The Best Times - 2015 Media Kit

the
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ABOUT US
ELCOME to The Best Times, an award-winning monthly publication
serving a loyal readership in Johnson County and reaching the local
60-plus market with unprecedented results through efficiency and
ease.
W
The Best Times submitted an entry in the
2015 Kansas Press Association
Journalism Contest, and placed first as
the best magazine in the State of
Kansas. This honorable recognition
was published in the April 2015
Best Times.
or more than 33 years, The Best
Times was a newspaper. Beginning in
May 2014, The Best Times became a
monthly magazine featuring:
 All glossy pages for improved
readability
 A colorful design that’s easier on
the eyes in both text and layout
 More stories/articles geared to “young seniors” (baby boomers)
 and active seniors
F
E
Best Times MEDIA KIT
ach month, the publication is mailed by name and address to its readers.
The mailing goes to 60-plus residents of Johnson County who provide
their address. Inclusion in the mail list is available by calling Janice
Suddath (Circulation) at (913) 715. 0430.

Aside from receiving The Best Times in the mail, the magazine is also posted
online and delivered to 34 drop-off sites in 14 cities throughout Johnson
County for additional readership. The sites include 15 libraries, seven
multi-service/community centers, seven nutrition centers, and five main
facilities of Johnson County Government.
The Best Times magazine is mailed and distributed to drop-off sites during
the final week of the month prior to the date of publication.
Today’s 60-plus residents, and active aging adults totaling more than
95,000 in Johnson County, aren’t the same as yesterday’s seniors. Today’s
seniors have the desire, the time, and the money to devote to living an
active life, having fun, traveling, shopping, and enjoying leisure activities.
And, the age wave is still building locally and nationally as 76 million baby
boomers are poised, ready and willing, to follow today’s estimated 33
million elders into retirement. The Best Times offers a unique opportunity,
on a monthly basis, to gain valuable exposure in this important, steady,
and growing, market in Johnson County.
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ABOUT
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The Best Times Delivers:
64,500 44% 56% 69%
* 2013-2014: 6,000 readership increase
SUBSCRIBERS GENDER MEDIAN AGE
AFFLUENCE ………………………….. $76,097 MEDIAN HHI
EDUCATED …………………………… 77% HAVE AN ASSOCIATE’S DEGREE OR HIGHER
INFLUENCE ………………………….. 81% ARE HOMEOWNERS
DECISION MAKERS ……………… 40% ARE EMPLOYED
PASSIONATE READERS ………… 84% READ THE MAGAZINE COVER-TO-COVER
SOURCE: U.S. CENSUS BUREAU
OPINION LEADERS // BUSINESS INFLUENCERS // AFFLUENT CONSUMERS
AUDIENCEthe

