. In this issue of The Knowledge Review, we bring you The 10 Best Stock Market Training Institutes in India, 2020, that believe in the power of learning and investment for a financially secure life.

1. THE AFFORDABLE
‘CLASSIC TRADING COURSE’ (CTC)
BY AFZAL LOKHANDWALA
Education. Innovation. Success
NOWLEDGEREVIEW
T
H
E NOWLEDGEREVIEW
www.theknowledgereview.com
TM
2020 | VOL. - 08 | ISSUE - 02
Afzal Lokhandwala
CA & Stock Trader
T
H
E
1STOCK MARKET
TRAINING INSTITUTES
BEST
IN INDIA - 2020
TRADING is
not a JOB,
orBUSINESS
PROFESSION.
It’s a LIFESTYLE.
“

4. M
oney matters. It might not be the only thing
that matters but it does matter a lot than we
would perhaps like to. Ever since human
beings changed their lifestyle from being nomads to
domestic living, small groups, cities and finally
countries were created, money or some sort of trade
for goods has existed. Earlier there was barter system
now, paper currency, card currency and digital
currency.
Earning and saving has become a part of our survival.
Savings are more emphasised because we can’t always
be earning owing to age and health. And to save, we
Learning
to Invest
Sneha Sinha

5. must understand how and where to invest. Whether we
buy a few houses, buy gold, invest in a business, or
invest in stocks and funds.
Investment in the stock market has been touted as a
quick way to get rich and secure one’s finances.
However, it isn’t everyone’s cup of tea. To invest, one
must understand the intricate workings of the market,
the volatile forces that rule it, one’s target and risk
appetite and a clear understanding of what they want
out of their investment.
There is no sure shot method of understanding market
trends but by investing time, one can surely identify the
trends. One needs to understand if there is a pattern
behind a particular stock they are interested in. Stock
market trends are influenced by many pointers like
inflation, interest rates, oil prices, international issues,
policy changes and more. An awareness of the local
and global economic news just enhances one’s chance
of understanding the trends and investing right.
For the common people who are busy earning, it isn’t
easy to devote regular hours into understanding the
market and then investing. This is why they trust
people who are trained to do so. These stock advisors
study the market, understand its nuances, rely on their
training and even gut feeling and then either advise or
invest on behalf of their client.
Alternatively, many institutes also offer training courses
for the various duration for those interested. Not
everyone can become a stock advisor or broker, but
everyone can understand the basics of the stock
market. In this issue of The Knowledge Review, we
bring you The 10 Best Stock Market Training
Institutes in India, 2020, that believe in the power of
learning and investment for a financially secure life.
On the Cover, we have The Affordable ‘Classic
Trading Course’ (CTC) by Afzal Lokhandwala, CA
turned Stock Broker, who believes that learning is a
continuous process and makes sure that his learners
adhere to it.
In subsequent pages, you’ll find the stories of Arvind’s
Freedom Traders, an ISO 9001:2015 certified entity
for Quality Management System with a vision to help
traders acquire knowledge in technical skills and trade
independently; Booming Bulls, an initiative to simplify
the trading techniques that are not only used in stock
markets around the world but also Forex, Commodities
& Cryptocurrency market; Dalal Street Investment
Journal, one of the best ‘sought-after’ study
destinations for staying updated with the recent
developments in finance; Gurudatta Training
Institute, one among the best institutes that deliver
the knowledge required to make money in all asset
classes like; equity, currency, commodity and Share
Market Studies, founded with the dream of helping
people start their stock market journey and to give
them directions.
Ur IndianConsumer, Stock Squad Trading, Stock
Phoenix, and Shazpha are few other institutes that are
helping people realise their investment goals in the
stock market.
Also make sure to take a glance at the insightful views
of industry leaders and articles written by our in-house
editorial team.
Bon appetit! T R

6. 20EarlySalary
Ushering in an Era of Digital
Transformation in Fin-Tech
and Money Lending
The Affordable
‘Classic Trading
Course’ (CTC) by
Afzal Lokhandwala
08
28Lawpreneurz
Enabling a Better Understanding
for Legal Studies
48Luxaire
Efficiently Innovative &
Seamlessly Comfortable
34From Kul Gurus to Cool
Gurus …. !
The much awaited breakthrough
of technology in Education
where teachers become Phygital !!
COVER STORY
INTERVIEW WITH
THE KNOWLEDGE REVIEW
CXO
ARTICLE
38
Veteran’s Viewpoint
Home Delivery in Supply Chain

7. Dalal Street Investment Journal
Advocating and Promoting
Actionable Financial Knowledge 26
Gurudatta Training Institute
Endorsing and Advocating
Holistic Financial Education 32
Sharemarketstudies
Nurturing and Channelling
the Investor in You 44
16
Arvind’s Freedom Traders
Enhancing Independent
Trading Proficiency
22
Booming Bulls
An Icon of Excellence in Stock
Market Education
CONTENTS

9. AUGUST, 2020
Copyright © 2020 Insights Success Media and Technology Pvt. Ltd.,
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Co-designer Priyanka Rajage
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Contributing Editor
Anmol Preet Singh

10. ‘CLASSICTRADINGCOURSE’(CTC)
BYAFZALLOKHANDWALA
Stock Market Trading is not a job,
business or a profession.
It’s a lifestyle.

11. “
“
Afzal Lokhandwala
CA & Stock Trader
I AM JUST AN
INDEPENDENT TRADER
CRACKEDWHO HAS THE CODE
TO MAKE INCOMECONSISTENT
FROM STOCK MARKETS

12. Learning can become very difficult because of the
excessive information available at our fingertips
through internet. It is very difficult to identify the
genuine material as internet is filled with lots of irrelevant
information. “Learning is a continuous process and I make
sure that my learners continue learning,” says Afzal
Lokhandwala who is a Stock Trader by profession and a
CA by qualification.
He started trading in stock markets in 2015. Till 2017, like
most traders out there, he was on the losing end constantly,
relying on tips and calls from scam advisories and social
media. All of these led to a lot of frustration as he was also
preparing for his Chartered Accountancy exams at that
time. 2018 was a turnaround year for him where he started
to introspect and asking questions like, “If I am losing so
much of money consistently, there must be someone on the
other side who must be making all that money” or “Why
are my profits small and losses big?”
All of these eventually led him to start digging deeper.
Hence, his journey towards learning about stock market
trading began. Afzal became home-bound for months.
According to him, 20% of his knowledge comes from
books and YouTube videos, whereas, the rest of the 80%
comes from his continuous chart observations. By the end
of FY 2018-19, Afzal clocked astonishing returns over his
capital and recovered major part of his losses.
“I also have a video of my P&L Reports of that year on my
YouTube channel,” shares Afzal. He started making profits
consistently from trading in stock markets. That was when
he decided to make a career in stock market trading after
completing his CA.
Birth of the Classic Trading Course (CTC)
At the end of 2019, Afzal started to receive appreciation on
Twitter for his analysis. He created a Telegram Channel
which grew exponentially. Members had been requesting
for teaching them online. Initially, he conducted a series of
webinars free of cost. “I was exhausted but transforming
traders gave me a huge kick to contribute more towards
educating people,” describes Afzal. Knowing the fact that
videos provide better value and clarity against time as
compared to books, he, then decided to record a
comprehensive course in a series of structured videos on
trading in stock markets which upgrades a beginner to a
professional trader and named it the Classic Trading Course
(CTC).
The course is intentionally priced low to reach as many
people as it can. The amount he charges is also for the time
and efforts put into recording, resources and support. The
response and the results of the course are phenomenal. “I
did not know I could teach so well,” tells Afzal. He has
uploaded many testimonials from the CTC members on his
YouTube channel.
Moreover, CTC is about the three pillars for successful
trading:
1. Technical Analysis
“I FEEL THAT I CAN SAVE A LOT OF
PEOPLE’S WEALTH AND TIME BY
SHOWING THEM THE RIGHT PATH”
Unplanned approach to Stock Market Trading is
equivalent to gambling and a gambler cannot
make money in the long run, the casino only wins.
Learning the art of trading puts you in the position
of a casino. I make sure my learners come out as
successful traders.

