The document provides details on the publicity plans and events for The Headwear Association (THA) in 2009. Key points include: 1) THA aims to generate awareness of headwear styles and trends through four planned events in 2009, including Hat Day in the Sun, Headwear Hall of Fame, Headwear for the Homeless, and a new Hat Person of the Year award. 2) Past successful events from 2008 are summarized, including positive media coverage and community impact from initiatives like Headwear for the Homeless that donated over 5,000 hats. 3) Detailed publicity strategies and tie-ins are outlined for each month of 2009 to promote different hat styles and themes through various media outlets and

1. THA 101st Year Dinner Publicity Update March 19, 2009

2. THA Publicity Committee Don Rongione Bridget Hoagland Susan Weiss THA Publicist David Goldman Sheldon Salkovitch

9. Chicago

10. Delray Beach, FL

11. Detroit

12. Fort Worth, Texas

13. Lancaster, PA

14. New York

15. San Diego

16. Wildwood Crest, NJ

22. Dorfman-Pacific Donated more than 1,000 units of knit caps, scarves, ear muffs, mittens, and gloves to the Stockton Homeless Shelter

34. What’s Hot in Hats Earth Day (4/22) - Bamboo, hemp, organic cotton and recycled materials. Environmentally-friendly Easter hats (4/12) Environmentally- friendly April THA annual dinner, hat person of the year, Headwear Hall of Fame. Current men’s hats trends. St. Patrick’s Day - green derby, top hat, newsboy Men’s March NY Fashion Week (2/13-20); Valentine’s Day, romantic/sexy hats Women’s February Stay protected from the elements. In cold weather you lose as much as 80 percent of your body heat through your head. Hats need to insulate and breathe well. Cold weather Protection January Tie-in and Message Points Type of Hat Month

35. What’s Hot in Hats Street fashion influences Fall Style and trends Street August Innovative, multi-functional tech-savvy headwear offers versatility, performance and practicality for warm and colder climates. Wick moisture, precision fit, bug repellent technology, quick-dry fabrics and … July is one of the busiest travel months and hats are easy to pack to protect again the sun and the cold weather. Technical Functional July Discuss hat size, shape and material Sun-Protection June National Physical Fitness and Sports Month. MLB, NBA playoffs, cycling Sports May Tie-in and Message Points Type of Hat Month

36. What’s Hot in Hats Holiday hats for the entire family Hats for the holidays December CMA – cowboys hats, Stetson, outdoorsman/outback hats, - leather, suede, felt, straw Western November Halloween for kids and adults Fun, Costume, Uniform October Add a hat to back-to-school supplies. Sun hats help protect against sun damage. 80 percent of the sun’s damage occurs before age 18. Make sun hats available when kids register for school especially in the Sun Belt.. Children September Tie-in and Message Points Type of Hat Month

39. Until Next Year…