Features impact data from 2021 State of the Arts Report, including education data such as social-emotional learning and equity.

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Texas Cultural Trust
Jenny Parry, Director of Programs
Kenneth Franco, Communications Manager
ART CAN

3. OUR MISSION
To be the leading voice for the arts in
education, advocacy, and economic
impact in Texas, spotlighting the
artistic excellence of our state.
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Texas Cultural Trust

4. OUR VISION
A vibrant Texas where the
arts inspire excellence.
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Texas Cultural Trust

5. PROGRAMS OF THE TRUST
TEXAS YOUNG MASTERS
TEXAS MEDAL OF ARTS AWARDS
ARTS ACCESS
TEXAS WOMEN FOR THE ARTS
PARTNERS IN THE ARTS
ART CAN
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Texas Cultural Trust

6. ART CAN &THE STATE
OF THE ARTS REPORT
Through Art Can, the Trust conducts research and produces and publishes data
quantifying the economic and educational impact of the arts in Texas.
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Texas Cultural Trust

7. REPORT HIGHLIGHTS:
WHAT CONTINUES
Economic Impact of the Arts in Texas
• The Arts and Culture Industry
• Employment & Creative Careers
• The Impact on Texas Tourism
• The Impact of Cultural Districts
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Texas Cultural Trust
Impact of the Arts in Our
Education

8. REPORT HIGHLIGHTS:
WHAT’S NEW
Arts & Health
Arts & Social and Emotional Learning
Issues of Equity in Education
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Texas Cultural Trust

9. THE REPORT’S PURPOSE
• Use SOTAR data to advocate for the arts in Texas,
in every social media post, and every
communication you have with policy makers.
• When we use shared messaging, we unify our
voices.
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Texas Cultural Trust

10. OUR KEY MESSAGING
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Texas Cultural Trust
Developed to unify the voices of arts advocates

11. POSITIVE ECONOMIC IMPACT
The 2021 State of the Arts Report
includes the most recent data available,
quantifying the impact of the arts in our
economy.
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Texas Cultural Trust

12. $6.1 BILLION
generated by the arts and culture industries
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Texas Cultural Trust

13. $380 MILLION
annual sales tax revenue created by the arts and culture industries
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Texas Cultural Trust

14. 900,000
(ONE IN 15 JOBS)*
Texans employed in creative careers
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Texas Cultural Trust

15. THE ARTS IMPACT THE TEXAS ECONOMY
• The economic future of Texas requires a workforce that is adaptable, creative, and
prepared for the challenges of a rapidly changing world.
• The arts strengthen the Texas economy by preparing students for
creative careers, generating significant tax revenue, and boosting tourism.
• Arts and culture tourists stay longer, bring more people, and spend more money than
non-culture tourists.
• The impact of public grant funding for cultural districts far surpasses Texas’ initial
investment.
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Texas Cultural Trust

16. THE ARTS IMPACT EDUCATION IN TEXAS
• Arts education is essential in providing a well-rounded education and prepares the 21st century
workforce by developing critical thinking, communications skills, collaboration, leadership,
creativity, and imagination.
• In turn, students who participate in the arts are better prepared to succeed in their careers and
contribute to the Texas economy.
• The Trust’s research shows that academic achievement, attendance, and graduation rates are
significantly higher when students are engaged in the arts.
• New research proves that access is inequitable for students in rural communities and students in
high-poverty schools. We must protect and stand up for child in marginalized communities!
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Texas Cultural Trust

17. THE ARTS IMPACT SOCIAL AND
EMOTIONAL LEARNING
• Arts education naturally fosters social and emotional learning through the artistic
process: By engaging in the arts, students develop more SELF AWARENESS and SELF
MANAGEMENT. They become more RESPONSIBLE DECISION-MAKERS. They
gain greater SOCIAL AWARENESS and stronger RELATIONSHIP SKILLS.
• When our youth have meaningful arts experiences in high school they are more likely to
show civic-minded behavior than young adults who did not engage in the arts.
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Texas Cultural Trust

18. THE ARTS IMPACT HEALTH
• The healthcare industry is evolving. There is a growing shift to a more humanistic approach
to medicine – from the traditional medical model to whole person care. This includes non-
prescription services for patients, such as using the arts to improve health and well-being.
• The Houston Methodist Center for Performing Arts Medicine (CPAM) is a fully integrated arts
in medicine program. Though the transformative power of the arts is difficult to quantify,
CPAM has aggregated supporting patient testimonials along with hospital data, creating
compelling evidence on the value of arts in health.
• The arts and Creative Arts Therapies are demonstrating the ability to improve a patient’s
overall health outcomes, treatment, and quality of life.
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Texas Cultural Trust

19. COVID’S DEVASTATING IMPACT ON THE
ARTS IN TEXAS: Q1 AND Q2 2020 SHOWS
• -$2 Billion Estimated loss of taxable sales created by arts and culture industries
• -$127 Million Estimated lost sales tax revenue created by arts and culture
industries
• 42% Reduction to Hotel Occupancy Tax which supports art community locally
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Texas Cultural Trust

20. THE IMPACT OF COVID ON THE ARTS
AND CULTURE SECTOR IN TEXAS
The long-term effects of the pandemic are unknown to us all, but for the arts
and culture in Texas, public funding for the arts is critical to maintaining the
hope of restoring the vibrant economy, education, culture, and way of life
that all Texans cherish. We must ensure the arts and culture continue to
draw businesses to Texas.
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Texas Cultural Trust

21. WHAT WE’RE ADVOCATING FOR
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Texas Cultural Trust

22. WHAT WE’RE ADVOCATING FOR
TCA Funding in the Base Budget
Film Incentives
HB 434 & SB 473
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Texas Cultural Trust

23. THE ART CAN
ADVOCACY WIDGET
A tool for advocates to respond
and communicate with elected officials and school
district leaders on issues related to the arts. To access
the widget, visit ArtCanTexas.org.
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Texas Cultural Trust

24. RESOURCES
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Texas Cultural Trust

25. RESOURCES
The Art Can Map
Advocacy Resources
Our Next State of the Arts Council Convening
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Texas Cultural Trust
Jenny Parry, Director of Programs
jparry@txculturaltrust.org
Kenneth Franco, Communications Manager
kfranco@txculturaltrust.org

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