This document discusses the balance between anticipatory design and automation in user experience design. It describes how anticipatory design aims to anticipate users' needs and make decisions on their behalf without requiring any input from them. While this can help reduce decision fatigue, it also risks being inaccurate and removing user control and autonomy. The document cautions that anticipatory design should not invade users' privacy or take away their ability to make decisions. It provides considerations for balancing anticipation, automation, and user control in design.

1. 1
THE BALANCE BETWEEN
ANTICIPATION & AUTOMATION
IN DESIGN
#UXLX
Sarah Doody
May 25, 2017

2. #UXLXThe Balance Between Anticipation & Automation In Design

3. #UXLXThe Balance Between Anticipation & Automation In Design

4. #UXLXThe Balance Between Anticipation & Automation In Design

5. #UXLXThe Balance Between Anticipation & Automation In Design

6. #UXLXThe Balance Between Anticipation & Automation In Design

7. #UXLXThe Balance Between Anticipation & Automation In Design
Photo: susannahfox.comPhoto: cyclehoop.com

8. @sarahdoody #UXLXThe Balance Between Anticipation & Automation In Design
ANTICIPATORY
DESIGN

9. #UXLXThe Balance Between Anticipation & Automation In Design
If you’re not anticipating people’s
needs, then you’re not doing UX.

10. #UXLXThe Balance Between Anticipation & Automation In Design

11. #UXLXThe Balance Between Anticipation & Automation In Design

12. #UXLXThe Balance Between Anticipation & Automation In Design

13. #UXLXThe Balance Between Anticipation & Automation In Design
Am I registered?
How do I register?
How do I vote?

14. #UXLXThe Balance Between Anticipation & Automation In Design
Aaron Shapiro
CEO of HUGE
The Next Big Thing In Design?
Less Choice
In the future, design around us will sweat the small stuff.

15. #UXLXThe Balance Between Anticipation & Automation In Design
Our lives aren’t actually made
easier because we’re still forced
to make a decision.

16. #UXLXThe Balance Between Anticipation & Automation In Design

17. #UXLXThe Balance Between Anticipation & Automation In Design

18. @sarahdoody #UXLXThe Balance Between Anticipation & Automation In Design
DECISION FATIGUE

19. #UXLXThe Balance Between Anticipation & Automation In Design
35,000 17 30
decisions
made daily
checks of social
media daily
checks of a mobile
phone daily
* 157 for millennials

20. #UXLXThe Balance Between Anticipation & Automation In Design
So … what can save us from
decision fatigue?

21. #UXLXThe Balance Between Anticipation & Automation In Design
Aaron Shapiro
CEO of HUGE
Anticipatory design is fundamentally different:
Decisions are made and executed on behalf of the user.
The goal is not to help the user make a decision, but to
create an ecosystem where a decision is never made --
it happens automatically and without user input.

22. #UXLXThe Balance Between Anticipation & Automation In Design
The Nest Learning Thermostat learns
from you, creates a schedule, and is
proven to save energy.
Image: Nest.com

23. #UXLXThe Balance Between Anticipation & Automation In Design
6:30 AM 11:00 PM8:30 AM 5:00 PM
rise & shine out for the day welcome home sweet dreams
Images: nest.com

24. #UXLXThe Balance Between Anticipation & Automation In Design

25. #UXLXThe Balance Between Anticipation & Automation In Design
DIGITYOUR CHECKING
ACCOUNT

26. @sarahdoody #UXLXThe Balance Between Anticipation & Automation In Design
BUT … will we take
anticipatory design too far?

27. @sarahdoody #UXLXThe Balance Between Anticipation & Automation In Design
In an anticipatory world …

28. #UXLXThe Balance Between Anticipation & Automation In Design
LONDON

29. @sarahdoody #UXLXThe Balance Between Anticipation & Automation In Design
Your flight’s
booked.
Bon Voyage!
meals times seat redeye no stops
7:30pm 8:00am

30. @sarahdoody #UXLXThe Balance Between Anticipation & Automation In Design
22 mile run
My birthday
But I had other plans in mind ….
THUR FRI SAT
10:40pm 10:00am
SUN, OCT 23, 2016

31. #UXLXThe Balance Between Anticipation & Automation In Design
Can anticipatory design accurately
choreograph around all the little details
of our lives?

32. #UXLXThe Balance Between Anticipation & Automation In Design

33. #UXLXThe Balance Between Anticipation & Automation In Design
Am I supposed to
be somewhere?
“

34. #UXLXThe Balance Between Anticipation & Automation In Design
I love my anticipated and
automated life.

35. #UXLXThe Balance Between Anticipation & Automation In Design
But I don’t think we can
(or should) automate everything.

