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Briefing Series
March 2012




Collaboration between medical
device suppliers and buyers leads to
improved procurement outcomes
                                    Global health systems are finding it increasingly challenging to deal with
                                    aging populations, increased expectations around outcomes and downward
                                    pressure on budgets. The potential for medical devices and new care
                                    pathways towards meeting these challenges is well documented, yet in
                                    many markets, health purchasing favours more traditional forms of care and
Contacts:                           askew opportunities for improving health and economic outcomes with
                                    technology.
Tony Corrigan, TenderScout
Justin Carty, IMSTA
Dr. Paul Davis, DCU
                                    Procurement in the Irish Health         Medical Device Procurement in
Medical Device Procurement in       Service Executive (HSE)                 Ireland and UK
Ireland (2011)
                                    The HSE will reduce it’s spending by    The NHS spends almost 4 times
    Number of Tenders
    62 (approx.)                    €750 Million in 2012v bringing total    (8.25%) as much of its budget as the
                                    reductions since 2010 to almost €2.5    HSE on medical devices.vii
    Value of Tenders                Billion. Of the total budget of €13.3   The NHS has identified the potential
                  i
    € 300 Million                   Billion, some €4 Billion is spent on    of medical devices and close
                                    goods and services.                     collaboration with industry
    % of all health service
    tenders                         Until recently only 10% of this         (suppliers) as essential elements to
    41%                             expenditure appeared on public          meeting healthcare challenges.
                                    procurement websites (i.e.              Focus has centred on developing
    % of all health service         etenders.gov.ie) due to various         business propositions and
    budget                          below threshold spends and
    2.25%                                                                   cost/benefit models to support the
                                    recurring contractsvi.                  introduction of technology and the
                                    The reduction in procurement            transformation of care pathways.
Medical Device Procurement          thresholds has seen an increase in      Most NHS trusts are now partners in
Globally (2011)                     the number of tenders published by      ‘collaborative procurement
                                    the HSE (up from around 70 in each      organisations’ where they can share
    The size of the global market   of 2008 and 2009 to over 150 in         information and resources to
    for medical devices was         2011, an increase of over 100%).        achieve economies of scale.
    estimated at $300 Billion in                                                        This gives suppliers an
    2011.ii The US accounts for                                                         opportunity to increase
    some 35% of the total, while                                                        sales and creates a
    Europe accounts for another                                                         valuable bridge between
    30%iii iv.                                                                          supplying an individual
                                                                                        trust and responding to
                                                                                        national tenders.viii

1
The NHS employs various support         Key findings of Report into Current Procurement Practices
mechanisms for suppliers in cases
where a strong body of evidence has        Buyers should hold pre-tender consultations
been gathered but idiosyncratic
                                           Include technical expertise, improvements in technology and clinical outcomes
barriers (e.g. reluctance to change,        amongst evaluation criteria.
and integration within legacy care
delivery pathways) are hindering the       Employ models to qualify costs and benefits of medical devices
adoption of the innovative medical         Price should not be the dominant criteria; most Economically Advantageous
devices by the NHS.ix                       Criteria (MEAT) should be employed consistently

