Want to grow your business but have a limited marketing budget? Our team at Corl has compiled a list of effective and time-tested strategies to help grow your company in 2019.

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The Best Low-Cost
Marketing Strategies

3. ❖New businesses do not need to spend a lot of money on
marketing in order to grow
❖A limitless marketing budget helps, but there are a number of
cost-efficient strategies which also can be implemented
❖These strategies, when deployed can help grow
traffic/leads/etc
❖Corl put together some strategies which can get the best
marketing bang for your limited buck
The Best Low-Cost Marketing Strategies

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1.Referrals

5. ❖Word of mouth marketing is one of the most valuable form of
marketing
❖People are four times more likely to buy a product when it’s
referred to them by a friend
❖Establishing a referral program doesn’t cost much, and
depending on how you structure it, might be entirely free.
❖For example, offering your current customers a discount in
exchange for referring a new customer
1. Referrals

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2. Press Releases
and News Features

7. ❖News outlets are usually open to unsolicited stories
❖Press releases are a great (and inexpensive) way to get your
brand mentioned in major publications
❖Must research to assess which publication is likely to post
your story
❖Help a Reporter Out (HARO) is another resource where you
can sign up as a source and you’ll be sent inquiries for
comment
❖You can pick stories in your market and provide your opinion
2. Press Releases and News Features

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3. Content Marketing

9. ❖Content marketing comes in many forms and does not require
significant investment
❖The simplest approach is managing an on-site blog where you
can inform and entertain your readers in a unique and
practical way
❖Feel free to get creative with infographics, videos, and
podcasts
❖Improves your brand reputation, increases your inbound
traffic and helps grow your businesses presence
3. Content Marketing

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4. SEO

11. ❖SEO affects your brand’s online visibility as consumers look
up keywords using a search engine
❖Online tools like Moz’s Keyword Explorer help identify
keywords that are relevant to your business
❖Will attract high traffic to your site with low competition
❖Remember to tweak your site to include those keywords
❖Important to write consistently high-quality content and add
backlinks to your domain
4. SEO

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5. Social Media
Marketing

13. ❖Social media marketing is freely available and can foster a
great relationship between your brand and its customers
❖Start by making profiles of your business on major platforms
like Facebook, Twitter, and Instagram
❖The content you share should be tailored to optimize the
characteristics of each platform.
❖Share content you think your target market will like
❖Reach out to individuals to make sure they stay connected
5. Social Media Marketing

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6. Email Marketing

15. ❖Sources claim the return on investment (ROI) of email
marketing is 400% or more
❖One of the most cost-efficient marketing strategies
❖All you need is a good list (organically curated, rather than
bought), and a steady, non-invasive stream of outgoing email
blasts
❖If done right, you should be able to see a significant return on
any time or money you put into it
6. Email Marketing

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7. PPC Ads

17. ❖Pay-per-click is a great strategy if looking for a low-cost
method of paid advertising
❖Need to target niche keywords depending on the platform
❖On Facebook, you can still pay as little as $1 a day for certain
ads
❖Need to create effective advertisements which draw users to
click on the ad
7. PPC Ads

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8. Personal Branding

19. ❖People tend to trust other people more than corporations
❖Branding applies to you as an individual who is representing
the company
❖Take the opportunity to promote yourself and your expertise
across social media
❖For example start a dedicated blog, earn new followers and a
separate source of traffic and interest
❖Eventually you will have a separate, powerful outlet you can
use attract new leads, without having to pay a dime.
8. Personal Branding

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9. Forums and Groups

21. ❖Public forums and social media groups are a great way to
share your expertise or promote your business
❖The more you are involved with your respective communities,
the more you stand to gain
❖Usually no cost of becoming a member of these communities
❖Make sure to provide interesting content and contribute to the
community rather than hard selling
9. Forums and Groups

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10. Give Back

23. ❖There are many low-cost ways to give back to your
community
❖For example hosting a beach cleanup or starting a canned
food drive
❖Not only are you doing your part for the community, but
you’re also generating goodwill with customers and prospects
10. Give Back

24. 1. Referrals
2. Press Releases and News Features
3. Content Marketing
4. SEO
5. Social Media Marketing
6. Email Marketing
7. PPC Ads
8. Personal Branding
9. Forums and Groups
10.Give Back
Marketing Strategies
Summary

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CONTAC
T INFO
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180 John Street, Suite
402 Toronto, ON M5T
1X5
+1 (514) 441-4649
Website
www.corl.io
www.angel.co/cor
l
Email
hello@corl.io
Corl is a Toronto area investor providing non-dilutive funding options
to post-revenue technology companies. If you’re a business owner
and interested in acquiring capital to grow, check out www.corl.io for
more information