13. 2. Risk Management
3. Trading Psychology
People often overlook the last two pillars which are the real
secrets of a successful trader. One cannot succeed unless he
or she is well equipped with all the three pillars.
There are two kinds of people. There are those who have
already burnt their hands in stock markets and those who
are yet to burn their hands. The caveat here is both of these
kinds of people have not mastered the art of trading. Afzal
intends to reach all those and guide them to the right path.
In a way, he wants to save a lot of people from wealth
destruction. Trading without learning surely destroys wealth
and trading with learning generates consistent money. That
consistent money has to be treated as business income and a
part of which can be invested for long term to create wealth
over long term.
The reason why CTC has gained immense recognition in a
very short time is because of one word i.e. honesty. “I do
not just share charts and analysis on my Telegram Channel,
I trade those myself and share the results for the people to
see,” informs Afzal. He shows profitable as well as loss
making trades with transparency.
He reveals it all because his intention is to show the real
picture of trading which is obviously, not a ‘quick get-rich
career’ as being shown by other social media marketers. No
doubt, it is greatly rewarding career but the journey is not
as simple as one might think. People think they will start
making money from the second day after learning few
marketed “so-called” magical strategies from the
internet. “I too had been in that phase once. Believe
me, trading is much more than just a strategy.”
Afzal explains.
The Man behind the Big Picture
Being a Chartered Accountant, Afzal could have
started his own practice or worked somewhere.
The reason he chose to be a stock market trader
was independence and flexibility of life. “I am
my own boss here and I have no employees to
manage. As of now, I do not have any
structured organization or any team. I believe
that my real team is my family who has been
supportive of all my decisions,” he says.
As being a Chartered Accountant requires a
rigorous study time with books, Afzal could
not spare spending any more time with the
books when he started learning stock markets
in 2018. He used to start a book, read few
pages and go back to charts to understand
practical applications of concepts. Just as
practising CA is very different from
theoretical exam studies, real life trading is
very different from what you perceive from
LoveLoveTAKING RISKS.
TO TRADE.
THAT IS MY PASSION
I
STOCK MARKET
TRAINING INSTITUTES
T
H
E
1
BEST
IN INDIA - 2020

14. I INBELIEVE
MAKING A LEARNER
BYINDEPENDENT
DELIVERING
SUPERIOR
KNOWLEDGE AND
GIVING MY TOBEST
AS FAREDUCATE
AS I CAN
“
“

15. books. “There is a widespread deception on social media
where they show fake screenshots of hefty profits every
single day to play with the greed of beginners. Making
profits every single day is impossible, beginners need to
understand that first and stay away from such scammers. I
am glad I did not pay any money to trading workshops back
then,” he relishes.
Afzal believes in philanthropy. A good proportion of the
course fees directly go to charities. Recently, he was
recognized by a local newspaper for a hefty contribution to
the PM Cares Fund. If not Afzal, learners have an option to
pay the course fees to approved Charitable Trusts to get the
course.
Traders’ Treasure
On requests of his CTC learners, he created a Telegram
Group where learners can interact with each other, and even
Afzal himself participates wherever required. He even
trades on the ideas shared by the learners in this group.
This helps to learn, earn and grow together. This platform is
invaluable. He has also shared few tools like Position
Sizing Calculator, Self-Awareness Mastery Guide (Trading
Psychology), Risk Management Guide, Trade Logger, etc.
many of which are freely available on his YouTube or
Telegram Channel.
He conducts interactive webinars on weekends to solve
queries of learners and also discusses potential trade
opportunities for the coming weeks. Afzal uploads YouTube
videos on the trades that he undertakes whether the trades
are profitable or loss making. His Telegram Channel is for
everyone to see. He posts chart analysis, trades them, and
share the results with transparency.
“Events like COVID do not affect me, financially, since, as
a trader, I am concerned with short term price movements.
In fact, such events present great opportunities for profiting
from the markets. Trading is a very independent
occupation”, says Afzal.
Afzal has a lot of potential to grow financially in the
training field which is a risk free income. “But I am a
trader first. Training will always be secondary to Trading”
he says. However, he does not like to compromise in any of
his work and believes in transforming lives.
For more details, Visit : afzallokhandwala.com

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The Knowledge Review

18. Arvind’s Freedom
Traders Enhancing Independent
Trading Proficiency
tock Market being an ever-evolving industry, it is
Simportant to always stay updated with latest
developments in global markets, economy, and
technical know-hows. There has been a lot of influence
from technological advancement in stock market space
which has resulted in evolution of algorithmic trading or
robotic trading. Any software is tuned to automatically
identify trading opportunities and execute orders without
any manual intervention. But for beginners or relatively
new entrants, it is complicated to understand and
implement.
The software may also be highly expensive to acquire
and might need professional approach to execute. So, the
best way is to understand concepts and strategies and
take informed decisions without depending on any
software.
It is simple and cost effective. Working with this similar
ideology, Arvind’s Freedom Traders is an ISO
9001:2015 certified entity for Quality Management
System (Certificate No. QMS/012300/0919). It was
founded in March, 2019 and registered as a sole
proprietorship entity based out of Chennai.
Arvind Motha, Founder of the firm, is a Stock Market
Technical Analyst with a Masters degree in Finance. He
has more than 12 years of experience in trading in the
market and he specializes in different asset classes
including Equity, Derivatives and Commodities.
Arvind has more than 15 years of total work experience
and has been associated with various projects involving
Capital Markets, Investing Banking, Risk Management
and IT. He has collaborated with clients like Morgan
Stanley, Citibank and Standard Chartered Bank.
A Freedom Story
Arvind is on a mission to train people for trading
independently in Stock Market using simple and easy
methods and help investors to take informed decisions
and have better control over their financial decisions. He
is keen on training beginners who enter the market and
Stock market is a
great place to earn
full time income and
become financially
independent
“
“
16 August | 2020

