Coffee Case Study: How to Create A New Habit
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A case study in habitual coffee drinking that develops a framework to develop new habits.
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Habit: A BEHAVIOR DONE WITH CONSCIOUS THOUGHT LITTLE OR NO
HABITS ARE BUILT UPON like the layers of a pearl.
Triggers come in two favors: EXTERNAL & INTERNAL
EXTERNAL TRIGGERS: The information for what to do next is within the trigger. Billboards SODA
INTERNAL TRIGGERS: The information for what to do next is informed through an association in the users Billboards SODA
People who are depressed check email more often
When we feel LONELY we use
When we feel UNSURE we use
When we are BORED we use
Do you know your customer’s INTERNAL TRIGGER?
What triggers make so habit-forming?
Fear of losing the moment. Solves the pain but it is also a social network.
The SIMPLEST BEHAVIOR in anticipation of a reward.
According to BJ Fogg, for any behavior to occur, we need MOTIVATION, ABILITY, and a TRIGGER
THE ENERGY FOR ACTION
THERE ARE SIX FACTORS THAT CAN INCREASE MOTIVATION. Seeking Pleasure, Avoiding Pain, Seeking Hope, Avoiding Fear, Seeking Acceptance, Avoiding Rejection
ABILITY: the capacity to do a particular action
Level of motivation and ability determines if action will occur. Source: Dr. BJ Fogg, Stanford University TRIGGER SUCCEEDS TRIGGER FAILS
It all starts with the ACCUMBENS
Not exactly stimulating pleasure?
They were stimulating the STRESS OF DESIRE.
Our reward system activates with anticipation … and calms when we get what we want.
That’s the ITCH we seek to SCRATCH.
There is a way to supercharge the stress of desire.
Variability causes us to focus and engagement …and increases behavior.
The nucleus accumbens is stimulated by variability.
3 types of VARIABLE REWARDS: TRIBE, HUNT, SELF
TRIBE SEARCH FOR SOCIAL REWARDS
We like social rewards
We value recognition and cooperation
HUNT SEARCH FOR RESOURCES
Stems from the hunt for food and resources
Hunt for variable material rewards
Hunt for variable information rewards
WARNING! Variable rewards are not a free pass. Your products must address the itch
Build variable rewards that scratch the users itch but leave them wanting more
Users invest for future benefits: Social Capital, Money, Time, Effort, Emotional Commitment, and Personal Data
Investments increase the likelihood of the next pass through the Hook in TWO ways
INVESTMENTS LOAD THE NEXT TRIGGER OF THE HOOK
Each pass through the Hook helps
THE MORALITY OF MANIPULATION
Users take our technologies to bed
They check our devices before saying good morning to loved ones.
Quite possibly the CIGARETTE OF THIS CENTURY.
What do we have when changing user behavior? RESPONSIBILITY
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Consumers do not always purchase goods based on facts or logic. Emotions and social psychology sometimes play a role in the buying decision process.
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Products can profoundly CHANGE OUR BEHAVIORS.
100’s of millions of users and 100’s of millions of dollars.
Habit: A BEHAVIOR DONE WITH CONSCIOUS THOUGHT LITTLE OR NO
HABITS ARE BUILT UPON like the layers of a pearl.
Triggers come in two favors: EXTERNAL & INTERNAL
EXTERNAL TRIGGERS: The information for what to do next is within the trigger. Billboards SODA
INTERNAL TRIGGERS: The information for what to do next is informed through an association in the users Billboards SODA
People who are depressed check email more often
When we feel LONELY we use
When we feel UNSURE we use
When we are BORED we use
Do you know your customer’s INTERNAL TRIGGER?
What triggers make so habit-forming?
Fear of losing the moment. Solves the pain but it is also a social network.
The SIMPLEST BEHAVIOR in anticipation of a reward.