                                           Collaborative procurement should be pursued to achieve economies of scale
Current Procurement Practices in
Ireland
                                        as key enablers of improved buying        The health service is not organised
                                        outcomes.                                 to effectively evaluate tenders for
IMSTA’s recently commissioned                                                     medical devices, however this is no
report A Review of Current              Suppliers lose on quality before          excuse for the poor quality
Procurement Practices in Ireland by     they lose on price                        submissions. The perception that
Dr. Paul Davis, at Dublin City                                                    “it’s all about price” is self-fulfilling in
University makes compelling reading     In the Irish context, price is often      the absence of good quality
for both buyers and suppliers who       viewed as the only evaluation             submissions.
wish to understand how current          criteria and it is true that the
practices impact on procurement of      ultimate selection of suppliers often     Buyers Views of Supplier
medical devices in Ireland.             favours those with the lowest prices      Submissions
Without models or frameworks to         with the merit of their solution a
evaluate both clinical and economic     distant second.                              Minimal attention to improving ROI
benefits of medical devices, buyers     Buyer surveys consistently note that         Average to poor quality responses
have tended to focus on price as the    tender submissions by suppliers are          No cognisance of challenges facing
primary evaluation criteria.                                                          health system
                                        only ‘average’x while TenderScout’s
                                                                                     No appreciation for the rationale
Buying medical technology is            own researchxi indicates that the
                                                                                      behind the RFT
complex; buyers do not always have      majority of tender submissions score         Rudimentary approaches to
the expertise to fully understand the   poorly, even before the price is              contract management, risk sharing,
technical solutions proposed by         taken into consideration.                     collaboration and value-adding.
suppliers. The systemic challenges      The health service has limited
to the health service around cost       capacity and expertise to evaluate
and delivery, combined with these       medical technologies. A review of
technology specific complications       tender submissions indicates that
increase the risk of unsatisfactory     suppliers are not taking this into
outcomes from the procurement           account with the consequence being
process. As a way forward, the          that buyers migrate to the cheapest
report recommends collaboration         solution or worse, abandon the
between buyers and suppliers,           procurement process.
increased specialist expertise and
models for evaluating technologies


2
Actions for Suppliers
Improve                 The overall quality of tenders needs to be dramatically improved; typically suppliers secure
procurement             just 50% of non-cost marks. Submissions developed by companies with experience of non-
outcomes by             Irish procurement are very often of a much higher quality. Suppliers should take every
increasing quality of   opportunity to compete and improve their scoring across non-cost evaluation criteria. Where
submissions             submissions perform well overall, challenges to the relative weighting of cost become more
                        sustainable.
Recognise and           The challenges within the Irish health service are replicated in other markets; costs and
address challenges      patient expectations are rising while budgets are falling. Up to 30% of the overall evaluation
within Irish and        criteria can be correlated back to underlying organisation needs, although this may not be
International health    obvious from the tender documentation. Suppliers should demonstrate their understanding
services                of the context of a specific tender and how their solution meets current and emerging needs.

Develop ‘best-          There is an onus on suppliers to articulate the value of their solution such that it is
practice’               comparable to incumbent solutions and work practices and that the benefits are clearly
cost/benefit models     demonstrated to non-technical audiences. Rather than focussing on the ‘price’ of solutions,
for medical devices     suppliers need to:
                            Establish cost/benefit models to quantify the value of solutions
                            Develop innovative funding models to allay what are often prohibitively high upfront
                                costs; and
                            Seek to proactively aggregate value of their solution within the health service.



Actions for Industry Groups
Changes to Policy      Collaborate with other industry groups to encourage the introduction of national frameworks
                       for improving specific areas of care such as stroke prevention and rehabilitation, heart
                       disease, cancer, diabetes, mental health and care for the elderly. Engage with the health
                       service to identify targets in each of these areas and help to formalise the role of medical
                       technologies within the health service and provide a focus for specific technologies.
Promote changes to      Align high quality care with the promotion of innovation within the health system. Even
healthcare working      where a technology is demonstrably innovative or delivers improved outcomes, evidence
practice                from the UK indicates concerns about how the technology will be adopted and the
                        implications of its introduction into the health service. Engage with the health service to
                        alleviate these concerns and support the adoption of innovation and new working practices
                        based on medical devices.
Support adoption of     Where best practice cost/ funding and benefits realisation models do not exist, collaboration
cost/benefit models     with the health service should to define those models and then proactively integrate them
for medical devices     into the evaluation of tenders. Standardisation should be encouraged so that clinical efficacy
                        and improved economic outcomes can be readily established for medical devices.

Seek to increase        Recognising the limited capabilities within the health service to evaluate medical devices,
evaluation              work to develop an appropriate level of awareness and expertise within the health service.
capability within the   This may be accomplished through pilots, collaboration on standards, awareness days and
health service for      demonstrations of technologies and help the health service put in place appropriate
medical devices         evaluation criteria.
Promote awareness       Be a conduit for providing back to medical device suppliers so that they understand the
of health service       challenges facing health services in respect of business models, change management and
needs to suppliers      workflow transformation so that future submissions more accurately address needs.




