This very short document does not contain enough substantive information to summarize meaningfully in 3 sentences or less. It consists of only the word "test" repeated twice without any additional context.
This document provides an overview agenda for an SEO training covering topics such as search engine philosophy, on-page and off-page optimization factors, measurement and analytics, vertical search and local SEO, and content planning. The agenda includes sections on search engine updates, indexation challenges and solutions, major on-page and off-page ranking factors, using analytics tools to measure SEO, techniques for large and small sites, and generating useful content. The training aims to explain modern search engine operations and how to best approach SEO through an understanding of key algorithms and metrics.
Making your Competitions Fun - Iain Haywood - Brighton SEO 2015 PresentationThe Competition Agency
Iain Haywood from The Competition Agency breaks down why (and how) brands can rely less on incentivisation and its associated pitfalls by concentrating on fun or enjoyment first.
Mark Thomas - 10 Step Technical SEO Game Plan (annotated edition)Anna Morrison
This document outlines a 10 step technical SEO game plan for sustainable website optimization. It discusses the importance of engaging stakeholders, comprehensively auditing the site, solution selling top wins, sharing architectural insights with other teams, analyzing impact, and automating processes. The goal is for SEO professionals to be considered the "backbone" of the organization by providing data and insights that support various teams like content, paid media, development, and more. This allows SEO to spend more time influencing strategy rather than manual work.
DIY Data Visualisation to Fuel Your Content Marketing StrategyKrystian Szastok
This is my presentation from BirghtonSEO in April 2015.
The presentation explains how digital marketers can develop great looking content assets based on data visualisation.
Unleash your branding and gather your followers by using the right image in your social sharing. You have the basics down and your images are sized correctly, but now what? You need to figure out how to push your messaging, bring everyone to the party, and pivot quickly.
You'll learn how to:
- Use compelling layouts and typography that psychologically work
- Create messaging to compliment your images
- Work smarter with graphic designers and content marketers
- Quickly pivot your images to be golden across any social media network
A Supercharged Approach To PR SEO SuccessRebecca Lee
Rebecca Lee discusses strategies for a successful PR and SEO campaign. She recommends focusing on increasing brand visibility rather than just link building. A good campaign needs a compelling reason for the story and should use classic story narratives that people relate to. It's also important to move beyond just telling stories and work to actively create new stories. Collaborating with other organizations can help stories spread further.
Schema, JSON-LD & the semantic web - Brighton SEO April 2015 - Kirsty Hulse -...Linkdex
The document discusses implementing structured markup through JSON-LD to support the semantic web without expensive development resources. It describes how JSON-LD can be injected into pages using Google Tag Manager through custom HTML tags, allowing markup to be added without a datalayer. Examples shown include adding site search, social profiles, and organization/logo metadata that could help with search and knowledge graph results. Care must be taken to keep JSON-LD in sync with the page content.
This document provides an overview agenda for an SEO training covering topics such as search engine philosophy, on-page and off-page optimization factors, measurement and analytics, vertical search and local SEO, and content planning. The agenda includes sections on search engine updates, indexation challenges and solutions, major on-page and off-page ranking factors, using analytics tools to measure SEO, techniques for large and small sites, and generating useful content. The training aims to explain modern search engine operations and how to best approach SEO through an understanding of key algorithms and metrics.
Making your Competitions Fun - Iain Haywood - Brighton SEO 2015 PresentationThe Competition Agency
Iain Haywood from The Competition Agency breaks down why (and how) brands can rely less on incentivisation and its associated pitfalls by concentrating on fun or enjoyment first.
Mark Thomas - 10 Step Technical SEO Game Plan (annotated edition)Anna Morrison
This document outlines a 10 step technical SEO game plan for sustainable website optimization. It discusses the importance of engaging stakeholders, comprehensively auditing the site, solution selling top wins, sharing architectural insights with other teams, analyzing impact, and automating processes. The goal is for SEO professionals to be considered the "backbone" of the organization by providing data and insights that support various teams like content, paid media, development, and more. This allows SEO to spend more time influencing strategy rather than manual work.
DIY Data Visualisation to Fuel Your Content Marketing StrategyKrystian Szastok
This is my presentation from BirghtonSEO in April 2015.
The presentation explains how digital marketers can develop great looking content assets based on data visualisation.
Unleash your branding and gather your followers by using the right image in your social sharing. You have the basics down and your images are sized correctly, but now what? You need to figure out how to push your messaging, bring everyone to the party, and pivot quickly.
You'll learn how to:
- Use compelling layouts and typography that psychologically work
- Create messaging to compliment your images
- Work smarter with graphic designers and content marketers
- Quickly pivot your images to be golden across any social media network
A Supercharged Approach To PR SEO SuccessRebecca Lee
Rebecca Lee discusses strategies for a successful PR and SEO campaign. She recommends focusing on increasing brand visibility rather than just link building. A good campaign needs a compelling reason for the story and should use classic story narratives that people relate to. It's also important to move beyond just telling stories and work to actively create new stories. Collaborating with other organizations can help stories spread further.
