Tesla is an electric vehicle company led by CEO Elon Musk. In 2015, Tesla had revenue of $2 billion, gross profit of $456 million, and over 5,800 employees. Tesla is headquartered in California and manufactures vehicles in California and the Netherlands for global sales. Tesla's strategy is to first develop high-end sports cars to prove electric vehicles can be stylish and efficient, then introduce premium sedans to compete with BMW and Mercedes, and finally produce hundreds of thousands of affordable electric vehicles for mass adoption.
5. Tesla Overview
The Financial Numbers(2015)
Revenue: $2,013,496,000
Gross Profit: $456,262,000
No. of Employees: 5,859
Scope of Productions
Headquartered in California
Manufacturing in California and Netherlands
Sales throughout the world
6. Tesla Strategy
1. Develop a high-end, high performance sports car to prove that electric vehicles are both stylish and
efficient. Use the sports car to develop core intellectual property and patents.
2. Introduce a premium sedan that competes with brands like BMW, Mercedes and Audi.
3. Produce hundreds of thousands of low cost premium electric vehicles for mass adoption.
11. Tesla Sales Focus
1. Focus on monthly payments vs. total vehicle price
2. Engaging stores, low bar for test drives, simplified sales process
3. Stand behind the product with great warranties, service, and residual values
13. Supercharging
ā¢ Industrial grade, not available for home use
ā¢ Up to 120 kW input
ā¢ Up to 120 kW off-board charger
ā¢ Bypasses on-board vehicle chargers
ā¢ Fills battery directly
I want to start with a quote from our CEO, Elon Musk, which clearly articulates Teslaās purpose.
What makes accomplishing these steps even more amazing is the time and resources they were accomplished with. Tesla is able to do more, with less because of tight integration. We can stay truer to the original design intent, while producing a car that appeals to customerās needs.
What makes accomplishing these steps even more amazing is the time and resources they were accomplished with. Tesla is able to do more, with less because of tight integration. We can stay truer to the original design intent, while producing a car that appeals to customerās needs.
This slide shows Teslaās product strategy graphically; transitioning form low volume, high price to large market and low price.
Roadster is in 31 countries around the world and has provided nearly 30 million miles of pure electric miles. When combined with the ~11,000 delivered Model S, the Tesla customer fleet has travelled over 60 million miles.
Iām sure youāve seen some of this but weāre blown over by the critical acclaim. Model S was named car of the year by Motor Trend, Automobile and Yahoo and was Consumer Reportās best tested car, gasoline or electric, ever!
What makes accomplishing these steps even more amazing is the time and resources they were accomplished with. Tesla is able to do more, with less because of tight integration. We can stay truer to the original design intent, while producing a car that appeals to customerās needs.