3
For more about procurement strategies and guidance please visit www.tenderscout.com or contact
tony.corrigan@tenderscout.com
For more information about IMSTA services, please visit www.imsta.ie
For more information about Procurement and Supply Chain Management at DCU Business School, please visit
 http://www.dcu.ie/prospective/deginfo.php?classname=MSP&originating_school=50


This document and the information given are for the convenience of TenderScout’s customer base and are provided “AS IS” WITH NO WARRANTIES WHATSOEVER, EXPRESS OR IMPLIED,
INCLUDING ANY IMPLIED WARRANTY OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NONINFRINGEMENT OF INTELLECTUAL PROPERTY RIGHTS.

Receipt or possession of this document does not grant any license to any of the intellectual property described, displayed, or contained herein.

© 2012, TenderScout . All rights reserved. TenderScout and the TenderScout logo are trademarks of TenderScout.
*Other names and brands may be claimed as the property of others.




References
i
     Review of Current Procurement Practices in Ireland, pg. 12, Dr. Paul Davis, March 2012, DCU

ii
      http://www.zacks.com/stock/news/50398/Medical+Devices+Industry+Outlook+%96+April+2011
iii
      http://www.espicom.com/Prodcat2.nsf/Product_ID_Lookup/00000110?OpenDocument
iv
 http://www.slideshare.net/IHSHealthcareandPharma/medical-device-market-access-optimising-device-and-diagnostic-launches-in-
developed-markets
v
      http://www.hse.ie/eng/services/Publications/corporate/nsp2012.pdf
vi
      http://bestconnected.enterprise-ireland.com/case-study-observations-on-hse-procurement/
vii
  www.nhs.uk/NHSEngland/thenhs/about/Pages/overview.aspx,
http://www.espicom.com/prodcat2.nsf/Product_ID_Lookup/00000598?OpenDocument
viii
       http://www.pasa.nhs.uk/PASAWeb/NHSprocurement/Collaborativeprocurementregional/CurrentcollaborativesintheNHS.htm.
ix
 http://www.healthktn.org.uk/supportmap/LinkedDocuments/Compliance%20to%20regulation%20-
%20NICE%20Single%20Evaluation%20Pathway.pdf
x
      http://www.procurement.ie/sites/default/files/opportunities_report_final_version_pdf.pdf
xi
      An Assessment of Tender Evaluation in Ireland, Tony Corrigan, TenderScout, 2011




4

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Medical Device Procurement Insights