19. Arvind Motha
Founder
17August | 2020
STOCK MARKET
TRAINING INSTITUTES
T
H
E
1
BEST
IN INDIA - 2020

20. are dependent on financial advisors, fund managers or
else they fall prey to unsolicited calls or tips in social
media which can be misleading.
Freedom Traders’ core vision is to help traders acquire
knowledge in technical skills and trade independently.
Freedom Traders’ USP is to analyse charts and identify
trading opportunities without using any advanced
software or stock screeners.
Trading methodology is very simple which even a
layman can understand and apply. From business front
end to operations and marketing, everything is handled
by Arvind. He trains clients first-hand to ensure they get
the best of knowledge directly from him instead of hiring
other trading experts.
Being a sole proprietor entity, all business activities and
management functions are handled by Arvind. “There is
no team working with me as of now,” he says. Being a
digital training institute catering to clients across India,
the courses are online-based through recorded videos
which are designed for clients’ self-paced learning.
Clients can learn from anywhere and at their own pace
without attending seminars or workshops. The courses
include contents from basics of Stock Market to
advanced Technical Analysis, Futures and Optional
trading strategies which can be mastered even by a
complete beginner. Clients get lifetime membership
access to freedomtraders.in portal for all learning
material which includes more than 100 videos with 12
hours of content.
Arvind’s Training Content comprises of:
1. Freedom Traders Blueprint – To learn basics for
beginners
2. Freedom Traders Formula – To master price action
and identify trading zones through support and
resistance levels
3. F&O Mastery – Learn about trading in Futures and
Options
4. Inner Circle Vault – Recordings archive of meetings
with inner circle members
5. Freedom Business Blueprint – How to start an online
business working from home
The Freedom Community
Freedom Traders’ community members gather online for
discussions on a regular basis where they stay updated
with latest trading strategies and to clarify their doubts
with the mentor. The sessions are conducted live and the
recordings are also shared with the group members
through the membership hub for a lifetime access. “We
discuss on how they can improve their results and help to
rectify their mistakes,” shares Arvind. Being a
community-based membership, clients can also help
each other wherever required.
While it is good to learn trading strategies, it is also
important to learn how to implement practically to get
results by controlling emotions and having the right
mindset. To help clients achieve this, Arvind provides
support and guidance during live market hours to help
them apply the learnings and identify trading
opportunities which will help them to fast track results.
This also helps clients in understanding and taking the
right trade decisions.
It becomes a crucial step in recovering their investment
in a short span of time to give them confidence that they
can achieve profits on their own. This live market
support is provided for initial 2 months which is included
in the package. Arvind is also available for direct contact
anytime to help clients to clarify their doubts and point
them at the right direction.
There are plans to expand the company by hiring trading
experts and managers headed by himself to provide
better service and experience for clients. And once
current situation improves, am also planning to conduct
offline seminars across India to help clients get first-
hand, practical learning experience. Especially when the
world economy is affected by Covid-19, Freedom
Traders provides a great platform for traders to handle
financial crunches if any, due to job loss/salary cuts etc.
To learn more about Arvind’s Freedom Traders and its
offerings, visit: https://arvindmotha.com
18 August | 2020

22. Ushering in an Era of Digital Transformation in
Fin-Tech and Money Lending
EarlySalary is an innovative lending platform that aims
to change the way loans are taken in India. Being a
new age online brand, the company brings together
new credit scoring systems for superior customer profiling. In
an interview with The Knowledge Review, Akshay
Mehrotra, the Co-founder and CEO of EarlySalary shares
his opinions about the company, the various services it offers,
various organizational policies, and its future plans.
1. Kindly tell us how your company is revolutionizing the
digital money lending and fin-tech industry in India?
EarlySalary is leading the digital salary advance and instant
loans space and has gone on to become India’s largest mobile
first consumer lending platform for salaried individuals.
Currently, disbursing over 80,000 loans a month worth Rs.125
Cr, the company has already disbursed 900,000 loans.
EarlySalary aims to achieve full stack credit product portfolio
to cater to all customer’s need. They are also focusing on
achieving customer engagement from the start of customer’s
credit life cycle & growing with their needs. The company also
focuses on gaining a highly scalable, tech-enabled automated
underwriting & risk management system. EarlySalary
successfully went on to become the preferred credit line which
grows with their customer to cater to his/her life’s every need
by providing:
- Instant loan with tenure starting form 1 month to 3 years
- Shopping loans on Amazon, Flipkart & Big Bazaar
- Present in across 40+ Big Bazaar stores through feet-on-street
personnel
- Salary card for universal payments
- Education fees payments in EMI -100+ tie-ups across the
country with education institutes
2. What are the employee benefit programs initiated by
your company and what steps are you taking towards
employee development of client organizations?
EarlySalary started with a team of around 8 people in 2015 and
has reached 250 employees today. The company works
towards creating a company culture that encourages a healthy
work-life balance while giving creative freedom to their
20 August | 2020

23. workforce. Creating a strong, positive corporate culture helps
their employees feel and perform their best at work. The
success of an early stage company can be measured with their
ability to attract talent from all over the world to build a next
level organization. EarlySalary is one of those few companies
who have been successful in attracting the best in class talent.
Moreover, EarlySalary’s participation in corporate programs,
where they have now collaborated with around 350 corporates
encourages financial wellness at workplace and offers
salary-advances to their employees. Along with the
millennials, they also aim to benefit the blue-collared and
entry-level skilled workers working with the corporates.
3. Please tell us about yourself. As a leader, what steps are
you taking to spearhead the company towards development
and prominence?
I completed my Master’s Degree in Business Administration
from Symbiosis Institute of Management Studies, Pune. Now I
am spearheading EarlySalary along with the Co-Founder
Ashish Goyal. Prior to this, I gathered 16 years of experience
with brands like Future Retail Ltd, PolicyBazaar.com, Big
Bazaar, and Bajaj Allianz Life Insurance Co. Ltd. My business
acumen and attention to detail has assisted me to achieve the
“Most Talented CMO of the Year” award in 2013 – 2014 in the
retail space, by CMO Asia.
In the last few years, I have led EarlySalary through various
phases where funding cycles were critical, and came out with
flying colors with marquee investors like EightRoads (Fidelity)
Ventures, Chirate (IDG) Ventures & DHFL backing large
funding rounds. Today EarlySalary has raised not only $23
Million in equity but also raised more than $50 Million in debt
to build and over Rs.1500Cr have been disbursed.
Growth cannot happen without building a strong team and
hence at EarlySalary we have built a team of nearly 250 people
comprising of data scientists, core technology developers, risk
& underwriting, collections, product and marketing units
which has helped them grow in a highly automated manner.
Large customer acceptance is critical to any early stage
business and today EarlySalary has over 9 Million app
downloads, disbursed over 900,000 loans and tied-up with over
400+ large corporates along with 100+ education institutes to
help kick start hyper growth.
4. What are the various loan facilities offered by your
company, and what is the eligibility criteria for availing the
same?
The various loans are:
Shopping Loans–Instant credit facility of EarlySalary made it
easier to shop on EMIs and get vouchers for both Amazon and
Flipkart. Whether its electronic appliances or household items
- everything is accessible and affordable with our buy now pay
later options.
Travel Loans–EarlySalary doesn’t limit your travel plans with
it’s no cost EMIs and partnerships with India’s leading travel
agencies - Yatra and MakeMyTrip.
Education Loans–EarlySalary shares the same sentiment you
do for education - which is why we’re making it easier than
ever to cover the cost of fees. Our program called FeEs, is
designed to take the financial burden off your shoulders and
allow you to provide the quality education you need,
uninhibited, and uninterrupted.
Eligibility –
1. Should be an Indian Resident
2. Should be a working professional/salaried person
3. Salary should be above Rs 18,000
5. In addition to instant cash loan, what additional benefits
does your company provide?
EarlySalary is a customer focused organization and our
mission is to provide financial assistance to the underserved
classes. Consumer lending is fueled by an immense rise in the
young working population. Our ability to lend to young first
time customers gives us a unique opportunity to create a strong
niche and cater to a large underserved market potential. We
believe that advisory efforts are required to help the young
adults to take control of their finances, and make smart
monetary decisions to ensure a prosperous and stable future.
With its various product features like free monthly credit score
report and providing knowledge through campaigns and
on-ground activities, we try to encourage to understand their
financial health and setting them on the right path towards
making better financial decisions. EarlySalary believes such
initiatives will go a long way to help people understand the
intricacies of managing their credit well, and also pay a useful
role in influencing their financial wellness.
6. Please tell us how your company is promoting a healthy
work-life balance and positive work culture.
EarlySalary employees can explore various opportunities
where they can upskill themselves through various learning
platforms and share their best practices at work. Thus creating
a strong, positive corporate culture that helps the employees
feel and perform their best at work. EarlySalary as an
organization is committed to work towards diversity and
inclusivity and encourages its employees to contribute towards
it in various forms.
7. Kindly enlighten us about the future plans of your
company.
Our TG of young working professionals is the fastest growing
segment in the country and hence we would like to build
EarlySalary as a market leader in this category. And in next 3
years, we aim to build a billion dollar balance sheet.
Interview with The Knowledge Review
T R
21August | 2020

