SuperSummit is a network that produces online events. It has a channel dedicated to Cultural Marketing which aims to open a dialogue about different possibilities that marketing offers when applied to the cultural field.
#svegliamuseo presented its experience with Italian museums online and an overview of examples and best practices in the field of digital communication for museums in our country. We also showed the main techniques of storytelling, providing case histories from the international context.
Le Invasioni Digitali in tour a Ravenna future lessonsMarianna Marcucci
Le Invasioni Digitali raccontate in occasione di Ravenna Future Lessons il 29 ottobre 2014.
Invasioni Digitali è un progetto rivolto a diffondere la cultura digitale e l’utilizzo degli open data, formare e sensibilizzare le istituzioni all’utilizzo del web e dei social media per la realizzazione di progetti innovativi rivolti alla co-creazione di valore culturale oltre che alla promozione e diffusione della cultura.
www.invasionidigitali.it
SuperSummit is a network that produces online events. It has a channel dedicated to Cultural Marketing which aims to open a dialogue about different possibilities that marketing offers when applied to the cultural field.
#svegliamuseo presented its experience with Italian museums online and an overview of examples and best practices in the field of digital communication for museums in our country. We also showed the main techniques of storytelling, providing case histories from the international context.
Le Invasioni Digitali in tour a Ravenna future lessonsMarianna Marcucci
Le Invasioni Digitali raccontate in occasione di Ravenna Future Lessons il 29 ottobre 2014.
Invasioni Digitali è un progetto rivolto a diffondere la cultura digitale e l’utilizzo degli open data, formare e sensibilizzare le istituzioni all’utilizzo del web e dei social media per la realizzazione di progetti innovativi rivolti alla co-creazione di valore culturale oltre che alla promozione e diffusione della cultura.
www.invasionidigitali.it
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Tesi di laurea & Fare ricerca
1. "! !!
"! !!
"! !!
"! !!
"! !!
"! !!
"! !!
"! !!
"! !!
"!
"! Tesi di laurea !!
!!
"! LABORATORIO Fare ricerca nel turismo !!
Lorenzo Canova, Anna Pedroncelli
"! !!
"! !!
"! !!
"! !!
"! !!
"! !!
"! !!
2. Laboratorio didattico "Progettazione di iniziative culturali e loro impatto turistico”
LA SCELTA
DELL’ARGOMENTO
anna.pedroncelli@gmail.com
lorenzo.canova@unibg.it
"!
3. Laboratorio didattico "Progettazione di iniziative culturali e loro impatto turistico”
NON HO UN ARGOMENTO !!
Accade con più frequenza di quanto molti credano
Anche se è fonte di:
"! stress
"! vergogna
Ma perché accade?
anna.pedroncelli@gmail.com
lorenzo.canova@unibg.it
incapacità di immaginare un argomento?
oppure difficoltà di scelta fra molti argomenti?
"!
4. Laboratorio didattico "Progettazione di iniziative culturali e loro impatto turistico”
NON HO UN ARGOMENTO !!
Fate una ricerca sulla letteratura corrente!
"! chiedetevi:
!! quali argomenti sono popolari, controversi o al
centro dell'attenzione dei ricercatori?
!! quali argomenti sono poco o per niente oggetto di
studio?
E, senza essere troppo ambiziosi:
anna.pedroncelli@gmail.com
lorenzo.canova@unibg.it
!! in che termini il vostro lavoro può offrire un
piccolo contributo a riempir qualche mancanza
nella letteratura?
"!
5. Laboratorio didattico "Progettazione di iniziative culturali e loro impatto turistico”
VOI E L’ARGOMENTO SCELTO
Qualunque sia l’argomento…
"! piacere, forma di sollievo
oppure
"! fonte di distrazione e di frustrazione,
(difficile trovare la motivazione e la
anna.pedroncelli@gmail.com
concentrazione necessari per
lorenzo.canova@unibg.it
apprezzare l'intero processo)
"!
6. Laboratorio didattico "Progettazione di iniziative culturali e loro impatto turistico”
LA SCELTA
DELL’ARGOMENTO
anna.pedroncelli@gmail.com
lorenzo.canova@unibg.it
"!
7. Laboratorio didattico "Progettazione di iniziative culturali e loro impatto turistico”
LA SCELTA DELL’ARGOMENTO
?
anna.pedroncelli@gmail.com
lorenzo.canova@unibg.it
"!
8. Laboratorio didattico "Progettazione di iniziative culturali e loro impatto turistico”
LA SCELTA DELL’ARGOMENTO
"! DOMANDA
!! Quale argomento di
ricerca vuoi approfondire
e indagare?
anna.pedroncelli@gmail.com
lorenzo.canova@unibg.it
"!