According to BJ Fogg, for any behavior to occur, we need MOTIVATION, ABILITY, and a TRIGGER
THE ENERGY FOR ACTION
THERE ARE SIX FACTORS THAT CAN INCREASE MOTIVATION. Seeking Pleasure, Avoiding Pain, Seeking Hope, Avoiding Fear, Seeking Acceptance, Avoiding Rejection
ABILITY: the capacity to do a particular action
Level of motivation and ability determines if action will occur. Source: Dr. BJ Fogg, Stanford University TRIGGER SUCCEEDS TRIGGER FAILS
It all starts with the ACCUMBENS
Not exactly stimulating pleasure?
They were stimulating the STRESS OF DESIRE.
Our reward system activates with anticipation … and calms when we get what we want.
That’s the ITCH we seek to SCRATCH.
There is a way to supercharge the stress of desire.
Variability causes us to focus and engagement …and increases behavior.
The nucleus accumbens is stimulated by variability.
3 types of VARIABLE REWARDS: TRIBE, HUNT, SELF
TRIBE SEARCH FOR SOCIAL REWARDS
We like social rewards
We value recognition and cooperation
HUNT SEARCH FOR RESOURCES
Stems from the hunt for food and resources
Hunt for variable material rewards
Hunt for variable information rewards
WARNING! Variable rewards are not a free pass. Your products must address the itch
Build variable rewards that scratch the users itch but leave them wanting more
Users invest for future benefits: Social Capital, Money, Time, Effort, Emotional Commitment, and Personal Data
Investments increase the likelihood of the next pass through the Hook in TWO ways
INVESTMENTS LOAD THE NEXT TRIGGER OF THE HOOK
Each pass through the Hook helps
THE MORALITY OF MANIPULATION
Users take our technologies to bed
They check our devices before saying good morning to loved ones.
Quite possibly the CIGARETTE OF THIS CENTURY.
What do we have when changing user behavior? RESPONSIBILITY
THE WORLD IS FULL OF PROBLEMS TO FIX
Build the world you want to see
Hooked: How to Build Habit-Forming Products with Nir Eyal
What makes some products so engaging while others flop? Nir Eyal explains the psychology behind the world's most habit-forming technologies and provides practical advice for increasing user engagement.
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http://www.buythedietsolution.com
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But from my reading, I can say that this book may help those who wants to lose weight, without dieting.
Now, after a few months, I would like to share this to everyone. So I re-edited AND uploaded them here. You may notice that certain slides are designed very conservatively. This is because it is presented in an educational and academical environment. Thus, it is unavoidable
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Organo Gold
Do you know someone who drinks coffee? Of course you do.
Coffee is the second most consumed beverage on the planet after water. It’s the second most traded commodity after oil. People drink coffee all day, every day in almost every country around the world.
But here’s a really powerful question. When was the last time you were paid every time someone enjoyed a cup of coffee?
Welcome to Organo Gold. And welcome to a global groundbreaking movement that starts with Organo Gold coffee. From the ground to the cup. We’re a company that is working to improve people’s health, wealth and bring more balance into their lives thanks to the overwhelming power of Ganoderma – an ancient Chinese herb that has been used for more than 4,000 years to enhance wellness.
By infusing gourmet coffee and an ever expanding product line with the power of the Ganoderma Lucidum herb, Organo Gold has scientifically developed a healthy alternative to regular coffee that not only tastes great, but makes people feel great. And that’s where you fit in.
Organo Gold is on a mission, spreading the knowledge of Ganoderma to the four corners of the world and partnering with thousands and thousands of people along the way. Using the cost effective network distribution system to deliver these Ganoderma products, more of every dollar is shared with our growing Organo Gold family world-wide.
Think about your future. Where will you and your family be in 5 years from right now? You may know where you want to be, but do you know how you are going to get there? Do you have a plan? Now more than ever it’s up to you to define your future. That’s where Organo Gold comes into the picture.
Organo Gold is a global family that is growing and thriving every day. A family that is caring and compassionate and believes that the knowledge of Ganoderma should be in the hands of people world-wide. It’s a family that cares about you.
Organo gold
Do you or someone you know loves coffee and or tea? Do you want to know how to get paid to enjoy a cup of coffee, chocolate or tea? Well, you can to the right place. Contact me to find out more
www.epleitez.organogold.com
More Related Content
Similar to Coffee Case Study: How to Create A New Habit
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http://www.buythedietsolution.com
Coffee: The good and bad. Discover the health benefits & the downsides of drinking coffee.