24. American author and financial
advisor, Susan Orman
rightfully said “A big part of
financial freedom is having your heart
and mind free from worry about the
what-ifs of life.” The ‘what-ifs’ Ms.
Orman speaks about are the various
regrets in life one has that arises due to
financial instability.
Unfortunately, attaining both personal
and business financial stability is not
something taught in schools and
colleges. Thus, the lack of basic
financial education leaves many young
adults clueless about how to manage
their money, apply for credit, and to
invest their money in any profitable
sources like stock. Addressing this lack
of financial education is the Booming
Bulls, which specializes in providing
the right education through simplifying
all the aspects of trading.
An Overview of Booming Bulls
Booming Bulls is an initiative to
simplify the trading techniques that are
not only used in stock markets around
the world but also Forex, Commodities
& Cryptocurrency market. Trading can
be highly complex and almost
impossible for a retail investor to make
consistent profits but the institute’s
approach is to go systematic & use a
step by step approach which makes
Booming Bulls academy stand apart
from its competitors.
The institute provides not only training
but a proper trading system that
includes a community on Facebook,
Telegram & WhatsApp with unique
services. Booming Bulls is the only
institute taking students from Ground
Zero to Advanced level with our Elite
Trading Program.
Enablers of Inclusive Learning
Platform
For any educational institution to
deliver the most advanced quality of
learning, it requires a firm belief in the
value that it delivers, and Booming
Bulls is one such institution which
comprehends that and ceaselessly
strives to retain the value; offering
comprehensive stock market training.
Aiding the institute to retain this value
and continuously work towards
achieving success is Anish Singh
Thakur, CEO and Trainer of
Booming Bulls. He has more than 10
years of experience in the field of the
Training Industry and three years of
experience in the stock market, trained
more than 10,000 people, Conducted
Booming Bulls
more than 500 seminars and
workshops.
Aiding Mr. Thakur in his quest is
Abhirup Sekhri and Saurabh Khaspuri.
Mr. Sekhri is the COO of the institute.
He handles the Sales, Business
Operations & Legal matters of the
company. He coordinates with the team
and ensures the smooth functioning of
all the important verticals.
Mr. Khaspuri is CMO of Booming
Bulls wherein he handles the complete
marketing for the company. He
formulates the Strategy & Execution
behind every step needed to bring the
right Audience, for the Academy to
complete the Mission.
Breaking Down Lesson Plan
People mostly think that the stock
market is very complicated however;
Booming Bulls simplifies trading
which is the most important aspect of
the stock market. The institute ensures
that all its students learn the stock
market in the most simplified manner.
The institute uses a systematic
approach to make the stock market
very easy for the students and follows
a ‘learn by practice’ strategy.
It helps students in booking profits
consistently, rather than jumping for
big profits and huge losses. Booming
Bulls has created a system where every
trainee needs to send the details of
their trades every day and also have to
create and follow a trading plan.
The institute has a community where
every student shares their homework of
stock selection; all the traders
communicate & share their learning for
consistent growth. It also ensures that
its trainees follow the right system
while taking the trades. The trainers
give students strict guidelines on Risk
Management & Position Sizing.
An Icon of Excellence in Stock Market Education
“We at Booming Bulls
are striving to create
a community of
a million traders
while also helping
each other to grow”
22 August | 2020

25. Moreover, the institute also has a
dedicated client manager who helps all
the trainees and answers to all their
queries.
Furthermore, once students complete
their course, the institute makes sure
that they trade regularly which helps
them in making their secondary
income. The institute also conducts
One-on-One sessions once a student
creates their trading plan.
Technology At Play
We have established how Booming
Bulls’ vision is to democratize wealth
creation and making everyone
financially independent speaks. Hence,
to continue to do so it stays updated
with the recent trends and innovations.
The institute believes that gone are the
days when one used to see the TV
screens to decide, which stock needs to
be taken and which not. Today, the
stock market world is very responsive
and changing fast.
Hence, the institute believes that the
best way to stay in the game in this
innovative world is to keep themselves
updated with new technical studies &
follow price action. Thus, it trains its
students on the technical analysis,
through which they learn how to use
technology when entering and exiting
from the stock market. The institute
also familiarizes them with having the
right psychology and Risk
Management.
Booming Bulls will continue its foray
by having by expanding its online
community and focusing on using
more of technology. It will also
continue to offer courses related to
Forex markets, Risk Management,
Market Psychology post-COVID,
considering how online education is
becoming mainstream.
STOCK MARKET
TRAINING INSTITUTES
T
H
E
1
BEST
IN INDIA - 2020
Anish Singh Thakur
CEO and Trainer
of Booming Bulls
WeSimplifyTrading
23August | 2020

28. Finance is ubiquitous. It doesn’t
matter if one works in tech,
education, advertising, or
consulting; managing wealth is one of
the prime ways to ensure financial
independence. The main purpose of
managing wealth is to sustain and grow
long-term wealth. One of the most
apparent facts to be noticed here is that
everyone; starting from a student, a
laborer, an industrialist to an
entrepreneur everyone wants to
manage their own wealth.
However, the finance industry has
grown beyond traditional big banks
and has revolutionized many aspects of
it. Understanding finance can help one
keep up with the growing field of
financial technology, whether one
wants to work in the industry or
become a conscious consumer of its
products.
But, to do both it is important to have
insight into the finance industry. Dalal
Street Investment Journal (DSIJ) is
one of the best ‘sought-after’ study
destinations for staying updated with
the recent developments in finance. It
is one of the most trusted wealth-
creating media brands and has been
providing reliable, unbiased, and
actionable information enabling wealth
creation for the last 34 years. Other
than publishing the country’s best
investment magazine ‘Dalal Street
Investment Journal’, DSIJ is also a
SEBI approved research house and
advisory firm.
Dalal Street
Investment Journal
A Trusted Name in Wealth Creation
DSIJ’s vision of democratizing wealth
creation speaks volumes about its
approach and DSIJ Academy; vertical
of DSIJ is one step towards this
direction by enabling individual
investors to understand the markets
with an insider’s perspective. DSIJ has
built its own proprietary methodology
of doing research and a lot of this gets
imparted via its courses.
This academy came into existence in
the year 2011 and aims at propagating
financial literacy and awareness which
form the core of DSIJ’s vision. DSIJ
courses bring to the forefront the vast
experience DSIJ has gathered since
1986.
Well-furnished training rooms, state-
of-the-art equipment, content, and
practical approach are the academy's
forte in addition to the fact that its
trainers are industry professionals and
deliver the cutting edge understanding
that defines capital markets.
A Competent Investor and Educator
The driving force behind this division;
DSIJ Academy is Mr. Rajesh Padode,
the MD who has always been a
believer in the propagation of financial
awareness. Rajesh holds a Bachelor of
Technology degree in Aerospace
Engineering from IIT, Mumbai. Rajesh
is also a certified PMP professional
from PMI Institute, USA. He has 27
years of experience in the stock market
and software field. He has been
instrumental in bringing the e-initiative
to the company and evolving the
company into an ‘investor engaging
and services’ company rather than just
remaining a ‘publishing’ company.
Duly supported by competent
professionals, he has been instrumental
in providing a roadmap in achieving
the kind of success we are enjoying
now.
Advocating and Promoting Actionable Financial Knowledge
26 August | 2020