9. Laboratorio didattico "Progettazione di iniziative culturali e loro impatto turistico”
LA SCELTA DELL’ARGOMENTO
"! RISPOSTA
!! Cascata di genericità
entusiastiche!!
Attenzione perché scegliere
un argomento troppo ampio
anna.pedroncelli@gmail.com
causa problemi di
lorenzo.canova@unibg.it
concentrazione e difficoltà
di analisi e scrittura
"!
10. Laboratorio didattico "Progettazione di iniziative culturali e loro impatto turistico”
LA SCELTA DELL’ARGOMENTO
Dalla serie "scegliere in fretta e pentirsi con comodo"
"! Attenzione se siete interessati ed entusiasti
rispetto ad un argomento del quale avete poca
conoscenza;
MA attenzione anche se oltre all’interesse e
all’entusiasmo, conoscete il tema!
anna.pedroncelli@gmail.com
lorenzo.canova@unibg.it
"!
11. Laboratorio didattico "Progettazione di iniziative culturali e loro impatto turistico”
LA SCELTA DELL’ARGOMENTO
"! Il vostro entusiasmo non
sostituisce la dura fatica del lavoro
"! Il vostro interesse deve essere
mantenuto vivo per tutto il tempo
necessario
"! Dovete conoscere voi stessi ed
essere onesti con voi stessi
anna.pedroncelli@gmail.com
NON ABBIATE FRETTA DI
lorenzo.canova@unibg.it
SCEGLIERE !
"!
12. Laboratorio didattico "Progettazione di iniziative culturali e loro impatto turistico”
LA SCELTA DELL’ARGOMENTO
APPROCCIO AREA-CAMPO-ASPETTO
"! Jankowicz (1991) ha suggerito l’approccio “area
- campo – aspetto”
!! Un’area è un vasto campo di studio che può
coincidere con una disciplina – economia,
sociologia, turismo, ospitalità, ecc.
!! Un campo è un elemento che fa parte
dell’area di studio, può essere una sub-
?
disciplina riconosciuta (macroeconomia,
psicologia sociale), o un importante centro
di interesse nell’ambito dell’area (turismo
anna.pedroncelli@gmail.com
internazionale, la gestione del patrimonio,
lorenzo.canova@unibg.it
ecc)
!! Un aspetto è semplicemente una
sfaccettatura di un campo
"!
13. Laboratorio didattico "Progettazione di iniziative culturali e loro impatto turistico”
LA SCELTA DELL’ARGOMENTO
"! L’accento si pone sull’aspetto o
sfaccettatura, perché è qui che
ha luogo la maggior parte
dell’attività di ricerca
anna.pedroncelli@gmail.com
lorenzo.canova@unibg.it
"!
14. Laboratorio didattico "Progettazione di iniziative culturali e loro impatto turistico”
HO TROVATO UN ARGOMENTO, ADESSO?
Probabilmente non sarete i primi ad aver scritto una tesi su
un determinato argomento
!! Biblioteca per setacciate informazioni in cerca di idee
"! vantaggi:
!! possibilità di portar avanti e/o sviluppare/ampliare una
ricerca precedente
!! Individuare contatti e intervistati che hanno partecipato a
ricerche precedenti e potrebbero voler collaborare ancora
"! Svantaggi
anna.pedroncelli@gmail.com
lorenzo.canova@unibg.it
!! rischio di basarsi troppo sulla ricerca precedente >> poca
originalità
"!
15. Laboratorio didattico "Progettazione di iniziative culturali e loro impatto turistico”
STRATEGIE PER LA SCELTA DELL’ARGOMENTO
"! Cosa considerare quando scegliete l’argomento?
!! Complessità e difficoltà
!! Accesso
!! Servizi e risorse
anna.pedroncelli@gmail.com
lorenzo.canova@unibg.it
!! Esperienza
"!
16. Laboratorio didattico "Progettazione di iniziative culturali e loro impatto turistico”
STRATEGIE PER LA SCELTA DELL’ARGOMENTO
"! COMPLESSITÀ
ossia quanto complicato è il processo di ricerca?
"! DUE SITUAZIONI
!!LA PRIMA: trovate (a) una buona letteratura
sull’argomento; (b) un certo numero di punti di vista
accademici sull’argomento; (c) un dibattito continuo
complessità
sull’argomento.
Difficile perché:
difficoltà
C’è molta letteratura da leggere e da capire
anna.pedroncelli@gmail.com
"!
lorenzo.canova@unibg.it
"! La maggior parte della letteratura è auto-referenziale
"! Livello di astrazione difficile da comprendere
"!