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* NEW PREMIUM PAGES! // FREQUENCY: 1-12 ISSUES //
Rate Per Month/per Ad 1x 3x 6x 12x
1/8 Page Black & White
Color
370
450
305
385
295
375
265
345
Color
700
810
570
680
540
640
490
600
Color
930
1,070
750
895
710
850
660
800
Color
1,350
1,520
1,090
1,260
1,020
1,190
955
1,125
Full Page Black & White
Color
2,120
2,400
1,725
2,000
1,610
1,890
1,470
1,750
Page 3 Color - 2,405 2,105 1,870
Back Cover Color 3,480 2,815 2,320 1,995
* Inside Front Cover Full Page Color 1,800 1,800 1,800 1,800
* Inside Back Cover Full Page Color 2,520 2,220 2,000 1,800
* Inside Front Cover Color 1,680 1,600 1,520 1,400
* Inside Back Cover Color 1,680 1,600 1,520 1,400
Rates subject to change without notice.
(Page 2)
(1/2 Page)
(1/2 Page)
Effective May 2014
AD RATES for Display Advertising
Copy Submission Pricing is based on press-ready, sized copy. Ad design assistance is available at
$60 per hour, minimum of one hour. One revision is allowed at no extra charge; additional revisions
will be billed at $60 per hour
Display Advertising Policy
Deadlines The third day of the month to reserve space and turn in ad copy for design, the eighth
day of the month to submit electronic files (Windows-formatted PDF files or JPEG, at least 200 dpi).
Deadlines are for the month preceding the month of issue. For example, the February issue
deadlines are January 3 (reserve ad space) and January 8 (copy submission).
For more information contact Advertising Sales Manager | Che’rell Bilquist: Phone: (913) 715 – 8920
Fax (913) 715 - 0440 | e-mail: Cherell.Bilquist@jocogov.org | Website: www.jocogov.org/thebesttimes
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PRINT SIZES for Display Advertising
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JOCOGOV.ORG/THEBESTTIMES // (800) 766 – 3777 TDD
1/8 Page 2.75”
x
4.15”
4.18” x 2.60”
5.62” x 2”
2”
x
5.33”
1/4 Page
Ads are based on three and four column formats with a 1/8” gutter space between columns. Each page have layout margins
of 1/4” at the top and both sides, and 1/2” at the bottom to allow for page numbers. Ad dimensions are precise and the
layouts shown below are for illustration purposes only.
4.18” x 5.322”
6.34” x 3.58”
8.5” x 2.604”
2.75”
x
7.79”
1/3 Page
1/2 Page
2.75”
x
10.875”5.62” x 5.3
8.5” x 3.5”
4.187”
x
10.875”5.622” x 8.219”
8.5”
x
5.32”
Full Page
8.5” x 10.875”
6.341” x 7.286”
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AD Contract
JOCOGOV.ORG/THEBESTTIMES // (800) 766 – 3777 TDD
A publication of the Johnson County Manager’s Office
(Hereinafter referred to as “Publisher”)
Display Advertising
1/2
Page
1/4
Page
1/3
Page
1/8
Page
Full
Page
Other
Ad Page Sizes
Name of advertising company
Company contact name Telephone E-mail address
Street address City/State/ZIP
Mobile Fax Website address
Publication of the following advertisement in The Best Times magazine is accepted and approved, subject to
the terms and conditions contained in this Display Advertising Contract.
Number of Advertisements: ________
Rate: _______ starting with the _______________ (month/year) issue.
Special Instructions:
Deadline: For reservation of space or design of a new ad, the third (3rd) day of the month prior to publication.
For final ad approval, the eighth (8th) day of the month prior to publication. For multiple-insertion ads, the same
ad will be run as in the previous month unless arrangements have been made for a new ad and approval has
been received before the 8th of the month prior to publication.
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Page 1 of 2
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Terms & Conditions
Publisher
________________________________________
Advertising Sales Manager (signature required)
________________________________________
Date
Mailing Address: County Manager’s Office
c/o The Best Times
111 South Cherry, Suite 3300
Olathe, KS 66061-7056
Telephone: (913) 715 - 8920
Fax: (913 715 - 0440
Billing Information (if different from page 1)
____________________________________________
Company representative (signature required)
_________________________________________________
Date
____________________________________________
Company name
____________________________________________
Billing Address
____________________________________________
City/State/ZIP
____________________________________________
Telephone
Policies. All advertising shall comply with the Johnson County Government Advertising Policy and Guidelines
and with The Best Times Newspaper Advertising Policy, and such policies shall be considered as a part of this
Contract. The signature of the Advertiser, or its representative or agent, on this Contract shall constitute an
acknowledgement by the Advertiser that it has received a copy of The Best Times Newspaper Advertising
Policy and will comply with all of the terms, conditions, and requirements contained in the policy. A copy of the
Johnson County Government Advertising Policy and Guidelines is available upon request.
Rates. All rates are quoted net. See the current Rate Card for full rate details.
Copy submission. Rates are based on press-ready, correctly sized copy, submitted electronically, preferably
as high-resolution .pdf files. Call for current specifications for ad submission. Ad design assistance is available
at $60 per hour, minimum of one hour.
Ad approval. Publisher reserves the right, in its sole and absolute judgment, to refuse to publish all contents or
partial contents of any advertisement for any reason. Publisher reserves the right to print the words “Paid
Advertisement” on any ad that Publisher deems could be mistaken for editorial content.
Cancellation. A print advertisement may be cancelled if written notification is received by the eleventh (11th)
day of the month prior to publication. If a Best Times print ad is cancelled, the rate will be prorated, based on
the number of ads actually run, rather than the number of ads agreed upon in the contract. An invoice will be
issued if added costs are due. A Best Times Online advertisement may be cancelled at any time; however, the
full cost of one month’s ad will be invoiced.
Payment due. First ad insertion: Payment is due upon receipt of the first invoice. Subsequent insertions:
Invoices will be issued monthly and payment is due the last day of the month of publication. Publisher reserves
the right to require prepayment.
Indemnity. Advertiser hereby indemnifies and holds Publisher harmless from and against any and all claims by
any third party and legal fees resulting there from related to the appearance of advertisements in The Best
Times newspaper, pursuant to Section VIII, C. 2 & 3. of the Johnson County Government Advertising Policy
and Guidelines. Publisher is not responsible for quality of reproduction resulting from the printing process.
AGREED
By signing this Contract, Advertiser acknowledges, understands, and agrees to all of the terms and conditions
of this Contract and promises to pay the rate for the number of insertions set out above. The person signing the
Contract on behalf of the Advertiser certifies that he or she has the necessary authority to bind the Advertiser.
This Contract may not be assigned without the express written consent of the Publisher.
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AD Contract
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BUSINESS CARD Ads
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An Affordable New Way to Advertise!The Best Times, Johnson County’s premier magazine for 60
plus adults, has a new option for advertisers who don’t find
Display Ads and Classified ads to be quite the right fit.
Make sure you’re on the page, where colorful business cards
will catch the eye of more than 64,000 senior adults who
receive the mailed
publication each month.
The price is inexpensive
and the
exposure
is unbeatable.
The cost of an ‘At Your Service’
business card ad is an affordable
$200 per month.
We’ve made it easy by eliminating the
need for an advertising agreement.
‘At Your
Service’
Business Card
Ads
Just $200
‘At Your Service’
Have your card added to the ‘At Your Service’ page for one month at a time or prepay for
multiple months. The ad size and dimensions is the standard size of a business card (2.5” x 3”)
and it’s full color!
An Affordable New Way to Advertise
Your Business and Get Attention!
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CLASSIFIED ADVERTISING
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Due Date: Advertisements must be submitted
by the eight of each month for
publication the following month. If the ad
due date falls on a weekend or holiday the
ad is due the day or two before the eight.
Information
Required:
Include the exact wording for your
advertisement.
Provide your billing address for invoice
purposes.
Include your telephone number.
Include the exact wording for your advertisement.
Provide your billing address for invoice purposes.
Include your telephone number.
Ad
Placement:
Phone orders are not accepted. Classifieds can be submitted by one of the methods
listed below.
E-mail ad to cherell.bilquist@jocogov.org.
Mail ad to The Best Times, 111 South Cherry Street, Suite 3300, Olathe, KS 66061, and
include your address/phone or
Fax ad to (913) 715 - 0440 and include your address/phone.
If all ads (more than one) are agreed to be billed on one invoice, a ten percent
discount will be offered off the total.
Payment: Payment in advance is not required.
Our billing specialist will mail an invoice shortly before the publication is circulated
each month.
If you invest in more than one ad and wish to pay for all ads on one invoice, a ten
percent discount will be applied to the total amount. Note: This opportunity must be
communicated to the ad sales manager.
Instructions are on the invoice on how to pay (by check or online with a credit card).
There is a two percent charge to pay online.
$30 for the first 20
words and .55 for
each word
thereafter
the

