The document outlines the 7 key steps to engineering ideas to market: 1) assessing concept feasibility and competition, 2) determining protection needs like patenting, 3) estimating costs to build, 4) securing funding, 5) developing an effective marketing strategy, 6) delivering products on time and within budget, and 7) establishing the business basics like mission, financial forecasts, and market analysis. It encourages turning ideas into action to make them profitable and stresses getting started.

1. The 7Key Steps inEngineering Your Ideas
Thought Fruition

2. You Are Considering A New Product / Service Idea And Have Decided To Take It To Market.

3. The Daunting Question…. How Do I Engineer My Ideas To The Market?

4. The 7 Key Steps

5. The Concept Feasibility
1
http://upload.wikimedia.org/wikipedia/commons/7/70/Wormhole_travel_as_envisioned_by_Les_Bossinas_for_NASA.jpg (Labeled for Non Commercial Reuse with Modification

6. The Concept Feasibility
http://upload.wikimedia.org/wikipedia/commons/7/70/Wormhole_travel_as_envisioned_by_Les_Bossinas_for_NASA.jpg (Labeled for Non Commercial Reuse with Modification
Does your Idea Really Work?

7. Competition
2

8. Competition
(Products Already on Market Research?)

9. Protection
3
http://upload.wikimedia.org/wikipedia/commons/b/b8/Patent‐Motorwagen_Nr.1_Benz_2.jpg (Labeled for Non Commercial Reuse with Modification)

10. http://upload.wikimedia.org/wikipedia/commons/b/b8/Patent‐Motorwagen_Nr.1_Benz_2.jpg (Labeled for Non Commercial Reuse with Modification)
Patenting Required?
Protection

11. Cost to Build
4

12. Cost to Build
4
Marketing, Engineering & Product Costs

13. Money
5

14. Money
5
Where do you get it from?

15. Marketing
6

16. Marketing
The Necessary Evil?

17. You Have The Orders
7
http://upload.wikimedia.org/wikipedia/commons/5/50/Agile_Project_Management_by_Planbox.png (Labeled for Non Commercial Reuse with Modification)

18. You Have The Orders
Cost, Quality, Delivery?
http://upload.wikimedia.org/wikipedia/commons/5/50/Agile_Project_Management_by_Planbox.png (Labeled for Non Commercial Reuse with Modification)

19. OK. Were These in Order?

20. 1.
Now the Blueprint…….
http://upload.wikimedia.org/wikipedia/commons/5/5e/Joy_Oil_gas_station_blueprints.jpg (Labeled for Non Commercial Reuse with Modification

21. 1.
Now the Blueprint…….
The Basics Of Business
http://upload.wikimedia.org/wikipedia/commons/5/5e/Joy_Oil_gas_station_blueprints.jpg (Labeled for Non Commercial Reuse with Modification

22. 1.
Now the Blueprint…….
The Basics Of Business
•
Business Model
•
Core purpose and Mission
•
Competitive Advantage
•
Financial Model & Forecasts, 3 Year Plan
•
Evaluation (Employee or Client Survey & Interviews)
http://upload.wikimedia.org/wikipedia/commons/5/5e/Joy_Oil_gas_station_blueprints.jpg (Labeled for Non Commercial Reuse with Modification

23. 2.
The Market………..

24. 2.
The Market………..
You & Your Client’s World…

25. 2.
The Market………..
You & Your Client’s World…
•
Business Niche
•
Target Market
•
Client Demographics
•
Competition & Landscape

26. 3.
The Brand………..

27. 3.
The Brand………..
How You Are Perceived

28. 3.
The Brand………..
How You Are Perceived
•
Logo & Identity
•
Culture & Values
•
Customer Experience
•
Team Dynamics

29. http://upload.wikimedia.org/wikipedia/commons/a/ae/Molnya‐1_Musee_du_Bourget_P1010442.jpg (Labeled for Reuse)

30. Now Get Focused & Make Your Idea Profitable….
An Idea That Is Developed And Put Into Action Is More Important Than An Idea That Exists Only As An Idea …… (Buddha)

31. http://fc07.deviantart.net/fs27/f/2008/085/0/7/Vector_Fist_by_x_knucklehead_x.jpg (Labeled for Reuse)
Get Going!

32. Sadashiv Borgaonkar
Management Educator & Entrepreneur
ACTSol & Associates
www.actsol.in
@sada_borg11
sadashiv@actsol.in
http://in.linkedin.com/in/sadashivborgaonkar/
Hello!