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Presented By: Aanshi Garg
BBA 2nd
year
Tesla Motors
Introduction to Tesla
-Elon Musk | CEO and Chief Architect
Tesla Overview
The Financial Numbers(2015)
Revenue: $2,013,496,000
Gross Profit: $456,262,000
No. of Employees: 5,859
Scope of Productions
Headquartered in California
Manufacturing in California and Netherlands
Sales throughout the world
Tesla Strategy
1. Develop a high-end, high performance sports car to prove that electric vehicles are both stylish and
efficient. Use the sports car to develop core intellectual property and patents.
2. Introduce a premium sedan that competes with brands like BMW, Mercedes and Audi.
3. Produce hundreds of thousands of low cost premium electric vehicles for mass adoption.
Tesla Product Strategy
0 - 60mph: 3.9 seconds ā€¢ Driving Range: 244 miles ā€¢ Base Price: $109,000
Millions of Electric Miles
21000 + on Road 31 Countries 60,000,000 miles
Model S - Most Awarded Car of 2013
Tesla Sales Focus
1. Focus on monthly payments vs. total vehicle price
2. Engaging stores, low bar for test drives, simplified sales process
3. Stand behind the product with great warranties, service, and residual values
Charging
Supercharging
ā€¢ Industrial grade, not available for home use
ā€¢ Up to 120 kW input
ā€¢ Up to 120 kW off-board charger
ā€¢ Bypasses on-board vehicle chargers
ā€¢ Fills battery directly
Supercharging Growth
Supercharging Growth
Supercharging Growth
SWOT Analysis
THANK YOU!

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Tesla

Editor's Notes

  1. I want to start with a quote from our CEO, Elon Musk, which clearly articulates Teslaā€™s purpose.
  2. What makes accomplishing these steps even more amazing is the time and resources they were accomplished with. Tesla is able to do more, with less because of tight integration. We can stay truer to the original design intent, while producing a car that appeals to customerā€™s needs.
  3. What makes accomplishing these steps even more amazing is the time and resources they were accomplished with. Tesla is able to do more, with less because of tight integration. We can stay truer to the original design intent, while producing a car that appeals to customerā€™s needs.
  4. This slide shows Teslaā€™s product strategy graphically; transitioning form low volume, high price to large market and low price.
  5. Roadster is in 31 countries around the world and has provided nearly 30 million miles of pure electric miles. When combined with the ~11,000 delivered Model S, the Tesla customer fleet has travelled over 60 million miles.
  6. Iā€™m sure youā€™ve seen some of this but weā€™re blown over by the critical acclaim. Model S was named car of the year by Motor Trend, Automobile and Yahoo and was Consumer Reportā€™s best tested car, gasoline or electric, ever!
  7. What makes accomplishing these steps even more amazing is the time and resources they were accomplished with. Tesla is able to do more, with less because of tight integration. We can stay truer to the original design intent, while producing a car that appeals to customerā€™s needs.