Il Management della Corporate Reputation nelle Crisi InternazionaliMassimiliano Mesenasco
Una presentazione sulla gestione tramite i social media della corporate reputation durante e dopo il verificarsi di una situazione critica che può mettere a rischio la reputazione della propria organizzazione.
This document discusses principles of communication theory and crisis communication. It covers communication models like the hypodermic needle model where messages are completely absorbed, and concepts like signifiers and meanings in semiotics. The document emphasizes that communication cannot be avoided and outlines principles for effective crisis messages like being authoritative, brief, and clear in a positive manner. It also discusses situational awareness and how communication can support decision making during emergencies.
Introduzione generale sui social media, sulla loro evoluzione, sui possibili trend e su alcune delle più diffuse piattaforme.
Presentazione tenuta il 23 maggio 2014 a Tortona.
Kate Brown, a 17-year-old girl from a wealthy family, is kidnapped by a criminal gang targeting rich families for ransom money. The film will be shot with close-up shots and low lighting to build tension and mystery. It will be influenced by movies like The Disappearance of Alice Creed and Taken that focus on women kidnapped for their family's wealth. With a £1 million budget from British production company Cinemanx, the target audience will be teens and young adults ages 15 and up.
The Costa Concordia was a cruise ship that wrecked off the coast of Italy in January 2012, resulting in 32 deaths. The ship struck a reef and capsized just off the tiny Tuscan island of Giglio after the captain made an unauthorized maneuver. Over 4,000 passengers and crew had to be evacuated from the sinking ship in difficult conditions.
Kate Brown, a 17-year-old girl from a wealthy family, is kidnapped by a criminal gang targeting rich families for ransom money. The film will be shot with close-up shots and low lighting to build tension and mystery. It will be influenced by movies like The Disappearance of Alice Creed and Taken that focus on women kidnapped for their family's wealth. With a £1 million budget from British production company Cinemanx, the target audience will be teens and young adults ages 15 and up.
Citizen journalism is reshaping how news and information is shared through the rise of blogs, YouTube, and social media. The document discusses how the concept of the "prosumer" - someone who both produces and consumes media - has grown with the ability of everyday users to both read and create online content. While this allows unofficial news to spread more widely, it also raises issues around objectivity and quality as citizen journalists may lack training and have their own biases. The role of social networks in both spreading official and unofficial information during emergencies is also examined.
Il Management della Corporate Reputation nelle Crisi InternazionaliMassimiliano Mesenasco
Una presentazione sulla gestione tramite i social media della corporate reputation durante e dopo il verificarsi di una situazione critica che può mettere a rischio la reputazione della propria organizzazione.
This document discusses principles of communication theory and crisis communication. It covers communication models like the hypodermic needle model where messages are completely absorbed, and concepts like signifiers and meanings in semiotics. The document emphasizes that communication cannot be avoided and outlines principles for effective crisis messages like being authoritative, brief, and clear in a positive manner. It also discusses situational awareness and how communication can support decision making during emergencies.
Introduzione generale sui social media, sulla loro evoluzione, sui possibili trend e su alcune delle più diffuse piattaforme.
Presentazione tenuta il 23 maggio 2014 a Tortona.
Kate Brown, a 17-year-old girl from a wealthy family, is kidnapped by a criminal gang targeting rich families for ransom money. The film will be shot with close-up shots and low lighting to build tension and mystery. It will be influenced by movies like The Disappearance of Alice Creed and Taken that focus on women kidnapped for their family's wealth. With a £1 million budget from British production company Cinemanx, the target audience will be teens and young adults ages 15 and up.
The Costa Concordia was a cruise ship that wrecked off the coast of Italy in January 2012, resulting in 32 deaths. The ship struck a reef and capsized just off the tiny Tuscan island of Giglio after the captain made an unauthorized maneuver. Over 4,000 passengers and crew had to be evacuated from the sinking ship in difficult conditions.
Kate Brown, a 17-year-old girl from a wealthy family, is kidnapped by a criminal gang targeting rich families for ransom money. The film will be shot with close-up shots and low lighting to build tension and mystery. It will be influenced by movies like The Disappearance of Alice Creed and Taken that focus on women kidnapped for their family's wealth. With a £1 million budget from British production company Cinemanx, the target audience will be teens and young adults ages 15 and up.