29. A Curriculum at Par with Industry
Capital markets are in a constant state
of flux and every day adds to the
learning. However, it is the
responsibility of an institution to
ensure that the right information
reaches its students. Thus, DSIJ
academy’s strength lies in the fact that
it continuously tracks and studies
markets on behalf of its customers and
readers. The academy’s classroom-
based training programs are advanced
workshops on Options trading,
Technical analysis, and Fundamental
Analysis. All the content is thoroughly
updated and reflects the current real
market scenarios.
Its curriculum reflects real-life
requirements and the quality of
training is the best in its class as our
trainers are industry
professionals/analysts who only deliver
what is required. It provides stock
market training in Fundamental
Investing, Technical Investing and
Derivatives Trading, in online,
classroom and hybrid mode. As such,
DSIJ’s course content is updated on a
regular basis, and enrolled candidates
are in touch with us using our online
learning features. Additionally, the
academy also conducts webinars on
various topics and enrolled students get
to access these to further their
understanding.
The academy also runs a real-time
online Stock Simulation Platform; that
provides real-time hands-on experience
to its students by allowing them to
apply the knowledge learned in a
simulated environment. At present, it
has over 500,000 registered users on
this and counting.
From the aforesaid fact of DSIJ’s
online platform, we can emphasis how
DSIJ academy has adopted the
technology in order to offer a
comprehensive learning environment.
It believes that the constantly evolving
technology has been an enabler for
education overall. Challenges involved
in attending class-room based training
were overcome with its online
offerings wherein learners can learn at
their own convenience. Every weekend
the academy also runs investor
awareness webinars targeting different
parts of the country.
Focusing on Career Readiness
There is no denying the fact that
capital markets offer plenty of
opportunities for those who are
passionate about it. Understanding the
same, DSIJ offers certifications that are
industry accepted and provide job
seekers with an edge as enhanced
knowledge adds to their weaponry. The
trainers of this academy are industry
professionals who have a deep insight
into their domain and as such learners
get an insider’s view of the markets.
This drastically improves the chances
of bagging that dream job one always
wanted.
Promising Continued Evolution
We have established how DSIJ has
already succeeded in offering an in-
depth level of understanding of the
markets and finance. It has a long 34
year old tradition of successfully
turning out graduates who are at
various managerial positions of various
leading companies and managing
heading investments and funds.
However, the world is constantly
evolving and so is it. DSIJ is
continuing its foray by having a line-up
of new courses coming this year. Thus
one can conclude that DSIJ will always
be parallel with industry innovations
and developments.
Visit www.DSIJ.in to know more, or
write to enquiry@dsij.in for any query.
“At DSIJ Academy, we believe
in the hands-on approach
towards learning and hence
our course content is
developed by trainers who
have practical experience
and carries real-life
information”
Late V. B. Padode
Founder
Mr. Rajesh V. Padode
MD of DSIJ Pvt Ltd
STOCK MARKET
TRAINING INSTITUTES
T
H
E
1
BEST
IN INDIA - 2020
27August | 2020

30. INTERVIEWWITHTHEKNOWLEDGEREVIEW
Raunaq Kakkar
Founder and Director
28 August | 2020

31. Any business should be based on an idea that either
comes from personal experience or solves a
problem at large. For the common man, law is
either black or white, but law is in fact a grey subject
which comes down to interpretation. Law is a subject that
doesn’t require a fancy approach to learn. Law needs to be
understood. The complexities of such a subject need to be
broken down and explained in a simple yet effective
manner. At Lawpreneurz, that is the standard operating
procedure.
As mentioned earlier, Lawpreneurz ticks both the boxes of
being an idea that initiated from a personal experience and
it is solving a huge problem prevailing in the legal studies
space. The idea arose when Mr. Raunaq Kakkar,
Founder and Director of Lawpreneurz, failed his law
exams and realized he had no means of learning crucial
subjects. Trying to study from books and online platforms,
he realized that law, unlike other professional courses,
cannot be learnt. It can only be understood. This inability
to understand and pass his exams despite eventually
graduating from a reputed law university prompted the
decision to start Lawpreneurz.
At Lawpreneurz, students understand their law subjects
through video lectures, notes, and solved questions and
answers which can be accessed from their phone, at their
own convenience. This revolutionary digital law school
allows a student to decide what he/she wants and is also
the only place where attendance is not mandatory.
In an exclusive interview with The Knowledge Review for
the issue ‘The 10 Best Educational Institutes of the Decade
(2011 to 2020)’ let’s read what the dynamics are for
Lawpreneurz in the words of Mr. Raunaq Kakkar:
What steps are you taking beyond the traditional
curriculum to ensure overall development of the
students?
Our experienced and qualified faculty have created content
for core subjects taught across the 1300 law schools in
India. A traditional classroom with 50 plus students will
not have every student on the same page. Everyone has a
different learning ability. Lawpreneurz bridges the
prevailing gap and allows students to learn at their own
pace and comfort. This solves a major issue and helps
future lawyers be informed and well educated. In a
traditionalmethod of learning, it’s not possible to go back
to your teacher before an exam and have a concept
thoroughly explained. But at Lawpreneurz, you can get a
1:1 ratio which has always been the need of the hour.
How has Lawpreneurz contributed to the domain of
law education in the country? How is it different
compared to the other players?
LAWPRENEURZEnabling a Better Understanding for Legal Studies
Our biggest success
comes from the
validation we receive
from our students
“
“
29August | 2020

32. I believe we haven’t even reached 5% of Lawpreneurz’s
potential. While the plan is to make Lawpreneurz the one
stop for everything there is in law, at heart it will always
be toeducate. Ever since we have understood the meaning
of education, law as a subject has always relied on books.
Buying multiple books and making notes has been the
norm. That is what weare changing with Lawpreneurz.
Law has found itdifficult to transition into a digital world,
but our platform is bringing it online. Within the wider
market, Lawpreneurz is still one of its kind. While there
are players providing education and assistance,
Lawpreneurz is the first to focus on foundation - students
at the school level – a phase in their life which will make
or break them as a lawyer. We aren’t the only ones who
feel so.Our subscribers, our biggest assets, have validated
our assumption by letting us know that Lawpreneurz was
the platform that was missing from their life.
How has Lawpreneurz helped educate the masses at
large, who have had preconceived notions about
lawyers or the domain at large?
Now that’s a tricky question. There will always be a good
and bad side to everything you do. We live in a country
where avoiding courts is the norm. Simultaneously, as a
democratic country, we trust that the judiciary and system
is the only way to progress. The biggest issue that regular
citizens face is not being aware of their rights. This issue is
something no platform can solve. It can only come from
within when we decide to get educated and understand that
the law is ultimately here to protect us. At Lawpreneurz,
we don’t educate you about your rights and duties. We
educate you about the subjects that form the law. Whether
it’s the Constitution of India, or Criminal Law or Property,
we help you understand the intricacies of the law. And we
have been successful in doing that. Subscribers from a
non-legal background, but who require a broad
understanding of the law for their work, have found our
platform invaluable. As a result, we help both law students
and regular citizens understand the foundations of our
system.
Please help us know about the courses offered by
Lawpreneurz and the benefits of masterclasses
provided to the students
Lawpreneurz was started to help law students understand
their law subjects better. From Constitution, to
CriminalLaw, to Intellectual Property to Contracts, all
compulsory subjects taught in law school are made
available through smartphone-accessible video lectures,
notes, and solved questions. With our soon to be launched
app, a student can download the content and study hassle
free.Masterclasses are special classes where we educate
the general public about recent amendments or possible
changes to laws, which is useful for both students and
regular citizens. However, our key focus will always
remain subjects taught in law schools.
Can you share your views on the trends witnessed, viz-
a-viz Lawpreneurz focus on practical and theoretical
exposure in training the students to be industry-ready?
In the field of law, it’s not just the practical usage of
theoreticalknowledge that makes a lawyer stand out. It’s a
culmination of life skills which no schoolteaches. Though
still in the ideation stage, Lawpreneurz plans to handle
thisaspect too, enabling students to master soft skills and
life lessons that help excel in both law and life. This
feature extends to everyone looking to move out of their
comfort zone.
Please share some of the success stories of students by
availing study materials and courses from
Lawpreneurz.
We take great pride in our testimonials, where students
state how Lawpreneurz helped them excel in their college
exams and practicing lawyers highlight how its constant
availability helped them prepare cases. Ultimately, our
objective is not to take credit but to become a platform
which provides quality, helps a learner understand at their
own pace, and removes the fear of a professional course
like law.
Kindly enlighten us about the future plans of
Lawpreneurz.
We haven't even reached 5% of where we plan to take
Lawpreneurz. For us the objective is to complete all
subjects that are taught in law schools. While we have
covered a major chunk of what is taught, we are still a
long way to go. Apart from that, keeping the 1:1 ratio
intact, we plan to revolutionize education, take that big
step and remove the need of aphysical space to learn while
still keeping the touch of a teacher.
30 August | 2020

