSE vs MASHERY ON-DEMAND SERVICE TIME TO MARKET UP-FRONT COST NEW FEATURES SCALABILITY INTERNAL STAFF IN-HOUSE $ $ $ $ $ $ $ $ $ $ $ $ $ $ 0 0

10. MASHERY CUSTOMERS

12. MASHERY GETS AN API

13. MASHERY FOR FACEBOOK

14. MASHERY FOR FACEBOOK

16. OREN MICHELS CEO [email_address]