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The 8 BIGGEST
MISTAKES made by
small business owners
– areYOU making any
RIGHT NOW?
The 8 BIGGEST
MISTAKES made by
small business owners
Incorrect profit
figures
If your profits vary significantly from
one month to the next and you are
not clear why, you have little clarity
on how you are actually performing
MISTAKE #
Poorly structured
general ledgers
If your accounts are not structured
correctly you will have little chance
of preparing meaningful reports
MISTAKE #
Poorly constructed
financial reports
Reports need to reflect the
operational characteristics of the
business – if they do not, you will
have difficulty understanding the
drivers of performance
MISTAKE #
Undefined
benchmarks
You must have clear targets to
measure your performance against –
this can be previous year
performance or properly-
constructed forecasts
MISTAKE #
Not knowing the
profitability of the
different parts of the
business
If you have multiple business lines,
sell into multiple markets, and/or sell
through different channels, you
must know how each individual
segment is performing
MISTAKE #
Not understanding cost
behaviours
“If you can’t measure it, you can’t
manage it” – it’s a well-known saying
but few business owners know what
to measure and how
MISTAKE #
Running out of cash
Managing working capital is very
important but it will NOT save a
business that is making insufficient
profit
MISTAKE #
Making commitments
that cannot be
supported
Many businesses have good growth
opportunities but managing growth
can be highly risky without a clear
financial and operating plan
MISTAKE #
The CFO is key to having the financial
controls, systems, policies, and
resources needed to ensure
compliance, profitability, and growth.
Time-share a dedicated CFO with
ceefo from only $550 per month.
P: 1300 854 524
W: www.ceefo.com.au/
E: info@ceefo.com.au

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The 8 biggest mistakes made by small business

  • 1. The 8 BIGGEST MISTAKES made by small business owners – areYOU making any RIGHT NOW? The 8 BIGGEST MISTAKES made by small business owners
  • 2. Incorrect profit figures If your profits vary significantly from one month to the next and you are not clear why, you have little clarity on how you are actually performing MISTAKE #
  • 3. Poorly structured general ledgers If your accounts are not structured correctly you will have little chance of preparing meaningful reports MISTAKE #
  • 4. Poorly constructed financial reports Reports need to reflect the operational characteristics of the business – if they do not, you will have difficulty understanding the drivers of performance MISTAKE #
  • 5. Undefined benchmarks You must have clear targets to measure your performance against – this can be previous year performance or properly- constructed forecasts MISTAKE #
  • 6. Not knowing the profitability of the different parts of the business If you have multiple business lines, sell into multiple markets, and/or sell through different channels, you must know how each individual segment is performing MISTAKE #
  • 7. Not understanding cost behaviours “If you can’t measure it, you can’t manage it” – it’s a well-known saying but few business owners know what to measure and how MISTAKE #
  • 8. Running out of cash Managing working capital is very important but it will NOT save a business that is making insufficient profit MISTAKE #
  • 9. Making commitments that cannot be supported Many businesses have good growth opportunities but managing growth can be highly risky without a clear financial and operating plan MISTAKE #
  • 10. The CFO is key to having the financial controls, systems, policies, and resources needed to ensure compliance, profitability, and growth. Time-share a dedicated CFO with ceefo from only $550 per month.
  • 11. P: 1300 854 524 W: www.ceefo.com.au/ E: info@ceefo.com.au