Citizen journalism is reshaping how news and information is shared through the rise of blogs, YouTube, and social media. The document discusses how the concept of the "prosumer" - someone who both produces and consumes media - has grown with the ability of everyday users to both read and create online content. While this allows unofficial news to spread more widely, it also raises issues around objectivity and quality as citizen journalists may lack training and have their own biases. The role of social networks in both spreading official and unofficial information during emergencies is also examined.
Un'introduzione alla comunicazione non verbale e al public speaking pensata come breve appendice a corsi di comunicazione generale o come punto di partenza per corsi centrati su CNV, PNL e public speaking
A brief presentation about the seven pillars of human factor in Social Media Emergency Management followed by three short checklists about what to do on social media before, during and after an emergency or a crisis.
A brief "CrisisComms 101" about the main principles of general and crisis communications. All these concepts can easily be applied to Social Media Emergency Management and Issue Management.
BluSky is a national full-service restoration contractor that specializes in cleanup and reconstruction following disasters. They provide restoration services for fire, water, mold, asbestos, and storm damage. BluSky has 10 regions across the US for rapid response and uses qualified technicians to perform extractions, drying, cleaning, and rebuilding. They aim to restore properties to their original condition or better as quickly as possible.
Este documento resume el contenido de la semana del 19 de diciembre de 2011 del programa de radio "Hora 25" en España. Cada día se discutió un tema diferente: la corrupción y la transparencia, la elección de Rajoy como presidente, la creación de "miniempleos", la apertura las 24 horas de los comercios en Madrid, y el recurso presentado por Amaiur por no poder constituir un grupo parlamentario.
La periodista Àngels Barceló deja la actualidad diaria tras 22 años y se traslada de Madrid a Barcelona para dirigir y presentar dos nuevos proyectos en radio y televisión. Explica que muchos periodistas de televisión como ella se están refugiando en la radio, donde es posible hacer un periodismo más allá de los informativos. Sus nuevos retos son el magacín de fin de semana A vivir que son dos días en la Cadena SER y el programa semanal 180o en TV3, con el que pretende demostrar que la información puede combinarse con el
Un'introduzione alla comunicazione non verbale e al public speaking pensata come breve appendice a corsi di comunicazione generale o come punto di partenza per corsi centrati su CNV, PNL e public speaking
A brief presentation about the seven pillars of human factor in Social Media Emergency Management followed by three short checklists about what to do on social media before, during and after an emergency or a crisis.
A brief "CrisisComms 101" about the main principles of general and crisis communications. All these concepts can easily be applied to Social Media Emergency Management and Issue Management.
BluSky is a national full-service restoration contractor that specializes in cleanup and reconstruction following disasters. They provide restoration services for fire, water, mold, asbestos, and storm damage. BluSky has 10 regions across the US for rapid response and uses qualified technicians to perform extractions, drying, cleaning, and rebuilding. They aim to restore properties to their original condition or better as quickly as possible.
Este documento resume el contenido de la semana del 19 de diciembre de 2011 del programa de radio "Hora 25" en España. Cada día se discutió un tema diferente: la corrupción y la transparencia, la elección de Rajoy como presidente, la creación de "miniempleos", la apertura las 24 horas de los comercios en Madrid, y el recurso presentado por Amaiur por no poder constituir un grupo parlamentario.
La periodista Àngels Barceló deja la actualidad diaria tras 22 años y se traslada de Madrid a Barcelona para dirigir y presentar dos nuevos proyectos en radio y televisión. Explica que muchos periodistas de televisión como ella se están refugiando en la radio, donde es posible hacer un periodismo más allá de los informativos. Sus nuevos retos son el magacín de fin de semana A vivir que son dos días en la Cadena SER y el programa semanal 180o en TV3, con el que pretende demostrar que la información puede combinarse con el
1. Grau d’Educació Infantil
Facultat de Psicologia. Ciències de l’Educació i de l’Esport
Blanquerna (FPCEE)
Universitat Ramón Llull (URL)
Clàudia Amalrich
Alba Cepa
Alba López