Find out more & get your healthy meal plans from The Diet Solution.
Caffeine; Does it really work for weight loss!.pdf
Caffeine is a compound found in coffee and other beverages that acts as a stimulant. It is also present in chocolate, tea, and cola.
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Coach Jimmy lost 100 pounds, paid off over $50,000 in debt, and created a life that keeps him motivated daily! This Insanity Workout DVD Cast Member shares his simple tips for you to have the same success!
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But from my reading, I can say that this book may help those who wants to lose weight, without dieting.
Now, after a few months, I would like to share this to everyone. So I re-edited AND uploaded them here. You may notice that certain slides are designed very conservatively. This is because it is presented in an educational and academical environment. Thus, it is unavoidable
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Organo Gold
Do you know someone who drinks coffee? Of course you do.
Coffee is the second most consumed beverage on the planet after water. It’s the second most traded commodity after oil. People drink coffee all day, every day in almost every country around the world.
But here’s a really powerful question. When was the last time you were paid every time someone enjoyed a cup of coffee?
Welcome to Organo Gold. And welcome to a global groundbreaking movement that starts with Organo Gold coffee. From the ground to the cup. We’re a company that is working to improve people’s health, wealth and bring more balance into their lives thanks to the overwhelming power of Ganoderma – an ancient Chinese herb that has been used for more than 4,000 years to enhance wellness.
By infusing gourmet coffee and an ever expanding product line with the power of the Ganoderma Lucidum herb, Organo Gold has scientifically developed a healthy alternative to regular coffee that not only tastes great, but makes people feel great. And that’s where you fit in.
Organo Gold is on a mission, spreading the knowledge of Ganoderma to the four corners of the world and partnering with thousands and thousands of people along the way. Using the cost effective network distribution system to deliver these Ganoderma products, more of every dollar is shared with our growing Organo Gold family world-wide.
Think about your future. Where will you and your family be in 5 years from right now? You may know where you want to be, but do you know how you are going to get there? Do you have a plan? Now more than ever it’s up to you to define your future. That’s where Organo Gold comes into the picture.
Organo Gold is a global family that is growing and thriving every day. A family that is caring and compassionate and believes that the knowledge of Ganoderma should be in the hands of people world-wide. It’s a family that cares about you.
Organo gold
Do you or someone you know loves coffee and or tea? Do you want to know how to get paid to enjoy a cup of coffee, chocolate or tea? Well, you can to the right place. Contact me to find out more
www.epleitez.organogold.com
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Caffeine; Does it really work for weight loss!.pdf
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Nourishing circle messaging concept feedback from monisha
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The Alkaline Diet Exec - Limitless Energy For Your Business by Andrew Bridgew...
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Coffee Case Study: How to Create A New Habit
- 1. How to Create a New Habit Habitual Coffee Drinking A Case Study Kristy Allenby habits.stanford.edu
- 2. How a coffee habit develops Gather enough info to know you want to try coffee Learn: 1)How to get coffee more often 2) When you enjoy it the most Try coffee drink(s) to see if you like it Drink coffee more often Enjoy the taste & boost in productivity Incorporate coffee into your routine Adjust to the benefits as your new “normal” Don’t enjoy the taste or side effects of caffeine Stays a treat Reactions Actions
- 3. How a coffee habit develops Gather enough info to know you want to try coffee Learn: 1)How to get coffee more often 2) When you enjoy it the most Try coffee drink(s) to see if you like it Drink coffee more often Enjoy the taste & boost in productivity Incorporate coffee into your routine Adjust to the benefits as your new “normal” Don’t enjoy the taste or side effects of caffeine Stays a treat Reactions Actions
- 4. Coffee: Motivation, Trigger, Ability
- 5. Can we generalize the coffee habit?
- 6. How habits can develop Gather enough info to know you want to try something Learn: 1)How to do it more often 2) When you enjoy it the most Test to see if you like it Do the activity/action often Enjoy the benefits Incorporate it into your routine Adjust to the benefits as your new “normal” Don’t enjoy the negative results Stays a treat Reactions Actions