The document provides demographic and market information for a territory covering 7 counties in central North Carolina. It details the populations, racial distributions, median ages, incomes and number of retail locations in each county. The territory has over 1,150 store fronts and major chains include Food Lion, Harris Teeter, Walmart and CVS. It also lists cigarette outlets, military locations, tobacco product pricing and major tobacco manufacturers and distributors in the region.

1. Territory Overview
DEMOGRAPHICS:
The Raleigh Territory currently consists of:
Alamance, Cumberland, Durham, Guilford, Johnston, Orange and Wake counties in Central Piedmont North Carolina
Total of the Territory: 360 square miles.
1. ALAMANCE COUNTY:
The population is 151,131
76.20% of the population is over 18 years of age:
White Non-Hispanic Alone (68.4%) Median resident age: 36.3 years
Black Non-Hispanic Alone (17.9%) Females: 37,957 (52.4%)
Hispanic or Latino (10.6%) Median household income: $43,103
2. CUMBERLAND COUNTY:
The population is 319.431
87.30% of the population is over 18 years of age.
White Non-Hispanic Alone (51.5%) Median resident age: 29.6 years
Black Non-Hispanic Alone (34.8%) Females: 149,742 (51.7%)
Hispanic or Latino (6.1%) Median household income: $41,163
3. DURHAM COUNTY:
The population is 267.587
70.20% of the population is over 18 years of age.
White Non-Hispanic Alone (45.8%) Median resident age: 32.2 years
Black Non-Hispanic Alone (36.3%) Females: 115,684 (52.3%)
Hispanic or Latino (11.3%) Median household income: $48,770
4. GUILFORD COUNTY:
The population is 488.406
70.30% of the population is over 18 years of age.
White Non-Hispanic Alone (58.1%) Median resident age: 34.9 years
Black Non-Hispanic Alone (30.6%) Females: 219,319 (52.4%)
Hispanic or Latino (5.9%) Median household income: $44,386
Asian alone (3.3%)
5. JOHNSTON COUNTY:
The population is 168.878
64.60% of the population is over 18 years of age.
White Non-Hispanic Alone (71.7%) Median resident age: 34.2 years
Black Non-Hispanic Alone (15.5%) Females: 61,371 (50.3%)
Hispanic or Latino (10.8%) Median household income: $49,102
6. ORANGE COUNTY:
The population is 133.801
74.0% of the population is over 18 years of age.
White Non-Hispanic Alone (73.0%) Median resident age: 30.4 years
Black Non-Hispanic Alone (13.4%) Females: 62,189 (52.6%)
Hispanic or Latino (5.8%) Median household income: $51,944
7. WAKE COUNTY:
The population is 900,993
66.7% of the population is over 18 years of age.
White Non-Hispanic Alone (65.2%) Median resident age: 32.9 years
Black Non-Hispanic Alone (20.0%) Females: 316,410 (50.4%)
Hispanic or Latino (8.3%) Median household income: $63,609
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2. STORE UNIVERSE:
The Territory currently has 1150 store fronts in the computer data base.
Retail Stores: There are currently 737 assigned stores in the data base.
Store count of the major chain stores is as follows:
CONVENIENCE DRUG STORES GROCERY MASS BIG BOX
Circle K - 24 CVS - 71 Food Lion - 118 Wal-Mart - 31 Costco - 3
Family Fare - 59 Kerr Drug - 22 Harris Teeter – 48 Sams Club - 6
Handee Hugo - 44 Rite Aid - 62 Kroger - 17
Kangaroo Express - 117 Walgreens -45 Lowes Food - 24
Sheetz - 12
Wilco – 39
CIGARETTE OUTLETS: 66
CHAINS:
JR Tobacco - 2
Smoker Friendly – 12
Tobacco Road Outlet – 23
MILITARY LOCATIONS: 11
Fort Bragg – 9
Pope Air Force Base - 2
RETAIL TRADE:
The average pricing at retail of some of the key brands are as follows:
Bugler/Kite - pouch $3.39
Bugler/Kite - 6 oz. can $26.99
Winchester/Captain Black LC $4.79
Captain Black – pouch $5.99
Captain Black- 12 oz. tin $36.99
Sir Walter Raleigh pipe tobacco $3.19
Smokers Pride n-bag $16.29
DISTRIBUTORS:
Atlantic Dominion Distributing Hope Mills, N.C.
Coastal Wholesale Grocery, Inc Kinston, N.C.
H T Hackney Service Merchandiser Newton, N.C.
H T Hackney Hickory, N.C.
John Incorporated Raleigh, N.C.
J. R. Tobacco Burlington, N.C.
J. T. Davenport & Sons Sanford, N.C.
McLane - Carolina Battleboro, N.C.
Mid-Carolina Distributing Carthage, N.C.
M.R. Williams Henderson, N.C.
R&R Distributors of NC Clemmons, N.C.
Southco Goldsboro, N.C.
There are 3 major Cigarette Manufacturers:
Commonwealth Reidsville, N.C.
Lorillard Greensboro, N.C,
RJR Winston- Salem, N.C.
State Tax on OTP products is 12.8%. State Cigarette excise tax is .45 cent per pack, one of
the lowest in the nation.
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3. General Information:
The Triangle area consist of Raleigh/Durham/Chapel Hill with a combined area
Population of 1,749.525
Institutions of Higher Education:
Campbell University, Duke University, Meredith College, North Carolina Central
University, North Carolina State University, Peace College, University of North
Carolina.
College Sports:
The University of North Carolina at Chapel Hill Tar Heels in Chapel Hill, ranked #1,
North Carolina State University Wolfpack in Raleigh, and the Duke University Blue
Devils in Durham are all members of the ACC. These are often referred to as Tobacco
Road, particularly in basketball. Of the three, UNC has won the most National
Championships.
Professional Sports:
Raleigh is home to the Carolina Hurricanes who have won the Stanley Cup.
Baseball is quite popular in the region with the infamous Durham Bulls in Durham,
affiliate of the Tampa Bay Rays and the Carolina Mudcats, based in Zebulon,
affiliate of the Cincinnati Reds.
Major Employers:
American Airlines, Duke University, Environmental Protection Agency, General
Electric, GlaxoSmithKline, IBM, LabCorp, Lenovo, North Carolina State Government,
SAS Institute, Toyota.
Fayetteville, North Carolina:
Is the home of Fort Bragg and Pope Air Force Base. This includes 82nd Air Borne,
Green Beret, Delta Force and Special Forces. This county has a population of over
300,070.
Piedmont Triad:
The Piedmont Triad consists of 3 major cities, Greensboro, High Point and Winston-
Salem with an estimated population of 1.6 million. The Triad area is notable for
Textiles, Tobacco and Furniture Corporations. Lorillard Tobacco Company of
Greensboro, and Reynolds American, based in Winston- Salem, call the Piedmont
Triad home. Numerous “World Famous” furniture manufacturers are headquartered
in High Point, Thomasville and Lexington. Institutions of higher learning include
Elon University, Guilford College, High Point University, John Wesley College, North
Carolina A&T University, University of North Carolina at Greensboro, Wake Forest
University.
Sales Representative Information:
Name: James Unruh
Experience: 4+ years of Tobacco Sales Experience-National Tobacco Company
15 years of Wine, Beer and Beverage Industry/Sales
14 years of Wholesale & Retail Consumer Products/Sales
Positions Include: Territory Sales Manager, Account Manager, Convenience
Store Marketing Manager, Field Sales Manager and Sales Representative.
Current Address: Chapel Hill, NC
Email Address: james.unruh@att.net
Company Phone #: (919)614.4233
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