Uploaded bykbrandt
PPTX, PDF169 views

The BLT Modeling Process

This document discusses strategies for marketing to different customer segments based on research. It touches on defining customer segments, creating profiles for each segment based on research, benchmarking them, and developing targeted strategies and tactics to improve loyalty.

Embed presentation

Download to read offline
Model ObjectivesRelational DatabaseBenchmarksTest and LearnSegmentsStrategies and TacticsEthnography ResearchSegment ProfilesLoyalty Index2011 BLT/Kevin J Brandt

More Related Content

PDF
2024 Trend Updates: What Really Works In SEO & Content Marketing
bySearch Engine Journal
 
PPTX
Multivocal literature reviews in software engineering: preliminary findings f...
byWylliams Santos
 
PPT
FruitBreedomics KOM Stakeholders meeting 31-03-2011 9 WP7 presentation and fe...
byfruitbreedomics
 
PPTX
Branding Tool Kit
bykbrandt
 
PPTX
Socially Speaking
bykbrandt
 
PPT
Make Google AdWords More Effective
bycorneliafaith
 
PDF
KWG Geschäftsbericht 2004 & 2005
byKirchhoff Consult AG
 
PDF
Anec 10th newsletter
bywebcentralcommand
 
2024 Trend Updates: What Really Works In SEO & Content Marketing
bySearch Engine Journal
 
Multivocal literature reviews in software engineering: preliminary findings f...
byWylliams Santos
 
FruitBreedomics KOM Stakeholders meeting 31-03-2011 9 WP7 presentation and fe...
byfruitbreedomics
 
Branding Tool Kit
bykbrandt
 
Socially Speaking
bykbrandt
 
Make Google AdWords More Effective
bycorneliafaith
 
KWG Geschäftsbericht 2004 & 2005
byKirchhoff Consult AG
 
Anec 10th newsletter
bywebcentralcommand
 

Featured

PDF
Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...
byOECD Directorate for Financial and Enterprise Affairs
 
PDF
Storytelling For The Web: Integrate Storytelling in your Design Process
byChiara Aliotta
 
PDF
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...
bySocialHRCamp
 
PDF
2024 State of Marketing Report – by Hubspot
byMarius Sescu
 
PDF
Everything You Need To Know About ChatGPT
byExpeed Software
 
PDF
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
bymarketingartwork
 
PDF
How to have difficult conversations
byRajiv Jayarajah, MAppComm, ACC
 
PDF
Product Design Trends in 2024 | Teenage Engineerings
byPixeldarts
 
PDF
Social Media Marketing Trends 2024 // The Global Indie Insights
byKurio // The Social Media Age(ncy)
 
PDF
How Race, Age and Gender Shape Attitudes Towards Mental Health
byThinkNow
 
PDF
Trends In Paid Search: Navigating The Digital Landscape In 2024
bySearch Engine Journal
 
PDF
5 Public speaking tips from TED - Visualized summary
bySpeakerHub
 
PDF
Skeleton Culture Code
bySkeleton Technologies
 
PDF
Google's Just Not That Into You: Understanding Core Updates & Search Intent
byLily Ray
 
PDF
PEPSICO Presentation to CAGNY Conference Feb 2024
byNeil Kimberley
 
PDF
Introduction to Data Science
byChristy Abraham Joy
 
PDF
Content Methodology: A Best Practices Report (Webinar)
bycontently
 
PDF
Getting into the tech field. what next
byTessa Mero
 
PPTX
How to Prepare For a Successful Job Search for 2024
byAlbert Qian
 
PDF
ChatGPT and the Future of Work - Clark Boyd
byClark Boyd
 
Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...
byOECD Directorate for Financial and Enterprise Affairs
 
Storytelling For The Web: Integrate Storytelling in your Design Process
byChiara Aliotta
 
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...
bySocialHRCamp
 
2024 State of Marketing Report – by Hubspot
byMarius Sescu
 
Everything You Need To Know About ChatGPT
byExpeed Software
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
bymarketingartwork
 
How to have difficult conversations
byRajiv Jayarajah, MAppComm, ACC
 
Product Design Trends in 2024 | Teenage Engineerings
byPixeldarts
 
Social Media Marketing Trends 2024 // The Global Indie Insights
byKurio // The Social Media Age(ncy)
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
byThinkNow
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
bySearch Engine Journal
 
5 Public speaking tips from TED - Visualized summary
bySpeakerHub
 
Skeleton Culture Code
bySkeleton Technologies
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
byLily Ray
 
PEPSICO Presentation to CAGNY Conference Feb 2024
byNeil Kimberley
 
Introduction to Data Science
byChristy Abraham Joy
 
Content Methodology: A Best Practices Report (Webinar)
bycontently
 
Getting into the tech field. what next
byTessa Mero
 
How to Prepare For a Successful Job Search for 2024
byAlbert Qian
 
ChatGPT and the Future of Work - Clark Boyd
byClark Boyd
 

The BLT Modeling Process