Ideas on how a business can make it's brand sticky

1. The Art of Sticky
Brands
!
by
Eddy Hood
CEO of Ignite Spot
@ignitespot
www.ignitespot.com

2. Sticky = Loyalty
But What is Loyalty?

3. “Loyalty is when your customer
stays with you in the face of
cheaper and easier options.”
–Me

4. Creating Loyalty in the
Gratification Age
Go Small or Go Home
Create Your Expert Status
Design an Inbound Strategy
Give Away the Farm
Drop the Sales Hat

5. An OutBound Business
“If I Shout, They Will Come”

6. An InBound Business
Listen. Create. Over-Deliver.

7. “27,000,000 Pieces of Content are
Shared Daily.”
–HUBSPOT

8. YOU NEED KILLER CONTENT
Know Your Buyer Personas
Don’t publish Just to Publish
Go Above & Beyond

9. Capture and Nurture
The New Way to Sticky

10. Live Examples

11. Thank You
!
Let Me Hear Your Tweets at @ignitespot