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Hoe blogs en ad words winkelverlaters terug halen
In dit webinar wordt ingegaan op de manier waarop blog artikelen in kunt zetten om de potentiele klant op het juiste moment in zijn customer journey naar de website te trekken. En op het moment waarop de potentie klant een aankoop intentie toont, deze naar de website terug te halen met AdWords.
Vele aspecten van content marketing en remarketing met AdWords Remarketing komt ter sprake met o.a.:
* Customer Journey: Wat doet een potentiële klant online en wat doen mijn oude klanten online?
* Welke zoekwoorden gebruikt mijn klant: Koopzoekwoord, informatiezoekwoord, conversiezoekwoord of inspiratiezoekwoord?
* Welke soort content voor welke fase: Klanten uitlichten, Nieuwe producten, Informatie over producten, Vragen beantwoorden.
* Hoe de blog bezoekers in leads omzetten door microconversies?
* Hoe blog bezoekers en winkelverlaters terughalen via AdWords remarketing?
* Leads en oude klanten benaderen opnieuw benaderen als ze koopintentie tonen.
How Weather Influences Sales
This presentation was use in the webinar 'How Weather Influences Sales' that was broadcasted on 30th of November. You can watch the replay here: http://bit.ly/weatheradvertising
Winter is fast approaching and AccuWeather’s expert long range forecasters have released their latest predictions. Last year, warmth plagued most of the country during the holiday season and many retailers fell short of their sales predictions.
Was your business as prepared as possible for last year’s weather? Do you know what the upcoming forecast is calling for?
This year, things will be different. Holiday shoppers in certain locations of the country can expect a return to cold weather and snow.
Are you positioned to take advantage of weather opportunities and minimize weather-related risks to this year’s forecast? The AccuWeather Data Driven Decisions team of analysts use the power of meteorology, big data, and analytics to predict disruptions and ensure you are prepared for the holiday season.
SMX East: How to Reach Ideal Customers Using Advanced Search & Social Tactics...
Learn the best takeaways from Sahil Jain's SMX East presentation on how to reach your ideal customers using search and social, cross-network tactics.
#SMXEast Panel
Using Paid Search & Social Together To Deliver The Ultimate Knock-Out Punch
Speakers:
Sahil Jain, CEO, AdStage
Maggie Malek, Head of Social, MMI
Tara Siegel, Sr. Director of Social, Pepperjam
Risk Factory Geo-location Security Issues & Best Practices
An overview of the security risks associated with geo-location enabled mobile devices and how to address them.
Recommended
Hoe blogs en ad words winkelverlaters terug halen
In dit webinar wordt ingegaan op de manier waarop blog artikelen in kunt zetten om de potentiele klant op het juiste moment in zijn customer journey naar de website te trekken. En op het moment waarop de potentie klant een aankoop intentie toont, deze naar de website terug te halen met AdWords.
Vele aspecten van content marketing en remarketing met AdWords Remarketing komt ter sprake met o.a.:
* Customer Journey: Wat doet een potentiële klant online en wat doen mijn oude klanten online?
* Welke zoekwoorden gebruikt mijn klant: Koopzoekwoord, informatiezoekwoord, conversiezoekwoord of inspiratiezoekwoord?
* Welke soort content voor welke fase: Klanten uitlichten, Nieuwe producten, Informatie over producten, Vragen beantwoorden.
* Hoe de blog bezoekers in leads omzetten door microconversies?
* Hoe blog bezoekers en winkelverlaters terughalen via AdWords remarketing?
* Leads en oude klanten benaderen opnieuw benaderen als ze koopintentie tonen.
How Weather Influences Sales
This presentation was use in the webinar 'How Weather Influences Sales' that was broadcasted on 30th of November. You can watch the replay here: http://bit.ly/weatheradvertising
Winter is fast approaching and AccuWeather’s expert long range forecasters have released their latest predictions. Last year, warmth plagued most of the country during the holiday season and many retailers fell short of their sales predictions.