  • 1. Briefing Series March 2012 Collaboration between medical device suppliers and buyers leads to improved procurement outcomes Global health systems are finding it increasingly challenging to deal with aging populations, increased expectations around outcomes and downward pressure on budgets. The potential for medical devices and new care pathways towards meeting these challenges is well documented, yet in many markets, health purchasing favours more traditional forms of care and Contacts: askew opportunities for improving health and economic outcomes with technology. Tony Corrigan, TenderScout Justin Carty, IMSTA Dr. Paul Davis, DCU Procurement in the Irish Health Medical Device Procurement in Medical Device Procurement in Service Executive (HSE) Ireland and UK Ireland (2011) The HSE will reduce it’s spending by The NHS spends almost 4 times Number of Tenders 62 (approx.) €750 Million in 2012v bringing total (8.25%) as much of its budget as the reductions since 2010 to almost €2.5 HSE on medical devices.vii Value of Tenders Billion. Of the total budget of €13.3 The NHS has identified the potential i € 300 Million Billion, some €4 Billion is spent on of medical devices and close goods and services. collaboration with industry % of all health service tenders Until recently only 10% of this (suppliers) as essential elements to 41% expenditure appeared on public meeting healthcare challenges. procurement websites (i.e. Focus has centred on developing % of all health service etenders.gov.ie) due to various business propositions and budget below threshold spends and 2.25% cost/benefit models to support the recurring contractsvi. introduction of technology and the The reduction in procurement transformation of care pathways. Medical Device Procurement thresholds has seen an increase in Most NHS trusts are now partners in Globally (2011) the number of tenders published by ‘collaborative procurement the HSE (up from around 70 in each organisations’ where they can share The size of the global market of 2008 and 2009 to over 150 in information and resources to for medical devices was 2011, an increase of over 100%). achieve economies of scale. estimated at $300 Billion in This gives suppliers an 2011.ii The US accounts for opportunity to increase some 35% of the total, while sales and creates a Europe accounts for another valuable bridge between 30%iii iv. supplying an individual trust and responding to national tenders.viii 1
  • 2. The NHS employs various support Key findings of Report into Current Procurement Practices mechanisms for suppliers in cases where a strong body of evidence has  Buyers should hold pre-tender consultations been gathered but idiosyncratic  Include technical expertise, improvements in technology and clinical outcomes barriers (e.g. reluctance to change, amongst evaluation criteria. and integration within legacy care delivery pathways) are hindering the  Employ models to qualify costs and benefits of medical devices adoption of the innovative medical  Price should not be the dominant criteria; most Economically Advantageous devices by the NHS.ix Criteria (MEAT) should be employed consistently  Collaborative procurement should be pursued to achieve economies of scale Current Procurement Practices in Ireland as key enablers of improved buying The health service is not organised outcomes. to effectively evaluate tenders for IMSTA’s recently commissioned medical devices, however this is no report A Review of Current Suppliers lose on quality before excuse for the poor quality Procurement Practices in Ireland by they lose on price submissions. The perception that Dr. Paul Davis, at Dublin City “it’s all about price” is self-fulfilling in University makes compelling reading In the Irish context, price is often the absence of good quality for both buyers and suppliers who viewed as the only evaluation submissions. wish to understand how current criteria and it is true that the practices impact on procurement of ultimate selection of suppliers often Buyers Views of Supplier medical devices in Ireland. favours those with the lowest prices Submissions Without models or frameworks to with the merit of their solution a evaluate both clinical and economic distant second.  Minimal attention to improving ROI benefits of medical devices, buyers Buyer surveys consistently note that  Average to poor quality responses have tended to focus on price as the tender submissions by suppliers are  No cognisance of challenges facing primary evaluation criteria. health system only ‘average’x while TenderScout’s  No appreciation for the rationale Buying medical technology is own researchxi indicates that the behind the RFT complex; buyers do not always have majority of tender submissions score  Rudimentary approaches to the expertise to fully understand the poorly, even before the price is contract management, risk sharing, technical solutions proposed by taken into consideration. collaboration and value-adding. suppliers. The systemic challenges The health service has limited to the health service around cost capacity and expertise to evaluate and delivery, combined with these medical technologies. A review of technology specific complications tender submissions indicates that increase the risk of unsatisfactory suppliers are not taking this into outcomes from the procurement account with the consequence being process. As a way forward, the that buyers migrate to the cheapest report recommends collaboration solution or worse, abandon the between buyers and suppliers, procurement process. increased specialist expertise and models for evaluating technologies 2