Schema, JSON-LD & the semantic web - Brighton SEO April 2015 - Kirsty Hulse -...Linkdex
The document discusses implementing structured markup through JSON-LD to support the semantic web without expensive development resources. It describes how JSON-LD can be injected into pages using Google Tag Manager through custom HTML tags, allowing markup to be added without a datalayer. Examples shown include adding site search, social profiles, and organization/logo metadata that could help with search and knowledge graph results. Care must be taken to keep JSON-LD in sync with the page content.
Hybrid IT Management - Microsoft Operations Management SuiteRishi Bhatia
Rishi Bhatia is a product manager at Anthropic focused on conversational AI. He has over 10 years of experience in product management and strategy consulting. Bhatia has an MBA from Stanford and a bachelor's degree in computer science from MIT.
SEO | The four main types of Cannibalisation affecting the visibility of your...Jon Earnshaw
SEO Cannibalisation revisited and updated illustrating just how easily your online content can loose visibility and in turn negatively impact on your organic traffic and lead to revenue attrition.
Jaws in Space (Ressurrection) - BrightonSEOHannah Smith
The document discusses developing and pitching creative ideas. It presents frameworks for evaluating ideas, including whether they are relevant, resonant, and different. It also discusses pitching ideas in a way that convinces clients of their value. Specific ideas that were pitched and their results are presented as examples. Developing ideas is portrayed as an iterative process that benefits from rigor and taking pitches seriously.
10 Ways to Build a Link in 20 Minutes Flat + Bonus ContentMatthew Barby
The document outlines 10 ways to build links in 20 minutes, including press requests, Wikipedia citations/broken links/listings, Reddit, event sponsorship, influencer content, interviews/guest blogging, Buzzfeed community posts, repurposing data, and creating widgets. For each tactic, it provides high-level steps and additional resources to help with implementation.
Technical SEO is easy. Making recommendations on site structures, opportunities and technical initiatives is pretty straightforward. But the psychology, politics and processes around delivering a actions which are understood, bought into, and acted upon, is much harder. Here's the fix.
Now into its ninth year, Fjord’s annual Trends Report 2016 has arrived and, once again, we unveil what we believe to be the most significant technology and business developments emerging and describe how they will transform our world in the coming 12 months.
Our Trends Report is the result of months of research, discussions and debate, pooling the collective experience at Fjord and Accenture Interactive and distilled into ten core ideas.
We believe 2016 will be another defining year for digital and will bring even more transformation, disruption and delight to organizations and their audiences. In the report you can expect to discover more about big data etiquette, the rise of employee experience (EX) design, disappearing apps, the true power of wearables and nearables and much more.
Check out the full Fjord Trends Report 2016 below, visit trends.fjordnet.com, and follow the conversation at #FjordTrends.
Enjoy!
See more at www.trends.fjordnet.com
Hybrid IT Management - Microsoft Operations Management SuiteRishi Bhatia
Rishi Bhatia is a product manager at Anthropic focused on conversational AI. He has over 10 years of experience in product management and strategy consulting. Bhatia has an MBA from Stanford and a bachelor's degree in computer science from MIT.
SEO | The four main types of Cannibalisation affecting the visibility of your...Jon Earnshaw
SEO Cannibalisation revisited and updated illustrating just how easily your online content can loose visibility and in turn negatively impact on your organic traffic and lead to revenue attrition.
Jaws in Space (Ressurrection) - BrightonSEOHannah Smith
The document discusses developing and pitching creative ideas. It presents frameworks for evaluating ideas, including whether they are relevant, resonant, and different. It also discusses pitching ideas in a way that convinces clients of their value. Specific ideas that were pitched and their results are presented as examples. Developing ideas is portrayed as an iterative process that benefits from rigor and taking pitches seriously.
10 Ways to Build a Link in 20 Minutes Flat + Bonus ContentMatthew Barby
The document outlines 10 ways to build links in 20 minutes, including press requests, Wikipedia citations/broken links/listings, Reddit, event sponsorship, influencer content, interviews/guest blogging, Buzzfeed community posts, repurposing data, and creating widgets. For each tactic, it provides high-level steps and additional resources to help with implementation.
Technical SEO is easy. Making recommendations on site structures, opportunities and technical initiatives is pretty straightforward. But the psychology, politics and processes around delivering a actions which are understood, bought into, and acted upon, is much harder. Here's the fix.
Now into its ninth year, Fjord’s annual Trends Report 2016 has arrived and, once again, we unveil what we believe to be the most significant technology and business developments emerging and describe how they will transform our world in the coming 12 months.
Our Trends Report is the result of months of research, discussions and debate, pooling the collective experience at Fjord and Accenture Interactive and distilled into ten core ideas.
We believe 2016 will be another defining year for digital and will bring even more transformation, disruption and delight to organizations and their audiences. In the report you can expect to discover more about big data etiquette, the rise of employee experience (EX) design, disappearing apps, the true power of wearables and nearables and much more.
Check out the full Fjord Trends Report 2016 below, visit trends.fjordnet.com, and follow the conversation at #FjordTrends.
Enjoy!
See more at www.trends.fjordnet.com