The document discusses observations from a weekend shopping trip in Texas. It notes three key observations: glass doors and high ceilings were seen in stores; food, both sweet and salty, was available everywhere; and top 40 music played throughout stores. The biggest surprises were that sales staff were very laid back and did not aggressively push products, likely because they did not work on commission. An opportunity in plain sight is that while all stores sold food and music played everywhere, only Starbucks sold music even though it was a constant background.