  • 3. Actions for Suppliers Improve The overall quality of tenders needs to be dramatically improved; typically suppliers secure procurement just 50% of non-cost marks. Submissions developed by companies with experience of non- outcomes by Irish procurement are very often of a much higher quality. Suppliers should take every increasing quality of opportunity to compete and improve their scoring across non-cost evaluation criteria. Where submissions submissions perform well overall, challenges to the relative weighting of cost become more sustainable. Recognise and The challenges within the Irish health service are replicated in other markets; costs and address challenges patient expectations are rising while budgets are falling. Up to 30% of the overall evaluation within Irish and criteria can be correlated back to underlying organisation needs, although this may not be International health obvious from the tender documentation. Suppliers should demonstrate their understanding services of the context of a specific tender and how their solution meets current and emerging needs. Develop ‘best- There is an onus on suppliers to articulate the value of their solution such that it is practice’ comparable to incumbent solutions and work practices and that the benefits are clearly cost/benefit models demonstrated to non-technical audiences. Rather than focussing on the ‘price’ of solutions, for medical devices suppliers need to:  Establish cost/benefit models to quantify the value of solutions  Develop innovative funding models to allay what are often prohibitively high upfront costs; and  Seek to proactively aggregate value of their solution within the health service. Actions for Industry Groups Changes to Policy Collaborate with other industry groups to encourage the introduction of national frameworks for improving specific areas of care such as stroke prevention and rehabilitation, heart disease, cancer, diabetes, mental health and care for the elderly. Engage with the health service to identify targets in each of these areas and help to formalise the role of medical technologies within the health service and provide a focus for specific technologies. Promote changes to Align high quality care with the promotion of innovation within the health system. Even healthcare working where a technology is demonstrably innovative or delivers improved outcomes, evidence practice from the UK indicates concerns about how the technology will be adopted and the implications of its introduction into the health service. Engage with the health service to alleviate these concerns and support the adoption of innovation and new working practices based on medical devices. Support adoption of Where best practice cost/ funding and benefits realisation models do not exist, collaboration cost/benefit models with the health service should to define those models and then proactively integrate them for medical devices into the evaluation of tenders. Standardisation should be encouraged so that clinical efficacy and improved economic outcomes can be readily established for medical devices. Seek to increase Recognising the limited capabilities within the health service to evaluate medical devices, evaluation work to develop an appropriate level of awareness and expertise within the health service. capability within the This may be accomplished through pilots, collaboration on standards, awareness days and health service for demonstrations of technologies and help the health service put in place appropriate medical devices evaluation criteria. Promote awareness Be a conduit for providing back to medical device suppliers so that they understand the of health service challenges facing health services in respect of business models, change management and needs to suppliers workflow transformation so that future submissions more accurately address needs. 3
  • 4. For more about procurement strategies and guidance please visit www.tenderscout.com or contact tony.corrigan@tenderscout.com For more information about IMSTA services, please visit www.imsta.ie For more information about Procurement and Supply Chain Management at DCU Business School, please visit http://www.dcu.ie/prospective/deginfo.php?classname=MSP&originating_school=50 This document and the information given are for the convenience of TenderScout’s customer base and are provided “AS IS” WITH NO WARRANTIES WHATSOEVER, EXPRESS OR IMPLIED, INCLUDING ANY IMPLIED WARRANTY OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NONINFRINGEMENT OF INTELLECTUAL PROPERTY RIGHTS. Receipt or possession of this document does not grant any license to any of the intellectual property described, displayed, or contained herein. © 2012, TenderScout . All rights reserved. TenderScout and the TenderScout logo are trademarks of TenderScout. *Other names and brands may be claimed as the property of others. References i Review of Current Procurement Practices in Ireland, pg. 12, Dr. Paul Davis, March 2012, DCU ii http://www.zacks.com/stock/news/50398/Medical+Devices+Industry+Outlook+%96+April+2011 iii http://www.espicom.com/Prodcat2.nsf/Product_ID_Lookup/00000110?OpenDocument iv http://www.slideshare.net/IHSHealthcareandPharma/medical-device-market-access-optimising-device-and-diagnostic-launches-in- developed-markets v http://www.hse.ie/eng/services/Publications/corporate/nsp2012.pdf vi http://bestconnected.enterprise-ireland.com/case-study-observations-on-hse-procurement/ vii www.nhs.uk/NHSEngland/thenhs/about/Pages/overview.aspx, http://www.espicom.com/prodcat2.nsf/Product_ID_Lookup/00000598?OpenDocument viii http://www.pasa.nhs.uk/PASAWeb/NHSprocurement/Collaborativeprocurementregional/CurrentcollaborativesintheNHS.htm. ix http://www.healthktn.org.uk/supportmap/LinkedDocuments/Compliance%20to%20regulation%20- %20NICE%20Single%20Evaluation%20Pathway.pdf x http://www.procurement.ie/sites/default/files/opportunities_report_final_version_pdf.pdf xi An Assessment of Tender Evaluation in Ireland, Tony Corrigan, TenderScout, 2011 4