17. Laboratorio didattico "Progettazione di iniziative culturali e loro impatto turistico”
STRATEGIE PER LA SCELTA DELL’ARGOMENTO
!! LA SECONDA: trovate scarsa e povera letteratura
oppure di materiale che può essere tuttora in corso
di definizione o privo di interesse
Difficile perchè:
"! dovete ricercare e scrivere su un argomento sul
complessità
quale il dibattito accademico è povero
"! Per essere convincente una tale ricerca
difficoltà
dovrebbe coprire molti punti di vista e approcci
anna.pedroncelli@gmail.com
e vi è il rischio che alcune strade di ricerca
lorenzo.canova@unibg.it
possono rivelarsi impraticabili
"!
18. Laboratorio didattico "Progettazione di iniziative culturali e loro impatto turistico”
STRATEGIE PER LA SCELTA DELL’ARGOMENTO
"! È possibile ottenere i dati necessari alla
realizzazione del progetto di ricerca?
Prima di confermare la scelta
dell’argomento è necessario capire se vi
sono i dati e le informazioni necessarie
accesso
anna.pedroncelli@gmail.com
lorenzo.canova@unibg.it
"!
19. Laboratorio didattico "Progettazione di iniziative culturali e loro impatto turistico”
STRATEGIE PER LA SCELTA DELL’ARGOMENTO
DATI SECONDARI
"! È opportuno non dare per scontato che la gran
quantità di dati statistici prodotti dalle agenzie
governative e da altri vi possano
necessariamente essere d'aiuto !
accesso
anna.pedroncelli@gmail.com
lorenzo.canova@unibg.it
"!
20. Laboratorio didattico "Progettazione di iniziative culturali e loro impatto turistico”
STRATEGIE PER LA SCELTA DELL’ARGOMENTO
DATI PRIMARI
la raccolta di dati originali
"! non è sempre sufficiente chiedersi con quanta facilità si
possano ottenere i dati.
"! il punto è sapere se vi è la sicurezza che sarà possibile
ottenere i dati.
"! non bisogna credere ciecamente alle offerte d'aiuto. I loro
contatti possono non materializzarsi.
"! è bene tenere a mente che le persone che lavorano sono
accesso
anna.pedroncelli@gmail.com
spesso molto occupate e che il vostro progetto di ricerca
lorenzo.canova@unibg.it
occupa un posto secondario nelle loro priorità.
"!
21. Laboratorio didattico "Progettazione di iniziative culturali e loro impatto turistico”
STRATEGIE PER LA SCELTA DELL’ARGOMENTO
BASI PER LA RICERCA.
PONETEVI LE SEGUENTI DOMANDE
"! Quale sarà il costo della raccolta dati?
"! Come sviluppare gli strumenti di ricerca (questionari,
Servizi e risorse
interviste ecc.)
"! Quali attrezzature e servizi (gratuiti o a buon mercato)
servono a sostegno del processo di ricerca (per es. servizi per
fotocopia, prestito di registratori per le interviste, prestito di
macchine per la sbobinatura)?
"! Servono speciali software per la scrittura e l'analisi dati e, in
tal caso, questi sono disponibili in ateneo o dovrò comprarli?
"! La biblioteca della mia università ha abbastanza riferimenti e
anna.pedroncelli@gmail.com
altro materiale per sostenere il mio progetto di ricerca e, in
caso contrario, quali biblioteche possono aiutarmi?
lorenzo.canova@unibg.it
"! ……
"!
22. Laboratorio didattico "Progettazione di iniziative culturali e loro impatto turistico”
STRATEGIE PER LA SCELTA DELL’ARGOMENTO
"! Quale docente per la supervisione della
vostra tesi?
"! L'esperienza è un elemento importante
anche se non decisivo per la scelta di un
argomento per il progetto di ricerca.
esperienza
!! La vostra
anna.pedroncelli@gmail.com
!! Quella del docente
lorenzo.canova@unibg.it
"!
23. Laboratorio didattico "Progettazione di iniziative culturali e loro impatto turistico”
anna.pedroncelli@gmail.com
CONOSCERE I PROPRI DOCENTI
lorenzo.canova@unibg.it
"!
24. Laboratorio didattico "Progettazione di iniziative culturali e loro impatto turistico”
LA SCRITTURA
"! Per condurre una
ricerca e scrivere
una tesi è
importante il
processo vero e
proprio di scrittura
anna.pedroncelli@gmail.com
lorenzo.canova@unibg.it
"!