Was your business as prepared as possible for last year’s weather? Do you know what the upcoming forecast is calling for?
This year, things will be different. Holiday shoppers in certain locations of the country can expect a return to cold weather and snow.
Are you positioned to take advantage of weather opportunities and minimize weather-related risks to this year’s forecast? The AccuWeather Data Driven Decisions team of analysts use the power of meteorology, big data, and analytics to predict disruptions and ensure you are prepared for the holiday season.
SMX East: How to Reach Ideal Customers Using Advanced Search & Social Tactics...
Learn the best takeaways from Sahil Jain's SMX East presentation on how to reach your ideal customers using search and social, cross-network tactics.
#SMXEast Panel
Using Paid Search & Social Together To Deliver The Ultimate Knock-Out Punch
Speakers:
Sahil Jain, CEO, AdStage
Maggie Malek, Head of Social, MMI
Tara Siegel, Sr. Director of Social, Pepperjam
Risk Factory Geo-location Security Issues & Best Practices
An overview of the security risks associated with geo-location enabled mobile devices and how to address them.
Java Concurrent
Concurrency is the ability to run several programs or several parts of a program in parallel. If a time consuming task can be performed asynchronously or in parallel, this improve the throughput and the interactivity of the program.
Mining and Refining Google Display: Setup Targeting and Conversion Optimizati...
Mining and Refining Google Display: Setup Targeting and Conversion Optimizati...Search Marketing Expo - SMX
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Mining, Refining & Minting Success With AdWords Display & Video. PRESENTATION: Mining and Refining Google Display: Setup Targeting and Conversion Optimization Tips - Given by Laura Thieme, @bizwatchlaura - Bizwatch, CEO. #SMX #14BFacebook Brand Pages For Dummies
This isn't the holy grail; but rather a road-tested 'cheat sheet‘ for quick wins on your Facebook page
We're interested in your tips also so we can do a Volume 2.
For an overview on Soap's social offering visit
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Designing the employee experience
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Boost conversions by localizing your marketing
Marketing localization means framing your messaging in terms of the local community.
It’s taking your core marketing messages and pushing them out in a way that’s meaningful to local communities. It’s not just a language translation; localization takes into account the local culture, politics, environmental and economic influences.
Localization does not mean that you stop marketing on a global scale, not at all. What it means is that you can market globally, but leverage localization strategies.
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Java Concurrent
Concurrency is the ability to run several programs or several parts of a program in parallel. If a time consuming task can be performed asynchronously or in parallel, this improve the throughput and the interactivity of the program.
Mining and Refining Google Display: Setup Targeting and Conversion Optimizati...
Mining and Refining Google Display: Setup Targeting and Conversion Optimizati...Search Marketing Expo - SMX
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Mining, Refining & Minting Success With AdWords Display & Video. PRESENTATION: Mining and Refining Google Display: Setup Targeting and Conversion Optimization Tips - Given by Laura Thieme, @bizwatchlaura - Bizwatch, CEO. #SMX #14BFacebook Brand Pages For Dummies
This isn't the holy grail; but rather a road-tested 'cheat sheet‘ for quick wins on your Facebook page
We're interested in your tips also so we can do a Volume 2.
For an overview on Soap's social offering visit
http://www.soapcreative.com/social/
Search content VS Social content
what do u have in content strategy?
the differences between search and social content
Tubular Labs - Using Elastic to Search Over 2.5B Videos
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Designing the employee experience
Published article by Brett Minchington and Lisa G. Morris based on their whitepaper, In Employer Branding, EXPERIENCE is everything. Available at http://bit.ly/1M6eMyA
Boost conversions by localizing your marketing
Marketing localization means framing your messaging in terms of the local community.
It’s taking your core marketing messages and pushing them out in a way that’s meaningful to local communities. It’s not just a language translation; localization takes into account the local culture, politics, environmental and economic influences.
Localization does not mean that you stop marketing on a global scale, not at all. What it means is that you can market globally, but leverage localization strategies.
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