36. @sarahdoody #UXLXThe Balance Between Anticipation & Automation In Design
3 cautions to be aware of

37. #UXLXThe Balance Between Anticipation & Automation In Design
What happens when
anticipation is inaccurate
and automation fails?
ACCURACY
01

38. #UXLXThe Balance Between Anticipation & Automation In Design
01
auto-pilot consequences?

39. #UXLXThe Balance Between Anticipation & Automation In Design
01
pilots only fly for 3 min

40. @sarahdoody #UXLXThe Balance Between Anticipation & Automation In Design
From 2000 - 2010, pilot error had
been involved in two thirds of all
airline crashes.
- FAA report from 2010

41. @sarahdoody #UXLXThe Balance Between Anticipation & Automation In Design
If automation fails, can the user
easily step in and course correct?

42. #UXLXThe Balance Between Anticipation & Automation In Design
FUTURE
INNOVATION
02
Who becomes the
observer? Where will
improvements and new
ideas come from?

43. #UXLXThe Balance Between Anticipation & Automation In Design
who will connect the dots?

44. #UXLXThe Balance Between Anticipation & Automation In Design
Replacing robots with humans
helped Toyota shorten the
production line by 96% in 3 years.

45. @sarahdoody #UXLXThe Balance Between Anticipation & Automation In Design
Machines can do things over and over.
People can do things over and better.

46. #UXLXThe Balance Between Anticipation & Automation In Design
HUMAN
EXPERIENCE
03
What becomes of the
human experience if
decisions are made for us?

47. #UXLXThe Balance Between Anticipation & Automation In Design
We find satisfaction in the struggle. We
get in a zone of focus and seek to
overcome challenges.

48. #UXLXThe Balance Between Anticipation & Automation In Design
03
source of fulfillment?

49. @sarahdoody #UXLXThe Balance Between Anticipation & Automation In Design
03
will anticipatory design and
automation rob us of fulfillment?

50. @sarahdoody #UXLXThe Balance Between Anticipation & Automation In Design
5 considerations for
automated design.

51. #UXLXThe Balance Between Anticipation & Automation In Design
Anticipate people’s needs,
but don’t invade them.
01
DO NOT
INVADE

52. #UXLXThe Balance Between Anticipation & Automation In Design
Always give people a way
to take back control and
reverse a decision.
02
NEVER TAKE
AWAY FULL
CONTROL

53. #UXLXThe Balance Between Anticipation & Automation In Design
Focus on the quality
curated choices,
not quantity.
03
REDUCE
COMPLEXITY
WITH
CURATION

54. #UXLXThe Balance Between Anticipation & Automation In Design
Build trust with every
action. Create a system of
give and take.
04
EARN TRUST
OVER TIME

55. #UXLXThe Balance Between Anticipation & Automation In Design
05
YOU =
DECIDER IN
CHIEF Today you’re not just a
designer, you’re a decider.
Know when to make decisions for your
user and when to let them be the decider.

56. #UXLXThe Balance Between Anticipation & Automation In Design
ANTICIPATE AUTOMATE
How will you balance the line
between anticipation and
automation in your product?

57. @sarahdoody #UXLXThe Balance Between Anticipation & Automation In Design
TRIGGER
QUESTIONS
Discuss an experience when a
product anticipated your needs
and it was a positive experience.
A negative experience?
Do you notice decision fatigue?
How does it affect you? How do
you deal with it?

58. © 2016 www.sarahdoody.com Storytelling in Product Development
THANKS!
@sarahdoody
sarah@sarahdoody.com
www.theuxnotebook.com

59. © 2016 www.sarahdoody.com Storytelling in Product Development
THE UX
NEWSLETTER
A weekly UX newsletter of the best
insights & action items delivered to
your inbox each Friday.
theuxnotebook.com

60. © 2016 www.sarahdoody.com Storytelling in Product Development
THE UX
NOTEBOOK
Inspiration, practice, and insights
for UX designers in a small but
jam packed notebook.
theuxnotebook.com/shop

61. © 2016 www.sarahdoody.com Storytelling in Product Development
USER RESEARCH
MASTERY
userresearchmastery.com
30 Days To Understanding Your
Customers & Making Smarter
Product Decisions.
userresearchmastery.com
“This course helped me do my first user
interview a few weeks ago and it was
fantastic. The interview guide is pure
GOLD.”
Shane, UX Designer
London, England
“I learned a TON about UX overall and
the templates are extremely helpful
to jumpstart my team in the research
world.”
Jared, UX Designer
Austin, Texas
“The course was easy to follow, well
paced, structured, and honest. I got
more from this course than from some
in-class courses and conferences”
Mina, UX Designer
Vancouver, Canada