33. Multibagger Securities Research &
Advisory Pvt Ltd (multibaggershares.com)
Manish Goyal, CEO
mnshgoyal@gmail.com91+9720128589

34. Today, there is an extraordinary
amount of up to date and
relevant information on any
topic available, the access to it is
getting easier with each passing
moment. Thus we can say that having
knowledge is not a problem, however,
what one decides to do with it is a
matter of question. Any amount of
knowledge is a waste if it is not put in
use.
To understand this, everyone must
know the value of knowledge they
possess. “Scientia potentia est,”or,
Gurudatta
Training Institute
“knowledge is power” is a Latin
aphorism mostly attributed to
philosopher, Francis Bacon. One of the
reasons why having knowledge is
powerful is because, it is renewable
and it can be used to bring change or
empower others. In the book, Sapiens,
Yuval Noah Harari writes, “the best
test of knowledge is not whether
something is true but whether it
empowers people.”
Gurudatta Training Institute
understands this and endorses the value
of being knowledgeable and using that
knowledge to empower others. The
belief, ‘Outperform with knowledge’is
central to this institute. It is one among
the best institutes that delivers
knowledge required to make money in
all asset classes like; equity, currency,
commodity.
Tailoring a Unique Educational
Journey
Gurudatta Training Institute was
established in July 2019. It has a
comprehensive lesson strategy that
allows all its students to have an
inclusive knowledge about finance
management and stock market training.
Expert faculties, alumni, and students
of this institute form a community and
together cultivate a culture that
empowers and promotes learning. Let
us see in detail how the institute and its
community ensure that all its students
are well-educated knowledgeable.
The institute conducts its lessons and
plans its lesson strategies using real
time data while all its training material
is always updated in real time. Backed
by industry expert faculties, the
institute aligns both theoretical and
practical approach to make learning
fun.
Furthermore, the institute also has a
close connection with its large alumni
network, wherein the present students
Endorsing and Advocating Holistic Financial Education
32 August | 2020

35. are allowed to interact with them and
learn about the industry more.
Furthermore, upon graduating form
Gurudatta Institute, students are still
permitted to use the data, knowledge
and records, or any data that the
institute posses.
Completing this student-centric
community of Gurudatta Training
Institute are its avant-grade facilities.
The institute’s infrastructure is among
the best as has high quality desk-tops
for using paid software and free
software, classrooms with central air
conditioning. The institute’s faulty has
15 years of teaching experience and
has trained more than 15000 students
till date.
Specializations at Gurudatta
Training Institute
Below mentioned are the courses that
the institute offers its students:
• Technical analysis –Expert module.
• Derivative – Expert module.
• Commodity – Expert module.
• Mutual fund – Expert module
• Research analyst –Expert module
• Investment Advisor – Expert module
Along with these, the institute also
provides one year free mentorship
program. Very shortly, it is also
planning to start a new course – Trade
with GURU
Holding the Torch of Knowledge
Having discussed about the
peculiarities of Gurudatta Training
Institute, it is important that we discuss
about the enabler behind this
comprehensive learning platform. The
driving force behind the institute’s
continued growth is Gurudatta G.
Dhanokar. He is an empanelled trainer
for NISM, a visiting faculty at BSE,
NSE and many other reputed MBA
Colleges. His 16 years of teaching
experience and 20 years of industry
experience has helped him acquire
profound knowledge about the subject
matter.
A Focus on Skill Enhancement
Gurudatta Training Institute focuses
more on offering short term courses
and is designed to enhance skills of
working professional and young
students who wish to enter into the
industry. The institute’s prime goal
behind this is to develop a very strong
skillset in students that will allow them
to have a competitive benefit or stay at
par with working professionals.
That is one set of the students the
institute caters to. However, it also
educates students who want to work in
the financial sector. “Some student
comes with a plan to get job with skills
acquired and other comes with a plan
they should not need a job after they
acquired knowledge from us. We
support both types of students,”
comments Mr. Dhanokar.
We can safely say that with the world
constantly evolving, Gurudatta
Training Institute will continue its
foray by offering new and advanced
courses and will always be parallel
with industry trends.
We are connected with our students
and other prospects, and also provide
daily updates regarding the market
outlook our Facebook Page, Telegram
Channel, blog, and Twitter.
You can reach us at:
Email: 21gurudatta@gmail.com
Blog: www.gurudattadhanokar.co.in
“We take pride in offering
a hands-on approach
towards learning while
evolving as the finest
institute that delivers
knowledge required to
make money in all
asset class.”
Gurudatta G. Dhanokar
STOCK MARKET
TRAINING INSTITUTES
T
H
E
1
BEST
IN INDIA - 2020
33August | 2020

