This document provides tips for building an online business presence through social media profiles. It recommends that social media profiles should clearly communicate why a business is better than competitors and be visually cohesive and eye-catching to capture attention. Frequent posting of new content is also suggested to increase visibility. Additionally, the document advises using business profiles over personal profiles since they have useful features for recruiting like job posting abilities.

4. This statement doesn’t tell
people why they should
be doing business with
your company nor what
makes your business
better than the
competition.
Remember:
Most people take 10-15
seconds in deciding
whether to stay on a
website or leave.

5. The visual design of you
online profile must be
cohesive and eye-
catching!
Remember:
Create or share new
content often to gain
visibility.
Building your Online Presence

6. Creating the right kind of profile on social networks
Business profiles have
features personal
features do not, such as
POSTING JOBS.
Since your company is in
the business of recruiting
people, you do not want
to post job ads via the
competition, i.e.
Monster.ca, Workoplis,
etc.

14. Facebook Business Page

15. Re-designed Tweeter Profile