25. Laboratorio didattico "Progettazione di iniziative culturali e loro impatto turistico”
FATTORI DI SUCCESSO
"! Caratteristiche generali
!! Un argomento chiaramente definito
!! Un obiettivo chiaramente definito
!! Alcune ipotesi originali
!! Una solida metodologia unita a dati/prove di
buona qualità
!! Equilibrio nel riferire i dati e le prove
!! Importanza e attuabilità
anna.pedroncelli@gmail.com
!! Capacità di generalizzare le scoperte
lorenzo.canova@unibg.it
"!
26. Laboratorio didattico "Progettazione di iniziative culturali e loro impatto turistico”
FATTORI DI INSUCCESSO
"! Cattiva gestione del tempo
"! Mancanza di obiettività
"! Incapacità di contestualizzare e
sintetizzare argomento e risultati
anna.pedroncelli@gmail.com
lorenzo.canova@unibg.it
"!
27. Laboratorio didattico "Progettazione di iniziative culturali e loro impatto turistico”
AUTO VALUTAZIONE
X/100
"! 5% scelta e definizione dell'argomento: l'argomento è
chiaramente collegato al campo di studio ed ha una
precisa rilevanza per l'articolazione degli specifici
obiettivi ed ipotesi
"! 15% studio della letteratura: è conciso e puntuale, e
fornisce un contesto adatto allo studio? porta a
conclusioni sullo stato corrente della ricerca nel
campo in questione, e dà un panorama delle
implicazioni della vostra ricerca per gli studi attuali?
"! 10% raccolta dati: competenza nella raccolta dati
"! 20% metodologia: i metodi scelti per la ricerca sono
appropriati e spiegati con chiarezza? Le informazioni
anna.pedroncelli@gmail.com
fornite sulla scelta e l'operatività del metodo sono
lorenzo.canova@unibg.it
esaustive? Viene dato conto dei parametri di base e
dei dati raccolti e, nel caso, viene fornito un
commento?
"!
28. Laboratorio didattico "Progettazione di iniziative culturali e loro impatto turistico”
AUTO VALUTAZIONE
"! 20% analisi:
!! i dati sono analizzati in modo sistematico?
!! identificati i dati importanti?
!! vengono riconosciuti e commentati i problemi cui
ha dato vita la scelta dei metodi.
!! Sono spiegate con chiarezza, paragonate e messe
a confronto le posizioni in contrasto e
complementari dei dibattiti attinenti?
!! viene data una valutazione dei meriti relativi delle
anna.pedroncelli@gmail.com
varie posizioni, con una chiara definizione delle
lorenzo.canova@unibg.it
loro implicazioni per l'argomento in questione?
"!
29. Laboratorio didattico "Progettazione di iniziative culturali e loro impatto turistico”
AUTO VALUTAZIONE
"! 20% conclusioni - le conclusioni fanno riferimento alla
metodologia e all'analisi dei dati originali relativi alle
istanze principali, che sorgono dallo studio della
letteratura. Le ipotesi principali della tesi vengono
riconsiderate in questo contesto e viene effettuata una
sintesi generale caratterizzata da
!! (a) la negazione, accettazione e discussione
dell'ipotesi iniziale?
!! (b) l'importanza delle istanze suggerite dallo studio
della letteratura?
!! (c) l'importanza delle scoperte originali della ricerca
per le implicazioni delle istanze che sorgono dallo
studio della letteratura?
anna.pedroncelli@gmail.com
!! (d) l'asserzione delle implicazioni di (a)-(c) per la
lorenzo.canova@unibg.it
ricerca futura nella forma di un breve commento
retorico o di un'esplicita articolazione delle
conclusioni?
!! Si offre un punto di vista originale sull'argomento,
che potrebbe avere carattere speculativo?
"!
30. Laboratorio didattico "Progettazione di iniziative culturali e loro impatto turistico”
AUTO VALUTAZIONE
"! 10% presentazione
!! soddisfa gli standard specificati dall’Università?
!! soddisfa le esigenze di base della scrittura
accademica?
!! La tesi è scritta bene senza errori grammaticali,
sintattici o tipografici?
!! Lo stile della scrittura e della presentazione è
coerente in tutto il lavoro?
!! Il testo comunica chiaramente e senza ambiguità
l'argomento del lavoro?
anna.pedroncelli@gmail.com
lorenzo.canova@unibg.it
"!
31. "! !!
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"! Tesi di laurea !!
!!
"! LABORATORIO Fare ricerca nel turismo !!
Lorenzo Canova, Anna Pedroncelli
"! !!
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"! !!