36. From the days of Gurukuls, Indian education system
has been Guru-centric. Gurus or teachers play
pivotal role in the entire organism of education in
the country. A country like India which has bio diversities,
socio economic differences, societal patterns of culture and
habit and a huge population of children not going to school,
will certainly find it too difficult to cope with the odd and
unforeseen challenges of the situation that will stand out in
schools in the Post – Corona Era!
Till now our fundamental thrust in school education has
been to transfer basic book oriented stored and archived
knowledge bank to students through set patters of
curriculum with help of teachers in a conventional
classroom setup. The new education policy, in short, aimed
at diversifying the choice of subjects advocating, at the
same time, ways and means for roping in more and more
number of students who either were dropping out of the
system or were totally deprived of it.
Had this Coronavirus attack not been there, certainly things
would have taken for better. But now that situation has
changed with new parameters of schooling involving social
distancing, hygienic orders, protecting children from viral
infections etc, it is not possible for schools to go on with the
avenues of modern education as dictated in the said
Education Policy.
When Prime Minister Modi announced Janta Curfew on
nd
22 March, people of India accepted it more as fun and less
as a measure to curb the spread of Corona. Nevertheless, all
played to the goal and observed total curfew. What was not
then was that thgis state of affairs is going to continue for
quite some time. Thousands and lakhs of students suddenly
got confined into the four walls of their houses. Being at the
fag end of the session most of them didn’t even have their
books for the next class. Thanks to technology that came in
as a titanic boon for the entire education sector of the
country. Teachers, although were not at all prepared for this
unforeseen circumstance, yet, came out with full force to
continue teaching from home on wires and on wire nots.
Thus came in the mega concept of online teaching,
webinars, live sessions on various interactive platforms like
Zoom, MS Teams, Google Classes, YouTube Live etc.
Things suddenly became virtual from physical…in fact
phygital ! Students, teachers and parents all stakeholders
accepted this digital revolution so readily at such a short
span of time that before it could get settled into the system,
students were already looking for upgrades and faster and
more efficient versions of the various tools of online
teaching. Teaching from home was indeed a challenge for a
country like India where technological breakthrough is yet
to come in full swing. India being a country of villages and
mass rural settlements even today as good as 60% of the
inhabited area of the country suffer from lack of internet
facility or poor and negligible data speed. Schools in the
suburban or exterior rural areas still suffer from this so
called online magic.
All said and done, online teaching and learning have finally
given birth to an all new saga of educational breakthrough
in India with the aid of technology. What is more important
here to note and underline is the massive compulsion for
our oriental teacher community to become techno savvy.
Teachers teaching Hindi and Sanskrit and Art and Music are
also suddenly being realized to be smart on technology.
Students find it immensely interesting obviously as
anything digital gives a push to their adrenalin rush, they
find thrill and unbound excitement in the game of digital
learning.
Today’s kids are thus going to be the change makers for the
upcoming generations of modern Post Covid Era of
education. Whatever experiments, trials and errors this
generation of students would do would set breakthrough for
generations to come. Governments and Board of Education
in all states of the country are certainly going to pay
emphasis in technological R&D with concentration of
magnified resources ever than before.
Soon Co-Education will be defined as an educational
system where both teachers and students learn
together...and learn how to master technological wonders to
continue learning rest of the subjects. Our teachers, by force
of the demand of this tech based education system, are
learning how to teach all over again. Students being the
kernels of the 21st C, are already steps ahead in
technological breakthrough vis-à-vis their Gurus, and
hence, this online education is more of a fun and game for
the students being a nightmare for the teachers at the same
time, though! So, in the process, it is not only a co-learning
FROM KUL GURUS TO
COOL GURUS …. !The much awaited breakthrough of technology in Education
where teachers become Phygital !!
34 August | 2020

37. but whole big system of co-education that has come
into existence now which would see quite few rapid
changes n the near future as half the country is busy
reinventing technology to teach and interact with
people distantly while the other half being selling
sanitizing and UV equipment.
While majority of clinical laboratories of the world
are busy carrying out experiments to discover the
vaccine for Coronavirus, trust me, the rest of the
world is busy sharpening the antennas of Artificial
Intelligence as the Alexas and the Siris are going to
play pivotal roles in the education system of the
times to come. If only these AI dolls could be
submerged into some magnetic wave pools of values
and ethics..they would have been totally successful in
replacing the teachers in the classrooms.
But as I said in the very beginning, India has been a
country of Gurus and Gurukuls, teachers will
continue to play their eminence in educating students,
in giving away wisdom and knowledge to the youth
of tomorrow through schools of tomorrow, some
virtual and some digital and some phygital ! Yes,
Alexas and Siris will have major role in future
education but they will for sure work under the
expertise of the spectacularly wise and
extraordinarily tech savvy teachers of the future. So,
what does the future education system have in its
cove…Artificial Intelligence or Intelligence with
Artificial Devices ? Well, the time to come will
unveil the answer from its mantle.
Mr Sandeep Mukherjee is a freelance
writer who writes on contemporary
educational, social and political issues
from time to time. Many of his articles
have been published in magazines and
newspapers and web portals of repute
viz The Dainik Jagran, The Rashtriya
Sahara, The Knowledge Review, The
Educationa World, The Education Today,
The Elete, The Panchjanya, The Creer 360,
The Wednesday Times, The Edubench,
The Purvapost, The Bhadaini Samachar,
The Prabhat Khabar etc.
In the professional capacity, he works as
the Group COO of the Sunbeam Group
of Educational Institutions, Varanasi.
Cell : 9721452102
E-mail :
sandeepm@sunbeamschools.com
www.sunbeamschools.com
ABOUT THE AUTHOR
Sandeep Mukherjee
Group COO of the Sunbeam Group
of Educational Institutions, Varanasi.
T R
35August | 2020

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46. Sharemarketstudies
The reason why stocks are the most
preferable mode of investing for a
few savvy investors is because,
stocks provide the highest potential
returns. However, if one is not well-versed
in the basics of the stock market, the stock
trading information spewing from CNBC
or the section of the market in the
newspaper can border on gibberish. That is
not all; having limited knowledge about
the stock market and investing in it can do
more harm than good.
Pratik Bhor, the Founder of
Sharemarketstudies faced a similar
problem. He was just 19 when he had
decided to start investing in stocks.
However, his limited knowledge about the
same caused many challenges for him. His
stock market journey made him realize
how many other commoners and fellow
investors are facing the same challenge.
Observing the industry and realizing that
there are very limited platforms that enable
everyone to deepen their knowledge about
stocks, Mr. Bhor established
Sharemarketstudies.
Exhibiting Distinction
th
Sharemarketstudies was founded on 9
March 2018 through an Instagram page
with the dream of helping people start their
stock market journey and to give them
directions.
Pratik Bhor
Founder
44 August | 2020

47. During the initial days of its inception, this organization
just shared very basic information about stock markets
and investing. However, today Sharemarketstudies is a
social media enabled education platform. This e-learning
platform has partnered with four brokers and has also
emerged as a sub-broker; registered with NSE (National
Stock Exchange).
Sharemarketstudies doesn’t just educate and spread
financial awareness but updates (news) its clients on the
recent on-goings in finance, business & especially about
the stock market. It currently provides two courses on
the stock market; one is a basic course and another one is
an advanced course along with offering a full course on
the stock market.
Sharemarketstudies is scaled up to become one of the
leading financial influencers in India. It has a growing
social media influence along with 1,70,000+ followers
th
(as on 16 June 2020) on Instagram.
Navigating The Journey of Investment
Sharemarketstudies prioritizes its students having
complete knowledge about stock marketing and while it
offers information and educates everyone about the same
it also emphasizes helping aspiring investors in every
way possible.
For the same, Sharemarketstudies offers Demat account
opening service for anyone who wants to start investing
in the stock market. It has also partnered with four
brokers and hence helps it's every student find a suitable
broker.
Apart from that, the organization has published two
eBooks on the stock market which covers the topics
including; share market basics and fundamental analysis.
It has started working on its next eBook which will
feature the technical analysis of stock marketing.
Additionally, Sharemarketstudies are also a premium
member on the telegram group which enables its
45August | 2020
STOCK MARKET
TRAINING INSTITUTES
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48. students to gather any kind of information such as; get
regular updates, find important data, imp analysis,
educational/economical/ financial data, company news,
daily e-newspapers, etc.
A Comprehensive Study Plan
Investing in a stock market is a risky step and one has to
always be prepared for any kind of situation. The
faculties at Sharemarketstudies understand this fact and
hence, it encourages its students to take the first step
along with proper guidance. The students are motivated
to go live in the market from where they learn real-time
lessons.
Constant guidance, motivation, and real-time assistance
are the linchpins of this organization. The organization
also conducts quizzes, MCQs frequently to analyse the
knowledge of its students. It also a community wherein
fellow learners interact with each other and share their
investing stories or learn together.
A Peek Into The Future
We have already established that enabling students or
even professionals with profound knowledge on stock
marketing is of paramount importance to
Sharemarketstudies. While the organization’s continued
goal remains the same, it also emerges as a ‘one-stop-
solution’ for the stock market aspirants. The organization
is also focusing on launching a specially focused course
which will feature an insightful study on topics such as;
Fundamental Analysis, Advanced Marketing, and others.
Sharemarketstudies is also planning on launching an app
that will inclusively cover all its services and offerings.
Concerning the online and offline expansion of
Sharemarketstudies, the organization is aiming to reach a
billion followers and start consultancies, conduct
seminars, workshops, and spread awareness through
campaigns. It is safe to say that Sharemarketstudies aims
for a nation with financially independent citizens.
46 August | 2020

