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The	
  Five	
  Stages	
  of	
  Sales
1.	
  Establish	
  Rapport: Take	
  your	
  time
2.	
  Identify	
  the	
  Pain	
  that	
  Motivates	
  their	
  Decision
• “Why	
  is	
  it	
  so	
  important	
  to	
  you	
  that	
  you	
  take	
  action	
  on	
  this	
  issue	
  now?”
• “What	
  is	
  your	
  biggest	
  challenge	
  with	
  respect	
  to	
  this	
  problem?”
• “Let’s	
  say	
  we	
  agree	
  to	
  work	
  together,	
  what	
  outcome	
  are	
  you	
  hoping	
  for?”
• “Are	
  there	
  any	
  major	
  changes	
  on	
  the	
  horizon	
  that	
  might	
  be	
  relevant	
  to	
  this	
  
problem?
3.	
  Pitch	
  Your	
  Solution:	
  Make	
  sure	
  it	
  speaks	
  to	
  their	
  pain
4.	
  Field	
  Objections:	
  Do	
  you	
  have	
  any	
  concerns	
  that	
  might	
  keep	
  us	
  from	
  working	
  
together?
5.	
  Close	
  the	
  Opportunity

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The 5 Stages of Sales

  • 1.
  • 2. The  Five  Stages  of  Sales 1.  Establish  Rapport: Take  your  time 2.  Identify  the  Pain  that  Motivates  their  Decision • “Why  is  it  so  important  to  you  that  you  take  action  on  this  issue  now?” • “What  is  your  biggest  challenge  with  respect  to  this  problem?” • “Let’s  say  we  agree  to  work  together,  what  outcome  are  you  hoping  for?” • “Are  there  any  major  changes  on  the  horizon  that  might  be  relevant  to  this   problem? 3.  Pitch  Your  Solution:  Make  sure  it  speaks  to  their  pain 4.  Field  Objections:  Do  you  have  any  concerns  that  might  keep  us  from  working   together? 5.  Close  the  Opportunity