ABOUT
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Nursing Homes & Rehabilitative // In-Home Care // Hospice & Other // Independent
Retirement Communities // Celebrating a Life // Honoring Veterans // and
Assisted Living & Memory Care
SPECIALAdvertising Sections
 Nursing Homes & Rehabilitative Facilities
 In-Home Care, Hospice & Other
 Independent Retirement Communities
 Celebrating a Life
 Honoring Veterans and
 Assisted Living & Memory Care
These special sections are mailed to more than 65,000
homes in Johnson County with residents age 60 plus.
As an added value, each Special Advertising Section
will be available online via our Website,
www.jocogov.org/thebesttimes.
Throughout the year, our Human Services Information
Specialists will refer people to the Web site and mail
the special section as a stand-alone piece to people
seeking resources and referrals.
Professionals in the aging field, hospital discharge
planners, case managers, churches, libraries, and senior
centers also receive copies of this special advertising
insert.
The Best Times has five annual pull-out-and-save Special Advertising Sections throughout the year.
Page 1 of 2
The Special Advertising Section will carry ad
listings in three sizes to meet the varying
needs of our advertising partners. Consider
taking advantage of a 2/3-page ad or a full-
page ad to give your listing additional punch
and appeal!
Reserve your space today!
Don’t be left out!
Sizes (black and white only)
Standard 1/3-page ad 8.75 x 3.25” // 2/3-page ad 8.75 x 6.625’’ // Full-page ad 8.75 x 10”
Rates for advertisers in Best Times
magazine Special Advertising
Section only
Rates for current Best Times
magazine advertisers
1/3 Page 2/3 Page Full Page
$397 $742 $1,113
1/3 Page 2/3 Page Full Page
$450 $955 $1,272
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DEC 2015 Issue Assisted Living & Memory Care
Promo Out: October 9, 2013 (e-mail)
Ad deadlines: Reserve – Friday, October 30, 2015
Final Ad – Friday, November 6
ABOUT
SPECIALAdvertising Section
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Nov 2015 Issue Honoring Veterans
Promo out: September 11, 2015 (e-mail)
Ad deadlines: Reserve – Wed., September 23, 2015
Final Ad – Thursday, October 8, 2015
JUN 2015 Issue Independent Retirement Communities
Promo out: April 10, 2015 (e-mail)
Ad deadlines: Reserve – Thursday, April 23, 2015
Final Ad – Friday, May 8, 2015
SEP 2015 Issue Celebrating a Life
Promo out: July 11, 2015 (e-mail)
Ad deadlines: Reserve – Thursday, July 23, 2015
Final Ad – Friday, August 7, 2015
Page 2 of 2
APR 2015 Issue In-Home Care, Hospice, Other
Promo out: February 11, 2015 (e-mail)
Ad deadlines: Reserve – Monday, February, 23, 2015
Final Ad – Wednesday, March 8, 2015
FEB 2015 Issue Nursing Homes & Rehabilitative
Promo out: December 11, 2013 (e-mail)
Ad deadlines: Reserve – Friday, January 3, 2014
Final Ad – Thursday, January 8
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The Best Times - 2015 Media Kit

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