50. LuxaireEfficiently Innovative & Seamlessly Comfortable
The details of your home decor are important
whether you are seeking a fan or a light that speaks
to your taste or prefer one that is less conspicuous,
Luxaire has solutions to help you meet your goals. Leading
innovation, passionate artistry, superior craftsmanship, and
never settling for anything less than ordinary– that’s the
world of Luxaire.
We at The Knowledge Review are delighted to introduce
you to Nisha Kukrejah, the Founder & Marketing Head
of Luxaire. We’ve had the privilege to understand and
exhibit her professional journey at Luxaire that is driving
industrial trends with eclectic lifestyle for consumers.
Below are the highlights of the interview:
Kindly brief us about Luxaire and its USP to give our
readers a clear picture of your company.
Miss Nisha: Luxaire has redefined the concept of ceiling
fans and made them into statement pieces- be it Home,
Offices, Hotels or Resorts. Incepted in the Year 2012, with
its Flagship store in Bangalore, Luxaire luxury fans offer
comprehensive range of unique Designer Ceiling Fans, with
unique aesthetics, brilliant craft work that goes beyond the
traditional luxury market in India. Going beyond the
industrial trends, Luxaire Fans blends with the eclectic
lifestyle of its consumers.
Right from air movement, motor performance to energy
efficiency, Luxaire has introduced several first timers in
India. Luxaire remains the first Brand in India to start
BLDC Motor Designer Fans, in the Luxury Space along
with WHISPER quiet functionality & optimal air efficiency.
Luxaire is an ode to an often-under-appreciated decorative
element that can actually define an entire space. The wide
range of fans include exquisite, original contemporary &
antique Victorian finishes, specially designed for bespoke
living that include Silent wooden fans, Reversible colour
fans, high speed & Green technology SMART fans. With
over 70 innovative designs and 650SKUs, Luxaire has
surpassed the industry standards, and has strongly captured
the luxury fan market in India.
It is a PAN India brand catering design conscious clientele
like celebrities, professionals & the self employed, with
boutique showrooms at three locations in India- Bangalore,
Hyderabad & Kochi. Even though we are not present in few
big cities, our clients are happy to visit our experience
centres, as they understand luxury fans to be an important
feature in new interiors.
Miss Nisha, kindly tell us about your professional
journey. What are your roles and responsibilities as
Founder & Marketing Head of Luxaire?
Miss Nisha: Prior to Luxaire, I was associated with the
corporate world in S&M roles. Being the Founder and
Marketing Head, I play a dual role for the brand. One of my
key responsibilities involves, making sure I get my finger
on the market pulse, in terms of my clients’ hearts, minds
and their engagement. Supporting the marketing strategy,
product marketing & brand expansion, keeps my hands full.
What was your motive behind stepping into your
respective industry?
Miss Nisha: Luxaire Luxury Fans was born out of a need
for aesthetic yet functional ceiling fans- that were
unavailable in India. Moreover, the only ‘Decorative Fan’
options were (that are till today) mass producing
commercial fans from China. So we decided to go off the
beaten path to deliver the best global range of luxury ceiling
& pedestal fan designs for a discerning clientele- who were
well heeled and design conscious.
If Louis Vuitton can sell a bag worth 1 Lac with snob value,
then why not a Luxaire Fan with exclusivity & 15 years
48 August | 2020

51. Nisha Kukrejah
Founder & Marketing Head
INTERVIEWWITHTHEKNOWLEDGEREVIEW
49August | 2020

52. service. There is no doubt that India is a growth story,
where luxury market has also seen massive consumption
changes. Luxaire bids goodbyes to white, noisy and boring
three bladed typical fans, and opens the fifth wall to endless
possibilities of designer fans.
Overall, we have seen how the digital-led transformation
has shaped us and many industries along with synergistic
partnerships, we are well poised to see our growth story pan
out in the next few years.
What aspect of your products or services makes your
company stand out for the clients you cater to?
Miss Nisha: Our product offerings which spreads across
360 Designs and 650 SKUs, offers a fantastic design based
solution instead of just any ceiling fan. We have options
from 1 blade, 2 blade & up to 10 blade with HVLS fans.
Most of our luxury fans, have BLDC Motor and also green
tech options. We’re one of the only brands in India to offer
custom possibilities & materials from wood to cloth blades.
Having said that, we cater fans for designer homes, hotels
and restaurants or breweries, indeed a great mix of
victorian, funky, resort style, outdoor, modern,
contemporary themed fans for different interior themes.
Above everything else, we spend a valuable time in first
understanding our clients requirements & then offering
them a solution which will actually meet that requirement.
This personalized service along with a vast detailing of the
product helps to differentiate from others who merely focus
on selling the product.
How does Luxaire sustain its competency in the market?
Miss Nisha: When we started Luxaire, people were amazed
to see such variety of exclusivity, high quality or 15 years
motor warranty fans. These were unheard of, even in the
electronics industry, though we do not categorize ourselves
in that industry. Moreover, we remain true to our focus of
offering the very best branded models from across the globe
& do not merely pick up from China & sell in India like
most other people do. This policy helped us in maintaining
our USP in the market.
What is your opinion about technological developments
and recent trends going on in the industry?
Miss Nisha: Among the consumption graph, as per the age
group, those above 40-50 years in India already own a
luxury car & home, and now seek newer luxury products
which command status and uniqueness. On the other hand,
the millennials want new technology. This is where Luxaire
has found its sweet spot. We have the perfect amalgamation
of Uber Unique Models as well as Smart Fans for the latter
with 65-80% energy savings.
Also, the other trend, especially when it comes to our
category is ‘Green Consumption’. Luxaire BLDC fans have
the rare distinction of good design & eco consciousness,
since our brush less DC motor fans are remote controlled,
silent and consume the least energy- between 8-30 watts.
We help decision makers Go Green in style & we believe
that by blending technology & design, we can effectively
help in reducing our carbon footprint.
How do you envision Luxaire’s future for the upcoming
years? What plans do you have for the company in
terms of expansion and new product?
Miss Nisha: The future for the Industry is technology,
innovation and smart designs. We at Luxaire, are committed
to the same. Our road-map is to resonate the brand
philosophy with exclusivity, and that has helped in bringing
a lot of industrialist or celebrity clients on board- but of
late, there has been a lot of franchise interest for Luxaire
Luxury Fans and we are considering options. We stay true
to our Strategy and do not get lured by cutting corners and
tactics.
Having said that, we are now aiming to be the most
preferred brand in the designer and luxury ceiling fan
category & would like to be visible at all vantage points
across the country. There is also a lot of dealer interest in
smaller cities & towns, so we expect to be there in every
major city in the next three years.
From a product perspective, we would like to bring about a
sea change with regards to the models currently available in
the market with the objective of generating a “WoW”
response from the onlooker every time. Fast fashion is the
way forward & our collection & styles would also reflect
this trend so as to offer something new & exciting every
three months & thus stay relevant to our target audience of
architects, interior designers & design conscious end users.
50 August | 2020